On The Mark Communications

What On The Mark Communications does

On The Mark Communications (OTMC) is a privately held, women-owned, full-service marketing agency founded in 2000 by sisters Christine Spigai and Nicol Spigai, originally operating out of Christine's basement in Holmdel, New Jersey. The firm is now headquartered at Bell Works in Holmdel with a team of approximately 12 professionals delivering an integrated service suite: graphic design, printing, direct mail, digital marketing (SEO, website design, social media management), copywriting, signage, promotional branding, and video/animation production. OTMC serves a diversified client base across non-profit, retail, financial services, education, and home services sectors, with multiple anchor relationships spanning 10-25 years including Lawn Doctor, Princeton Theological Seminary, Englewood Health Foundation, and Service Professionals HVAC.

The agency's revenue model is project-based and retainer-based professional services with no public pricing; clients are acquired through direct sales and referrals, primarily across New Jersey and the broader Northeast U.S. OTMC differentiates through deep direct mail expertise — including USPS rules optimization, postal discount negotiation, and variable data printing — handling millions of mail pieces annually for campaigns such as a single 6-month Lawn Doctor initiative exceeding 2 million postcards. The firm also cites award-winning design (Gold Award, 2025) and a single-point-of-contact full-service delivery model as core value propositions, with documented client outcomes including a 26% increase in Princeton Theological Seminary fundraising over 5 years and a 10% donation lift for Clark Volunteer Emergency Squad.

In 2025, the founders transitioned ownership and leadership to Breanne Gingerich as President & CEO, completing a generational succession while Nicol Spigai-Klein continues as Chief Creative Officer. The firm celebrated its 25th anniversary with a commemorative brand refresh and industry Gold Award recognition. Operations remain concentrated in New Jersey, with shared office space at Bell Works alongside sister company OTM Payments, indicating a coordinated Spigai-family business ecosystem.

Name

On The Mark Communications

Legal name

On The Mark Communications, LLC

Website

https://onthemarkcommunications.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

On The Mark Communications is a 25-year-old, women-owned, full-service marketing agency in New Jersey serving non-profits, retailers, financial institutions, and home services clients with integrated graphic design, printing, direct mail, digital marketing, and copywriting services.

Ownership category

akta.pro rank

Product category

Full-Service Marketing Agency

NAICS

Advertising Agencies (54181), Direct Mail Advertising (54186), Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Graphic design services
• Direct mail marketing
• Full service marketing agency
• Printing and signage
• Digital marketing services

Headquarters

HQ city

Clark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency providing graphic design, copywriting, printing, direct mail, digital marketing, signage, and promotional branding services to clients across multiple industries including retail, non-profit, education, financial and services sectors. Work is delivered as project-based engagements or ongoing retainers with one point of contact for all services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

On The Mark Communications is a full-service marketing agency providing graphic design, copywriting, printing, direct mail, digital marketing, signage, and promotional branding services to B2B clients. Engagements are delivered as project-based work or ongoing retainers with a single point of contact coordinating creative, print production, mailing and digital execution across omnichannel campaigns.

Product overview

On The Mark Communications is a full-service marketing agency offering a comprehensive suite of creative and promotional services. The core offerings include Graphic Design (logo design, brand identity, annual reports, packaging, invitations, social campaigns), Printing (high-quality print solutions with finishing options), Digital Marketing (SEO, websites, social media), Direct Mail (postcards, invitation suites, magazines), Copywriting, Signage, and Promotional Branding. The agency also provides Video and Animation services. These services work together as integrated marketing solutions, combining traditional print with digital strategies to deliver omnichannel campaigns for clients across retail, non-profit, education, financial, and services sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Award-winning graphic design services including logo design, brand identity, annual reports, magazines, brochures, flyers, business cards, packaging, promos, direct mail pieces, invitations, and social and email campaigns. Aimed at B2B clients needing integrated creative across traditional and digital branding.
• Printing High-quality print production including annual reports, event journals, newsletters, postcards, buckslips, letters, appeals, brochures and flyers, with finishing options such as coatings, foils, laminates, die-cutting, folding, gluing, stitching and collating. Serves clients needing full-cycle print production alongside creative design.
• Digital Marketing Digital marketing services including SEO optimization, website design and development, and social media marketing management to build brands online, boost brand exposure and drive ROI for B2B clients across industries.
• Direct Mail Direct mail services producing invitation suites, panel cards, magazines and swag boxes, with USPS optimization delivering postal discounts; the agency manages millions of pieces of mail annually at cost-effective price points, including a single project spanning 6 months and over 2 million postcards for a lawn-care client.
• Copywriting Content creation services for websites, event collateral, social media, press releases, interviews, blogs and email campaigns; provides the messaging layer that pairs with the agency's design, direct mail and digital production work.
• Signage Signage solutions including pull-up banners, easel signs, tent signs, window clings, tee signs, outdoor banners, floor clings and directional signage for events, retail environments and corporate settings.
• Promotional Branding Branded promotional items and giveaways including keychains, clothing, socks, pens, koozies, coasters, reusable bags, bottle openers, stress balls and pet toys for client campaigns and event marketing.
• Video and Animation Video and animation production services for marketing campaigns, including video pitches and digital animated ads, supporting brand storytelling across digital channels.

Quantifiable outcome

• 26% increase in fundraising over 5 years for Princeton Theological Seminary with 58,500 mailers sent
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OTM PaymentsminorOthersSister company sharing the Bell Works office space with On The Mark Communications. Both companies operate collaboratively in the same location.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Merkle: Large performance marketing agency specializing in customer relationship management, data-driven marketing, and direct mail at enterprise scale. Overlaps with OTM's direct mail capabilities but operates nationally with much larger technology infrastructure.
• The Marketing Arm: Large Omnicom-owned agency offering integrated sponsorship, experiential, brand, digital, and direct marketing services. Comparable in service breadth but operates at much greater scale and with national/international reach.

Direct peers

• Allen & Gerritsen: Philadelphia-based independent full-service advertising and marketing agency serving B2B and consumer clients with integrated creative, media, digital, and brand strategy. Comparable in full-service model and Northeast regional positioning.
• Crenshaw Communications: NYC-based B2B marketing and PR agency serving mid-market and enterprise clients with integrated communications services. Comparable in B2B focus and integrated service offering for similar client segments.
• Elevation Marketing: B2B marketing agency serving mid-market and enterprise clients with integrated services spanning brand, digital, content, and traditional marketing. Closely comparable in target market, service mix, and agency positioning.
• R2C Group: Mid-sized B2B creative agency known for integrated marketing campaigns across brand, digital, content, and direct response. Comparable to OTM in its full-service creative model and mid-market B2B focus.
• Sagefrog Marketing Group: Doylestown, PA-based B2B marketing agency offering integrated services including branding, digital marketing, content, and traditional marketing. Closely comparable in size, regional footprint, and integrated service model targeting B2B and healthcare clients.
• ab+c Creative Intelligence: Mid-Atlantic full-service advertising agency offering brand strategy, creative, digital, and media services to regional and national clients. Comparable in integrated service model and Mid-Atlantic regional market focus.
• Brownstein Group: Philadelphia-based full-service creative agency offering brand strategy, advertising, digital, PR, and direct marketing to regional and national B2B and consumer clients. Highly comparable in scale, service breadth, and regional Mid-Atlantic positioning to On The Mark Communications.

Regional players

• Pavone Marketing Group: Philadelphia-based integrated marketing agency offering brand, digital, social, and direct marketing services. Comparable in regional Mid-Atlantic focus and full-service creative offering, though historically more consumer-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/onthemarkcomm
• Facebookfacebook.com/TeamOTM
• LinkedInlinkedin.com/company/on-the-mark-communications-llc
• Instagraminstagram.com/onthemarkcomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On The Mark Communications