Name

Fertility North

Legal name

Fertility North

Website

https://fertilitynorth.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility clinic services
• In vitro fertilization
• Reproductive medicine
• Fertility preservation
• Gynaecology services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fertility Treatment Services: Core revenue from IVF, ICSI, ovulation induction, IUI, frozen embryo transfer, mini IVF, and surgical sperm collection procedures. Medicare rebates apply for eligible patients.
2. Fertility Testing and Diagnostics: Revenue from fertility blood testing, sperm testing, AMH testing, ultrasounds, HSG testing, laparoscopy, and cycle tracking.
3. Donor Program: Donor eggs, donor sperm, and donor embryos with associated fees. Additional coordination fees for donor matching and program management.
4. Fertility Preservation: Egg freezing, sperm freezing, and embryo storage services. Includes cryopreservation and ongoing storage fees.
5. Gynaecology Services: Gynae North provides gynaecology services including endometriosis treatment, adenomyosis, PMOS/PCOS management, cervical screening, laparoscopic surgery, and general gynaecology care.
6. Fertility Counselling and Support: Pre-treatment implication counselling, supportive counselling, and therapeutic counselling services.
7. Hospital and Anaesthetist Fees: Additional fees for hospitalisation at Joondalup Private Hospital and anaesthetist services during procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fertility North is a private fertility clinic providing comprehensive assisted reproductive technology (ART) services including fertility testing, IVF, ICSI, ovulation induction, IUI, frozen embryo transfer, fertility preservation (egg and sperm freezing), donor programs (sperm, eggs, embryos), fertility counselling, and gynaecology services. The clinic operates advanced reproductive technology platforms such as Embryoscope+, PIEZO-ICSI, PGT, and ERA, delivering care to individuals and couples across Western Australia through its Joondalup headquarters and the Fertility Great Southern satellite clinic in Albany.

Product overview

Fertility North is a patient-centred fertility clinic established in 2002 in Perth, Western Australia, offering a comprehensive portfolio of fertility testing, infertility treatments, fertility preservation, donor programs, and advanced reproductive technologies. The clinic provides core services including IVF, ICSI, ovulation induction, IUI, and frozen embryo transfer, alongside fertility preservation options such as egg freezing and sperm freezing. The company operates a satellite clinic, Fertility Great Southern, in Albany. Advanced technologies include the Embryoscope+ time-lapse incubator, Pre-Implantation Genetic Testing (PGT), PIEZO-ICSI, Ovarian Rejuvenation PRP, Endometrial Receptivity Analysis, In Vitro Maturation, RI Witness electronic witnessing system, and intrauterine PRP therapy. The organisation also provides donor programs (sperm, eggs, embryos) and gynaecology services including endometriosis care, delivered by specialist fertility doctors with Masters training in Reproductive Medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertility Testing

Quantifiable outcome

• 90-95% embryo survival rate through vitrification freezing process
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• DoctifyminorOthersDoctify is used to collect anonymous, verified patient feedback. Fertility North shares only phone numbers which are used to send SMS review requests. No other personal information is shared. Reviews are completely anonymous and help verify patient experience quality.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fertility SA: South Australian fertility clinic offering a comparable ART, donor and preservation portfolio to Fertility North, including regional outreach. Comparable model of single-state specialist clinic with regional satellite presence.
• Virtus Health: Australia's largest listed IVF network operating multiple clinic brands across all states. Most direct competitor in scale, brand portfolio and full-service ART offering; competes head-on with Fertility North for Perth and regional WA patients.
• PIVET Medical Centre: Long-established Perth-based fertility clinic providing IVF, ICSI and ART services. Direct in-market competitor in Western Australia with overlapping technology and patient offerings.
• City Fertility: Australian fertility clinic network offering IVF, ICSI, donor and preservation services across multiple states. Operates in adjacent geographies and competes for self-referred interstate and medically-referred patients.
• Adora Fertility: Australian low-cost IVF clinic network targeting price-sensitive patients. While differentiated on price, it competes for the same Medicare-eligible patient pool that Fertility North serves.
• Queensland Fertility Group (QFG): Part of the Virtus Health network, QFG is a Queensland-headquartered full-service ART provider. Comparable full-stack offering (IVF, ICSI, donor, preservation, advanced tech) competing for similar patient segments.
• Genea: Australian fertility clinic group and ORIGIO/medical device developer with full ART services. Comparable technology stack (time-lapse, PGT) and similar patient segments including LGBTQ+ family building.
• Monash IVF: Listed Australian IVF and women's imaging group with a national clinic footprint. Comparable full-service ART offering (IVF, ICSI, PGT, preservation, donor) and competes for both Perth and interstate referrals.

Others

• Doctify: Patient feedback platform used by Fertility North. Not a clinical peer but a technology/ecosystem partner enabling verified patient reviews, with potential as a comparable digital-health infrastructure player.

Regional players

• TasIVF: Tasmania's primary fertility provider offering IVF, ICSI, donor and preservation services. Structurally similar to Fertility North as a regional/state-focused ART clinic with limited interstate expansion.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@FertilityNorthAU
• LinkedInlinkedin.com/company/fertility-north
• Xx.com/NorthFertility
• Facebookfacebook.com/FertilityNorth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility North