Pivet

What Pivet does

Pivet is an Australian fertility healthcare provider operating as part of the Monash IVF network, headquartered in Perth with a national footprint of 112 clinic locations across Australia. The company delivers a comprehensive suite of assisted reproductive services, including in vitro fertilisation (IVF), intracytoplasmic sperm injection (ICSI), intrauterine insemination (IUI), egg and sperm freezing, donor egg and sperm programs, surrogacy coordination, and genetic testing services (PGT-M, PGT-A, and the nest Non-Invasive Prenatal Screening Test). Established in the 1970s and operating under the Monash IVF brand, Pivet has pioneered vitrification egg freezing technology and achieved the world's first birth from a vitrified egg in 1999. The organisation has supported over 70,000 births across its 50+ year history and maintains an active research program in reproductive science, with clinical affiliations to Monash University.

The company's core technology stack centres on laboratory protocols for embryo and gamete handling, including vitrification for cryopreservation, electronic witnessing for chain-of-custody assurance, and preimplantation genetic testing workflows. Supporting services include the Fertility Health Check (with telehealth result review), ovulation induction, AMH blood testing, semen analysis, and psychological support throughout the treatment journey. Educational tools such as the Ready Set Baby 15-day email program and the Fertility Insights Index extend patient engagement beyond the clinical encounter.

Pivet operates a direct-to-consumer go-to-market model. Patients access services through online booking, the 1800 628 533 nurse chat line, telehealth consultations, or in-person visits. Revenue is generated on a fee-for-service basis across IVF cycles, genetic testing, fertility preservation, and donor services, with partial cost offset through Medicare rebates, the NSW Fertility Rebates program, and flexible payment options (Zip Money, TLC Payment Plans, superannuation access). The primary customer segment is individuals and couples experiencing fertility challenges, including those pursuing donor conception, surrogacy, elective fertility preservation, or genetic screening for inherited conditions.

Name

Pivet

Legal name

Monash IVF Australia

Website

https://pivet.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Pivet is an Australian fertility healthcare provider operating within the Monash IVF network, delivering IVF, genetic testing, fertility preservation, and donor services across 112 clinic locations nationally, serving individuals and couples seeking fertility treatment.

Ownership category

akta.pro rank

Product category

Fertility Treatment Services

NAICS

Family Planning Centers (62141), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive medicine
• Genetic testing services
• Fertility preservation

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertility Treatment Services: Revenue generated from fertility treatments including IVF, ICSI, IUI, egg freezing, sperm freezing, and other assisted reproductive procedures. Patients pay for consultations, procedures, and related services.
2. Genetic Testing Services: Revenue from genetic testing services including PGT-M, PGT-A, and NIPT prenatal screening tests.
3. Fertility Preservation: Egg freezing and sperm freezing services with long-term storage options.
4. Medicare Rebates and Government Subsidies: Bulk billing options and Medicare rebates available for eligible treatments. NSW Fertility Rebates program available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pivet delivers fertility treatment and reproductive healthcare services to individuals and couples across Australia, anchored by In Vitro Fertilisation (IVF) and supported by ICSI, IUI, ovulation induction, egg and sperm freezing, donor programs, surrogacy, and psychological care. Genetic testing services include PGT-M, PGT-A, and the proprietary nest Non-Invasive Prenatal Screening Test (NIPT). Services are delivered through 112 clinic locations nationally with online booking, nurse consultations, and telehealth options.

Product overview

Monash IVF is a fertility treatment provider offering a unified service portfolio centred on its core IVF (In Vitro Fertilisation) treatment, supplemented by genetic testing services including nest NIPT, PGT-M, and PGT-A, and fertility preservation options such as egg freezing (which the organisation pioneered with the world's first birth from a vitrified egg in 1999) and sperm freezing. The portfolio also includes early intervention services (Fertility Health Check, Ovulation Induction), assisted reproduction techniques (ICSI, IUI), donor programs, surrogacy, and patient support services. A free patient education resource, Ready Set Baby, delivers a 15-day email program with specialist guidance.

Differentiator

Problem solved

Functional benefit

Brands

• nest: Non-Invasive Prenatal Screening Test (NIPT) offering accurate prenatal screening for common chromosome conditions, available from 10 weeks.
• Ready Set Baby

Products and services

• IVF (In Vitro Fertilisation) Core fertility treatment involving egg retrieval, laboratory fertilisation, and embryo transfer to achieve pregnancy, offered to individuals and couples experiencing infertility.
• ICSI (Intracytoplasmic Sperm Injection)

Quantifiable outcome

• 70,000+ babies delivered
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Monash IVF Group: ASX-listed parent/related entity (Monash IVF Group) operating Australian fertility clinics. Listed as an adjacent ecosystem reference rather than a competing private target.

Direct peers

• The Fertility Centre: Australian low-cost fertility provider offering streamlined IVF cycles. Competes with Monash IVF on price and access for cost-sensitive Australian patients.
• Virtus Health: One of the largest fertility providers in Australia and globally, operating IVF clinics and day hospitals. Direct competitor to Monash IVF in core IVF, ICSI, and genetic testing services across the Australian market.
• Genea: Australian fertility clinic group offering IVF, genetic testing, andrology, and embryology services. Operates comparable clinic footprint and patient services, making it a direct peer for Australian IVF demand.
• Boston IVF: US fertility clinic network providing IVF, egg freezing, genetic testing, and reproductive endocrinology. Operates a similar integrated model with multiple locations, comparable services, and academic affiliations.
• Shady Grove Fertility: Large US fertility network offering IVF, donor, preservation, and genetic services across many clinics. Direct comparable in scale, service breadth, and patient acquisition model.
• City Fertility: Australian fertility provider with a multi-state clinic network offering IVF, IUI, donor programs, and fertility preservation. Competes head-on with Monash IVF for Australian patients and GP referrals.
• CARE Fertility: Leading UK fertility provider offering IVF, ICSI, PGT, donor conception, and preservation. Comparable full-service clinical model and patient-centric positioning, but operates in a different geography.

Regional players

• Fertility Associates: Largest fertility provider in New Zealand offering IVF, ICSI, PGT, and preservation. Comparable full-service fertility model but serves a different geography from Monash IVF's Australia-only footprint.

Broad incumbents

• IVI-RMA Global: World's largest assisted reproduction group operating clinics across Europe, the Americas, and beyond. Comparable on technology leadership, research, and full-service reproductive care, but operates globally rather than domestically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@monashivf
• Facebookfacebook.com/monashivf
• LinkedInlinkedin.com/company/pivet
• Instagraminstagram.com/monashivf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pivet