Gepida

What Gepida does

Gepida is a Hungarian bicycle manufacturer producing conventional and electric bicycles across multiple categories — city, trekking, cross, gravel, mountain bike (MTB), SUV, and special e-bike formats — with electric models featuring integrated motor and battery systems from third-party suppliers including BOSCH. The company's product ecosystem extends beyond bicycles to include proprietary Gepida-branded accessories (computers, lights, grips, saddles, pumps, clothing, helmets, tools, bags, locks), distributed Topeak accessories, and replacement spare parts spanning drivetrains, brakes, wheels, frames, forks, and e-bike components.

The business operates through a dual-channel distribution model anchored in Hungary. The consumer-facing Gepida Online Kft. runs the gepida.hu retail webshop for direct-to-consumer sales, supporting guest checkout, registered accounts, multiple payment methods (bank transfer, Barion, cash on delivery), and Cofidis installment credit intermediation. Bicycles are delivered fully assembled through a network of authorized bicycle retail partner shops, while accessories ship via courier (BHS/DPD). A separate legal entity, Gepida Kft., operates the b2b.gepida.hu wholesale portal serving authorized bicycle retail dealers with euro-denominated pricing, marketing materials, and dedicated sales support. Revenue streams span bicycle unit sales, accessories and parts, extended warranty extensions (+1 and +2 years, HUF 12,000 to HUF 200,000), an "Eternal Warranty Program" for frames on registered bicycles, and credit-intermediation commissions from Cofidis. The company is led by Managing Director Berkes György and is privately held with no disclosed external investors.

Name

Gepida

Legal name

Gepida Online Korlátolt Felelősségű Társaság

Website

https://gepida.hu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Gepida is a Hungarian bicycle manufacturer producing conventional and electric bicycles across city, trekking, cross, gravel, and MTB categories, selling via direct-to-consumer e-commerce (gepida.hu) and B2B wholesale to authorized retail dealers within Hungary.

Ownership category

akta.pro rank

Product category

Bicycle Manufacturing

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle manufacturing
• Electric bicycles
• Bicycle wholesale
• Cycling accessories
• Bicycle e-commerce

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales (Retail e-commerce): Direct-to-consumer sales of bicycles and electric bicycles through the gepida.hu webshop. Customers can purchase as guests or registered users and pay via bank transfer, Barion online payment, or cash on delivery.
2. Wholesale B2B Sales: Wholesale distribution of bicycles, e-bikes, and accessories to authorized bicycle retail dealer partners through the b2b.gepida.hu portal. B2B sales are conducted in euros with payment terms including advance payment and partial payment structures.
3. Accessories and Parts Sales: Sale of Gepida-branded accessories (computers, lights, handlebar grips, saddles, pumps, bags, locks, clothing, helmets) and Topeak accessories through the retail webshop. Accessories are shipped via courier (BHS/DPD) for a delivery fee.
4. Extended Warranty Programs: Sale of extended warranty extensions (+1 year and +2 years) on top of the standard 1-year mandatory warranty. Pricing varies by bicycle value, ranging from HUF 12,000 to HUF 200,000 depending on the product tier. Also includes an 'Eternal Warranty Program' for frames on registered bikes.
5. Consumer Financing (Cofidis Commission): Gepida Online Kft. acts as a credit intermediary for Cofidis express installment loans, earning commission on processed applications. The reference APR is 19.90% for a HUF 2,000,000 loan over 48 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gepida is a Hungarian bicycle manufacturer producing conventional and electric bicycles across trekking, city, cross, gravel, and mountain bike categories. The company sells its products through a direct-to-consumer e-commerce platform (gepida.hu) and a B2B wholesale portal (b2b.gepida.hu) serving authorized bicycle retail dealers, complemented by proprietary and third-party (Topeak) cycling accessories and replacement parts.

Product overview

Gepida is a Hungarian bicycle manufacturer offering a comprehensive portfolio of bicycles and cycling accessories. The core product lines include electric bicycles (e-bikes) across five categories (city/urban, MTB, trekking, SUV, and special models) and conventional bicycles in city, cross, gravel, MTB, and trekking configurations. The product ecosystem is complemented by proprietary Gepida-branded accessories (computers, lights, grips, saddles, pumps, clothing, helmets, tools, bags, locks), distributed Topeak accessories, and replacement spare parts. Gepida also offers extended warranty programs (1-year and 2-year extensions) and an exclusive lifetime frame warranty program for registered bicycles. The company operates both B2C e-commerce (gepida.hu) and B2B wholesale portals (b2b.gepida.hu) for retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Gepida Electric Bicycles (E-Bikes) Electrically-assisted bicycles across multiple categories including city/urban, mountain (MTB), trekking, SUV, and special models, featuring integrated electric motors and battery systems (including BOSCH-powered systems) for assisted pedaling. Designed for individual consumers for commuting, touring, and recreational riding.
• Gepida Conventional Bicycles Traditional non-electric bicycles available in city, cross, gravel, mountain bike (MTB), and trekking configurations, designed for various riding styles and terrains. Sold to individual consumers through gepida.hu and to dealers via b2b.gepida.hu.
• Gepida-Branded Accessories Proprietary branded accessories including computers/cyclocomputers, lights, grips, saddles, pumps, helmets, clothing, tools, bags, locks, water bottles, and bicycle transport solutions. Designed for individual cycling consumers to complement Gepida bicycles.
• Topeak Accessories Distribution Third-party branded (Topeak) cycling accessories distributed by Gepida through gepida.hu, including racks, baskets, water bottle holders, lights, mobile accessories, pumps, fenders, tools, storage solutions, and various bags for different mounting positions.
• Bicycle Spare Parts Replacement components and spare parts including racks, e-bike specific parts (batteries, displays, drive systems), brakes (hydraulic and mechanical), drivetrain components (cranks, chains, pedals), wheels (hubs, rims, tires, spokes), handlebars, seats, gear shifters, frames, and forks.
• Extended Warranty Programs (GARANCIA +1 Year, GARANCIA +2 Year) Extended warranty extensions available in 1-year and 2-year increments for Gepida bicycles, priced tiered based on the bicycle's value (ranging from HUF 12,000 to HUF 200,000). Provides additional protection beyond the standard 1-year statutory warranty period.
• Lifetime Frame Warranty Program (Örök Garancia) An exclusive lifetime frame warranty program covering frame defects for registered Gepida bicycles, requiring online registration, original ownership, and periodic service inspections at authorized service points.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cofidis (Magyar Cofidis Bank Zrt.)coreGTM or Marketing PartnerGepida Online Kft. acts as a credit intermediary (függő közvetítő) for Cofidis express installment loans, enabling consumers to purchase bicycles on credit with 19.90% reference APR. The partnership enables consumer financing on the gepida.hu webshop, extending purchasing power to higher-priced bicycles and e-bikes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kalkhoff Bikes: Kalkhoff is a German urban and trekking bicycle brand (part of Pon Bike Group) with deep roots in commuter and e-bike categories. Comparable as a European premium commuter/e-bike brand competing through dealer networks.
• KTM Fahrrad: KTM Fahrrad is the bicycle division of KTM AG, an Austrian premium bicycle and e-bike manufacturer with broad model coverage. It is directly comparable as a European regional bike manufacturer with multi-category lineups and dealer-led distribution.
• Riese & Müller: Riese & Müller is a German premium e-bike manufacturer known for full-suspension, cargo, and touring models using BOSCH drives. Comparable as a premium e-bike specialist competing in similar categories with dealer-led distribution.
• Merida Bikes: Merida is a Taiwanese-founded international bicycle manufacturer with strong European distribution across conventional and e-bike categories. Comparable as a multi-category bike brand with deep European dealer relationships competing for similar retail and B2B customers.
• Haibike: Haibike is a German e-bike specialist using Yamaha and BOSCH drive systems across trekking, MTB, and urban categories. Highly comparable in product mix as an e-bike-forward mid-size European manufacturer competing through dealer networks.
• Cube Bikes: Cube is a German family-owned bicycle manufacturer producing conventional and electric bikes across MTB, road, trekking, gravel, and urban categories. Comparable as a privately held European manufacturer with broad model coverage competing through dealer networks.
• Csepel Bicycles: Csepel is another Hungarian bicycle manufacturer offering conventional and e-bikes to the domestic market through dealer and direct channels. It is the closest local peer to Gepida, competing for the same Hungarian retail and B2B customers.

Broad incumbents

• Scott Sports: Scott Sports is a Swiss-founded global bicycle and sporting goods brand offering a full conventional and e-bike lineup (Scott, Contessa, Genius). Comparable as a broader incumbent with overlapping product categories and global scale.
• Specialized Bicycle Components: Specialized is a US-based premium global bicycle and e-bike manufacturer with extensive European presence. Comparable as a broad incumbent whose Turbo e-bike and conventional ranges overlap Gepida's categories, competing for the same premium end of the market.
• Trek Bicycle: Trek is a US-based global bicycle giant producing conventional and electric bikes across all major categories. Comparable as a broad incumbent whose e-bike and conventional lines overlap Gepida's portfolio, with vastly greater scale and global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GepidaBikes
• LinkedInlinkedin.com/company/gepida-bicycles-olimpia-kerkpár-kft
• Xx.com/GepidaBikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gepida