What AVB Digital does

AVB Digital is a Dutch digital marketing agency headquartered in Assen (Smetanalaan 300), founded in 2024 by Arjan van der Burgh. The firm operates a sales-led motion targeting small and medium businesses (MKB) in the Northern Netherlands provinces of Groningen, Friesland, Drenthe, and Overijssel, with revenue generated from monthly SEO retainers (€339–€1,349), Google Ads management (€345–€995/month plus setup), one-time WordPress website builds (€1,500–€3,950), and annual maintenance packages (€149–€600). Reported client outcomes include a 1,200% organic-traffic lift for Massagepraktijk Paterswolde, a 66% increase in Google sessions for a beauty webshop, and a position-8 to #1 ranking for Tandartspraktijk Assen, with the founder-led team sized at 1–10 employees.

The company's core technology stack combines standard SEO tooling with proprietary AI-visibility assets. These include the AVB AI Visibility Framework — a five-pillar methodology covering Entity SEO, Authority & AI Citations, Structured Data (JSON-LD schema markup), Semantic Content Structure, and Share of Model measurement — and the AI Vindbaarheid Barometer, a monthly measurement product that tracks how often a client's brand is cited by ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. The firm uses third-party generative AI tools (ChatGPT, Jasper, Copy.ai) for content production and implements JSON-LD schema (Service, LocalBusiness, Article, FAQ, HowTo) to make client content retrievable by AI systems. Service delivery is regionally decentralized through specialist coverage of named Dutch cities including Zwolle, Leeuwarden, Deventer, Enschede, Groningen, Emmen, Hoogeveen, and Meppel.

Vertically, the agency has expanded from generalist SMB SEO into industry-specific AI visibility packages for wealth advisors, mortgage advisors, notaries, recruitment agencies, accountants, beauty clinics, and law firms — sectors where E-E-A-T signals are regulatorily significant. Go-to-market relies on direct website leads, free AI scans, a downloadable whitepaper, an in-house knowledge bank of SEO/AI articles, and demonstrated client case studies as social proof. The company is privately held with no disclosed institutional investors, funding rounds, parent entities, or M&A activity.

Name

AVB Digital

Legal name

AVB Digital

Website

https://avbdigital.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

AVB Digital is a Dutch digital marketing agency founded in 2024 by Arjan van der Burgh in Assen, providing SEO, AI visibility (GEO), Google Ads management, and WordPress web design to small and medium businesses across the Northern Netherlands provinces of Groningen, Friesland, Drenthe, and Overijssel.

Ownership category

akta.pro rank

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Monthly retainer services for SEO optimization, content strategy, linkbuilding and technical SEO. Delivered in weekly hours with ongoing consultation and reporting.
2. Website Development: One-time WordPress website development projects with professional design, SEO structure, and responsive functionality. Prices from €1,500 to €3,950.
3. Google Ads Management: Monthly management of Google Ads campaigns with setup costs and ongoing optimization. Packages from €345/month.
4. Website Maintenance: Annual maintenance packages covering updates, backups, security and support. Ranges from €149/year Basic to €600/year Complete.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AVB Digital is a Dutch digital marketing agency that helps SMBs and sole proprietors in Northern Netherlands grow online through SEO, Google Ads management, and WordPress website development. The firm differentiates with an AI-vindbaarheid (AI visibility) practice, optimizing client visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews via a proprietary five-pillar framework and monthly Share of Model measurement. Services are delivered through tiered monthly retainers, one-time project fees, and annual maintenance packages.

Product overview

AVB Digital is a Dutch digital marketing agency offering a unified service portfolio centered on SEO, AI visibility optimization (AI-vindbaarheid), and digital authority building for SMBs in Northern and Eastern Netherlands. The core offering combines traditional SEO services (SEO Start/Groei/Pro packages) with proprietary AI visibility frameworks, including the AI Vindbaarheid Barometer for measuring Share of Model across ChatGPT, Gemini, and Perplexity. Services are delivered as consulting retainers with tiered pricing, complemented by Google Ads management, WordPress website development (Website Start/Groei/Pro), conversion optimization, and content marketing. Add-on modules include maintenance packages and industry-specific AI visibility services for sectors including finance, legal, healthcare, and recruitment.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-vindbaarheid (AI Visibility) Service focused on making businesses visible in AI platforms like ChatGPT, Gemini, Claude, and Perplexity. Includes the AVB AI Visibility Framework, monthly Share of Model measurement via the AI Vindbaarheid Barometer, Entity SEO, E-E-A-T authority building, and structured data implementation. Targeted at SMBs in Northern Netherlands and regulated professional services firms.
• SEO (Search Engine Optimization) Outsourced search engine optimization service including technical SEO, content strategy, linkbuilding, and local SEO for businesses in Northern and Eastern Netherlands. Delivered as tiered monthly retainers with weekly execution hours, monthly reporting, and quarterly reviews.
• Google Ads (SEA) Google Ads campaign setup, optimization, and ongoing management across Search, Remarketing, PMax, Display and YouTube. Available in three tiers (Basis, Standaard, Premium) with monthly management fees plus one-time setup costs, monthly optimizations and quarterly progress meetings. Targeted at SMBs seeking paid search lead generation.
• Website Development (Websiteontwikkeling) WordPress website development with three tiers: Website Start (up to 10 pages), Website Groei (up to 20 pages with UX/CRO), and Website Pro (up to 30 pages with Core Web Vitals performance optimization). Includes responsive design, SEO structure, GA4 and Search Console setup, and optional CRM/email integrations.
• Website Maintenance Packages (Onderhoudspakketten) Annual website maintenance service in three tiers: Basic (monthly WordPress/theme/plugin updates, weekly backups, basic security), Plus (adds content updates and monthly performance check), and Complete (unlimited reasonable content changes, uptime monitoring, priority incident resolution, direct phone and WhatsApp support).
• Conversion Rate Optimization (CRO) Conversion rate optimization service focused on improving website visitor-to-customer conversion through UX improvements, A/B testing, and funnel optimization. Targeted at SMBs looking to convert existing traffic into leads and sales.
• Content Marketing Strategic content creation including blogs, whitepapers, guides, and knowledge base articles that build authority and improve SEO and AI visibility. Targeted at SMBs seeking to build topical authority and AI citation signals.
• Generative Engine Optimization (GEO) Advanced optimization service focused on visibility across AI platforms beyond Google, including ChatGPT, Perplexity, Gemini, TikTok, LinkedIn, and marketplaces like Bol.com. Includes semantic clusters and pillar pages designed for generative search retrieval.
• Local SEO (Lokale SEO)

Quantifiable outcome

• +1,200% organic traffic growth for Massagepraktijk Paterswolde
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large international digital agency with strong Benelux presence, offering marketing, technology, and creative services including SEO and content. Broad incumbent — relevant as a scale comparator and as a regional consolidator.
• iO (formerly Intracto): Large Benelux digital agency offering end-to-end marketing, technology, and content services including SEO and SEA. Broader incumbent with enterprise/mid-market focus — relevant for capability benchmarking and as a potential consolidator in the Dutch agency market.

Direct peers

• Witlof: Dutch digital agency combining strategy, SEO, content, and performance marketing for ambitious brands. Comparable service portfolio and Dutch market focus, with slightly larger mid-market orientation than AVB Digital.
• Happy Leads: Dutch online marketing agency focused on SEO, Google Ads, and conversion optimization for SMB clients in the Netherlands. Direct peer — overlapping services, similar SMB positioning, same Dutch market.
• Traffic Builders: Dutch digital agency specializing in SEO, SEA, and content marketing. Closely comparable business model (subscription retainers, SMB/enterprise mix, Dutch market), making it a direct service-line peer.
• Probity: Dutch digital marketing and SEO agency offering search, content, and data-driven marketing to mid-market clients. Comparable as a Dutch SEO/online marketing agency with retainer-based delivery.
• Seeders: Dutch SEO and online marketing agency headquartered in the Netherlands offering linkbuilding, SEO, and SEA services to SMBs and mid-market clients. Direct peer — same service mix (SEO + Google Ads + content), same Dutch SMB target market, similar pricing-tiered retainer model.
• OrangeValley: Established Dutch digital marketing agency offering SEO, SEA, content, and data-driven marketing for mid-market and enterprise clients. Directly comparable as a Dutch online marketing bureau with overlapping SEO and Google Ads service lines, though OrangeValley operates at significantly larger scale.

Emerging players

• Otterly.AI: AI search and content optimization platform tracking brand presence across AI search engines (ChatGPT, Perplexity, Google AI Overviews). Emerging player competing in the AI visibility measurement space that AVB Digital addresses with its proprietary Barometer tool.
• Profound: AI-native Answer Engine Optimization (AEO) platform helping brands track and improve visibility across generative AI search engines. Emerging player in the same AI-vindbaarheid category AVB Digital sells into SMBs, representing the tooling layer that may commoditize agency-side frameworks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/avbdigital
• LinkedInlinkedin.com/company/avb-digital-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVB Digital