What Kiklab does

Kiklab Ltd is a UK-based digital agency, founded in 2003 by Cristian Pache (initially in Bucharest) and rebranded as KIKLAB in 2015, with its headquarters in Birmingham. The company delivers a bundled suite of digital services to small and medium-sized businesses across the UK and Europe: web design and software development, online marketing (SEO, PPC, content marketing, email campaigns, remarketing), branding and design (logo, typography, video elements, color palette), and social media management, plus secure hosting and bespoke software (mobile apps, CMS, business process automation). Technical delivery is based on a WordPress-centric web development stack with responsive design, SEO integration, SSD/SSL hosting, and daily backups. KIKLAB holds Google, Microsoft, and Facebook partner certifications (obtained in 2015) that enable international trading and platform-specific marketing services.

The business is a project-and-retainer professional services model rather than a software-product company. Revenue is generated from one-time website design packages (Basic £250 for up to 3 pages, Standard £700 for up to 15 pages, Premium £2,000 for up to 45 pages with e-commerce), recurring hosting subscriptions, ongoing digital marketing retainers, and bespoke software engagements. Customer acquisition is sales-led through a website quote request system, direct contact, portfolio showcasing, testimonials, and inbound content marketing via blog and social channels (Facebook, LinkedIn). Payment is processed through GoCardless direct debit (7-day terms) or 14-day invoicing. The named customer base is a diverse long-tail of SMBs across insurance, financial services, retail, food & beverage, transportation, construction, sports, and automotive industries, with the TTD Group flagged as the only enterprise account. Kiklab is a private limited company governed by English law, with no disclosed external funding, subsidiaries, or M&A activity, and a small in-house team of 11-50 led by CEO Cristian Pache and co-founder Alex.

Name

Kiklab

Legal name

Kiklab Ltd

Website

https://kiklab.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiklab Ltd is a UK-based digital agency founded in 2003 (rebranded 2015) that delivers web design, digital marketing, branding, social media management, and hosting services primarily to small and medium-sized businesses across the UK and Europe. The company operates a project-and-retainer services model with transparent, tiered website packages starting at £250.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Web Design & Development Services: Project-based professional services for website creation including basic (£250), standard (£700), and premium (£2,000) packages with varying page counts and features
2. Digital Marketing Services: Ongoing marketing services including SEO, PPC campaigns, social media management, email marketing, and remarketing
3. Social Media Management: Social media account optimization, content creation, audience growth, and promotional advertising services
4. Branding & Design Services: Logo design, business cards, stationery, typography, graphics, video elements, and colour palette services
5. Hosting Services: Reliable and secure hosting solutions ensuring website uptime with SSL security
6. Bespoke Software Development: Mobile apps for Android and iOS, content management systems, business process automation, and automated invoicing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kiklab is a UK-based digital agency that designs and develops websites (responsive, e-commerce, bespoke templates), delivers online marketing services (SEO, PPC, content and email campaigns), creates brand identities (logos, typography, video, color palettes), and manages social media accounts for small and medium-sized businesses. Services are delivered through tiered website packages (Basic £250, Standard £700, Premium £2,000) and bespoke project engagements, with hosting, daily backups, and SSL included as standard.

Product overview

Kiklab is a digital agency offering a comprehensive suite of digital services organized around four main service offerings: Online Marketing (SEO, content marketing, email campaigns, social media advertising, and PPC), Web Design & Software (responsive websites, e-commerce development, hosting, and bespoke software), Branding & Design (logo design, typography, graphics, video elements, and color palette), and Social Media Management (account optimization, content creation, audience growth, and performance monitoring). The company provides tiered website packages (Basic £250, Standard £700, Premium £2,000) ranging from template-based to fully bespoke designs. Additionally, they offer bespoke software development including mobile apps for Android and iOS, content management systems, and business process automation. As a services-based company rather than a software product company, Kiklab delivers solutions tailored to each client's specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing
• Web Design & Software
• Branding & Design
• Social Media Management Social media management services for businesses including account optimization, audience growth, content creation, engagement monitoring, promotional advertising, and performance analytics.
• Bespoke Software Development Custom software solutions for businesses including mobile apps for Android and iOS, e-commerce platforms, content management systems, business process automation, and automated invoicing.
• Website Packages (Basic, Standard, Premium) Tiered website design and development packages for businesses: Basic (£250, up to 3 pages from customised template with secure hosting), Standard (£700, up to 15 pages with custom design and copywriting), and Premium (£2,000, bespoke design with up to 45 pages, advanced functionality and e-commerce).
• Hosting Services Reliable and secure hosting solutions with SSL security, high processing speeds, SSD storage, and daily website backups to ensure website uptime and prevent data loss.

Quantifiable outcome

• Websites load quickly with SSD storage and optimized performance
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 1 January 2015Google certification enabling KIKLAB to trade internationally and provide certified Google marketing services. As a certified partner, KIKLAB has access to exclusive discounts and demonstrates product knowledge certification.
• FacebookcoreTechnology or Integration · 1 January 2015Facebook certification allowing KIKLAB to provide social media marketing services and advertising management. Enables access to Facebook advertising platforms and tools.
• DesignRushminorGTM or Marketing PartnerDesignRush is featured as a partner platform connecting businesses with design and marketing agencies.
• GoCardlessminorChannel Partner/ Reseller/ DistributorPayment processing partner for direct debit collection from clients. Clients pay invoices within 7 days through GoCardless direct debit system.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WebFX: WebFX is a large US-based full-service digital agency offering web design, SEO, PPC, social media, and content marketing to SMB and mid-market clients. It is the most direct analogue to KIKLAB's bundled web + marketing service model.
• Coalition Technologies: Coalition Technologies is a US-based digital agency offering web design, e-commerce development, SEO, and PPC services. Its e-commerce and SEO-led offering overlaps heavily with KIKLAB's e-commerce development and online marketing services.
• Straight North: Straight North is a US digital agency focused on lead generation, web design, SEO, and PPC for SMB and B2B clients. Its bundled service model and target segment make it a strong comparable to KIKLAB.
• Impression Digital: Impression is a UK-based digital marketing agency specialising in SEO, paid media, web design, and digital PR for growth-stage and enterprise clients. It is one of the closest UK-headquartered functional peers to KIKLAB.
• SmartSites: SmartSites is a US web design and digital marketing agency serving SMBs with website development, SEO, PPC, and social media services — a near-direct functional and segment peer to KIKLAB.
• Lounge Lizard: Lounge Lizard is a US digital agency offering web design, branding, SEO, and digital marketing with tiered website packages for SMBs — closely comparable in service breadth and pricing structure to KIKLAB.
• Born Social: Born Social is a UK social media agency providing strategy, content creation, paid social, and community management to brands. It is a direct peer for KIKLAB's Social Media service line, though narrower in scope.
• Thrive Internet Marketing Agency: Thrive is a US-based digital marketing agency providing web design, SEO, social media, and PPC to SMBs across multiple verticals. Its service mix and SMB-first positioning closely mirror KIKLAB's offerings.

Broad incumbents

• Dept Agency: Dept is a large global digital agency (with a strong UK presence) offering web development, marketing, branding, and technology services to enterprise clients. It operates broadly in the same space as KIKLAB but at significantly larger scale and with a more enterprise-focused mix.
• Blue Fountain Media: Blue Fountain Media is a larger US digital agency (part of Pactera EDGE) offering web design, branding, and digital marketing to mid-market and enterprise clients. It competes in the same services but operates at meaningfully greater scale than KIKLAB.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kiklab.company
• LinkedInlinkedin.com/company/6421582

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiklab