Name

KWEST RESEARCH LIMITED

Legal name

Kwest Research Limited

Website

https://kwestresearch.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Social housing research
• Tenant satisfaction surveys
• Customer profiling research
• Telephone survey services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Research Services: Full-service research agency providing custom survey design, data collection, and analysis services to social housing providers. Revenue is generated through project-based fees for research programs including TSM surveys, continuous monitoring, STAR surveys, and bespoke research projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

KWEST Research is a full-service market research agency that has specialised in the social housing sector since 1989. The company designs and conducts bespoke research projects, continuous monitoring programmes, tenant satisfaction surveys, profiling studies, and qualitative research (discussion groups, face-to-face interviews, online/postal surveys) for social housing providers, local authorities, ALMOs, and Registered Social Landlords in the UK.

Product overview

Kwest Research operates as a full-service research agency offering a unified platform of proprietary software tools and professional research services for the social housing sector. The core technology suite includes Kwest Online Analyst (data analysis and reporting), Designer (questionnaire creation), and CATI with the Telephone Management System (telephone survey management). These tools are complemented by a range of research service offerings including Tenant Satisfaction Measures (TSM) Surveys, STAR Surveys, Continuous Monitoring, Bespoke Research, Profiling, Online Surveys, Postal Surveys, Face-to-Face Interviews, and Discussion Groups. All research operations are conducted in-house with nothing outsourced, ensuring quality control throughout.

Differentiator

Problem solved

Functional benefit

Brands

• Kwest Online Analyst: Complete analysis package and online reporting tool for clients to view response rates, monitor respondent profiles, and conduct additional analysis of findings.
• CATI
• Designer
• STAR Surveys
• TSM Surveys

Products and services

• TSM (Tenant Satisfaction Measure) Surveys Tenant satisfaction measurement surveys designed for social housing providers to track and benchmark tenant satisfaction against sector standards.
• STAR (Standard Tenant Assessment Research) Surveys Standard tenant assessment surveys used to measure tenant views and perceptions across social housing portfolios.
• Continuous Monitoring Ongoing research programmes that track tenant and stakeholder sentiment over time for social housing organisations.
• Bespoke Research Custom-designed research projects tailored to a client's specific strategic, operational, or customer-experience questions in the social housing sector.
• Profiling Tenant and customer profiling research that segments housing residents according to attitudes, behaviours, and needs.
• Online and Postal Surveys Self-completion survey programmes delivered online or by post to tenants and stakeholders of social housing providers.
• Face-to-Face Interviews In-person qualitative interviews with tenants, leaseholders, and stakeholders for social housing research projects.
• Discussion Groups Facilitated group discussions used as qualitative research with tenants and stakeholders of social housing providers.
• Kwest Online Analyst Proprietary online analytics platform used by social housing clients to access, view, and interrogate the results of their research projects.

Quantifiable outcome

• Response rates far above industry norm, ensuring truly representative and accurate picture of residents' views
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Savanta: Large UK data-led research firm spanning brand, CX and public-sector research. Comparable in offering survey-based insight to UK clients but at meaningfully larger scale and broader sector coverage than Kwest.
• YouGov: Global online market research and data company with a strong UK public-sector practice. Comparable only at the broad industry level — much larger, panel-led and serving many sectors beyond social housing.
• Ipsos UK (Ipsos MORI): UK arm of a global research group with deep public-sector research credentials. Comparable as a survey-based research provider to UK housing clients but at vastly greater scale and across many verticals.
• Censuswide: UK-based consumer and B2B research agency with online panel capabilities. Comparable in serving UK clients with survey-based research but operates across many sectors rather than specialising in housing.
• Kantar UK: UK operations of a global research and insights firm with public-sector practice. Comparable in offering survey-based research methodology but is a broad incumbent rather than a social-housing specialist.

Direct peers

• Knowledge Exchange Group: UK insight and research provider focused on housing associations and the social-housing sector. Comparable in subject-matter specialism and customer segment, often competing for similar research and benchmarking briefs.
• BMG Research: Mid-sized UK market research agency running telephone, online and face-to-face survey programmes, including significant work for the housing sector. Comparable in multi-mode methodology and the UK public-sector client base.
• DJS Research: UK full-service market research agency offering bespoke survey design, telephone and online fieldwork, and analytics to public- and private-sector clients. Comparable as a similarly sized full-service UK research provider with public-sector exposure.
• Acuity Research & Practice: UK-based research firm specialising in social housing and public-sector research, including tenant satisfaction, STAR and TSM-style surveys. Highly comparable as a similarly specialised, in-house operating model serving the same core buyer group.
• M3 Social Research: Independent UK social-research agency conducting survey work for housing associations, local authorities and other public-sector bodies. Directly comparable in offering bespoke social research to the same vertical customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kwest-research-limited?original_referer=http%3A%2F%2Fkwest-research-1.sites3.bonlineapp.com%2F

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWEST RESEARCH LIMITED