Smsticket

What Smsticket does

Smsticket s.r.o. is a privately held Czech online ticketing platform founded in 2011 and headquartered in Brno, with a secondary office in Prague. The company operates smsticket.cz as a ticketing marketplace connecting event organizers (concerts, theater, festivals, sports, cinema, and individual performers) with Czech consumers. Its product surface spans a web portal, iOS and Android mobile apps, a public Event API (v1.1), an integrated POS/cashier system for in-venue sales, marketing services for organizers, a gift voucher product, and an optional immediate-refund guarantee service. The platform supports multi-format ticket delivery (SMS, email with QR, PDF, printed, Apple Wallet) and a broad set of payment methods including cards, Apple Pay, Google Pay, PayPal, bank transfer, and SMS-based payments with cash-on-arrival reservation.

Revenue is generated primarily through transaction-based take rates: a commission per ticket sold (minimum 5 CZK plus VAT), a service fee covering portal operation, electronic ticket generation, digital signature, and delivery, plus SMS payment transaction fees and separate charges for SMS and advertising services. Distribution combines the digital portal with a network of physical sales points across the Czech Republic and an affiliate program (powered by AffilBox) that pays partners 15-50% of Smsticket's commission on referred sales, tracked via a 40-day cookie window.

The company employs 1-10 people, has no disclosed external funding, and operates entirely on its own balance sheet as a private limited liability company (s.r.o.). Its go-to-market is digital-first direct-to-consumer via the website, supplemented by affiliate-driven traffic from cultural portals, Facebook pages, and booking agencies. The customer base is highly fragmented across thousands of Czech events with no dominant anchor organizer, and geographic expansion efforts to date are limited to accepting affiliate registrations from select Central European countries.

Name

Smsticket

Legal name

smsticket s.r.o.

Website

https://smsticket.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Smsticket s.r.o. is a Czech online ticketing platform founded in 2011 that connects event organizers with consumers across the Czech Republic through a web portal, mobile apps, integrated POS, and an affiliate program, earning revenue primarily via per-ticket commissions and service fees.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Online event ticketing
• Event ticketing platform
• Ticket sales system
• Event management software
• Affiliate ticketing network

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket Sales Commission: Smsticket charges a commission from each ticket sold through the platform. The commission is a percentage of the ticket price including VAT, with a minimum of 5 CZK per sold ticket without VAT. Additional services such as SMS services and advertising campaigns are charged separately.
2. Service Fee: A service fee is added to each ticket purchase, covering portal operation costs, electronic ticket generation, digital signature, and delivery. The fee covers email delivery and SMS notification, with a discount available if SMS delivery is waived.
3. SMS Payment Transaction Fees: Fees from SMS payment method where values of 10 CZK, 50 CZK, or 99 CZK (including VAT and transaction costs) are charged for ticket reservations via SMS
4. Affiliate Program Commission Sharing: Affiliates earn 15-50% of Smsticket's commission from each customer purchase originating from their referral links

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Smsticket operates an online ticketing platform that enables event discovery, ticket purchasing, and sales distribution for cultural, sports, and social events across the Czech Republic. The platform serves event organizers with ticket sales infrastructure, POS systems, and marketing services, while providing consumers with multi-format ticket delivery (SMS, email, PDF, Apple Wallet) and diverse payment options. It also operates an affiliate network and a public event API.

Product overview

Smsticket is an online ticketing platform providing comprehensive event ticketing services across the Czech Republic. The core offering consists of the online ticketing platform (smsticket.cz) which enables event discovery, ticket purchasing, and sales distribution. The platform operates through multiple integrated modules: a cash register system for physical sales, marketing services for organizers, user account management with Facebook social login, mobile app access, and multi-format ticket delivery (SMS, email, PDF, QR code, Apple Wallet). Additional products include gift vouchers in 500/1000 Kč denominations, an affiliate program with 15-50% commission payouts, and an optional immediate refund guarantee service. The platform also provides a public API (version 1.1) for accessing event data and integrates with various payment providers (Pays.cz, Apple Pay, Google Pay, PayPal, SMS payments) and marketing tools (Google, Facebook, Seznam, Zendesk, Stadyum CRM).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ticketing Platform (smsticket.cz) Core cloud-based ticketing platform enabling users to discover events, purchase tickets online, and for organizers to create and manage events. Accessible from any Internet-connected device without installation.
• Cash Register / POS System (Pokladní systém)

Quantifiable outcome

• Platform availability guarantee of 99.9% over trailing 3 calendar months

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• AffilBox (by OLYMPIC s.r.o.)coreTechnology or IntegrationAffilBox provides the affiliate program infrastructure for Smsticket's partner program. The platform manages affiliate registration, tracking, commission calculations, and reporting. Registration available at affiliate.smsticket.cz.
• pays.czcoreTechnology or IntegrationPayment gateway provider for online transactions. Listed as payment gateway partner in footer of website.
• Cultural Portals and Event DirectoriesstrategicChannel Partner/ Reseller/ DistributorAffiliates who use API access to event database to populate their websites with verified event content. Commission earned on ticket sales through referral links.
• Facebook Page OwnersstrategicChannel Partner/ Reseller/ DistributorSocial media influencers and Facebook page operators who share event links with affiliate parameters to earn commission on referred sales.
• Booking AgenciesstrategicChannel Partner/ Reseller/ DistributorBooking agencies representing artists use affiliate links to sell tickets to their own events through Smsticket network while earning commission.
• Event Organizers Using SmsticketstrategicChannel Partner/ Reseller/ DistributorOrganizers can add their affiliate ID to sales tools to earn back a portion of commission on tickets sold for their own events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoOut: Czech-based event discovery and ticketing platform covering cultural events, concerts, and festivals across Central Europe. Direct competitor in the same primary market with overlapping event categories and consumer base.
• Billetto: European self-service ticketing platform serving cultural events across multiple European countries. Comparable online ticketing and event discovery model, though with broader European footprint.
• See Tickets: European ticketing platform with broad cultural and music event coverage. Comparable B2B organizer services and multi-channel ticket delivery, though primarily UK-centric.
• Ticketportal: Czech and Slovak ticketing platform serving cultural, sports, and entertainment events. Directly comparable business model with online ticket sales and organizer services in the same geographic market.

Broad incumbents

• Ticketmaster: Global ticketing incumbent with presence across Europe. Competes with Smsticket for larger Czech event organizers and provides the scale and capital that Smsticket lacks.
• Eventbrite: Global self-service ticketing platform with broad event coverage. Operates in Central Europe and competes for organizer accounts, though it does not localize as deeply as Smsticket.

Regional players

• Predaj vstupeniek (Ticketportal SK): Slovak-market sibling of Ticketportal focused on Slovak cultural and entertainment ticketing. Regional peer with comparable offerings in a neighboring geography.
• Tix: Nordic-focused ticketing platform owned by a major ticketing group. Comparable white-label and consumer ticketing model in a different European geography.

Others

• Stoly.cz: Czech event listing and ticketing-adjacent service. Adjacent ecosystem participant in the same Czech market with overlapping event discovery surface.

Emerging players

• Resident Advisor: Global electronic music event discovery and ticketing platform. Comparable event-discovery-plus-ticketing hybrid model for niche live-event verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smsticket
• Instagraminstagram.com/smsticket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smsticket