Mornington Yacht Club

What Mornington Yacht Club does

Mornington Yacht Club (MYC) is a private, nonprofit member yacht club established in 1946 on the Mornington waterfront of Port Phillip Bay, Victoria, Australia. It operates a multi-decade heritage sailing institution serving Sailing Members, Social Members, Schools & Groups, Corporate Groups, Women Sailors (via the Women on Water / Girls Out Sailing programs), and Juniors & Youth through a comprehensive pathway from Tackers green-fleet sailing up to national-class competition. Core product lines include Sail Training Programs (junior/youth, adult learn-to-sail, keelboat, women's keelboat, private lessons, winter training camps), a year-round racing calendar (Saturday Aggregate Series, Tuesday/Thursday Twilight, Saturday afternoon and twilight races), the 40+ year Schnapper Point Regatta (120+ competitors, 70+ volunteers), national championships (e.g., 2026 Musto Skiff Nationals), offshore cruising (ORCV events, Melbourne Osaka Cup), Sailability (disability sailing), plus social and venue assets (The Rocks Restaurant, function room hire, merchandise store, MYC Foundation Junior & Youth Sailor Assistance Program).

The club's underlying technology stack is conventional SaaS rather than proprietary AI: web-based club management, a member portal with mobile app, and an HD WeatherCam with night vision that has attracted 920,000+ viewers and ~1.9M hits. Operational integrations include RevolutioniseSport for sailing program registration, TryBooking for events and ticketing, Stripe for payments, SailSys for race management, and multiple weather services (WillyWeather, BoM, Predict Wind, WindyTV, BuoyWeather, Earth Null School) embedded into the club's weather resources. The internal team — Club Manager Sarah Grant, Sailing Manager Melissa Warren, Head Coach Will McKenzie, Sail Training Coordinator Immi Weber, Race Office lead Trevor Neate, Administrator Tayla Harris, and Website & Online Systems lead Stephen Bolton — operates under Commodore Janine Harrison and a Board of Directors with 12+ formal sub-committees.

MYC's revenue mechanics are diversified across membership dues, course fees (e.g., $150 GOS 4-session program, $95 CPR / $195 full first aid, $100–$150 workshops), guest-sail fees ($15 per sail up to 6 sails before crew upgrade), restaurant and function room revenue, merchandise sales, and sponsorship. Three Major Sponsors (Bendigo Bank Community Bank Mount Martha, Town Planning Co, Sayers & Co) anchor the sponsorship stack, supplemented by minor sponsors (Mornington Marine, Battery World Mornington, Tar & Roses, Ronstan, Silverwater Finance, Sage Insurance). Distribution is regional (Victoria) and primarily direct via the club office, with online self-serve booking for training and events and physical retail through the on-site restaurant, function rooms, and merchandise store.

Name

Mornington Yacht Club

Legal name

Mornington Yacht Club

Website

https://morningtonyc.net.au

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Mornington Yacht Club is a private, nonprofit member yacht club founded in 1946 in Mornington, Victoria, delivering sailing education, club and national-level racing, regattas, and on-site hospitality (restaurant, function hire, merchandise) to juniors, adults, women, schools, and corporate groups on Port Phillip Bay.

Ownership category

akta.pro rank

Product category

Yacht Club Services

NAICS

Marinas (713930)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

Keywords

• Yacht club membership
• Sailing training programs
• Competitive sailing events
• Junior sailing education
• Yacht club facilities

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Mornington Yacht Club provides paid memberships, sailing instruction, competitive racing series and regattas, women-focused sailing programs, junior and youth sailing pathways, cruising activities, accessibility sailing (Sailability), function room hire, on-site dining at The Rocks Restaurant, and branded merchandise. The club also offers corporate and school group sailing packages and operates the MYC Tower for on-water race management. Supporting services include a members portal with mobile app, HD WeatherCam, and an online event registration and ticketing infrastructure.

Product overview

Mornington Yacht Club operates as a community sailing organization offering a comprehensive suite of programs and services centered around sailing education, competitive racing, and social maritime activities. The core product is the club membership experience, which encompasses multiple interconnected programs: Sail Training Programs (including Junior & Youth, Adult Learn to Sail, Keelboat, Girls Out Sailing, and Women on Water), Club Racing (Saturday Series, Tuesday/Thursday Twilight), Regattas (Schnapper Point Regatta, Musto Skiff Nationals), Sailability (accessibility program), Cruising (offshore and coastal), and Social/Function services (The Rocks Restaurant, Function Room Hire, Merchandise Store). The club also provides supporting digital infrastructure including the MYC Live WeatherCam, Members Portal with Mobile App, and Calendar of Events, all integrated with third-party platforms for bookings (TryBooking, Revolutionise), payments (Stripe), and weather data (WillyWeather, BoM, Predict Wind).

Differentiator

Problem solved

Functional benefit

Products and services

• MYC Membership Tiered paid membership categories (General, Sailing, Social, Associate and Crew Member) providing access to club facilities, racing, training, social events and the MYC member community.
• Sail Training Programs Comprehensive sailing education across Junior & Youth (Optimist, ILCA, 420, 29er), Adult Learn to Sail, Keelboat, Private Lessons, Sailing Theory and Skills, and Dinghy courses. Designed for individuals progressing from beginner through to competitive levels.
• Holiday Sailing Program School holiday sailing program for juniors and youth to learn and develop sailing skills during breaks, delivered with MYC coaching staff.
• Girls Out Sailing (GOS) Women's keelboat program consisting of 4-session progressive courses teaching sailing skills with female mentors, culminating in participation in Thursday Twilight races. Priced at $150 per participant.
• Women on Water (WOW) Women's sailing initiative with WhatsApp community, Ladies Skippers Race Series, and support for Australian Women's Keelboat Regatta participation, led by the MYC Commodore.
• Club Racing Regular racing program including Saturday Aggregate Series, Tuesday Twilight racing, Thursday Twilight sailing, and seasonal championship events, coordinated through the MYC Tower race office.
• Schnapper Point Regatta Major annual regatta with over 40-year history, hosting various class championships and attracting over 120 competitors with 70+ volunteers.
• Musto Skiff National Championships

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

15 partnerships are on record, tiered major sponsor and minor.

• Bendigo Bank - Community Bank Mount Marthamajor sponsorGTM or Marketing PartnerMajor sponsor of Mornington Yacht Club. Community Bank branch providing corporate sponsorship support to local sporting clubs on Mornington Peninsula.
• Town Planning Comajor sponsorGTM or Marketing PartnerMajor sponsor of Mornington Yacht Club. Town planning consultancy providing financial sponsorship support.
• Sayers & Comajor sponsorGTM or Marketing PartnerMajor sponsor and naming sponsor of Schnapper Point Regatta. Real estate agency on Mornington Peninsula.
• Sage InsuranceminorGTM or Marketing PartnerNew insurance broker partnership providing tailored advice and support for MYC insurance needs including business, home, boat and specialist insurance. Contact: Peter Bolton 0404 999 911.
• Silverwater FinanceminorGTM or Marketing PartnerOwned by MYC member Justin Vincent. For every loan settlement with MYC sponsorship mentioned, Silverwater Finance donates $200 to the Club. Available to members, friends, and family for home loans, refinancing, and property purchases.
• Mornington MarineminorGTM or Marketing PartnerClub sponsor. Local marine business providing sponsorship support.
• Battery World MorningtonminorGTM or Marketing PartnerClub sponsor. Battery retailer providing sponsorship support.
• Tar & RosesminorGTM or Marketing PartnerClub sponsor. Wine retailer providing sponsorship support.
• RonstanminorGTM or Marketing PartnerSponsor of ILCA Victorian 2026 Under-21 Championship at Schnapper Point Regatta. Sailing hardware and equipment supplier.
• Victorian Women in Fishing and Boating InitiativeminorStrategic or Co-development PartnerPartnership for women-only boating and sailing events. Supported 50 women in boat licence weekend in partnership with Victorian Fisheries Authority.
• Ocean Racing Club of Victoria (ORCV)minorStrategic or Co-development PartnerPartnership for offshore sailing events. ORCV runs Melbourne to Hobart Westcoaster, coastal sprints, and training courses in which MYC members participate.
• She SailsminorStrategic or Co-development PartnerWomen's sailing network referenced in GOS program page. Provides community support for women sailors.
• Proud 2 PlayminorStrategic or Co-development PartnerDELIVERING 'The Game' corporate workshop for LGBTQIA+ inclusion in workplaces. MYC hosting this workshop for Mornington Peninsula sporting clubs.
• St John AmbulanceminorImplementation/ SI/ Consulting PartnerDELIVERING nationally recognised First Aid and CPR training at MYC for members and volunteers.
• She SailsminorStrategic or Co-development PartnerWomen's sailing initiative referenced in GOS program materials. Community network for female sailors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Melbourne Yacht Squadron: Victoria's premier yacht club based in St Kilda, offering sailing, racing, dining, and member facilities comparable to MYC, and competing for the same regional member pool on Port Phillip Bay.
• Royal Yacht Club of Victoria: Historic Melbourne yacht club on Port Phillip Bay with racing, cruising, and social membership offerings that compete with MYC for members and event hosting.
• Hobsons Bay Yacht Club: Williamstown-based yacht club providing racing, cruising, and member services on Port Phillip Bay, competing in the same Melbourne-area sailing segment.
• Blairgowrie Yacht Squadron: Mornington Peninsula sailing club with racing, junior programs, and clubhouse facilities — a direct geographical competitor to MYC for peninsula-based members.
• Sandringham Yacht Club: Port Phillip Bay sailing club offering keelboat racing, junior sailing, and social club facilities — directly comparable in offerings, geography, and member demographic to Mornington Yacht Club.
• Chelsea Yacht Club: Victorian sailing club offering club racing, training, and social facilities serving similar suburban sailing members around Port Phillip Bay.

Regional players

• Royal Sydney Yacht Squadron: Major Sydney harbour yacht club offering full racing, training, dining, and member facilities, providing a comparable model at a national flagship scale but in a different geography.
• Queenscliff Sailing Club: Regional Victoria sailing club offering competitive racing and member amenities, comparable in model but operating in a different bay-side geography.

Broad incumbents

• Cruising Yacht Club of Australia: Sydney-based major yacht club with broader offshore racing focus and broader geographic reach, but overlapping in member services, training, and major regatta hosting.
• Australian Sailing: National peak body for sailing in Australia — not a direct club competitor but governs many programs MYC runs (Tackers, instructor certification, national class pathways).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/girlsoutsailing
• Xx.com/morningtonyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mornington Yacht Club