Town Planning & Co

What Town Planning & Co does

Town Planning & Co is a private boutique town planning consultancy headquartered in Frankston, Victoria, Australia, founded in 2017 and operating across Metro Melbourne, the Mornington Peninsula, the Bellarine Peninsula, and Regional Victoria through four office locations (Mornington, Frankston, Leongatha by appointment, Warragul by appointment). The firm specialises in statutory planning under the Victorian Planning System and Victorian Planning Provisions, delivering Planning Permit Applications and Project Management, Preliminary Planning Advice, VCAT Advocacy, Community Consultation, Mediation, and Liquor Licences consultancy to homeowners, residential developers, architects, schools, local councils, and community care organisations.

The firm's core technology is professional expertise rather than software: a senior team of RPIA- and MPIA-registered planners, including Founding Director Melinda Ryan, Veronica Lyngcoln, James Leonard, and Natalie O'Shea, who collectively hold 10-15+ years of public and private sector experience. The business operates without disclosed proprietary software, APIs, or AI tooling, relying instead on credentialed judgment and established working relationships with architects, designers, builders, local councils, the Department of Transport & Planning, Melbourne Water, and EPA. A Planning Toolkit resource library and Calendly-driven discovery meeting workflow form the primary digital GTM infrastructure.

Revenue is generated through professional services fee proposals billed per engagement, with pricing not publicly disclosed; prospective clients initiate contact via a contact form, email, paid 45-minute Zoom discovery meeting, or phone. Distribution is direct sales-led across metropolitan and regional Victoria, supplemented by organic social presence (Instagram, LinkedIn, Facebook) and content marketing through the firm's website. The firm has no disclosed funding rounds, parent company, subsidiaries, or M&A activity, and operates as an independent private company.

Name

Town Planning & Co

Legal name

Town Planning & Co

Website

https://townplanningco.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Town Planning & Co is a private Victorian town planning consultancy delivering statutory planning advice, permit applications, VCAT advocacy, and community consultation to homeowners, developers, architects, councils, and community care organisations across metropolitan and regional Victoria.

Ownership category

akta.pro rank

Product category

Town Planning Consulting

NAICS

Landscape Architectural Services (54132)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAKAD

Urban Planning & Master Planning

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAE

Regional & Land Use Planning

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Town planning consulting
• Planning permit applications
• VCAT advocacy
• Statutory planning advice
• Community consultation

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Planning Permit Applications & Project Management: End-to-end planning permit application services including site inspection, planning review, report preparation, application lodgment, assessment, and final decision review.
2. Preliminary Planning Advice: Preliminary advice, feasibility assessments, and due-diligence before moving forward with permit applications. Includes written advice tailored to client needs via fee proposals.
3. VCAT Advocacy: Representation at Victorian Civil and Administrative Tribunal for planning disputes including refusals, conditions, and objection matters. Also acts as briefing town planning to legal representatives.
4. Community Consultation: Facilitation of engagement workshops, planning application conferences, and advocacy services during public notice phases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Town Planning & Co is a boutique town planning consultancy delivering statutory planning advice and end-to-end planning permit application services across Victoria, Australia. Services span preliminary planning advice, planning permit applications and project management, VCAT advocacy and representation, community consultation, mediation, and liquor licence planning support for residential developers, architects, schools, community care providers, and local government clients.

Product overview

Town Planning & Co operates as a boutique town planning consultancy offering a unified service portfolio focused on statutory planning in Victoria. The core offering comprises Planning Permit Applications & Project Management, supported by Preliminary Planning Advice for feasibility and due-diligence. VCAT Advocacy, Community Consultation, and Mediation services address dispute resolution and stakeholder engagement throughout the application process. The Planning Toolkit serves as a complementary resource library. Additional services include Liquor Licences consultancy. The firm services Metropolitan Melbourne, Mornington Peninsula, and Bellarine Peninsula, with offices in Mornington and Frankston.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning Permit Applications & Project Management

Quantifiable outcome

• Planning permits issued in less than three months (Fawkner Leisure Centre Redevelopment)
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• B1G1 (Business For Good)coreStrategic or Co-development PartnerGlobal partnership with B1G1 for 'giving for impact' initiatives. Current focus project is with Health In Harmony providing regenerative farming training in rural Indonesia to protect Gunung Palung National Park and orangutan habitats. Aligns with firm's commitment to 17 Global Goals for Sustainable Development.
• Kids Under CovercoreStrategic or Co-development PartnerLocal charity partnership supporting mission to prevent youth homelessness and build brighter futures. Actively involved in community care accommodation projects for the organization.
• Local Sporting ClubsminorStrategic or Co-development PartnerProud partners of local sporting clubs including Football, Netball, Bowling, and Sailing institutions that provide value within communities.
• Health In HarmonyminorStrategic or Co-development PartnerNon-profit organization providing training to farmers on regenerative farming practices in rural Indonesia. Current B1G1 focus project partner for Town Planning & Co's global giving initiative.
• Purposed HousingcoreStrategic or Co-development PartnerProject partner for SDA community care accommodation in Cranbourne. Collaboration on purpose-built housing for residents with individual needs.
• Co-ConstructcoreStrategic or Co-development PartnerProject partner for community care accommodation facility. Known for providing clear guidance through planning processes.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tract Consultants: Tract Consultants is a major Australian urban planning, design, and development advisory firm with national coverage. It is comparable to Town Planning & Co as it provides statutory planning, urban design, and development advisory services to government and private clients across Australia, though at significantly larger scale.
• Urbis: Urbis is an Australian advisory firm providing town planning, economics, and social research services. It is comparable to Town Planning & Co through its statutory planning and development advisory offerings to government and private sector, though it operates as a broader multi-disciplinary consultancy.
• Ethos Urban: Ethos Urban is an Australian planning, urban design, and engagement consultancy with offices across multiple states. It is comparable to Town Planning & Co in delivering town planning, statutory advice, and stakeholder engagement services to developers, government, and communities, but operates at broader national scale.
• Cardno (now Stantec): Cardno, now part of Stantec, is a global engineering, environmental, and planning consultancy with significant Australian town planning capability. It is comparable to Town Planning & Co through its statutory planning and development advisory services, though operating at vastly larger scale as a multi-disciplinary infrastructure firm.

Direct peers

• Mecone: Mecone is a Sydney-based town planning consultancy providing statutory planning, development advisory, and project management services. It is comparable to Town Planning & Co as a boutique planning consultancy serving developers, architects, and government on permit applications and planning advice, though focused on NSW.
• Ratio Consultants: Ratio Consultants is a Melbourne-based town planning consultancy offering statutory planning, VCAT representation, and development advisory services. It is a direct peer to Town Planning & Co in the Victorian market, with comparable boutique service model and similar client base of developers, architects, and government entities.
• Hansen Partnership: Hansen Partnership is a Melbourne-based town planning and urban design consultancy. It is a direct peer to Town Planning & Co, offering statutory planning, VCAT advocacy, and development advisory services to private and government clients across Victoria with comparable boutique positioning.
• Planisphere: Planisphere is a Melbourne-based town planning and urban design consultancy. It is comparable to Town Planning & Co in providing statutory planning, urban design, and development advisory services across metropolitan Melbourne, though with a stronger urban design emphasis.
• Contour Planning: Contour Planning is a Victorian town planning consultancy providing statutory planning advice, permit applications, and VCAT advocacy. It is a direct peer to Town Planning & Co in the Victorian market with similar boutique positioning and service portfolio targeting residential developers, architects, and government clients.
• Elton Consulting: Elton Consulting is an Australian town planning, urban design, and engagement firm. It is a direct peer to Town Planning & Co, delivering statutory planning advice, permit applications, and stakeholder engagement to government and private clients across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/townplanningco
• LinkedInlinkedin.com/company/town-planning-co
• Instagraminstagram.com/townplanningco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town Planning & Co