PLR Insurance
- Company typePublic
- Founded1927
- HeadquartersTremont, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
PLR Insurance firmographics
Firmographics- Name
- PLR Insurance
- Legal name
- Arthur J. Gallagher & Co.
- Website
- https://plrinsurance.com
- Company type
- Public
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where PLR Insurance is headquartered
LocationHeadquarters
- HQ city
- Tremont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PLR Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance and Risk Management Brokerage: Revenue generated from brokerage commissions and fees for providing insurance placement, risk management, and consulting services to clients across industries globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PLR Insurance product offering
Product offeringCore offering
PLR Insurance offers commercial and personal insurance products to its customers, with value-added benefits, claims handling, and related facilities provided as part of its service offering. The firm operates as an independent insurance agency based in Bloomington, United States.
Product overview
Gallagher offers a comprehensive portfolio of insurance, risk management, and human resources consulting services. The company operates through multiple specialized divisions including Global Reinsurance Brokerage, Claims and Risk Management, Alternative Risk Solutions, Wholesale Insurance Brokerage, Creative Underwriting Solutions, and London Market Risk Management. Their core Insurance and Risk Management services provide innovative solutions to protect businesses and reduce cost of risk, while their Benefits and Human Resources Consulting division offers holistic organizational wellbeing programs. Together, these products and services serve businesses, insurance brokers, insurance carriers, and re-insurers across 130+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Insurance products tailored for business customers, bundled with value-added benefits, claims handling, and related facilities support.
- Personal Insurance Insurance products for individual consumers and households, paired with value-added benefits, claims handling, and related facilities support.
Companies that use PLR Insurance
Customer profileSegments3 records
Ideal customer profiles2 records
PLR Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PLR Insurance partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
PLR Insurance competitors and assessment
Company assessmentBroad incumbents
- Lockton Companies: Largest independent insurance brokerage in the US. Comparable to PLR as a privately-held broker serving commercial clients with value-added risk advisory and benefits services, though at substantially greater scale.
- USI Insurance Services: Mid-market focused insurance brokerage and benefits consulting firm. Directly comparable to PLR's commercial and personal lines focus, with similar value-added services model, but operating nationally with far greater scale.
- Hub International Limited: North American insurance brokerage focused on middle-market commercial and personal lines. Highly comparable business mix to PLR, with similar value-added services around benefits and claims, but operating across many more offices and US/Canadian regions.
- Acrisure: Rapidly growing insurance brokerage and financial services firm built through aggressive M&A. Comparable business model to PLR (commercial and personal insurance distribution) but competing for the same mid-market clients PLR serves, often with greater resources and product breadth.
- Brown & Brown, Inc. Large US insurance brokerage built through decentralized acquisitions of regional agencies. Closely comparable to PLR in operating model (commercial and personal lines, value-added services) but at much larger scale with continued roll-up activity.
- Aon plc: Major global insurance brokerage and advisory firm. Comparable to PLR in core brokerage function, but with global reach and deep specialization across commercial risk, reinsurance, and benefits consulting.
- AssuredPartners: National insurance brokerage focused on middle-market commercial clients. Directly comparable to PLR in target customer and value-added service model, with active acquisition strategy targeting agencies similar to PLR.
- Arthur J. Gallagher & Co. One of the largest global insurance brokerages with $13.8B revenue, 1,116 offices, and 130+ country presence. Directly comparable to PLR as an insurance brokerage serving commercial and personal lines, but at vastly greater scale and breadth.
- Marsh McLennan: Global leader in insurance brokerage and risk advisory. Operates the same brokerage intermediation model as PLR but serves enterprise clients worldwide through Marsh and specialty platforms.
Direct peers
- Leavitt Group: Privately-held regional insurance brokerage operating across the Western and Midwestern US with a mix of commercial and personal lines. Closest scale and operating model match to PLR, offering value-added benefits and risk services through a network of local offices.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
PLR Insurance social profiles
Digital presencePLR Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLR Insurance leadership team
Management profileNumber of profiles
PLR Insurance subsidiaries and ownership
Company hierarchySubsidiaries6 records
PLR Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLR Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLR Insurance
What does PLR Insurance do?
PLR Insurance offers commercial and personal insurance products to its customers, with value-added benefits, claims handling, and related facilities provided as part of its service offering. The firm operates as an independent insurance agency based in Bloomington, United States.
Is PLR Insurance a public or private company?
PLR Insurance is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PLR Insurance founded?
PLR Insurance was founded in 1927. It employs 11 to 50 people.
Where is PLR Insurance based?
PLR Insurance is headquartered in Tremont, United States, in the North America region.
How does PLR Insurance make money?
One revenue line is on record: insurance and Risk Management Brokerage.
Who are PLR Insurance's main competitors?
Broad incumbents on record are Lockton Companies, USI Insurance Services, Hub International Limited, Acrisure, Brown & Brown, Inc., Aon plc, AssuredPartners, Arthur J. Gallagher & Co. and Marsh McLennan. Leavitt Group is listed as a direct peer.
Does PLR Insurance have an API?
No public API is recorded for PLR Insurance.