Blue-Sky
Blue-Sky is a privately held Israeli automotive services company operating 9 branches nationwide, selling new and used vehicles, renting short- and long-term cars from a fleet of thousands, and providing operational and private leasing to both corporate clients and individual consumers across Israel.
- Company typePrivate
- Founded2000
- HeadquartersRamat Hasharon, Israel
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Blue-Sky does
Blue-Sky (legal name: בלו סקאי 2000 השכרת רכב בע"מ / Blue Sky 2000 Car Rental Ltd.) is a privately held Israeli automotive services company founded in 2000 and headquartered in Tel Aviv, with operations spanning a 9-branch nationwide physical network (Glilot, Haifa, Bnei Brak, Afula, Jerusalem, Tel Aviv, Ashdod, Be'er Sheva, and Kfar Saba). The company serves both private individuals and corporate clients through three core service pillars: vehicle sales (new and pre-owned, with trade-in options), short- and long-term vehicle rentals (from a fleet described as "thousands of vehicles"), and vehicle leasing split into operational leasing for businesses (with deductible VAT invoices and maintenance included) and private/flexible leasing for individual consumers.
The company's product surface extends beyond the core services into adjacent automotive verticals, including a nationwide workshop network for maintenance and repair, vehicle import for units not readily available locally, and ancillary real estate and storage services tied to its automotive operations. Distribution is built on a hybrid physical-plus-direct model: customers can transact in person at any of 9 branches, by phone through a national *3311 call center, via WhatsApp at +972554310331, or online through blue-sky.co.il, with supplementary presence on Facebook, Instagram, and TikTok. No proprietary technology is disclosed; the offering rests on a traditional automotive services stack with no public AI/ML, API, or software product claims.
Revenue mechanics combine one-time transactional revenue from vehicle sales and trade-ins, recurring subscription/usage-based revenue from long-term rentals, operational leasing (monthly billing for corporate fleets), and private/flexible leasing. Pricing varies significantly by vehicle category, condition, mileage, and contract terms; a Q4 2025 promotional tier offers used vehicles starting from 29,900 ILS, while the website's broader sales inventory spans 8,500 to 388,500 ILS. The company is founder-owned and privately held with no disclosed external funding, parent company, M&A activity, or institutional investor involvement.
Blue-Sky firmographics
Firmographics- Name
- Blue-Sky
- Legal name
- בלו סקאי 2000 השכרת רכב בע"מ
- Website
- https://blue-sky.co.il
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue-Sky is a privately held Israeli automotive services company operating 9 branches nationwide, selling new and used vehicles, renting short- and long-term cars from a fleet of thousands, and providing operational and private leasing to both corporate clients and individual consumers across Israel.
- Ownership category
- akta.pro rank
Where Blue-Sky is headquartered
LocationHeadquarters
- HQ city
- Ramat Hasharon
- HQ country
- Israel
- HQ region
- Middle East
Offices10 records
Markets served
Blue-Sky business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Car Sales: Sale of new and used vehicles to private and commercial customers through physical branches and website.
- Car Rental: Short and long-term vehicle rentals to individuals and businesses, with thousands of cars in their fleet.
- Operational Leasing: Operational leasing services for businesses with tax-deductible invoices and comprehensive vehicle management.
- Flexible/Private Leasing: Flexible leasing arrangements for private individuals with customized terms and competitive pricing.
- Car Import: Import of vehicles as part of their comprehensive automotive solutions.
- Trade-in Services: Trade-in evaluations and purchases of customer vehicles as part of sales transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used vehicles promotion - starting from 29,900 ILS |
| One time/ perpetual license | Pay-as-you-go | Vehicle sales - price range 8,500 to 388,500 ILS |
| Usage-based | Pay-as-you-go | Rental pricing - varies by vehicle category and rental period |
| Subscription | Monthly | Leasing - customized pricing based on vehicle and terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Blue-Sky product offering
Product offeringCore offering
Blue-Sky is an Israeli automotive services company that sells new and pre-owned vehicles (including trade-in options), provides short- and long-term vehicle rental, and offers operational leasing for businesses and private/flexible leasing for individuals. Operations are delivered through 9 branches across Israel, supported by a nationwide workshop network, vehicle import services, and 100% financing on listed vehicles.
Product overview
Blue-Sky is an Israeli automotive services company offering a comprehensive vehicle ecosystem centered around three core pillars: car sales (new and pre-owned), car rental (short-term and long-term), and vehicle leasing (operational and private/flexible). The sales division (מכירת רכב) provides immediate delivery for in-stock vehicles along with trade-in options and import services. The rental division (השכרת רכב) operates thousands of vehicles across 9 branches nationwide. The leasing division offers both operational leasing (ליסינג תפעולי) for businesses with deductible VAT invoices and maintenance included, as well as private flexible leasing (ליסינג פרטי/גמיש) for individual customers. Additional services include a nationwide workshop network (רשת מוסכים), vehicle import, and trade-in. The company specializes in luxury vehicles and work/utility vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Sales (מכירת רכב) Sale of new and pre-owned vehicles to private and commercial customers across 9 branches in Israel. Includes trade-in options, 100% financing, and immediate delivery for in-stock vehicles. Inventory spans economy to luxury segments (Mini, family, executive, luxury, mini-van, commercial, sports).
- Car Rental (השכרת רכב) Short-term and long-term vehicle rental services with thousands of cars available across 9 branches nationwide (Glilot, Haifa, Bnei Brak, Afula, Jerusalem, Tel Aviv, Ashdod, Be'er Sheva, Kfar Saba). Covers sedans, family cars, luxury vehicles, and SUVs. Daily, weekly, and monthly rental periods available.
- Operational Leasing (ליסינג תפעולי) Business-oriented operational leasing with deductible VAT invoices, flexible terms, maintenance and insurance included, and fleet management services. Targeted at corporate customers seeking predictable vehicle costs and tax benefits.
- Private / Flexible Leasing (ליסינג פרטי / גמיש) Personal flexible leasing programs allowing individual customers to drive new vehicles without long-term commitments, with tailored payment terms and competitive pricing.
- Trade-In (טרייד-אין)
Quantifiable outcome
- Serving customers for over 20 years with claimed position as most developing company in Israeli automotive sector
Companies that use Blue-Sky
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Blue-Sky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue-Sky partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Blue-Sky competitors and assessment
Company assessmentDirect peers
- Eldan: Long-established Israeli car rental and leasing company with a national footprint. Offers short-term rental, operational leasing, and used vehicle sales — directly comparable to Blue-Sky's three core pillars and dual B2B/B2C customer base.
- U-Move (United Road Services): Israeli car rental and leasing company with nationwide presence. Provides short-term rental, long-term rental, and operational leasing to both private and corporate customers — directly overlapping with Blue-Sky's service portfolio.
- Albar Fleet Services: Israeli operational leasing and fleet management specialist. Closely comparable on the B2B leasing and fleet management side of Blue-Sky's business, with focus on corporate vehicle outsourcing.
- Cal Auto (Cal Car Center): Israeli automotive group operating car rental, leasing, and used vehicle sales. Operates in the same national market with a similar service portfolio (rental, leasing, sales), making it a directly comparable mid-sized peer.
- Colmobil: One of Israel's largest vehicle importers and dealers representing Mercedes-Benz and other premium brands. Comparable as a multi-branch automotive retailer with import capability, though with a stronger premium-brand focus than Blue-Sky.
- Shlomo Sixt: Israel's largest car rental and operational leasing company with a nationwide branch network. Directly competes with Blue-Sky across rental, leasing, and fleet management, with similar multi-line service model serving both private and corporate customers.
- Carasso Motors: Major Israeli automotive group with vehicle import, distribution, retail, and rental operations. Operates in the same market with overlapping dealership, import, and rental activities, making it a multi-line comparable peer.
Broad incumbents
- Hertz Global Holdings: Global car rental incumbent with Israeli operations. Provides scale benchmarks for fleet utilization, branch economics, and leasing product design relevant to Blue-Sky's rental business.
- Sixt SE: Global mobility leader and parent of Shlomo Sixt in Israel. Operates rental, leasing, and subscription services at international scale; relevant as a strategic reference for the leasing and rental categories Blue-Sky operates in.
Others
- AutoTrader Israel / Yad2 Vehicles: Israel's leading online used-vehicle marketplace. Not a direct competitor but represents the digital channel that could disintermediate traditional dealers like Blue-Sky, and a potential channel partner for vehicle listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Blue-Sky social profiles
Digital presenceBlue-Sky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue-Sky leadership team
Management profileNumber of profiles
Blue-Sky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue-Sky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue-Sky
What does Blue-Sky do?
Blue-Sky is an Israeli automotive services company that sells new and pre-owned vehicles (including trade-in options), provides short- and long-term vehicle rental, and offers operational leasing for businesses and private/flexible leasing for individuals. Operations are delivered through 9 branches across Israel, supported by a nationwide workshop network, vehicle import services, and 100% financing on listed vehicles.
Is Blue-Sky a public or private company?
Blue-Sky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue-Sky founded?
Blue-Sky was founded in 2000. It employs 51 to 100 people.
Where is Blue-Sky based?
Blue-Sky is headquartered in Ramat Hasharon, Israel, in the Middle East region.
How does Blue-Sky make money?
Six revenue lines are on record. Car Sales are the primary driver. The others are car Rental, operational Leasing, flexible/Private Leasing, car Import and trade-in Services.
Who are Blue-Sky's main competitors?
Direct peers on record are Eldan, U-Move (United Road Services), Albar Fleet Services, Cal Auto (Cal Car Center), Colmobil, Shlomo Sixt and Carasso Motors. Broad incumbents are Hertz Global Holdings and Sixt SE. AutoTrader Israel / Yad2 Vehicles is listed as an others.
Does Blue-Sky have an API?
No public API is recorded for Blue-Sky.