Audi Retail Madrid

What Audi Retail Madrid does

Audi Retail Madrid, legally constituted as Wagen Group Retail España SAU, is the official Audi dealership for the Madrid region of Spain, operating as a wholly-owned subsidiary of Volkswagen Group Retail Spain, S.L.U. — itself part of the Volkswagen Group and ultimately Porsche Holding Salzburg. The company runs three sales and workshop centers across the Madrid area, including the Audi Center Madrid Norte flagship on Av. de Burgos 89, and was founded in 1995. It employs between 51 and 100 staff and operates exclusively within a single-country, single-region domestic footprint. Its sole brand authorization is Audi, covering the full OEM lineup from A1 through Q8 plus the e-tron electric and TFSIe plug-in hybrid sub-ranges.

The offering is organized around four revenue streams: (1) new vehicle sales, with a stated inventory of 4,000+ units available for immediate delivery across the complete Audi range; (2) certified pre-owned ('Ocasión') sales, currently listing 181 vehicles at price points between approximately €19,500 (A1) and €109,990 (Q8 TFSIe); (3) authorized after-sales services including mechanical workshop, bodywork ('chapa'), painting, and minor body repair, with online appointment booking; and (4) ancillary services comprising vehicle financing (facilitated through lending partners with disclosed TIN/TAE rates), trade-in valuation, replacement/demo vehicles, and a dedicated corporate fleet ('Empresas') sales channel.

The go-to-market combines a physical showroom network with an omnichannel digital platform — the audiretailmadrid.es website provides inventory search by brand, model, body type, price, fuel, transmission, and environmental label, plus contact via phone, email, WhatsApp (910 787 462), and video-call appointments. The promotional layer includes the 'Audi Electric Lovers' campaign bundling discounts with complimentary Wallbox home chargers to accelerate EV adoption. Customer segmentation is horizontal: individual consumers (primary) for personal vehicle purchase and a corporate channel for fleet procurement. Revenue, ownership changes, and personnel disclosures are absent from public materials, consistent with the company's status as a captive subsidiary within the VW Group retail network.

Name

Audi Retail Madrid

Legal name

WAGEN GROUP RETAIL ESPAÑA SAU

Website

https://audiretailmadrid.es

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Audi Retail Madrid is an official Audi dealership in Madrid, Spain, operating as a subsidiary of Volkswagen Group Retail Spain. It sells new and certified pre-owned Audi vehicles, provides workshop and financing services, and serves retail consumers and corporate fleet customers across three centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including A1, A3, A5, A6, A8, Q2, Q3, Q4 e-tron, Q5, Q6 e-tron, Q7, Q8, and Etron GT models
2. Used Vehicle Sales (Ocasión): Sale of certified pre-owned Audi vehicles with 181 vehicles in current inventory spanning models from A1 to Q8 TFSIe, with prices ranging from approximately €19,500 to €109,990
3. Workshop and After-Sales Services: Mechanical, bodywork (chapa y pintura), and general car maintenance services at authorized workshops
4. Financing Services: Vehicle financing and leasing options facilitated through partnerships, allowing customers to spread payment over time

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Audi Retail Madrid operates as an official Audi dealership running three sales and workshop centers across Madrid. It sells new Audi vehicles across the full model lineup (A1, A3, A5, A6, A8, Q2, Q3, Q5, Q7, Q8, plus e-tron electric and TFSIe plug-in hybrid variants) and certified pre-owned Audi vehicles. The dealership provides authorized workshop services including mechanical repairs, bodywork (chapa y pintura), and general maintenance, supplemented by vehicle financing facilitation, trade-in valuation, and a dedicated corporate fleet sales channel.

Product overview

Audi Retail Madrid is an official Audi dealership belonging to Volkswagen Group Retail Spain, operating as a multi-channel automotive retail platform. The offering consists of three main product lines: (1) new Audi vehicles across the complete model range (A1 through Q8, including e-tron electric variants), (2) certified pre-owned vehicles with quality guarantee spanning various models and fuel types (gasoline, diesel, hybrid, electric), and (3) integrated after-sales services including mechanical workshop, vehicle financing, and valuation services. The platform operates 3 sales and workshop centers in Madrid, serving both retail and corporate customers. The dealership also runs promotional programs like 'Audi Electric Lovers' offering incentives for electrified vehicle purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi New Vehicles (Vehículos Nuevos) Sale of brand new Audi vehicles spanning the full model lineup including A1, A3, A5, A6, A8, Q2, Q3, Q5, Q7, Q8, and e-tron electric and TFSIe plug-in hybrid variants, with 4,000+ vehicles available for immediate delivery. Targeted at individual retail consumers and corporate fleet customers in the Madrid region.
• Audi Certified Pre-Owned Vehicles (Vehículos Ocasión) Sale of certified pre-owned and nearly-new Audi vehicles with quality guarantee, available in gasoline, diesel, hybrid, and electric powertrains, priced between approximately €19,500 and €109,990 across 181 listed units.
• Workshop Service (Taller) Authorized Audi workshop providing mechanical repairs, bodywork (chapa), painting (pintura), and general car maintenance, with online appointment scheduling for customers in Madrid.
• Vehicle Financing (Financiación) Financing service facilitating vehicle purchases through credit arrangements with customizable down payment and monthly payment terms, provided via partnerships with financing institutions.
• Vehicle Valuation / Trade-In (Tasación) Professional appraisal service for customers seeking to sell or trade in their current vehicle, with valuation applied toward the purchase of a new or used Audi.
• Corporate Fleet Sales (Empresas) Dedicated sales service for business customers and corporate fleets, offering special arrangements, volume considerations, and tailored solutions for company vehicle procurement and fleet operations.
• Replacement and Demonstration Vehicles Provision of substitute vehicles and demonstration units for customer use while their vehicle is being serviced or for test drive purposes.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Volkswagen Group Retail Spain, S.L.U.coreChannel Partner/ Reseller/ DistributorParent company and authorized distributor network for Audi and other VW Group brands. Audi Retail Madrid operates as an official dealership within this network, receiving brand support, inventory access, and corporate resources.
• Audi AGcoreChannel Partner/ Reseller/ DistributorOfficial Audi brand partnership providing access to new vehicle inventory, genuine parts, technical support, warranty coverage, and brand marketing materials.
• Porsche Holding SalzburgcoreStrategic or Co-development PartnerParent holding company for VW Group Retail operations. Mentioned in compliance reporting systems (code 122333) and corporate governance frameworks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Autolíder / Quadis (Spanish multi-brand dealer group): Spanish multi-brand automotive retail group operating premium franchises across Spain. Comparable diversified dealer platform competing for Madrid premium customers; demonstrates alternative dealer-group operating model versus single-brand captive.
• Tesla Madrid Showroom: Tesla's direct-sales Madrid showroom and service center competes in the premium EV segment Audi Retail Madrid is promoting (e-tron, Q6 e-tron). Different sales model (direct, no dealer) but same premium-EV buyer pool in Madrid.

Direct peers

• Volkswagen Group Retail Spain, S.L.U. Direct parent company operating Audi Retail Madrid; manages other VW Group brand dealerships across Spain (VW, SEAT, Škoda, CUPRA). Comparable multi-brand premium retail platform with same captive dealer model and shared back-office functions.
• Volvo Car Madrid: Authorized Volvo dealership in Madrid with parallel premium positioning, EV-forward lineup (EX30, EX40, EX90, XC40 Recharge), and integrated workshop. Comparable in scale and customer profile to Audi Retail Madrid.
• SEAT/CUPRA Retail Madrid (Volkswagen Group Retail Spain): Sister brand dealership under the same VW Group Retail Spain network. Operates from shared Madrid facilities with parallel sales-service-finance model but targeting a more value-oriented customer segment; useful benchmark for intra-group performance.
• Mercedes-Benz Madrid dealer network: Authorized Mercedes-Benz dealerships in Madrid compete in the same premium segment with EQ electric lineup (EQS, EQE, EQB), certified pre-owned program, and integrated financing/services — a near-identical operating model to Audi Retail Madrid.
• Porsche Center Madrid: Sibling VW Group brand operated in Spain via the same Porsche Holding Salzburg parent. Comparable premium authorized dealer with electric (Taycan, Macan EV) and ICE lineup, plus bespoke service and financing — same captive-dealer DNA.
• BMW Madrid (BMW Group Spain dealer network): Authorized BMW dealerships in Madrid offer comparable premium-brand sales, certified pre-owned, financing, and workshop services. Directly competes for the same affluent Madrid customer base with parallel EV lineup (BMW iX, i4, i7).
• Lexus Madrid: Toyota's premium authorized dealer in Madrid offering hybrid and electric lineup (NX, RX, RZ), certified pre-owned, and workshop. Comparable premium-segment retail-service platform with strong hybrid credentials.

Regional players

• Northgate España: Spain's leading multi-brand vehicle leasing and rental operator. While not a single-brand retail dealer, it competes for Madrid fleet and corporate customers — the same enterprise/B2B channel Audi Retail Madrid targets through its 'Empresas' program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/audirtmadrid
• Facebookfacebook.com/audiretailmadrid
• LinkedInlinkedin.com/company/audi-retail-madrid-s-a-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Retail Madrid