Komuso Design

What Komuso Design does

Komuso Design is a private, family-owned wellness company founded in 2017 in Fort Lauderdale by Todd and Vanessa Steinberg, operating primarily as a direct-to-consumer brand in the stress, sleep, and burnout category. Its core product is the Shift, a wearable breathing necklace engineered to lengthen the user's exhale to 8-10 seconds via a patented airflow-resistance chamber, deliberately activating the parasympathetic nervous system. The Shift is backed by two US patents — Design Patent US D840,529 S and Utility Patent US 11,433,195 B2 — and by clinical input from the founding psychotherapist, with reported user outcomes including 83% reporting reduced anxiety and 79% recommending or gifting the product.

The portfolio extends well beyond the core Shift, encompassing multiple hardware tiers (Classic Shift, Active Shift, Koko Shift), complementary wearable cues (HEX Bracelet, Cue Necklace, Cuff Shift, Om Pendant, Kaizen and Tengai amulets), accessories (Breath Atlas, Care Kit, Vessel carry case, Chain Necklace, Rotezen Journal, Gratitude Practice Cards), a dedicated children's line (Little Wins Bundle), and a library of digital breathwork courses (TKM: The Komuso Method, The Science of Breathing, Everyday Meditation, Quit Vaping and Smoking, 10 Breaths to Manage Stress). SKUs are positioned from $27 to $325+, and bundled offers such as the $159 Calm Signature Bundle (29% off $226 retail) drive AOV and attach rates. Pricing is one-time/perpetual; HSA/FSA eligibility and an affiliate program broaden the commercial footprint.

Commercially, Komuso runs an asset-light DTC model on Shopify-anchored infrastructure (komusodesign.com) supplemented by a wholesale/corporate-gifting channel, with marketing executed across Instagram, Facebook, TikTok, YouTube, email, blog content, and earned media (Forbes, Wall Street Journal, Women's Health, Shape, Popsugar). The brand reports 250,000-300,000+ customers and 2,400+ reviews averaging 4.75-4.8 stars; reviewed customer testimonials and 135+ clinician recommendations indicate meaningful social proof and a healthcare-adjacent endorsement loop. The company is privately held, bootstrapped (no disclosed funding rounds in the data), and operates with 11-50 employees.

Name

Komuso Design

Legal name

Komuso Design

Website

https://komusodesign.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Komuso Design is a private, family-owned wellness brand selling the patented Shift breathing necklace and related wearables, courses, and accessories direct-to-consumer for stress, sleep, and burnout relief.

Ownership category

akta.pro rank

Product category

Wellness Breathing Tools

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

Keywords

• Breathing wellness tools
• Wearable stress relief
• Breathwork accessories
• Mindfulness jewelry
• Calming wearables

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Breathing Necklaces: Primary revenue from selling wearable breathing tools (Classic Shift, Active Shift, Koko Shift) and accessories. Products are one-time purchases with prices ranging from $27 to $325+. Includes free breathwork course with purchase.
2. Digital Courses and Education: Revenue from online breathwork courses including TKM (The Komuso Method), Everyday Meditation, The Science of Breathing, Quit Vaping and Smoking Course, and 10 Breaths to Manage Stress. Bundled free with Shift purchases or available separately.
3. Accessories and Add-ons: Sales of complementary products including Care Kit ($29), Vessel ($68), chains, bracelets, pendants, journals, and gratitude practice cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Komuso Design manufactures and sells the Shift, a patented wearable breathing necklace made from medical-grade stainless steel with a specifically engineered interior diameter that uses airflow resistance to naturally extend the user's exhale to 8-10 seconds, triggering parasympathetic nervous system activation. The company also sells complementary wellness accessories (bracelets, amulets, journals, cleaning kits) and a library of digital breathwork courses including The Komuso Method (TKM), Everyday Meditation, The Science of Breathing, Quit Vaping and Smoking, and 10 Breaths to Manage Stress.

Product overview

Komuso Design is a wellness company offering Micro-Calming tools designed to help people reset in real time through the power of slower exhale breathing. The core product is the Shift breathing necklace—a wearable breathwork tool that naturally extends the exhale to activate the parasympathetic nervous system. The portfolio includes multiple Shift variants (Classic Shift, Active Shift for movement, Koko Shift premium), complementary wearable reminders (HEX Bracelet, Cue Necklace, Cuff Shift, Om Pendant), mindfulness accessories (Breath Atlas, Gratitude Practice Cards, Rotezen Journal), care products (Vessel case, Care Kit, Chain Necklaces), and a suite of breathwork education courses (TKM Komuso Method, Science of Breathing, Everyday Meditation, Quit Vaping Course). Bundles like the Calm Signature Bundle combine products for complete daily calm rituals. The technology uses airflow resistance through a patented tube design to guide 8-10 second exhales.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Shift The original Komuso wearable breathing necklace, made from medical-grade stainless steel with a patented interior diameter designed to naturally extend the exhale to 8-10 seconds, activating the parasympathetic nervous system for calm. Available in 14k Gold, Sterling Silver, Matte Slate, and Rose Gold finishes. Starting at $79.
• Active Shift A wearable breathing tool designed for active lifestyles. Features a durable ceramic-based pendant with adjustable cord, whisper-quiet operation for discreet use, and supports 10-second exhales. Available in Armor Black, Soft Pink, and Northern Lights finishes. Priced at $75.
• Koko Shift A premium signature breathing tool in the Shift family. Starting at $325.
• Flex Fidget Breather A pocket-sized silicone breathing and fidget tool with ridges to channel restless energy, support breath awareness, and redirect oral fixation habits. Priced at $27.
• Breath Atlas A visual guide to help deepen breathing practice. Priced at $74.
• TKM: The Komuso Method The signature Komuso breathwork course introducing breathing techniques for calm and resilience. Free access included with every Shift purchase.
• The Science of Breathing An Oxygen Advantage certified course by breath coach Elsa covering the fundamentals of breathwork as they relate to physical and mental health.
• Quit Vaping and Smoking Course A guided breathwork course designed to support lasting change for quitting vaping and smoking, complementing the Shift as a behavioral replacement tool.
• Everyday Meditation A simple approach to meditation for real life, offered as a digital course.
• 10 Breaths to Manage Stress Simple breathing exercises for everyday stress, delivered as a digital course.
• The Calm Signature Bundle The complete daily calm ritual bundle including the Classic Shift breathing necklace, Flex Fidget Breather, Vessel carry case, Care Kit, and Science of Breathing course access. Priced at $159 (29% savings versus individual items).

Quantifiable outcome

• 83% of users report less anxiety and increased calm
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DovetaleminorGTM or Marketing PartnerAffiliate partnership program enabling commission-based referrals through the Dovetale platform. Allows influencers and affiliates to promote Komuso products.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Calm: Calm is a leading meditation/sleep app with optional curated hardware (e.g., Calm Premium sleep aids). Adjacent competitor for the same mental-wellness consumer wallet, with overlapping brand positioning and content-library depth that Komuso's courses attempt to mimic.
• Whoop: Whoop is a subscription-wearable for fitness, sleep, and stress/recovery with HRV-driven strain and recovery insights. Comparable as a higher-end wellness wearable targeting stress and recovery, though its core market is athletic performance.
• Oura: Oura Ring is a broader consumer wellness wearable tracking sleep, stress (via HRV), and recovery. Adjacent competitor for the same wellness-discretionary dollar; Oura's stress features increasingly overlap with Komuso's calm/nervous-system positioning.

Direct peers

• Moonbird: Moonbird is a handheld, tactile breathing device that guides inhale/exhale rhythms for anxiety reduction and sleep improvement. Directly comparable product (physical breathwork device), target use cases (stress, sleep), and DTC go-to-market model.
• Muse (Interaxon): Muse sells a brain-sensing meditation headband that provides real-time biofeedback during meditation. Comparable as a consumer EEG/biofeedback wellness device sold DTC for stress, sleep, and meditation outcomes.
• CalmiGo: CalmiGo is a handheld breathing device positioned for anxiety and panic-attack relief on demand. Comparable as a portable breathwork hardware product sold to the same stress/anxiety consumer segment with similar claims of immediate physiological calming.
• Hapbee: Hapbee sells a wearable that emits low-frequency electromagnetic signals to influence mood states (calm, focus, sleep). Comparable as a non-pharmaceutical wearable wellness device targeting anxiety, sleep, and performance through a distinct physical mechanism.
• Apollo Neuro: Apollo sells a wearable device that uses gentle vibrations to shift the body into a calm/parasympathetic state, targeting stress, sleep, focus, and recovery. Closely comparable to Komuso's Shift as a wearable, evidence-based stress-management hardware brand sold DTC with similar therapeutic claims.

Emerging players

• Spire Health: Spire offers a wearable breathing tracker that detects stress via respiration patterns and prompts guided interventions. Comparable as a breathing-focused wearable for stress and calm, though positioned more as a continuous monitor than a discrete calming ritual tool.
• Breathwrk: Breathwrk combines a breathwork app with optional hardware and corporate wellness offerings focused on guided breathing for stress, sleep, and performance. Comparable breathwork methodology and target audience, with an overlapping B2B/wellness-channel angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRL-oHpTTvws-HUdqI3UrxA
• Facebookfacebook.com/komusodesign
• Instagraminstagram.com/komusodesign
• TikToktiktok.com/@breathekomuso
• LinkedInlinkedin.com/company/komusodesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Komuso Design