Metro Theater Company

Name

Metro Theater Company

Legal name

Metro Theater Company

Website

https://metroplays.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Theater and Arts Education

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Theatre Education, Training & Conservatories (MPAGABAN), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Youth theater productions
• Arts education programs
• School residency programs
• Theater for young audiences
• Social emotional learning drama

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from mainstage productions, student matinees, and touring performances. Ticket prices range from $8 per student for matinees to $500 for virtual field trips.
2. Education Program Fees: Fees for classroom programs such as Building Community Through Drama ($750 for 5-session program, $150/session for other programs), professional development ($200/hour), and summer camps.
3. Donations and Grants: As a 501(c)(3) nonprofit, approximately two-thirds of the annual budget is funded by individual donors, corporate sponsors, and foundation grants. Includes major support from Emerson, Centene, Missouri Arts Council, NEA, Regional Arts Commission, and others.
4. Studio Rentals: Rental income from flexible studio space for rehearsals, workshops, meetings, and small-scale events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Metro Theater Company is a 501(c)(3) nonprofit professional theater that produces mainstage, touring, and virtual theater productions for young audiences and families, and delivers in-classroom arts education programs (Building Community Through Drama, Say Something Do Something) that integrate social-emotional learning with Missouri curriculum standards. The organization reaches over 20,000 young people annually through performances, residencies, summer camps, and community events like Baby Rave.

Product overview

Metro Theater Company is a professional theater for young audiences in St. Louis, Missouri, operating as a 501(c)(3) nonprofit organization since 1973. The company offers a portfolio of products centered around live theatrical productions (mainstage, touring, and virtual formats) and arts education programs. Core offerings include mainstage productions at the Grandel Theatre, touring productions that visit schools, virtual field trip streaming options, and in-classroom education programs such as Building Community Through Drama and Say Something Do Something. Additional offerings include summer camps, professional development for educators, studio rentals, and community events like Baby Rave. The company reaches over 20,000 young people annually through these integrated programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Productions

Quantifiable outcome

• Over 20,000 young people reached annually through mainstage, touring, and education programs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and historic.

• St. Louis MagazineminorGTM or Marketing PartnerPartner for Baby Rave family dance events as part of St. Louis Magazine's Family Playdates series.
• Spin Society DJsminorGTM or Marketing PartnerProgram partner providing DJ services for Baby Rave family dance events.
• Dyslexia St. LouisminorStrategic or Co-development PartnerCommunity partner for Eddie & Vinnie production, hosting dyslexia awareness workshops and art installations during performances.
• HEC MediaminorStrategic or Co-development PartnerFilmed and produced streaming content for productions including The Girl Who Swallowed a Cactus and A Christmas Carol virtual reading.
• Nine PBSminorGTM or Marketing PartnerLocal public media partner. MTC staff member Mariah Richardson serves as voice actor for Nine PBS animated series Drawn In.
• New City SchoolhistoricStrategic or Co-development PartnerEarly partner that provided rehearsal space in exchange for MTC providing arts curriculum, critical to the company's founding.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Seattle Children's Theatre: Seattle Children's Theatre is a long-established professional theater producing plays and musicals for young audiences. Direct peer in scale, mission, and youth-theater programming model; both run mainstage seasons, school touring, and education programs.
• Imagination Stage: Maryland-based professional theater for young audiences producing mainstage productions, classes, and school programming. Comparable in mission, programming mix, and education focus; serves as a regional benchmark for youth theater scale.
• Adventure Theatre MTC: Maryland-based professional theater for young audiences producing mainstage productions and educational programs. Comparable nonprofit children's theater with education-focused programming.
• First Stage: Milwaukee's children's theater producing mainstage productions, theater academy classes, and school outreach programming. Direct peer with comparable mission and programming structure.
• Magik Theatre: San Antonio-based professional children's theater producing original works and adaptations for young audiences, with associated education programs. Comparable in operating model to Metro Theater Company and one of MTC's teaching artists previously worked there.
• The Rose Theater: Omaha-based nonprofit children's theater producing mainstage productions, school touring, and theater education classes. Direct peer with similar programming mix including mainstage, touring, and education. One of MTC's teaching artists previously worked there.
• Nashville Children's Theatre (Nashville Rep Youth): Nashville-based children's theater programming under Nashville Repertory Theatre, producing works for young audiences. Comparable in regional nonprofit model and youth-focused productions.

Others

• Metro Theater (note: distinct entity): Not applicable.

Regional players

• COCA (Center of Creative Arts): St. Louis-based multidisciplinary arts organization offering theater, dance, music, and visual arts education. Regional peer that shares the St. Louis arts ecosystem and overlaps on youth arts programming.
• Charleston Stage Company: Charleston-based professional regional theater with resident actor and teaching artist programs. Comparable in professional theater and teaching artist model; one of MTC's team members previously worked there.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/metrotheater
• Facebookfacebook.com/MetroPlays
• Instagraminstagram.com/metroplays

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Theater Company