Stop the Crash
Stop the Crash is a Global NCAP-led multi-stakeholder advocacy partnership campaigning for mandatory adoption of crash avoidance technologies (ESC, AEB, motorcycle ABS, BSD) by governments and automakers worldwide through live demonstrations and UN-aligned policy advocacy.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What Stop the Crash does
Stop the Crash is a multi-stakeholder advocacy partnership, founded in November 2015 and led by Global NCAP (an independent UK registered charity, Charity Number 1141798, with UN ECOSOC consultative status). The campaign promotes adoption of four core crash avoidance technologies — Electronic Stability Control (ESC), Autonomous Emergency Braking (AEB), Anti-lock Braking Systems (ABS) for motorcycles, and Blind Spot Detection (BSD) — alongside tyre safety. It does not develop or sell these technologies; rather, it conducts live technology demonstrations at international forums (notably the OECD International Transport Forum Summits in Leipzig) and hosts regional launch events with local NCAPs, government ministries, and motoring clubs to influence policy and encourage governments to adopt UN vehicle safety regulations mandating these systems in new vehicles. The partnership structure unites Tier-1 automotive suppliers (Bosch, Continental, ZF, Denso), Euro NCAP-accredited research centers (Thatcham Research), consumer organizations (Consumers International, ADAC), and the Towards Zero Foundation under a UN Global Goals framework.
As a non-profit initiative, Stop the Crash has no commercial revenue model and does not monetize the technologies it promotes. It is funded through corporate partnerships and international organization support, with revenue undisclosed. Its go-to-market is event-driven and community-led: live demonstrations target transport ministers and policymakers at high-level conferences, supported by UN resolution advocacy, social media (#StopTheCrash), and fleet safety publications (FleetSafe Guide). Primary segments served are governments and policymakers (legislation adoption), automotive manufacturers (voluntary commitment to fit safety technologies), fleet operators (purchasing guidance), and consumers (awareness). Notable outcomes attributable to its advocacy include UN General Assembly resolutions supporting standard fitment of active safety systems, the 2017 commitment by twelve major Chinese car brands (85% of domestic market) to fit ESC from January 2018, EU and UN global standards for AEB adopted in 2019, and quantified safety outcomes such as 188,500 crashes avoided and 6,100+ lives saved in the EU since 1995 due to ESC.
Stop the Crash firmographics
Firmographics- Name
- Stop the Crash
- Legal name
- Stop the Crash Partnership (operated by Global NCAP)
- Website
- https://stopthecrash.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Stop the Crash is a Global NCAP-led multi-stakeholder advocacy partnership campaigning for mandatory adoption of crash avoidance technologies (ESC, AEB, motorcycle ABS, BSD) by governments and automakers worldwide through live demonstrations and UN-aligned policy advocacy.
- Ownership category
- akta.pro rank
Stop the Crash industry classification
Industry- Product category
- Road Safety Advocacy
- akta.pro primary industry
- Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
- akta.pro secondary industries
- Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH), Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA)
Keywords
Stop the Crash business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Stop the Crash product offering
Product offeringCore offering
Stop the Crash is a global road safety advocacy campaign that promotes the adoption of proven crash avoidance technologies — Electronic Stability Control (ESC), Autonomous Emergency Braking (AEB), Anti-lock Braking Systems for motorcycles, and Blind Spot Detection — through live demonstrations, international summits, regional launches, and policy advocacy targeting governments and automotive manufacturers. It is led by Global NCAP, a UK-registered charity, and operates as a multi-stakeholder partnership in support of UN Global Goals and the Decade of Action for Road Safety.
Product overview
Stop the Crash is a multi-stakeholder partnership led by Global NCAP that campaigns for the adoption of life-saving crash avoidance technologies in support of the UN Global Goals. The campaign promotes four key safety systems: Electronic Stability Control (ESC), Autonomous Emergency Braking (AEB), Anti-Lock Braking Systems (ABS) for motorcycles, and Blind Spot Detection (BSD). The organization also emphasizes tyre safety. These technologies are demonstrated through live events globally to encourage governments to mandate their inclusion as standard vehicle equipment. The focus is on advocacy and demonstration rather than product sales, with the campaign working to influence policy and consumer awareness around vehicle safety.
Differentiator
Problem solved
Functional benefit
Products and services
- Stop the Crash Campaign Multi-stakeholder advocacy campaign run by Global NCAP that promotes the adoption of crash avoidance technologies (ESC, AEB, motorcycle ABS, BSD) through live demonstrations, international summits, regional launches, and policy advocacy aimed at governments and automotive manufacturers.
- FleetSafe Guide and Safer Vehicle Purchasing Policy Practical guidance resource for commercial and government fleet operators and procurement teams on how to select safer vehicles and incorporate safety technologies into fleet purchasing policies.
- Live Technology Demonstrations at International and Regional Events Live demonstrations of crash avoidance technologies (ESC, AEB, motorcycle ABS) conducted at international forums, summits, and country launches to influence transport ministers, policymakers, and automotive industry stakeholders.
Quantifiable outcome
- ESC reduces single vehicle crashes by approximately 30%
- +5 more outcomes
Companies that use Stop the Crash
Customer profileSegments4 records
Ideal customer profiles3 records
Stop the Crash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Stop the Crash partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Global NCAPcoreGlobal NCAP serves as the founding leader and core organizer of the Stop the Crash Partnership. As an independent UK registered charity (UK Charity Number: 1141798) and platform for New Car Assessment Programmes worldwide with UN consultative status, Global NCAP coordinates campaign strategy, international advocacy, and partnership management.
- ADACcoreGermany's largest automobile club with 21 million members supports Stop the Crash as a technical partner. ADAC contributes expertise in mobility safety and breakdown assistance, with Thomas Burkhardt (Vice President Technical Services) publicly endorsing the campaign.
- BoschcoreGlobal technology company and automotive supplier providing advanced driver assistance systems technology. Bosch contributed executive statements supporting Stop the Crash and has developed key safety technologies including ABS and ESC systems.
- ContinentalcoreAutomotive supplier and tire manufacturer contributing to Stop the Crash with expertise in vehicle safety systems, tire safety, and Vision Zero philosophy. Multiple Continental executives have provided public support for the campaign.
- DENSOcoreGlobal automotive parts supplier contributing safety technology expertise to Stop the Crash. DENSO focuses on advanced sensors and driver-friendly human machine interface technologies.
- ZFcoreGlobal technology company supplying advanced mobility products and systems for passenger cars and commercial vehicles, with strong focus on advanced driver assistance systems. ZF TRW contributed to early campaign launches.
- Thatcham ResearchcoreUK's only Euro NCAP accredited research center and crash facility, providing testing and evaluation expertise for crash avoidance and autonomous driving technology. Matthew Avery (Director of Research) is a key campaign spokesperson.
- Consumers InternationalcoreWorld federation of consumer groups with 240 member organizations in 120 countries joined as civil society partner. Amanda Long (Director General) publicly endorsed the campaign, emphasizing consumer rights to safer vehicles.
- Towards Zero FoundationcoreParent organization of Global NCAP, providing strategic direction and alignment with the Towards Zero vision for road safety. Hosts fleet safety workshops and coordinates with the Stop the Crash Partnership.
- ASEAN NCAPcoreRegional NCAP for Southeast Asia that has co-hosted Stop the Crash events in Malaysia (2016, 2017) and Indonesia (2019), working with Global NCAP to promote vehicle safety legislation in ASEAN countries.
- Latin NCAPcoreRegional NCAP for Latin America and Caribbean, co-hosting Stop the Crash events in Argentina, Chile, Mexico, and Brazil (2015 launch), advocating for vehicle safety improvements in the region.
- Mexican Red CrossminorFirst responder organization supporting Stop the Crash Mexico, providing perspective on road accident emergency response and advocating for safer vehicles to reduce accident frequency.
- Malaysian Institute of Road Safety Research (MIROS)minorGovernment research institute supporting Stop the Crash ASEAN events in Malaysia and Indonesia, providing road safety research expertise for the campaign.
- Automobile Association (AA) South AfricaminorMotoring organization supporting Stop the Crash South Africa launch at Kyalami Grand Prix Circuit, providing advocacy support and consumer representation for the campaign.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Stop the Crash competitors and assessment
Company assessmentDirect peers
- AAA Foundation for Traffic Safety: US non-profit research and education foundation focused on traffic safety, including ADAS and crash-avoidance technology. Comparable in mission, audience (consumers and policymakers), and advocacy model.
- Towards Zero Foundation: Parent of Global NCAP and a strategic supporter of Stop the Crash, focused on the Vision Zero road-safety philosophy. Operates overlapping programs in fleet safety and policy advocacy with shared leadership.
- Global NCAP: Global NCAP is the parent organization of Stop the Crash and operates as the global platform for New Car Assessment Programmes. It is functionally the same entity that runs the campaign, making it the most direct peer.
- Latin NCAP: Regional NCAP for Latin America that co-hosts Stop the Crash launches in Brazil, Argentina, Chile, and Mexico. Mirrors the campaign's advocacy structure and OEM-engagement playbook.
- Euro NCAP: Europe's leading New Car Assessment Programme that crash-tests and rates vehicles on safety, directly influencing the same regulatory and consumer-awareness outcomes Stop the Crash pursues. Strong overlap in evidence base and stakeholder network (Thatcham, ADAC, OEMs).
- ASEAN NCAP: Regional NCAP for Southeast Asia that has co-hosted Stop the Crash events in Malaysia and Indonesia. Operates the same crash-rating and advocacy model at a regional scale.
- European Transport Safety Council (ETSC): Brussels-based non-profit that campaigns for EU road-safety legislation, including the AEB mandate Stop the Crash welcomed in 2019. Shares methodology (evidence-based advocacy, ministerial briefings) and target outcomes.
- Insurance Institute for Highway Safety (IIHS): US-based non-profit that produces the safety-effectiveness data Stop the Crash cites (e.g., 31% motorcycle ABS fatality reduction). Functions as a parallel evidence generator and policy advocate in North America.
Broad incumbents
- FIA Foundation: International road-safety philanthropy and advocacy body tied to the motorsport governing body. Funds and coordinates parallel road-safety campaigns, including the UN Decade of Action, with overlapping ministerial access.
- NHTSA (US National Highway Traffic Safety Administration): US federal regulator that mandated ESC from 2012 and continues to shape ADAS regulation. Comparable as the governmental counterpart of Stop the Crash's policy advocacy in the largest single-vehicle market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Stop the Crash social profiles
Digital presenceStop the Crash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stop the Crash leadership team
Management profileNumber of profiles
Stop the Crash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stop the Crash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stop the Crash
What does Stop the Crash do?
Stop the Crash is a global road safety advocacy campaign that promotes the adoption of proven crash avoidance technologies — Electronic Stability Control (ESC), Autonomous Emergency Braking (AEB), Anti-lock Braking Systems for motorcycles, and Blind Spot Detection — through live demonstrations, international summits, regional launches, and policy advocacy targeting governments and automotive manufacturers. It is led by Global NCAP, a UK-registered charity, and operates as a multi-stakeholder partnership in support of UN Global Goals and the Decade of Action for Road Safety.
Is Stop the Crash a public or private company?
Stop the Crash is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stop the Crash founded?
Stop the Crash was founded in 2015.
Who are Stop the Crash's main competitors?
Direct peers on record are AAA Foundation for Traffic Safety, Towards Zero Foundation, Global NCAP, Latin NCAP, Euro NCAP, ASEAN NCAP, European Transport Safety Council (ETSC) and Insurance Institute for Highway Safety (IIHS). Broad incumbents are FIA Foundation and NHTSA (US National Highway Traffic Safety Administration).
Does Stop the Crash have an API?
No public API is recorded for Stop the Crash.
What industry is Stop the Crash in?
Stop the Crash's product category is Road Safety Advocacy. Its primary akta.pro industry code is BPAIAGAJ, Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation), with a secondary code of IMACAMAH, Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators).