What Global Ncap does

Global NCAP is a UK-registered charity (No. 1141798) and company limited by guarantee (No. 07513900) that serves as the global coordinating body for New Car Assessment Programmes (NCAPs). Founded in 2011 and headquartered at 118 Pall Pall, London, Global NCAP is a major programme of the Towards Zero Foundation and operates in support of the UN Decade of Action for Road Safety, with the stated goal of halving road deaths and serious injuries by 2030. The organization conducts independent vehicle crash testing including frontal and side impact, side pole, whiplash, and pedestrian protection assessments, and evaluates safety assist technologies (ESC, AEB, speed assistance, blind spot detection, lane support systems) against UN regulatory requirements (UN127, GTR9). It publishes standardized 0-5 star ratings for adult and child occupant protection across regional programmes including #SaferCarsForIndia (launched 2014, 60+ assessments), #SaferCarsForAfrica (launched 2017, with AA South Africa), and Latin NCAP (associate member, launched 2010, 150+ models tested).

The core product surface extends beyond testing to include the Safer Choice Award (launched 2018, protocols updated August 2024 with new AEB and blind spot detection requirements), the Car-to-Car Crash Test Programme (which exposes manufacturer safety double-standards across regions), the Stop the Crash Partnership (live demonstrations of crash avoidance technologies), the Motorcycle ABS Partnership (with Singapore's 2027 ABS mandate cited as a benchmark), and the Forum for Safer Mobility. Annual convening includes the NCAP World Congress (NCAP24 held in Munich April 2024; NCAP25 announced in Shanghai with CATARC and C-NCAP) and the Global NCAP Awards programme.

The business model is non-commercial: Global NCAP receives grant funding from philanthropic and institutional supporters including Bloomberg Philanthropies, the FIA Foundation, and the Inter-American Development Bank, and collaborates technically with ADAC. Crash test results, star ratings, fact sheets, and educational resources are distributed free of charge to consumers, fleet buyers (including via the FleetSafe guide released for 2025-2026), governments, and regulatory bodies. Revenue is not publicly disclosed. Key leadership comprises Richard Woods (CEO), Alejandro Furas (Secretary General and Senior Technical Strategy Advisor), Iain Cameron (Chairman), David Ward (President Emeritus), and Jessica Truong (Special Advisor), with Meera Naran MBE serving as the organization's first Advocacy Ambassador.

Name

Global Ncap

Legal name

Global NCAP

Website

https://globalncap.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Global NCAP is a UK-registered charity that coordinates global New Car Assessment Programmes, conducting independent vehicle crash tests and publishing star safety ratings for consumers, governments, and manufacturers across India, Africa, Latin America, and worldwide.

Ownership category

akta.pro rank

Product category

Vehicle safety testing and rating

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC)

Keywords

• Vehicle crash testing
• Safety star ratings
• New car assessment programme
• Road safety advocacy
• Fleet safety guidance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels6 records

Core offering

Global NCAP conducts independent vehicle crash testing and publishes 0–5 star safety ratings evaluating adult and child occupant protection, structural integrity, restraint systems, airbag performance, and safety assist technologies (ESC, AEB, speed assistance, blind spot detection, lane support). It coordinates regional NCAP programmes including Latin NCAP for Latin America/Caribbean and campaigns #SaferCarsForIndia and #SaferCarsForAfrica, and runs Car-to-Car comparative testing exposing safety standard differences between markets.

Product overview

Global NCAP is a vehicle safety organization that conducts independent crash testing and provides star ratings for vehicles, operating as a major programme of the Towards Zero Foundation supporting UN Global Goals. The organization offers its core product of vehicle safety ratings through regional NCAP programmes including Latin NCAP for Latin America, and supports country-specific campaigns like #SaferCarsForIndia and #SaferCarsForAfrica. Its portfolio includes the Safer Choice Award for top-performing vehicles, the FleetSafe fleet safety guide, Car-to-Car crash test comparisons exposing double standards, the Stop The Crash Partnership for crash avoidance technologies, Motorcycle ABS Partnership, NCAP World Congress annual events, and the Global NCAP Awards programme. Additional offerings include advocacy initiatives for mandatory safety labelling and an Advocacy Ambassador Programme. The organization publishes comprehensive crash test reports, fact sheets, videos, and crash test images as public resources.

Differentiator

Problem solved

Functional benefit

Brands

• #SaferCarsForIndia: Campaign launched in 2014 to promote safer vehicles in India through independent crash testing and safety ratings
• #SaferCarsForAfrica
• Stop the Crash Partnership
• Motorcycle ABS Partnership
• Forum for Safer Mobility
• FleetSafe
• Global NCAP Safer Choice Award

Products and services

• Vehicle Crash Testing and Star Ratings Independent crash testing and publication of 0–5 star safety ratings for adult and child occupant protection in vehicles sold across global markets, including frontal impact, side impact, side pole impact, whiplash, pedestrian protection, ESC, AEB, speed assistance, blind spot detection, and lane support evaluations against UN regulatory requirements (UN127, GTR9).
• Latin NCAP Programme Regional New Car Assessment Programme for Latin America and the Caribbean providing independent crashworthiness and safety ratings, launched in 2010 as an Associate member of Global NCAP. Published results for over 150 vehicle models.
• #SaferCarsForIndia Campaign Dedicated crash testing programme for vehicles sold in the Indian market under the #SaferCarsForIndia campaign, producing more than 60 safety assessments between 2014 and 2024 that have catalyzed safety improvements in Indian cars ahead of Bharat NCAP activation.
• #SaferCarsForAfrica Campaign Vehicle safety testing programme for African markets conducted in collaboration with AA of South Africa, supported by Bloomberg Philanthropies and FIA Foundation, addressing double standards in vehicle safety between regions.
• Car-to-Car Crash Test Programme Comparative crash testing programme demonstrating safety disparities between identical or similar vehicle models sold in different markets with different safety equipment standards, exposing manufacturer double standards.
• Global NCAP Safer Choice Award Award programme (launched 2018, protocols updated August 2024) recognizing vehicles achieving five stars for both adult and child occupant protection while also meeting advanced safety requirements including AEB (car-to-car and vulnerable road user), speed assistance system, and Blind Spot Detection standards.
• FleetSafe Fleet Safety Guide Fleet safety guide and safer purchasing policy (2025–2026 edition) providing guidance for fleet operators on vehicle safety standards and procurement criteria.

Quantifiable outcome

• Tata Motors achieved highest Global NCAP score for adult and child occupant safety with Safari and Harrier models receiving five-star ratings
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• ADACcoreStrategic or Co-development Partner · 24 April 2024ADAC is Europe's largest mobility club and has partnered with Global NCAP for more than a decade. The partnership extends technical and crash testing collaboration to include wider advisory, educational and road safety training activities. ADAC's Mobility Test Centre provides expertise supporting consumer protection programmes in Latin America, India, and Africa.
• Towards Zero FoundationcoreStrategic or Co-development PartnerGlobal NCAP is a major programme of the Towards Zero Foundation, a UK-based charity working internationally in support of the UN Decade of Action for Road Safety with a goal of halving road deaths and serious injuries by 2030.
• Latin NCAPcoreStrategic or Co-development PartnerLatin NCAP is an Associate member of Global NCAP. Latin NCAP was launched in 2010 to develop a regional system of independent crashworthiness and safety rating across Latin America and Caribbean, replicating consumer testing programmes from North America, Europe, Asia, and Australia.
• AA of South AfricacoreStrategic or Co-development PartnerThe Automobile Association of South Africa collaborates with Global NCAP on the #SaferCarsForAfrica project, which was launched in 2017 to test vehicles sold in African markets.
• Stop the Crash PartnershipcoreStrategic or Co-development PartnerGlobal NCAP participates in the Stop the Crash Partnership which hosts live demonstrations of crash avoidance technologies that prevent fatalities and mitigate serious injuries for all road users in support of UN Global Goals and the Second Decade of Action for Road Safety.
• Commonwealth Road Safety InitiativeminorStrategic or Co-development PartnerGlobal NCAP participates in the Commonwealth Road Safety Initiative as part of its global advocacy and partnerships for road safety improvement.
• Motorcycle ABS PartnershipcoreStrategic or Co-development PartnerGlobal NCAP leads the Motorcycle ABS Partnership to promote mandatory ABS on motorcycles, with Singapore's decision to mandate ABS on all newly registered motorcycles from 2027 cited as a benchmark achievement.
• International Consumer Research and Testing (ICRT)coreStrategic or Co-development PartnerICRT is acknowledged as a supporting organization for Latin NCAP, contributing to consumer research and testing collaboration.
• CATARC and C-NCAPmajorStrategic or Co-development PartnerGlobal NCAP, CATARC and C-NCAP co-host the World Congress in Shanghai (NCAP25), demonstrating partnership for organizing major global road safety events.
• ANCAP SafetycoreStrategic or Co-development PartnerANCAP (Australasian NCAP) received Global NCAP's Consumer Champion Award 2024 for thirty years of consumer protection and vehicle safety advocacy.
• Forum for Safer MobilitycoreStrategic or Co-development PartnerGlobal NCAP hosts the Forum for Safer Mobility as part of its programmes and partnerships to bring together stakeholders for road safety discussions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Latin NCAP: Regional NCAP for Latin America and Caribbean, operating since 2010 with 150+ published results. Functions as an associate member of Global NCAP and uses the same crashworthiness and safety rating methodology.
• ASEAN NCAP: Regional NCAP serving Southeast Asian markets with independent vehicle safety ratings. Listed as one of Global NCAP's coordinated regional NCAP partners, applying similar assessment protocols.
• KNCAP: Korea's New Car Assessment Programme operated by KOTSA. Functions as a Global NCAP coordinated regional NCAP using similar independent crashworthiness assessment methodologies.
• Bharat NCAP: India's domestic New Car Assessment Programme that succeeded the #SaferCarsForIndia campaign. Operates with Global NCAP coordination in the same Indian market with aligned five-star safety rating methodology.
• Euro NCAP: European New Car Assessment Programme providing independent star ratings for vehicle safety. Most direct structural peer to Global NCAP, operating the same rating methodology for a mature market and co-hosting the annual World Congress with Global NCAP.
• Insurance Institute for Highway Safety (IIHS): US-based vehicle safety testing organization conducting independent crashworthiness and crash avoidance evaluations. Closest analog in North America, operating similar star/top-rated rating systems for consumer information.
• ANCAP Safety: Australasian New Car Assessment Programme recognized with Global NCAP's Consumer Champion Award 2024 for thirty years of consumer protection. Uses the same five-star safety rating methodology across Australia and New Zealand.
• C-NCAP: China's New Car Assessment Programme operated by CATARC. Co-hosts the World Congress with Global NCAP (NCAP25 in Shanghai) and operates a parallel independent safety rating system in the world's largest auto market.
• JNCAP: Japan's New Car Assessment Programme operated by NASVA. Functions as one of Global NCAP's listed global NCAP partners applying comparable independent crash testing and safety rating protocols.

Broad incumbents

• NHTSA (National Highway Traffic Safety Administration): US federal agency with regulatory authority over vehicle safety standards and the NCAP programme. Operates broader regulatory and enforcement functions that overlap with but extend beyond Global NCAP's independent testing and advocacy scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCm54wSSsq3lkMmyJAyBTycQ
• Instagraminstagram.com/global_ncap
• Xx.com/GlobalNCAP

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Ncap