Healthy Aging Association

Name

Healthy Aging Association

Legal name

Healthy Aging Association

Website

https://healthyagingassociation.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Fitness and Fall Prevention Services

NAICS

Fitness and Recreational Sports Centers (713940), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industries

Geriatric Physical Therapy & Fall Prevention (HSADAIAD), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Senior fitness programs
• Fall prevention services
• Community wellness classes
• Aging in place support
• Older adult exercise

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization accepts general donations ranging from $5.00 to $2,000.00. Donations support the overall mission of helping older adults live healthier, more independent lives through health and wellness programs. Recurring donation options are available through GuideStar and JustGive.org.
2. Equipment Sales: Sale of fitness equipment including Resistant Tubes ($13.40) and Loops ($5.15) used in Young at Heart Classes. These are one-time product sales with a 3% convenience fee included in pricing.
3. Class Contributions: Voluntary contributions for program participation: Young at Heart Strength Training recommends $4.00 per week; S.T.E.P.S. Walking Challenge recommends $2.00 per week. Participation is not denied if unable to contribute, making these suggested rather than mandatory payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Healthy Aging Association delivers community-based fitness and fall prevention programs for older adults aged 50+ in Stanislaus County, California. Its flagship Young at Heart Strength Training program runs 81 weekly classes across 30+ neighborhood locations and via Zoom, accompanied by Tai Chi, Line Dancing, a Walking Challenge, A Matter of Balance, fruit and vegetable distribution, and a HUD-funded in-home Dignity At Home fall prevention program. The organization sells exercise equipment and accepts donations to support its programs.

Product overview

The Healthy Aging Association operates a portfolio of community-based fitness and fall prevention programs for older adults in Stanislaus County, California. The core offering is the Young at Heart Strength Training program (both in-person across 30+ locations and online via Zoom), supplemented by complementary fitness classes (Tai Chi, Line Dancing, S.T.E.P.S. Walking Challenge). The organization also runs the Dignity At Home fall prevention program providing in-home assessments and safety equipment, the Matter of Balance fear-of-falling program, and community events (Age with Movement Celebration, Healthy Aging Summit). An online store offers resistance equipment and donation options. The programs are recognized as Approved Practice-Tested Interventions by the USDA SNAP-Ed Toolkit and are funded in part by SNAP-Ed USDA and the U.S. Department of Housing and Urban Development.

Differentiator

Problem solved

Functional benefit

Brands

• Young at Heart: A fall prevention strength training program providing fitness classes for adults 50+ in Stanislaus County.
• Young at Heart S.T.E.P.S.
• Go Green for Seniors
• Dignity At Home
• A Matter of Balance
• PreventFalls

Products and services

• Young at Heart Strength Training

Quantifiable outcome

• 81 weekly fitness classes serving older adults in Stanislaus County
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Home Safety ServicescoreImplementation/ SI/ Consulting Partner · 1 January 2026Installation partner providing home safety equipment installation services (grab bars, stair railings, etc.) for the Dignity At Home program participants.
• Kaiser PermanenteflagshipGTM or Marketing Partner · 1 January 2025Presenting Partner for the Healthy Aging and Fall Prevention Summit. Kaiser Permanente is the flagship sponsor of this annual event that reaches over 1,000 older adults.
• AllCare IPAcoreGTM or Marketing Partner · 1 January 2025Event Partner for the Healthy Aging and Fall Prevention Summit, supporting the event that provides health screenings, education, and fall prevention resources.
• Meals on Wheels, Diablo RegioncoreStrategic or Co-development Partner · 1 January 2022Partner organization that has joined in bringing the USDA Evidence-Based Practice-Tested Young at Heart Strength Training - A Fall Prevention Program to their community.
• SCAN Independence at HomecoreStrategic or Co-development Partner · 1 January 2022Partner organization bringing Young at Heart Strength Training to their service area as part of fall prevention efforts for seniors.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• SilverSneakers (Tivity Health): National senior fitness program offered through Medicare Advantage and group health plans, providing group exercise classes for older adults; comparable to HAA's group strength training and senior wellness offerings but distributed via health plan partnerships rather than community grants.
• National Council on Aging (NCOA): National nonprofit focused on improving the health and economic security of older adults; operates evidence-based fall prevention, physical activity, and chronic disease self-management programs analogous to Young at Heart, but at a national policy and dissemination scale.
• Go4Life (National Institute on Aging): Federal exercise and physical activity program from the National Institute on Aging targeting older adults with free evidence-based resources and exercise guides; comparable to HAA's evidence-based strength training, walking, and balance offerings though distributed federally rather than at the community level.
• Center for Aging and Brain Repair / Fall Prevention Center of Excellence: Academic and clinical resource hub advancing evidence-based fall-prevention interventions and training; comparable to HAA's research-validated Young at Heart curriculum though operating at a translational/research scale rather than community delivery.

Others

• SCAN Health Plan: Medicare Advantage health plan with a senior independence and community fall-prevention mission (SCAN Independence at Home); a current HAA program partner that operates complementary aging-in-place services and could be a comparable nonprofit-aging-services operator in adjacent geographies.
• Meals on Wheels America: National nonprofit network delivering nutrition and wellness support to homebound seniors; comparable as a community-based senior services organization and current HAA partner for fall-prevention program replication.

Emerging players

• Tai Chi for Health Institute: Provides evidence-based Tai Chi programs (including Tai Ji Quan: Moving for Better Balance) for fall prevention among older adults; comparable to HAA's Tai Chi offering at the Stanislaus Veterans Center and operates through instructor certification and program dissemination.

Direct peers

• A Matter of Balance (National Program, administered via state aging networks): Evidence-based group program designed to reduce fear of falling in older adults — directly comparable to HAA's A Matter of Balance program and typically delivered through Area Agencies on Aging and senior service organizations.
• YMCA of Modesto / YMCA National Council on Healthy Aging: YMCAs nationwide offer group senior fitness classes (including evidence-based fall prevention such as Moving for Better Balance) at community branches; directly comparable to HAA's neighborhood-based strength training model and operate in some of the same Stanislaus County geographies.

Regional players

• Stanislaus Area Agency on Aging: Local Area Agency on Aging that has directly funded HAA's Aging in Place program and coordinates county-level senior services in Stanislaus County; operates an overlapping catchment and comparable community service mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healthyagingYAH
• YouTubeyoutube.com/channel/UCpDma8GuM0KcCXnHAYt30hA
• Facebookfacebook.com/4HealthyAging
• LinkedInlinkedin.com/company/healthy-aging-association

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Aging Association