Home Safety Services

What Home Safety Services does

Home Safety Services, Inc. is a Northern California home modification provider founded in 1997 by Martin Simenc following his father's stroke. The firm installs accessibility solutions, primarily grab bars, stair railings, wheelchair ramps, stair lifts, overhead lifts, and bathroom modifications, for seniors, individuals with disabilities, and veterans seeking to age in place. Itself a licensed California General Contractor (Lic. No. 738881), it is the only pure-play home modifications provider in California accredited by The Joint Commission, with credentials that include Certified Aging in Place Specialist (CAPS), Certified Environmental Access Consultant (CEAC), and a national GSA contract with the Veterans Administration.

The company delivers services through certified employee installers equipped with inventoried vehicles, enabling same-day and next-day installations for standard solutions. Technology is operational rather than AI-driven: a proprietary evaluation process matches products to user needs (height, weight, strength, independence, caregiver availability, aesthetic preferences, budget); proprietary installation techniques and fasteners accommodate varied wall construction including fiberglass shower enclosures; Remote Video Consultation and texted-photo assessments support rapid quoting. The product portfolio spans core grab bar installations (~$275/bar installed), custom railings ($500-$2,500), wheelchair ramps (purchase, rental, or refurbished), stair lifts (~$5,000 straight, ~$15,000 curved), and shower conversions (starting at $15,000), with a formalized rental line targeting hospice and rehabilitation use cases.

The revenue model blends one-time installation fees with recurring monthly rentals, plus funded services delivered through Integrated Healthcare, Workers' Compensation, Medicare Advantage, Long-Term Care insurers, the VA, Medi-Cal/CalAIM Community Supports (via Sourcewise in Santa Clara County), and Medicare/Medicaid/PACE programs. Direct-to-consumer channels (phone, email, text, video, showroom) coexist with referral-driven enterprise channels from healthcare providers, insurers, and community agencies. Since 1997, the firm reports serving over 30,000 clients (with a more recent career-page claim of 50,000+ individuals), operating from Burlingame and Sacramento across Northern California.

Name

Home Safety Services

Legal name

Home Safety Services, Inc.

Website

https://homesafety.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Safety Services is a Northern California, Joint Commission-accredited home modification provider that installs grab bars, railings, wheelchair ramps, and lifts for seniors, individuals with disabilities, and veterans seeking to age in place. It sells and rents solutions directly and via insurer, VA, and CalAIM-funded channels.

Ownership category

akta.pro rank

Product category

Home Accessibility and Modification Services

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520), Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Accessibility Assessment & Design (HSAPANAA)

akta.pro secondary industries

Safety & Accessibility Installations (Grab Bars, Handrails, Childproofing) (HSAGAAAN), Door Widening, Hardware & Interior Accessibility Carpentry (HSABAJAF), Post-Discharge / Post-Event Home Re-Entry Safety Modifications (HSABAJAO)

Keywords

• Home modification services
• Grab bar installation
• Wheelchair ramp installation
• Aging in place
• Accessibility solutions

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Home Safety Equipment Installation: Installation services for grab bars, stair railings, wheelchair ramps, stair lifts, and bathroom modifications. Standard grab bar installations average approximately $275 per bar. Custom railings typically run $500 to $2,500. Straight stair lifts start around $5,000, curved lifts around $15,000. Shower conversions start at $15,000.
2. Equipment Rental: Monthly rentals of wheelchair ramps and stair lifts for short-term needs such as rehabilitation and hospice applications. Rentals can be converted to purchases if length of need changes. Also offers refurbished equipment at discounted rates.
3. Insurer-Funded Services: Home modifications funded through Integrated Healthcare, Workers' Compensation, Medicare Advantage, and Long-Term Care insurers. Services performed on funded or referral basis for over 20 years. Also serves Medicare, Medicaid, Medi-Cal, Waiver and PACE programs.
4. VA Contract Services: Home modification services for veterans through VA Prosthetics, HISA Grants ($6,800 lifetime for service-connected, $2,000 for non-service-connected), Specially Adapted Housing (SAH) Grants, and Special Home Adaptation (SHA) Grants. GSA contract holder with nationwide capability.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Home Safety Services is a Northern California home modification contractor that designs and installs accessibility and safety products for residential settings. The company fits grab bars, stair railings, wheelchair ramps, stair lifts, overhead lifts, and bathroom modifications to support seniors and individuals with disabilities in living safely and independently at home. Founded in 1997 and headquartered in Burlingame, California, the firm holds a California General Contractor license and serves private consumers, healthcare providers, insurers, and the U.S. Department of Veterans Affairs.

Product overview

Home Safety Services provides a comprehensive suite of home modification services for seniors and individuals with mobility challenges. The core offerings include: (1) Grab Bars & Bathroom Safety - with over 30,000 installations, featuring standard and deluxe stainless steel grab bars, shower adaptations, shower conversions using BestBath modular enclosures, toileting assistance, and custom equipment; (2) Stair Railings & Transfer Poles - custom-fabricated interior/exterior railings in various materials plus transfer poles for bedside and other locations; (3) Wheelchair Ramps - modular aluminum ramps available for purchase or rental, threshold ramps, and portable options; (4) Stair, Porch & Overhead Lifts - including straight and curved stair lifts, vertical platform lifts, overhead lifts for full-assist transfers, and exterior lifts. The company also offers free remote video consultations and professional in-home assessments. All services are delivered by certified employee technicians through inventoried vehicles, enabling same-day installations for standard solutions. The company operates as a licensed general contractor (CA Lic. No. 738881) and holds Joint Commission accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Grab Bar Installation Professional installation of safety grab bars in bathrooms, showers, and hallways to reduce fall risk for seniors and individuals with mobility limitations.
• Stair Railing Installation Installation of new and replacement stair railings for interior and exterior residential staircases to improve stability and code compliance.
• Wheelchair Ramp Installation Design and construction of wheelchair-accessible ramps at home entrances to enable safe access for wheelchair users and individuals with limited mobility.
• Stair Lift Installation Installation of motorized stair lift systems that allow individuals with mobility impairments to safely move between floors in their homes.
• Overhead Lift Installation Installation of ceiling-mounted overhead lift systems used to safely transfer individuals with significant mobility limitations between beds, chairs, and bathrooms.
• Bathroom Modification Full bathroom remodeling services that convert standard bathrooms into accessible spaces, including roll-in showers, curbless entries, comfort-height toilets, and accessible vanities.

Quantifiable outcome

• 43.2% decrease in inpatient admissions for CalAIM EAA beneficiaries
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SourcewisecoreStrategic or Co-development Partner · 1 December 2025CalAIM partnership providing Environmental Accessibility Adaptations (home modifications) for qualified Anthem Medi-Cal members in Santa Clara County. Part of Caregivers Network Program offering Community Supports services.
• Veterans Administration (VA)coreGTM or Marketing PartnerLong-standing relationship providing home modification services to thousands of veterans for over 20 years. GSA contract holder with nationwide capability. Works with VA Prosthetics, HISA Grants, SAH/SHA Grants for disabled veterans.
• Synergy Home Care Silicon ValleyminorStrategic or Co-development PartnerHome care partnership including collaborative podcast appearance discussing fall prevention and aging in place. Tom Nelson speaks with Martin Simenc on Synergy Sessions about proactive safety planning.
• Hillendale Home CareminorStrategic or Co-development PartnerTrusted home care partner collaborating on chair lift installations. Working alongside Hillendale's care team ensured clients' overall needs were fully supported with coordinated care.
• A Nurse in the FamilyminorStrategic or Co-development PartnerRN-led concierge care management partnership. Collaboration on home safety project for mutual client demonstrated value of combining clinical insight with practical home modification solutions.
• Tracy Seniors AssociationminorGTM or Marketing PartnerCommunity partnership supporting fall prevention needs of the Tracy Seniors Association community members.
• Community Agencies NetworkcoreGTM or Marketing PartnerPartnerships with Regional and Independent Living Centers, Area Agencies on Aging and MSSPs, Fall Prevention Coalitions, Senior Villages, Rebuilding Together. Turn-key programs crafted to maximize value from budgets.
• VGM Live at HomeminorGTM or Marketing PartnerIndustry association partnership. Martin Simenc invited to speak on best practices at annual VGM Building Opportunities Summit, educating providers and occupational therapists.
• Healthy Aging AssociationminorGTM or Marketing PartnerPresented plaque of appreciation to Healthy Aging Association for continued support and dedication to prevention of senior falls.
• Resources for Independence Central Valley (RICV)minorGTM or Marketing PartnerPartnership with RICV during National Falls Prevention Week to perform home safety modifications for Fresno residents.
• Insurers (Integrated Healthcare, Workers' Comp, Medicare Advantage, LTC)coreGTM or Marketing PartnerTurn-key programs implementing home modifications benefits. Virtually plug-and-play solution for insurers seeking to reduce total healthcare costs and improve member outcomes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amramp: National franchise specializing in wheelchair ramps (purchase and rental) with stair lifts and accessibility modifications. Directly comparable on ramp rental/sales model and senior/disability customer base, including veterans.
• Mobility Plus: Franchise network providing stair lifts, wheelchair ramps, vehicle lifts, and bathroom safety solutions. Direct competitor in the same product categories and senior/disabled customer base, with comparable referral relationships with healthcare providers.
• Lifeway Mobility (formerly 101 Mobility): National accessibility solutions provider offering stair lifts, wheelchair ramps, grab bars, and bathroom modifications. Closest direct peer in service mix, customer segments (seniors, disabled, VA referrals), and home modification category leadership.
• EZ-Access: Manufacturer and installer of accessibility ramps, lifts, and home modification products serving both residential customers and dealers. Closely comparable product portfolio including aluminum modular ramps and threshold solutions.
• Accessible Systems: Regional home accessibility provider in the Rocky Mountain region offering stair lifts, ramps, grab bars, and bathroom modifications. Comparable in customer segments (seniors aging in place), service mix, and referral-driven GTM motion.

Others

• VGM Live at Home: Industry membership group and provider network for accessibility/home modification providers (Home Safety Services holds CEAC certification from VGM). Comparable as an ecosystem enabler — providing training, referrals, and group purchasing to home access providers.

Regional players

• Aging in Place Home Modifications: Regional home modification provider operating in select US markets offering grab bars, ramps, railings, and bathroom modifications to seniors. Comparable service mix and aging-in-place customer focus, though geographically non-overlapping with Home Safety Services' Northern California footprint.
• Accessible Home Improvement: Independent home accessibility contractor providing grab bar, ramp, and bathroom modification services to seniors and individuals with disabilities. Comparable on service mix and customer segments though smaller in scale and operating in different US regions.

Broad incumbents

• Bruno Independent Living Aids: Largest US manufacturer of stair lifts (Bruno) with a national dealer/installer network for stair lifts, vehicle lifts, and platform lifts. Comparable on stair lift product category and senior customer base, though primarily a manufacturer with dealer-installed service model.
• National Seating & Mobility (NSM): National complex rehab provider with expanding home access offerings (ramps, lifts). Overlaps in mobility/disability customer base and payer relationships but is broader in scope (CRT, mobility equipment) rather than a pure-play home modifier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Safety Services