Reparatur Service Aschenbrenner

What Reparatur Service Aschenbrenner does

Reparatur Service Aschenbrenner (legal entity RSA Elektro- und Informations-Technik Aschenbrenner) is a privately held, owner-operated multi-brand repair and electrical-service workshop headquartered at Untere Heide 2, Schwebheim, near Schweinfurt in Lower Franconia, Germany. The firm operates a 200 sqm workshop equipped with a BGA (Ball Grid Array) rework station, modern diagnostic and measurement equipment, and a mobile service-vehicle fleet, and provides walk-in counter service at published opening hours plus zone-priced on-site visits across roughly 25 Schweinfurt-region towns. Its service portfolio spans fully-automatic coffee machines, high-end kitchen appliances (Thermomix, Kitchen Aid, Kenwood), major household appliances, TV sets (LCD/OLED, including Grundig, TechniSat, Panasonic, Samsung), E-Scooters (Xiaomi, Ninebot), SAT and cable reception systems, electronic vacuum robots, and full electrical building technology.

The business is an authorized service partner and dealer for more than 15 premium brands across coffee, kitchen, home appliances, and televisions, and holds additional certifications including VARTA-Fachbetrieb (energy storage installation), GFI-Fachhändler (City LINE), and Sonnenkraftwerk plug-in-solar partner status. Revenue mechanics combine one-time, transaction-based repair fees (diagnostic €69 for standard appliances, €89–€138 for TVs and E-Scooters, credited toward accepted repairs; repair line items ranging from €119 to €280+) with hardware sales of new appliances (notably Nivona coffee machines from €479 to €2,149), zone-priced on-site service calls at €119, electrical installation contracts, and recurring component via resold Wertgarantie Komplettschutz extended-warranty plans from €5.50/month.

The go-to-market is fundamentally sales-led and direct-to-consumer, with no appointment needed for counter drop-off, free loaner devices during repairs where available, no formal consumer financing offered, and marketing conducted through the company website, MeinMacher repair portal, Facebook and Instagram, plus referral-driven demand via Innung guild membership and OEM partner trust signals. Ownership rests with master electrician Erich Aschenbrenner, and the operation is registered with Handwerkskammer Unterfranken and Industrie- und Handelskammer Schweinfurt.

Name

Reparatur Service Aschenbrenner

Legal name

RSA Elektro- und Informations-Technik Aschenbrenner

Website

https://rsa-schweinfurt.de

Company type

Private

Operating status

Operating

Short description

Reparatur Service Aschenbrenner is a Schweinfurt-region, owner-operated multi-brand repair and electrical-service workshop (200 sqm) offering authorized warranty repairs, on-site field service, new appliance sales, and residential energy-storage and solar installation across coffee, kitchen, home-appliance, TV, E-Scooter, and electrical-building categories.

Ownership category

akta.pro rank

Product category

Appliance Repair Services

NAICS

Appliance Repair and Maintenance (811412), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYCRACAJAB

Major Appliance Repair & Service

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

SECONDARYCRACAJAC

Small Appliance Repair & Service

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Repair, Refurbished & Pre-Owned Retail

Keywords

• Appliance repair services
• Coffee machine repair
• Consumer electronics repair
• Household appliance service
• Electrical installation services

Headquarters

HQ city

Schwebheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Repair Services: One-time fee-based repair services across appliance categories (coffee machines, kitchen appliances, TVs, E-Scooters, household appliances, electrical installations). Diagnostic/estimate fees are charged (e.g., 69 € for standard appliances, 89–138 € for TVs and E-Scooters) and credited toward repair costs upon acceptance. Site-visit fees apply for on-site service.
2. New Appliance Sales: Direct sale of new appliances (coffee machines, TVs, household appliances) with products sourced from authorized distribution partnerships. Pricing is listed publicly on the website with fixed retail prices.
3. Wertgarantie Extended Warranty Sales: RSA resells Wertgarantie Komplettschutz (comprehensive protection) plans to customers. Plans cover repair costs for electronic damage, water damage, accidental damage, and include new purchase contribution. Plans start at 5.50 € per month. RSA handles the customer advisory and onboarding, Wertgarantie handles claims.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

RSA operates a certified master craftsman repair workshop offering repair, maintenance, and new-unit sales across coffee fully-automatic machines, high-end kitchen appliances, household appliances, TVs, E-Scooters, and robotic vacuum cleaners, supported by on-site mobile field service. In parallel, the company delivers residential and commercial electrical and building-technology services including SAT/cable reception system installation, VARTA energy storage systems, and Sonnenkraftwerk solar micro-inverter modules, and resells Wertgarantie Komplettschutz extended warranties. Revenue is generated through fee-based repair services, direct new appliance sales, and warranty advisory commissions.

Product overview

Reparatur Service Aschenbrenner (RSA) is a multi-service repair and installation workshop based in Schwebheim, Germany, offering repair, maintenance, and sales across several distinct product categories. The core offering consists of repair services for coffee fully automatic machines (Nivona, Jura, Philips, Saeco, Siemens, Bosch, Miele, DeLonghi), high-end kitchen appliances (Thermomix, Kitchen Aid, Kenwood, Bosch), general home appliances (Bosch, Siemens, Miele, NEFF, Gaggenau, Liebherr), TV sets (Grundig, TechniSat, Panasonic, Samsung), E-Scooters (Xiaomi, Ninebot), satellite/cable systems (TechniSat, Kathrein), and robotic vacuum cleaners. In addition to repairs, RSA provides electrical and building technology services including VARTA energy storage installation and Sonnenkraftwerk solar modules, acts as a Wertgarantie insurance partner, and sells new Nivona coffee machines and select TVs. The portfolio is organized as a unified workshop with specialized service lines, each with its own brand coverage and pricing structure, unified by a common 200 sqm workshop facility, free loaner devices during repairs, and both on-site and in-shop service options.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Machine Repair and Maintenance Service
• Premium Kitchen Appliance Repair Service

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• MeinMacherminorGTM or Marketing PartnerRSA Aschenbrenner is listed as a partner on MeinMacher (meinmacher.de), a German online repair portal that connects consumers with local repair service providers. MeinMacher is a platform that aggregates and promotes local repair businesses to drive consumer discovery.
• TechniSatcoreChannel Partner/ Reseller/ DistributorRSA is an authorized service partner and dealer for TechniSat TV products. The company also installs TechniSat and Kathrein satellite equipment (SAT systems) using modern measurement technology. TechniSat and Kathrein are German manufacturers of digital reception equipment (satellite receivers, SAT dishes, cable headend systems).
• KathreincoreChannel Partner/ Reseller/ DistributorLong-term installation partner for Kathrein satellite products alongside TechniSat. Kathrein is a German manufacturer of professional satellite reception equipment known for weather resistance and reliability.
• GrundigcoreChannel Partner/ Reseller/ DistributorAuthorized service partner and certified dealer for Grundig television products. Confirmed via certification logo displayed on the website. The company sells Grundig TVs (e.g., Grundig London 55-65") and handles warranty repairs.
• Miele, Siemens, Neff, Bosch, Liebherr, GaggenaucoreChannel Partner/ Reseller/ DistributorRSA is an authorized dealer and service partner for all listed household appliance brands. The partnership covers both repair (warranty and out-of-warranty) and new product sales. Certified dealer logos for Miele, Siemens, Neff, Bosch, Liebherr, and Gaggenau are displayed on the website.
• WertgarantiecoreGTM or Marketing PartnerRSA actively resells and advises on Wertgarantie Komplettschutz extended warranty plans. Wertgarantie is a German insurance/warranty provider covering repair costs for household electronics and appliances. RSA handles customer advisory, onboarding, and direct billing with Wertgarantie for covered repairs.
• Panasonic and SamsungcoreChannel Partner/ Reseller/ DistributorAuthorized service workshop for Panasonic and Samsung television products. Repair certifications are confirmed through brand logos on the website.
• City LINE Products (via GFI)minorChannel Partner/ Reseller/ DistributorRSA holds GFI-Fachhändler certification, making it an exclusive distribution partner for City LINE products — a brand portfolio distributed through the GFI (Group for Innovation) network in Germany.
• VARTAcoreChannel Partner/ Reseller/ DistributorCertified VARTA Installateur for Varta Element Backup energy storage systems (6.5–19.5 kWh capacity, AC-coupled with integrated inverter, backup power, and smart home interfaces). RSA installs and configures VARTA storage systems for residential customers in the Schweinfurt region.
• Jura, Nivona, Philips, Saeco, DeLonghicoreChannel Partner/ Reseller/ DistributorRSA is an authorized service partner for Jura, Nivona, Philips, Saeco, Siemens, Bosch, Miele, and DeLonghi coffee machines. The company handles warranty repairs, out-of-warranty repairs, maintenance, and new sales for these brands. Nivona is highlighted as a primary brand with a full catalog of new machines sold at RSA.
• SONNENKRAFTWERKminorChannel Partner/ Reseller/ DistributorRSA offers and installs SONNENKRAFTWERK (solar power) micro-inverter modules with integrated Schuko plug — enabling simple plug-and-play solar power generation without installation complexity. Products are marketed as a simple solution for customers with limited space.
• Handwerkskammer Unterfranken (Chamber of Crafts)minorOthersRegistered member of Handwerkskammer Unterfranken (Chamber of Crafts for Lower Franconia), confirming formal qualification as a licensed electrical trade business (Elektro-Handwerk). Membership is mandatory for trades businesses in Germany and provides credibility and referral access.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Wertgarantie: German specialist insurer offering extended appliance and electronics warranty plans. Comparable as the warranty-distribution partner RSA relies on; relevant counterparty rather than direct competitor, but the closest model to RSA's recurring-revenue warranty funnel.
• BSH Hausgeräte (BSH Service): Manufacturer-owned service network for Bosch, Siemens, Neff, and Gaggenau appliances. Comparable as the parent of brand-authorized repair infrastructure that RSA competes against for warranty and out-of-warranty work; RSA itself is a BSH-authorized partner.
• Miele Customer Service: Manufacturer-run and authorized-partner service network for Miele premium appliances. Directly comparable as a high-end appliance repair service channel; RSA is itself an authorized Miele dealer and service partner.

Emerging players

• Repair Café International: Global non-profit community repair initiative organizing volunteer-run repair events for household appliances and electronics. Comparable as an alternative repair-discovery channel that competes for the same environmentally-motivated consumer segment RSA targets.
• Lieferando / Wayfair-style local service aggregators (e.g., Aroundhome): German home-services marketplace connecting consumers with local trades and appliance repair providers. Comparable as a digital lead-generation and booking layer that competes with RSA's organic/local channel for appliance repair demand.
• MeinMacher: German online marketplace connecting consumers with local repair shops. Comparable as a discovery and lead-generation channel for repair services; RSA is a listed MeinMacher partner, so it competes for the same consumer leads alongside other participating workshops.

Broad incumbents

• Euronics Deutschland: German cooperative of independent electronics and appliance retailers offering retail, installation, and repair services. Comparable independent-retail-plus-service model; member stores often include authorized service workshops similar to RSA.
• MediaMarkt Saturn: Germany's largest consumer electronics and appliance retailer, offering in-store repair and service alongside new-product sales. Comparable as an appliance/electronics retail-plus-service model but at national scale and with a much broader category mix.
• Asurion / uBreakiFix: Global device protection and repair services company operating uBreakiFix retail repair stores in North America and Europe. Comparable as a multi-category consumer device repair chain at far larger scale, illustrating the consolidated-service model RSA competes against conceptually.

Direct peers

• LetMeRepair: European professional device and consumer electronics repair services network offering multi-brand repair across consumer electronics and appliances. Directly comparable to RSA as a multi-category authorized repair service provider, though operating at multi-country scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RSAAschenbrenner
• Instagraminstagram.com/rsa_aschenbrenner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reparatur Service Aschenbrenner