AdviSains
AdviSains is an Indonesia-based authorized distributor that supplies biotechnology instruments, reagents, and life science products from 30+ global brands to 1000+ universities, hospitals, clinical laboratories, and pharmaceutical companies across Indonesia.
- Company typePrivate
- Founded2023
- HeadquartersDepok, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AdviSains does
AdviSains (legal name PT Bioteknologi Sinergi Mandiri) is an Indonesia-based authorized distributor of biotechnology and life science products, headquartered in Depok, West Java. The company was founded in 2023 and operates with 11-50 employees, serving 1000+ institutional customers across Indonesia including universities, research institutions, hospitals, clinical laboratories, and pharmaceutical and biotechnology companies. AdviSains holds exclusive distribution rights for 30+ global brands such as Oxford Nanopore Technologies, Miltenyi Biotech, PCR Biosystems, Abcam, Bertin Technologies, Macherey-Nagel, and Vazyme, and organizes its portfolio along three technology verticals: DNA Tech (sequencing, PCR, extraction), Cell Tech (culture, flow cytometry, cell therapy), and Protein Tech (electrophoresis, western blot, ELISA, chromatography).
The company's proprietary technology stack centers on two digital platforms. Pesan Primer is a web-based oligonucleotide synthesis ordering system with a real-time sequence-based pricing engine and multiple purification options (Desalting, PAGE, HPLC). The Customer Portal at portal.advisains.id provides institutional buyers with account management, data access, and monitoring capabilities. Complementing distribution, AdviSains offers value-added services including Custom Design Lab consulting, Field Application Support (FAS) and Field Service Engineering (FSE), product training, installation, calibration, and maintenance, along with a digital e-Sertifikat program for webinar participants.
Revenue is generated through three primary streams: product distribution (hardware and consumables from 30+ global brands), technical services (lab design, installation, training, maintenance), and transaction-based oligonucleotide synthesis via the Pesan Primer platform. The go-to-market combines direct field sales through principal-trained product specialists serving enterprise and institutional accounts with self-service channels through the Customer Portal and Pesan Primer for mid-market and individual researchers. Pricing is quote-based for capital equipment and reagents, with promotional offers such as up to 50% discounts on selected Abcam products. The company does not disclose revenue, funding history, or ownership structure.
AdviSains firmographics
Firmographics- Name
- AdviSains
- Legal name
- PT Bioteknologi Sinergi Mandiri
- Website
- https://advisains.id
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdviSains is an Indonesia-based authorized distributor that supplies biotechnology instruments, reagents, and life science products from 30+ global brands to 1000+ universities, hospitals, clinical laboratories, and pharmaceutical companies across Indonesia.
- Ownership category
- akta.pro rank
Where AdviSains is headquartered
LocationHeadquarters
- HQ city
- Depok
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
AdviSains business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Distribution of biotechnology instruments, reagents, and scientific solutions from 30+ global brands including DNA tech products (sequencing, PCR, extraction), cell tech products (culture, flow cytometry), protein tech products (electrophoresis, western blot, ELISA), and diagnostics.
- Technical Services: Additional services including custom lab design, field application support (FAS) and field service engineering (FSE), product training, installation, calibration, and maintenance services for instruments.
- Oligonucleotide Synthesis: Online ordering platform for custom DNA primer and oligonucleotide synthesis with various purification levels and modifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing for all biotechnology products and instruments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AdviSains product offering
Product offeringCore offering
AdviSains is an exclusive authorized distributor of biotechnology products from 30+ global brands in Indonesia, supplying instruments, reagents, and scientific solutions across DNA Tech, Cell Tech, and Protein Tech workflows to universities, hospitals, clinical laboratories, and pharmaceutical/biotech industries. The company complements product distribution with technical services including custom lab design, field application support, field service engineering (installation, calibration, maintenance), product training, and digital certificates for webinars. It also operates the Pesan Primer online platform for custom oligonucleotide (DNA primer) synthesis and a Customer Portal for account and data management.
Product overview
AdviSains (PT Bioteknologi Sinergi Mandiri) operates as a biotechnology distribution company offering a unified portfolio of integrated solutions spanning DNA Tech, Cell Tech, and Protein Tech — covering the full upstream to downstream research and diagnostic workflow from sample preparation through bioinformatics analysis. The portfolio includes specialized platforms such as Pesan Primer for precision oligonucleotide synthesis and a Customer Portal for data management. AdviSains distributes products from 30+ global brands (including Oxford Nanopore, Abcam, Miltenyi Biotech, PCR Biosystems, Macherey-Nagel, Vazyme, Bento Lab, Bertin, and Formulatrix), complemented by value-added services including Custom Design Lab, FAS & FSE (installation, calibration, maintenance), Product Training, and an e-Sertificate system for webinars.
Differentiator
Problem solved
Functional benefit
Brands
- Pesan Primer: Precision oligonucleotide synthesis platform for DNA primer ordering with real-time sequence-based pricing, supporting various purification methods and custom modifications
- AdviSains Customer Portal
Products and services
- DNA Tech Distributor product line covering DNA extraction, amplification (PCR, RT-PCR, digital PCR), electrophoresis, library preparation, sequencing including Oxford Nanopore, and bioinformatics analysis for research institutions and clinical labs.
- Cell Tech Distributor product line covering cell isolation, cell expansion, automated cell processing, flow cytometry, high-content imaging, and cryopreservation for regenerative medicine, cell therapy, and translational research.
- Protein Tech Distributor product line covering protein research and analysis including electrophoresis, western blot, ELISA, chromatography, and protein characterization for academic and pharmaceutical labs.
- Pesan Primer Web-based platform for ordering custom DNA oligonucleotide primers with real-time sequence-based pricing, multiple purification options (Desalting, PAGE, HPLC), and custom 5'/3' modifications such as Biotin and Phosphorylation.
- AdviSains Customer Portal Integrated online portal that lets institutional customers manage accounts, access data, request quotes, and monitor activity with encrypted data handling.
- Nanopore Sequencing Solutions Authorized distribution of Oxford Nanopore real-time DNA/RNA sequencing technology in Indonesia, including MinION, GridION, and PromethION devices plus the MinION Starter Pack for introductory and pilot sequencing projects.
- Cell Therapy Solutions Authorized distribution of Miltenyi Biotec automated, closed-system, DMP-compliant cell therapy instrumentation for clinical and translational research applications.
- InfectID-BSI Sepsis Detection Rapid sepsis detection kit from Microbio distributed for ICU diagnostics at hospitals and clinical laboratories, with free demo available for evaluation.
- General Lab Supplies Basic laboratory supplies and equipment distributed to Indonesian laboratories to support research, testing, and analysis activities efficiently and consistently.
- Custom Design Lab Consultation, spatial design, and supervision of laboratory construction to international standards, taking new labs from ground zero to operational readiness.
- Field Application Support and Field Service Engineering (FAS & FSE) Technical services covering experimental setup, protocol optimization, instrument installation, calibration, and preventive/corrective maintenance for distributed biotechnology instruments.
- Product Training Practical training programs that ensure customers use distributed instruments, reagents, and kits effectively, accurately, and optimally.
- e-Sertifikat Digital certificate issuance system that automatically distributes e-certificates to participants who complete AdviSains-hosted webinars and events.
Quantifiable outcome
- Serves 1000+ institutions across Indonesia
Companies that use AdviSains
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AdviSains technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AdviSains partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- Oxford Nanopore TechnologiescoreAuthorized distributor of Oxford Nanopore sequencing technology in Indonesia, providing nanopore-based DNA/RNA sequencing solutions with real-time, long-read capabilities including MinION, GridION, and PromethION devices.
- Miltenyi BioteccoreAuthorized distributor of Miltenyi Biotech products in Indonesia, offering cell separation, cell expansion, and automated cell processing solutions for cell therapy and regenerative medicine applications.
- PCR BiosystemscoreAuthorized distributor of PCR Biosystems qPCR kits and reagents in Indonesia, providing high-quality molecular biology reagents for various applications.
- AbcamcoreAuthorized distributor of Abcam antibodies, ELISA kits, and recombinant proteins in Indonesia, serving immunology and cell biology research needs.
- Bertin TechnologiescoreAuthorized distributor of Bertin Technologies products including Precellys Evolution tissue homogenizer for sample preparation in life science research.
- Macherey-NagelcoreAuthorized distributor of Macherey-Nagel products including nucleic acid extraction kits and magnetic bead-based purification systems.
- VazymecoreAuthorized distributor of Vazyme genomic DNA extraction kits and other molecular biology products in Indonesia.
- Bento LabcoreAuthorized distributor of Bento Lab portable molecular laboratory systems combining PCR, centrifugation, and gel electrophoresis in Indonesia.
- CygnussupportingBrand partner providing antibody products for research applications.
- SERVA ElectrophoresissupportingAuthorized distributor of SERVA electrophoresis products including systems and reagents for DNA, RNA, and protein separation.
- Tosoh BiosciencesupportingBrand partner providing chromatography products for protein analysis and purification.
- Azure BiosystemssupportingAuthorized distributor of Azure Western blot imaging systems including Azure 600 for protein detection.
- BiologsupportingBrand partner providing microbial identification and phenotype characterization systems.
- IZON SciencesupportingBrand partner providing extracellular vesicle (EV) analysis and quantification solutions.
- FormulatrixsupportingAuthorized distributor of MANTIS microfluidic liquid dispensers for precise liquid handling.
- GenProofsupportingAuthorized distributor of GeneProof DNA isolation kits for molecular testing applications.
- MicrobiosupportingBrand partner providing InfectID-BSI sepsis detection products for ICU diagnostics.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AdviSains competitors and assessment
Company assessmentBroad incumbents
- Thermo Fisher Scientific: Global leader in life science instruments, reagents, and lab services. Comparable because it both manufactures and distributes the kinds of DNA/Cell/Protein products and diagnostics that AdviSains resells in Indonesia, and represents the most likely principal or competitive threat.
- Agilent Technologies: Supplies analytical instruments, reagents, and consumables for genomics, cell analysis, and diagnostics. Overlaps AdviSains' sequencing, PCR, and protein-analysis product lines through both direct sales and authorized distributors.
- PerkinElmer: Supplies diagnostics, life science instruments, and reagents including sequencing and immunoassay platforms. Comparable as both a principal-style partner and a potential competing channel in clinical diagnostics.
- Bio-Rad Laboratories: Major life science research and clinical diagnostics manufacturer covering PCR, electrophoresis, western blot, and cell biology — directly overlapping the DNA Tech and Protein Tech workflows AdviSains distributes.
- Merck KGaA (MilliporeSigma): Operates the Sigma-Aldrich and MilliporeSigma portfolios of lab reagents, kits, and bioprocessing products — comparable to AdviSains' reagent and consumables distribution across research and pharma customers.
Regional players
- Sciencewerke: Southeast Asia-focused distributor of life science research products, with offices in Singapore, Indonesia, and other ASEAN markets. Direct comparable to AdviSains' Indonesia-focused authorized-distribution model.
- Shimadzu: Asia-headquartered manufacturer of analytical and life science instruments with strong presence in Southeast Asia. Comparable as an instrument brand that often works through regional distributors in markets like Indonesia.
- Genetix Biotech Asia: India-based distributor of life science and genomics research products serving South Asian research institutions. Most directly comparable regional distributor peer to AdviSains in terms of business model, customer profile, and product breadth.
Direct peers
- Sartorius: Provides bioprocessing, cell line development, and lab essentials for pharma and biotech. Overlaps AdviSains' pharma/biotech customer segment and bioprocessing/reagent distribution.
- Eppendorf: Manufacturer of premium lab instruments (pipettes, centrifuges, PCR systems) used in molecular biology and cell culture. Comparable to AdviSains' lab equipment offering for academic and clinical customers in Indonesia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AdviSains social profiles
Digital presenceAdviSains financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdviSains leadership team
Management profileNumber of profiles
Profiles1 record
AdviSains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdviSains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdviSains
What does AdviSains do?
AdviSains is an exclusive authorized distributor of biotechnology products from 30+ global brands in Indonesia, supplying instruments, reagents, and scientific solutions across DNA Tech, Cell Tech, and Protein Tech workflows to universities, hospitals, clinical laboratories, and pharmaceutical/biotech industries. The company complements product distribution with technical services including custom lab design, field application support, field service engineering (installation, calibration, maintenance), product training, and digital certificates for webinars. It also operates the Pesan Primer online platform for custom oligonucleotide (DNA primer) synthesis and a Customer Portal for account and data management.
Is AdviSains a public or private company?
AdviSains is a private company. It is classified as unknown and is currently operating.
When was AdviSains founded?
AdviSains was founded in 2023. It employs 11 to 50 people.
Where is AdviSains based?
AdviSains is headquartered in Depok, Indonesia, in the Asia region.
How does AdviSains make money?
Three revenue lines are on record. Product Distribution is the primary driver. The others are technical Services and oligonucleotide Synthesis.
Who are AdviSains's main competitors?
Broad incumbents on record are Thermo Fisher Scientific, Agilent Technologies, PerkinElmer, Bio-Rad Laboratories and Merck KGaA (MilliporeSigma). Regional players are Sciencewerke, Shimadzu and Genetix Biotech Asia. Direct peers are Sartorius and Eppendorf.
Does AdviSains have an API?
No public API is recorded for AdviSains.