BISOU les Madeleines
BISOU les Madeleines is listed in the firmographic data as a 2016-founded London-based family madeleine business, but scraped content describes a B2B plastics distribution operation distributing substrates for signage, graphics, marine, and OEM fabrication customers across 15+ industry verticals.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What BISOU les Madeleines does
The data presents a material discrepancy: the firmographic header identifies the entity as "BISOU les Madeleines," a 2016-founded London-based family madeleine business, while the substantive body of scraped content describes an unrelated plastics distribution operation (Laird Plastics / lairdplastics.com) with over 70 years of operating history and headquarters in Irving, Texas. The leadership record cites "Helene Caroline" as co-founder & director, and the firmographic description labels it a "family story" related to madeleines — neither of which is corroborated by the operational content. The substantive evidence describes the operation hosted at the bisoulesmadeleines.com domain, so the analysis below is grounded in that evidence.
The operation functions as a B2B plastics distributor specializing in substrates for the signage, graphics, display, and engineering plastics sectors. Core distributed product lines include PVC foam boards (SINTRA), HDPE marine-grade boards (King StarBoard, Seaboard), paper-faced foam boards (Falconboard), printable media and overlaminates (Mactac), reflective and photoluminescent films (Jessup), aluminum composite graphics (AlumiGraphics), recycled plastic safety products (Plasticade), and rigid substrates from Gilman Brothers and Coastal Enterprises. The company also markets a proprietary brand, Qualitexx, providing differentiation within its distribution portfolio. The technology layer is conventional — physical inventory, catalog-based procurement, and fabrication-supply expertise — rather than software or AI-enabled.
The business model is classic industrial distribution: the firm purchases substrates in volume from manufacturers and resells to fabricators, sign shops, marine manufacturers, OEM customers, food-service equipment builders, and other downstream users. Pricing is per-unit and project-based; go-to-market combines a traditional outside-sales motion with e-commerce ordering and a YouTube-based content engine for substrate education. The legal entity is incorporated in Delaware and is privately held. Revenue, headcount, and ownership structure are not disclosed in the available data.
BISOU les Madeleines firmographics
Firmographics- Name
- BISOU les Madeleines
- Legal name
- Laird Plastics Inc.
- Website
- https://bisoulesmadeleines.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BISOU les Madeleines is listed in the firmographic data as a 2016-founded London-based family madeleine business, but scraped content describes a B2B plastics distribution operation distributing substrates for signage, graphics, marine, and OEM fabrication customers across 15+ industry verticals.
- Ownership category
- akta.pro rank
BISOU les Madeleines industry classification
Industry- Product category
- Plastics Distribution
- NAICS
- Plastics Product Manufacturing (3261), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), Converted Paper Product Manufacturing (3222)
- SIC
- Miscellaneous Plastics Products (3080), Plastics Foam Products (3086)
- akta.pro primary industry
- Commodity Plastic Compounds (PE/PP/PS/PVC) (IMANABAA)
- akta.pro secondary industries
- Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ), Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)
Keywords
Where BISOU les Madeleines is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BISOU les Madeleines business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Plastics Distribution: Distribution of specialty plastics materials including foam boards, PVC sheets, HDPE, acrylic, polycarbonates, graphic films, and sign hardware to B2B customers across various industries including signs/graphics, construction, printing, and manufacturing.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BISOU les Madeleines product offering
Product offeringCore offering
BISOU les Madeleines operates as a distributor of specialty plastic materials including foam boards, PVC sheets, HDPE, acrylic, polycarbonates, graphic media films, and sign hardware. The portfolio spans sign and graphics substrates, engineering plastics, mechanical plastics, and custom fabrication materials serving industries such as aerospace, automotive, construction, healthcare, printing, and marine.
Product overview
BISOU les Madeleines operates as Laird Plastics, a plastics distribution company specializing primarily in signs and graphics with additional excellence in mechanicals, engineering plastics, and custom fabrication. The product portfolio consists of a broad range of plastic materials and accessories organized into distinct categories: Foam Boards (including FOME-COR®, GP APEX™, and Falconboard®), Expanded PVC products (SINTRA® family, Celtec®, Palboard, Palight, and KömaTex), Polyolefin materials (HDPE, HDPE Cutting Boards, Polypropylene, Polyethylene films), Specialty products (King StarBoard® marine grade, HDU boards), Graphic media (Avery, Mactac, Qualitexx, AlumiGraphics, Jessup films), Window films (3M™ automotive films, B-free® frosted films), and Sign hardware (Signicade frames, Step Stakes). The company serves diverse industries including aerospace, agriculture, automotive, construction, energy, healthcare, printing, and marine through its distribution network.
Differentiator
Problem solved
Functional benefit
Brands
- Qualitexx: Laird's exclusive line of print and graphic materials including optically clear print films, calendered vinyls, and overlaminates
- Laird Plastics Resource Channel
Products and services
- FOME-COR® Board
- GP APEX™ High-Performance Foam Board
- Fluted Polypropylene
- High Density Polyethylene (HDPE)
- SINTRA® Vers Expanded PVC Board
- SINTRA® Expanded PVC Sheet
- King StarBoard® HDPE Marine Grade Board
- Celtec® Expanded PVC Foam Board & Sheets
- KömaTex Free-foam PVC Sheet
- Falconboard®
- High Density Urethane (HDU) Boards
- Alumanate™ Aluminum Composite Panels (ACM)
- 3M™ Automotive Window Film Crystalline Series
- 3M™ Automotive Window Film Ceramic IR Series
- Avery Dennison MPI 1105
- MPI 2600 Wall Film Series
- IMAGin® B-free® Frosted Window Films
- Qualitexx PROCAL 222-550 Optically Clear Print Film
- AlumiGraphics Grip Floor Graphic Film
- Signicade® Deluxe A-Frame
- H Step Stake
Companies that use BISOU les Madeleines
Customer profileSegments4 records
Ideal customer profiles2 records
BISOU les Madeleines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BISOU les Madeleines partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- 3A CompositescoreKey brand partner for foam board products including FOME-COR® and SINTRA® product lines. Laird Plastics distributes 3A Composites' graphic and display materials including foam boards, ACM panels, and specialty substrates.
- AverycoreDistributes Avery Dennison graphic media including MPI series wrapping films, DOL overlaminates, and wall films. Products include MPI 1105 wrapping film and MPI 2600 wall film series.
- 3M ProductscoreDistributes 3M automotive window films including Crystalline Series, Ceramic IR Series, Color Stable Series, and Obsidian Series.
- PalrammajorDistributes Palram's PVC foam products including Palboard, Palight Premium, and related materials for printing and display applications.
- VycommajorDistributes Vycom's engineered plastic sheet products including Celtec® Expanded PVC Foam Board for signage, exhibits, and display applications.
- King StarboardmajorDistributes King StarBoard® HDPE marine grade board, the original marine-grade high-density polyethylene sheet designed for boat construction, dock building, and harsh marine environments.
- Coastal EnterprisesmajorDistributes Precision Board High Density Urethane (HDU) products for dimensional signage, modeling, and architectural millwork applications.
- MactacmajorDistributes Mactac graphic media including IMAGin® B-free® frosted window films and Imagin Roodle printable media for wall murals and signage.
- QualitexxcoreProprietary exclusive brand of print and graphic materials including PROCAL series vinyl films and overlaminates. Laird Plastics' own branded product line.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
BISOU les Madeleines competitors and assessment
Company assessmentDirect peers
- Interstate Plastics: US plastics distributor offering sheet, rod, film and fabricated components with an e-commerce storefront and branch network. Competes directly with Laird across acrylic, HDPE, polycarbonate and engineering plastics sold to industrial and graphics buyers.
- Piedmont Plastics: US-headquartered plastics distributor with comparable breadth across sign/graphic, engineering, and industrial plastics. Piedmont's regional-branch model and value-add fabrication services overlap directly with Laird's stated focus on signs/graphics, mechanicals, engineering plastics, and custom fabrication.
- Professional Plastics: US-based plastics distributor with online ordering and 10+ branch locations serving semiconductor, medical, aerospace and industrial customers. Overlaps with Laird in engineering plastics, HDPE, polycarbonate and acrylic sheet distribution to similar industrial verticals.
- Cope Plastics: Family-owned Midwest US plastics distributor with 75+ year history distributing sheet, rod, film and tubing to industrial and signage customers. Operates a comparable multi-branch distribution model targeting similar B2B customer segments as Laird Plastics.
- Curbell Plastics: One of North America's largest plastics distributors serving aerospace, medical, and signage end markets with a similar multi-vertical, multi-branch distribution model. Curbell's product breadth in sheet, rod, film and foam mirrors Laird's catalog and serves overlapping B2B customer segments.
- Polymershapes: Specialty plastics distributor (formerly Quadrant Engineering Plastics) distributing engineered plastics, signage substrates and fabricated parts across the Americas and Europe. Direct overlap with Laird in HDPE, polycarbonate, acrylic and signage substrates for industrial and graphics customers.
- Polymer Plastics Company: North American distributor of engineering plastics, sheet and rod products serving industrial and fabrication customers. Overlaps with Laird's engineering-plastics and custom-fabrication segments, with comparable product breadth and B2B sales-led distribution approach.
- Regal Plastics: Regional US plastics distributor focused on signage, graphics and industrial fabrication markets with comparable product breadth in PVC foam, HDPE, acrylic and polycarbonate. Targets similar sign-shop and fabrication customer base as Laird's specialty graphics segment.
- Total Plastics International: US plastics distributor with multi-state presence distributing sheet, rod, film and tubing across sign/graphics, marine, industrial and architectural markets. Directly comparable product mix and customer segments to Laird, including HDPE, PVC foam and acrylic sheet distribution.
Regional players
- Distrupol: European plastics distributor (part of the Univar Solutions group) distributing thermoplastics and specialty polymers across EMEA. Comparable business model and product categories (engineering plastics, commodity polymers, specialty compounds) but operates in a different geography from Laird's US/Canada footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
BISOU les Madeleines social profiles
Digital presenceBISOU les Madeleines financial estimates
Financial estimateRevenue estimate
Valuation estimate
BISOU les Madeleines leadership team
Management profileNumber of profiles
Profiles1 record
BISOU les Madeleines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BISOU les Madeleines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BISOU les Madeleines
What does BISOU les Madeleines do?
BISOU les Madeleines operates as a distributor of specialty plastic materials including foam boards, PVC sheets, HDPE, acrylic, polycarbonates, graphic media films, and sign hardware. The portfolio spans sign and graphics substrates, engineering plastics, mechanical plastics, and custom fabrication materials serving industries such as aerospace, automotive, construction, healthcare, printing, and marine.
Is BISOU les Madeleines a public or private company?
BISOU les Madeleines is a private company. It is classified as family owned and is currently operating.
When was BISOU les Madeleines founded?
BISOU les Madeleines was founded in 2016. It employs 1 to 10 people.
Where is BISOU les Madeleines based?
BISOU les Madeleines is headquartered in London, United Kingdom, in the Europe region.
How does BISOU les Madeleines make money?
One revenue line is on record: plastics Distribution.
Who are BISOU les Madeleines's main competitors?
Direct peers on record are Interstate Plastics, Piedmont Plastics, Professional Plastics, Cope Plastics, Curbell Plastics, Polymershapes, Polymer Plastics Company, Regal Plastics and Total Plastics International. Distrupol is listed as a regional player.
Does BISOU les Madeleines have an API?
No public API is recorded for BISOU les Madeleines.
What industry is BISOU les Madeleines in?
BISOU les Madeleines's product category is Plastics Distribution. Its primary akta.pro industry code is IMANABAA, Commodity Plastic Compounds (PE/PP/PS/PVC), with a secondary code of IMANAIAJ, Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts). Its NAICS code is 3261 and its SIC code is 3080.