Mind in Salford
Mind in Salford is a UK mental health charity founded in 1972 providing advocacy, therapy, welfare rights advice, and training to Salford residents and LGBTQIA+ communities across Greater Manchester and London.
- Company typePrivate
- Founded1972
- HeadquartersSalford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mind in Salford does
Mind in Salford is an independent UK-registered charity (Charity Number 1156625) founded in 1972, providing mental health support, advocacy, counselling, and welfare advice primarily to residents of Salford and, through the Rainbow Mind sub-brand, to the LGBTQIA+ community across Greater Manchester and London. The organization delivers a portfolio of statutory and non-statutory services including Community Advocacy, Independent Care Act Advocacy (ICAA), Independent Mental Capacity Advocacy (IMCA), Independent Mental Health Advocacy (IMHA), and Independent NHS Complaints Advocacy (ICA), alongside the Salford Neighbourhood Mental Health Service (delivered in partnership with GMMH, Six Degrees, Wellbeing Matters, and START), mindfulness-based courses (MBSR, MBCT), welfare rights and debt advice, the Money and Me self-help programme, and the Rainbow Mind LGBTQIA+ therapy and community service. It is governed by a board of seven trustees, led by CEO Markus Greenwood, and employs over 40 staff supported by local volunteers. The underlying technology is a standard nonprofit service-delivery stack: a WordPress-based public website, Stripe and JustGiving for online donations, Eventbrite for event ticketing, and Zoom and Microsoft Teams for online mindfulness courses and therapy delivery, with no proprietary platform or AI capability.
Mind in Salford firmographics
Firmographics- Name
- Mind in Salford
- Legal name
- Mind in Salford
- Website
- https://mindinsalford.org.uk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mind in Salford is a UK mental health charity founded in 1972 providing advocacy, therapy, welfare rights advice, and training to Salford residents and LGBTQIA+ communities across Greater Manchester and London.
- Ownership category
- akta.pro rank
Mind in Salford industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Other Health Practitioners (6213)
- SIC
- Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Mental Health Counseling & Psychotherapy Services (EDALAFAB)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
Keywords
Where Mind in Salford is headquartered
LocationHeadquarters
- HQ city
- Salford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mind in Salford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Donations and Fundraising: Mind in Salford is a charitable organization reliant on donations and fundraising from individuals, businesses, and the public sector. They receive donations through online portals, text giving, cash, cheque, and workplace giving schemes. Fundraising activities include running challenges, skydiving events, corporate partnerships, and community events.
- Training Services: The organization delivers paid training courses including Mental Health First Aid (£325 per person), ASIST suicide intervention training, awareness sessions, and bespoke workplace training. Discounted prices available for charity sector organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Donation Options |
| One time/ perpetual license | Multi-year contract | Mental Health First Aid Training |
| Transaction based/ take rate | Pay-as-you-go | Text Donation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mind in Salford product offering
Product offeringCore offering
Mind in Salford is an independent mental health charity providing advocacy services (Community, ICAA, IMCA, IMHA, NHS Complaints), community-based mental health support through the Salford Neighbourhood Mental Health Service, mindfulness courses (MBSR/MBCT), welfare rights and debt advice, the Money and Me self-help programme, and the Rainbow Mind LGBTQIA+ service offering one-to-one therapy and radical self-care courses. The organization also delivers paid workplace training including Mental Health First Aid and ASIST suicide intervention, and operates fundraising activities funded by donations, grants, and corporate partnerships.
Product overview
Mind in Salford is a mental health charity providing a comprehensive portfolio of services organized around several core areas: (1) Advocacy services including Community Advocacy, Independent Care Act Advocacy (ICAA), Independent Mental Capacity Advocacy (IMCA), Independent Mental Health Advocacy (IMHA), and Independent NHS Complaints Advocacy (ICA); (2) Salford Neighbourhood Mental Health Service providing community-based peer support; (3) Mindfulness services including MBSR and MBCT courses delivered in-person and via Zoom; (4) Welfare Rights & Debt Advice and the Money and Me self-help programme; (5) Rainbow Mind LGBTQIA+ sub-brand offering 1-1 therapy, Radical Self Care courses, mindful movement, and community events (in partnership with Mind in the City, Hackney and Waltham Forest); (6) Training services including Mental Health First Aid, Suicide First Aid (ASIST), Connect 5, and LGBTQIA+ awareness training; (7) Podcasts including Salford Minds and Rainbow Mind Podcast; and (8) Merchandise shop. The organization also runs fundraising activities and volunteer programmes to support its community mental health work across Salford.
Differentiator
Problem solved
Functional benefit
Brands
- Rainbow Mind: An LGBTQIA+ mental health service providing one-to-one therapy, mindful movement, community programmes, outreach, and partnerships designed to uplift and empower LGBTQIA+ people. A collaborative service between Mind in Salford and Mind in the City, Hackney and Waltham Forest.
- Money and Me
Products and services
- Community Advocacy Free, independent, and confidential advocacy service helping people over 60, people with learning disabilities, mental ill health, physical/sensory impairments, or autism spectrum to express their views and secure their rights.
- Independent Care Act Advocacy (ICAA) Advocacy service for eligible clients in Salford for decisions about care or support when it will be difficult for the person to be involved and if they have no one appropriate to support them.
- Independent Mental Capacity Advocacy (IMCA) Supports people who have no one appropriate to consult about treatment and accommodation decisions, including serious medical treatment, long-term moves, and Deprivation of Liberty Safeguards.
- Independent Mental Health Advocacy (IMHA) Advocacy service for patients detained under the Mental Health Act in Meadowbrook, Woodlands, and Prestwich Hospitals, helping them understand their rights and access support.
- Independent NHS Complaints Advocacy (ICA) Advocacy service helping all Salford residents to make complaints about NHS treatment, guiding them through the complaints process.
- Salford Neighbourhood Mental Health Service Community mental health service delivered in partnership with GMMH, Six Degrees, Wellbeing Matters and START, providing peer support through Peer Support Workers with lived experience of mental health challenges.
- Mindfulness Services Mindfulness-based services including Mindfulness-Based Stress Reduction (MBSR) courses and Mindfulness-Based Cognitive Therapy (MBCT), delivered in-person and online via Zoom, including specialized courses like Black Men's Emotional Space.
- Welfare Rights & Debt Advice Free, independent, impartial, and confidential welfare rights and debt advice for Salford residents over 18 with mental health conditions, helping them access benefits and manage finances.
- Money and Me Free self-help programme supporting Salford residents to explore their relationship with money through a mental health lens, offering 6 one-to-one sessions or 3-week group courses with Money and Me Navigators.
- Rainbow Mind LGBTQIA+ Collaborative service between Mind in Salford and Mind in the City, Hackney and Waltham Forest, providing LGBTQIA+-affirming mental health support including 1-1 therapy, Radical Self Care courses, mindful movement, and community events across Greater Manchester.
- 1-1 Therapy Service (Rainbow Mind) Free bespoke Compassion Focused Therapy for LGBTQIA+ individuals in Greater Manchester (aged 18+), offering up to 8 sessions of 50 minutes each, either online or in-person.
- Radical Self Care Courses 8-week online group course designed by and for LGBTQIA+ people, focusing on building resilience, reclaiming self-worth, and learning practical self-care and mindfulness tools.
- Mental Health First Aid Training Accredited Mental Health First Aid training courses including 2-day Mental Health First Aider qualification and 1-day Mental Health Champion courses, priced at £325 per person with charity sector discounts available.
- Suicide First Aid (ASIST) Applied Suicide Intervention Skills Training, a two-day in-person workshop featuring discussions and simulations to provide suicide first aid.
- Connect 5 Training Structured mental health training programme with three modules helping participants gain confidence, skills, and tools for effective mental wellbeing conversations.
- Rainbow Mind LGBTQIA+ Training Bespoke training for businesses and organizations focused on supporting LGBTQIA+ people and communities with practical, experience-led training on mental health and inclusion.
- Merchandise Shop Online shop selling Rainbow Mind merchandise including pin badges, fans, and bookmarks.
Quantifiable outcome
- Free confidential advocacy services for eligible Salford residents
- +2 more outcomes
Companies that use Mind in Salford
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Mind in Salford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Mind in Salford partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mind in the City, Hackney and Waltham ForestcoreRainbow Mind Greater Manchester is a collaborative service between Mind in Salford (Northern Hub) and Mind in the City, Hackney and Waltham Forest (London Hub). Both organizations work together to tackle mental health issues for LGBTQIA+ individuals across Greater Manchester and London.
- Greater Manchester Mental Health NHS Foundation Trust (GMMH)coreGMMH is a key partner in the Salford Neighbourhood Mental Health Service (formerly Living Well Salford), providing joint funding along with NHS Salford Clinical Commissioning Group and Salford Primary Care Networks.
- Six Degrees, Wellbeing Matters, STARTcorePartner organizations in the Salford Neighbourhood Mental Health Service, working collaboratively to deliver community mental health support.
- 42nd StreetcoreMind in Salford is in partnership with 42nd Street to provide welfare benefits, debt and housing advice to young people aged 13-18 in Salford, as well as their families. Referrals come through Salford Hubs, Salford IYSS, Route 29 and mental health practitioners.
- Give as You LiveminorOnline shopping donation platform where a percentage of purchases is automatically donated to Mind in Salford at no extra cost to shoppers.
- EasyfundraisingminorPartners with over 8,000 brands who donate part of spending to Mind in Salford when shoppers select them as their cause.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mind in Salford competitors and assessment
Company assessmentDirect peers
- CALM (Campaign Against Living Miserably): CALM is a UK charity running suicide prevention helplines and mental health awareness campaigns. It shares Mind in Salford's suicide intervention training (ASIST) and mental health awareness mission, with a similar donations and corporate partnership revenue model.
- Manchester Mind: Manchester Mind is a neighbouring local Mind charity serving the wider Greater Manchester area with similar advocacy, wellbeing, and community mental health services. It is the closest geographic and operational peer, sharing the same federation model, services portfolio, and referral pathways.
- YoungMinds: YoungMinds is a UK charity focused on children and young people's mental health, with similar advocacy and training services. It overlaps with Mind in Salford's partnership-based approach via 42nd Street for younger Salford residents.
- LGBT Foundation: LGBT Foundation is a Greater Manchester-based charity supporting LGBTQ+ people with advice, wellbeing, and community services, including mental health. It overlaps significantly with Rainbow Mind's LGBTQIA+ mental health remit and shares a regional North West audience.
- Rethink Mental Illness: Rethink Mental Illness is a national UK charity providing advice, advocacy, and community services for people affected by mental illness. It is a direct peer in advocacy and community mental health delivery, though operating at significantly larger scale.
- Samaritans: Samaritans is a UK-wide mental health charity providing confidential emotional support, comparable in mission to Mind in Salford's community mental health remit. While focused on crisis support, it overlaps in awareness raising and fundraising channels.
- Mind in the City, Hackney and Waltham Forest: Mind in the City, Hackney and Waltham Forest is a fellow local Mind that co-delivers the Rainbow Mind LGBTQIA+ service with Mind in Salford. Both organisations run nearly identical advocacy, therapy, and community programmes within the same federation.
- 42nd Street: 42nd Street is a Greater Manchester-based charity supporting young people's mental health and wellbeing. It is a direct partner of Mind in Salford for welfare rights, debt, and housing advice to 13-18 year olds in Salford, with overlapping target populations and community-based delivery model.
Regional players
- Greater Manchester Mental Health NHS Foundation Trust: GMMH is the NHS mental health trust that jointly funds and co-delivers the Salford Neighbourhood Mental Health Service with Mind in Salford. While not a charity peer, it is a key commissioning partner and regional provider of overlapping mental health services across Greater Manchester.
Broad incumbents
- Mind (national federation): Mind is the national mental health charity and parent federation of which Mind in Salford is an independent affiliate. Mind provides brand, campaigning, and quality frameworks but does not compete directly in local service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mind in Salford social profiles
Digital presenceMind in Salford compliance and trust
Trust signalCompliance1 record
Mind in Salford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mind in Salford leadership team
Management profileNumber of profiles
Profiles1 record
Mind in Salford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mind in Salford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mind in Salford
What does Mind in Salford do?
Mind in Salford is an independent mental health charity providing advocacy services (Community, ICAA, IMCA, IMHA, NHS Complaints), community-based mental health support through the Salford Neighbourhood Mental Health Service, mindfulness courses (MBSR/MBCT), welfare rights and debt advice, the Money and Me self-help programme, and the Rainbow Mind LGBTQIA+ service offering one-to-one therapy and radical self-care courses. The organization also delivers paid workplace training including Mental Health First Aid and ASIST suicide intervention, and operates fundraising activities funded by donations, grants, and corporate partnerships.
Is Mind in Salford a public or private company?
Mind in Salford is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mind in Salford founded?
Mind in Salford was founded in 1972. It employs 11 to 50 people.
Where is Mind in Salford based?
Mind in Salford is headquartered in Salford, United Kingdom, in the Europe region.
How does Mind in Salford make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are training Services.
Who are Mind in Salford's main competitors?
Direct peers on record are CALM (Campaign Against Living Miserably), Manchester Mind, YoungMinds, LGBT Foundation, Rethink Mental Illness, Samaritans, Mind in the City, Hackney and Waltham Forest and 42nd Street. Greater Manchester Mental Health NHS Foundation Trust is listed as a regional player. Mind (national federation) is listed as a broad incumbent.
Does Mind in Salford have an API?
No public API is recorded for Mind in Salford.
What industry is Mind in Salford in?
Mind in Salford's product category is Community Mental Health Services. Its primary akta.pro industry code is EDALAFAB, Mental Health Counseling & Psychotherapy Services, with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 621330 and its SIC code is 8300.