What Manchester Mind does

Manchester Mind is an independent, registered mental health charity (Charity No. 1102058; Company No. 4738057) operating across Greater Manchester, United Kingdom, with organisational roots stretching back over 35 years. It is one of five affiliated local Minds serving the city-region under the Mind in Greater Manchester partnership and operates autonomously while leveraging National Mind's brand, MHFA England accreditation framework, and shared campaigns. The charity delivers free community-based mental health services — including counselling, peer support groups, advice and information, Welcome and Access triage, Children and Young People (CYP) services for ages 8-18, the Mums Matter programme for new mothers, Building a Healthy Future for people with long-term conditions, Mindfulness for Stress, Mindfulness and Relaxation for Menopause, and an Urgent Help crisis pathway — alongside a paid training and corporate partnership arm. Over 11,000 people are supported annually, delivered through a service stack built on the website (manchestermind.org) using CiviCRM-based course booking, Zoom for online training delivery, Google Analytics for web analytics, and telephone/email intake via a Welcome Team; no proprietary technology platform is described.

The organisation runs two parallel revenue mechanics: (i) a free-to-user services arm funded primarily through commissioned public-sector contracts, grants, and voluntary donations (the latter accounting for ~15% of annual income), and (ii) a fee-paying training and corporate partnership business selling accredited Mental Health First Aid courses, manager training, suicide prevention, menopause awareness, wellbeing workshops and mindfulness courses to employers on 12 or 24-month commitments, with corporate and Charity Partner discounts (30%/20% respectively). A commercial room-hire operation at the Victoria House headquarters (seven named meeting rooms) adds a third revenue stream, and unit pricing dominates across the training catalogue (£75-£3,200 per course depending on format, group size, and delivery mode).

Manchester Mind is governed by a Board of Trustees led by Chair Rachel (since April 2021) and supported by named trustees Lindsay (accountant) and Zainab (charity-sector background), with operational leadership from Laura Edwards (Community Services Manager), Sam (Marketing and Communications Manager), Ruth (Resilience Co-ordinator), and Dionne (Volunteer Coordinator). The charity employs 101-250 people and is supported by ~80 active volunteers delivering 2,095 hours annually. Notable operational evidence includes the Investing in Volunteers (IiV) quality mark achieved in 2022/23, Fundraising Regulator registration, GDPR Data Controller registration, the launch of a corporate podcast in October 2024, and the Strategic Plan 2023-2026 themed "Making it easier to ask for help."

Name

Manchester Mind

Legal name

Manchester Mind

Website

https://manchestermind.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Manchester Mind is an independent Greater Manchester mental health charity delivering free community services (counselling, peer support, advice, CYP programmes) to 11,000+ people annually alongside paid workplace MHFA training, corporate partnerships, and commercial room hire at its Victoria House headquarters.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

Keywords

• Mental health services
• Counselling and peer support
• Workplace wellbeing training
• Mental health first aid
• Mindfulness courses

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Infrastructure, Marketing or Sales

Revenue model

1. Voluntary donations and fundraising: Individual donations and fundraising activities form a significant voluntary income stream. Manchester Mind states it relies upon voluntary donations for 15% of its annual income.
2. Training and corporate partnership packages: Fee-paying workplace training courses (MHFA, manager training, menopause workshops, mindfulness courses) and corporate partnership subscriptions sold to employers and organisations over 12 or 24-month periods. Revenue is reinvested into free charity services.
3. Room hire: Commercial hire of meeting rooms at Victoria House, Manchester city centre, to businesses and organisations. Dual-rate structure (business and subsidised charity rate). All-inclusive pricing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Manchester Mind provides free community mental health services across Greater Manchester — including counselling, peer support groups, advice, urgent help triage, and dedicated children and young people's services — alongside fee-paying workplace mental health training (Mental Health First Aid, manager training, suicide prevention, mindfulness and wellbeing workshops) and corporate partnership packages over 12 or 24-month commitments. Additional income-generating offerings include mindfulness courses, meditation and relaxation self-care resources, and commercial meeting room hire at its Victoria House headquarters.

Product overview

Manchester Mind is an independent local mental health charity offering a comprehensive portfolio of mental health services. The organisation provides a multi-tiered approach including direct client services (counselling, peer support groups, advice, and urgent help), specialised programmes (Mums Matter, CYP services, Building a Healthy Future), mindfulness-based offerings (Mindfulness for Stress, Mindfulness and Relaxation for Menopause, Mindfulness Mentoring), and a robust training arm (Mental Health First Aid, Mental Health Awareness, Manager Training, Suicide Prevention, Wellbeing Workshops). Corporate Partnership packages offer organisations workplace wellbeing solutions over 12 or 24-month periods. Additional services include Room Hire facilities and free Self-care Hub resources including guided meditation recordings. The organisation operates across Greater Manchester in partnership with five local Minds.

Differentiator

Problem solved

Functional benefit

Brands

• Mind in Greater Manchester: Partnership of five local Minds working collaboratively across Greater Manchester.

Products and services

• Counselling Services One-to-one and group counselling sessions providing mental health support for individuals across Manchester.
• Peer Support Groups Facilitated peer support groups where individuals with lived experience of mental health challenges share and support each other.
• Children and Young People (CYP) Services Mental health support services specifically designed for children and young people aged 8–18.
• Mums Matter An eight-week course designed to support new mothers in Manchester experiencing mental health challenges.
• Building a Healthy Future A free course to help lift mood and teach tools and techniques to manage stress and life's challenges, particularly for those with long-term conditions.
• Mindfulness for Stress Course An 8-week mindfulness course teaching meditation and mindfulness techniques to help manage stress, anxiety, and improve overall wellbeing. Priced at £96 total with bursary places available.
• Mindfulness and Relaxation for Menopause A pioneering 8-week course using mindfulness meditation, mindful movement, relaxation and breathing techniques to help women manage the menopause transition. Priced at £96 + VAT with subsidised rates and bursary places.
• Mental Health First Aid (Adult) Training A 2-day internationally recognised course qualifying participants as Mental Health First Aiders in the workplace. Public attendance and workplace in-house delivery available.
• Youth Mental Health First Aid Training A 2-day course teaching skills and confidence to spot signs of mental health issues in young people aged 8–18. Public £275 + VAT per person; workplace in-house £3,200 + VAT for up to 16 participants.
• Mental Health First Aid Refresher A 4-hour refresher course to update MHFA skills and knowledge, recommended every 3 years. Public £135 + VAT per person; workplace in-house £1,800 + VAT for up to 25 participants.
• Mental Health Awareness Training A half-day introduction to increase knowledge, confidence and awareness surrounding mental health for any employee. Public £75 + VAT per person; workplace in-house £950 + VAT for up to 16 participants.
• Supporting Mental Health – A Managers' Guide A 1-day course building mental health awareness and providing strategies for managers to support their teams. Public £150 + VAT per person; workplace in-house £1,800 + VAT for up to 16 participants.
• Suicide Prevention Training A half-day course building understanding and awareness of suicide and providing practical guidance on safely supporting someone who is feeling suicidal. Bespoke versions available for supporting care leavers or families with children in care.
• Wellbeing Workshops A selection of 60-minute workshops covering 5 Ways to Wellbeing, Building Better Sleep Habits, Managing Work-Related Stress, Introduction to Mindfulness, and similar topics. Online £250–£350 + VAT; face-to-face priced £75 higher per tier. Block-booking discounts: 6 sessions = 10% off, 12 sessions = 15% off.
• Finding a Healthy Balance Training A 90-minute session introducing wellbeing concepts and basic strategies for achieving balance and managing stress.
• Corporate Partnership Packages 12- or 24-month workplace wellbeing partnerships including training, policy reviews, bespoke workshops, and fundraising support for organisations. Revenue is reinvested into free charity services.
• Room Hire at Victoria House Meeting space hire at Manchester city centre including The Bee Hive, Cooper Clarke/Piccadilly, Vimto, Harp, Chartist, and Elouise Edwards rooms. Dual commercial and subsidised charity rates; all-inclusive pricing.
• Self-care Hub Online resource hub providing self-care checklists, wellbeing tips, and emotional resilience guidance.
• Meditation and Relaxation Resources Free-to-access guided meditations, relaxations, and calming practices including Belly Breathing, Yoga Nidra, Visualisations, and bedtime practices available online or downloadable.
• Welcome and Access Services Entry point and triage service helping people access appropriate mental health support services, including via the Welcome Team phone line (0161 769 5732, 10am–3pm Mon–Fri).
• Advice Services Guidance and advice services helping individuals navigate mental health support options.
• Urgent Help Crisis support and urgent mental health assistance for individuals in immediate need.

Quantifiable outcome

• Supported over 11,500 people in Manchester in the most recent year
• +3 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• National Mind (Mind)coreStrategic or Co-development PartnerManchester Mind is affiliated with National Mind through a membership agreement. Each local Mind is an independent charity. National Mind provides the MHFA England accreditation framework for training courses, shared resources, campaigns (Time to Change), and the Mind Excellence Awards programme.
• Four other local Minds in Greater ManchestercoreStrategic or Co-development PartnerManchester Mind works in partnership as one of five local Minds in Greater Manchester, collectively ensuring people experience better mental health across the city-region.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Spill: Spill is a UK-based workplace mental health platform offering therapy, manager training and wellbeing resources to employers. It competes with Manchester Mind on the corporate MHFA and workplace training side with a digitally scalable delivery model.
• Unmind: Unmind is a UK workplace mental health platform delivering self-care tools, manager training and clinical content to employers. It is an emerging competitor to Manchester Mind's corporate mindfulness and MHFA offerings with a technology-led, scalable delivery model.

Direct peers

• Samaritans: Samaritans is a UK mental health charity providing 24/7 emotional support, listener training and workplace interventions. It is comparable on the combination of free crisis/peer support service delivery with paid training for employers.
• Rethink Mental Illness: Rethink Mental Illness is a UK charity supporting people affected by mental illness through services, advocacy and employer-facing programmes. It operates the same hybrid community-services-plus-corporate-training model as Manchester Mind and competes for grant and partnership funding.
• YoungMinds: YoungMinds is a UK charity focused on children and young people's mental health, providing advice, training and campaigning. It is directly comparable to Manchester Mind's Children and Young People (CYP) service for ages 8-18 and overlaps on training delivery to schools and youth organisations.
• Mind (National Mind): National Mind is the UK-wide mental health charity network of which Manchester Mind is a member local Mind. Both deliver counselling, peer support, advice, MHFA training and workplace wellbeing programmes with the Mind brand, making them the most directly comparable peer.
• CALM (Campaign Against Living Miserably): CALM is a UK charity focused on suicide prevention and mental health awareness, offering helpline services, workplace training and corporate partnerships. It directly overlaps with Manchester Mind's suicide prevention training and corporate wellbeing offerings.
• Mental Health Foundation: The Mental Health Foundation is a UK-wide mental health charity running community programmes, workplace training and public awareness campaigns. It overlaps with Manchester Mind's combination of community outreach, training income and thought-leadership content.
• SANE: SANE is a UK mental health charity providing helpline support, community services and campaigning. It overlaps with Manchester Mind's free service-delivery model while addressing overlapping donor and grant pools.
• Anna Freud Centre: Anna Freud Centre is a UK mental health charity supporting children, families and schools with clinical services, training and research. It is comparable to Manchester Mind on mental health service delivery plus training for education-sector buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manchester-mind
• Xx.com/ManchesterMind
• Facebookfacebook.com/ManchesterMind

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manchester Mind