Lanzallamas

What Lanzallamas does

Lanzallamas is an independent Argentine creative organization founded in 2009 and headquartered in Martínez, Buenos Aires, with a secondary delivery presence in New York. It operates as a multiplatform agency, transmedia production company, and startup builder, serving enterprise brands, media companies, fintechs, marketplaces, and government/public-sector clients across Latin America and North America. The portfolio spans campaign strategy, digital content production, experiential activations, audio branding, and technology development through four branded units — FlamaGO (rich media / interactive production), FlamaMOSH (digital content), FlamaBEAT (audio branding lab), and MAJESTIC (startup studio / venture builder).

The technology stack is oriented toward creative production and distribution rather than SaaS: end-to-end in-house capabilities for cross-platform digital experiences, social ads, motion graphics, VR/AR/360 video, podcasts, and live content. MAJESTIC has produced three proprietary technology assets to date — Sparkflow (multiscreen AdTech rich media platform), AgreeMarket (AgTech commodities marketplace), and LegalSI (legal services marketplace) — extending the business beyond professional services into product and marketplace economics.

Revenue is generated primarily through creative agency retainers and project-based production fees for global and national brands (including Under Armour, Nesquik/Nestlé, Levi's, PedidosYa, Carefree, Glaciar, Eco de los Andes, Converse, Brubank, Turner, ESPN, and Mattel). Secondary revenue streams include licensing, royalties, and minority equity participation through MAJESTIC's venture-builder model. Go-to-market is enterprise sales-led with direct client engagement and field-account teams; marketing channels are organic (Instagram, LinkedIn) and case-study-driven, with no disclosed traditional paid acquisition or public pricing.

Name

Lanzallamas

Legal name

Lanzallamas

Website

https://lanzallamas.tv

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lanzallamas is an independent Argentine creative agency and transmedia production company founded in 2009 that designs, produces, and executes multiplatform communication strategies, content, and experiences for enterprise brands, media companies, fintechs, marketplaces, and government clients across Latin America and North America.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Creative agency services
• Digital content production
• Brand communication strategy
• Interactive rich media
• Transmedia production

Headquarters

HQ city

Martínez

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service agency offering strategy, creativity, production, and technology services to brands. Services span brand strategy, campaign development, content production, experiential marketing, and media services.
2. Production Services: Film & photo studio, print studio, motion graphics & animation, audio production, VR/AR/360 video, podcasts. One-time project-based production fees.
3. Startup Investment & Development: Invests and develops tech products through MAJESTIC venture builder. Products include Sparkflow (multiscreen rich media platform), AgreeMarket (agricultural commodities marketplace), and LegalSI (legal services marketplace).

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Lanzallamas is an independent multiplatform creative agency that designs and executes communication strategies, narratives, and experiences for brands, media, institutions, and government agencies. The company delivers end-to-end creative services including brand strategy, digital and social campaigns, transmedia content production, experiential marketing, sound branding, and rich media interactive experiences through its specialized studios FlamaGO, FlamaMOSH, and FlamaBEAT. Through its MAJESTIC venture builder, Lanzallamas also invests in and develops proprietary technology products such as SparkFlow (AdTech rich media platform), AgreeMarket (AgTech), and LegalSI (LegalTech).

Product overview

Lanzallamas is a multiplatform agency, transmedia production company, and startup builder that offers a portfolio of specialized creative services and tech products. Their core offerings include FlamaGO (interactive/Rich Media production studio), FlamaMOSH (digital content powerhouse), and FlamaBEAT (audio branding laboratory) as the LLL Hub creative services division. Additionally, MAJESTIC functions as their startup studio and venture builder for developing new tech products, including platforms like SparkFlow (AdTech). They combine culture, creativity, and technology to serve brands across digital campaigns, content production, experiential marketing, and technology development.

Differentiator

Problem solved

Functional benefit

Brands

• FlamaGO: Top tier interactive production studio specialized in cross-platform digital experiences with end-to-end in-house service, including social ads and rich media creatives. Offices in New York and Buenos Aires.
• FlamaMOSH
• FlamaBEAT
• MAJESTIC

Products and services

• FlamaGO Top-tier interactive production studio specialized in cross-platform digital experiences. Offers end-to-end in-house service creating, designing, developing, and testing innovative multiscreen creative ideas ranging from social ads to high-impact rich media creatives. Operates globally with offices in New York and Buenos Aires.
• FlamaMOSH Digital content powerhouse producing long, mid, and short form content for digital platforms. Provides always-on production and delivery services covering Live, Editorial, Social, and Brand Content scenarios for regional brands and media.
• FlamaBEAT Sound design laboratory for audio branding. Creates audiologos, jingles, radio and television spots, and incidental music for UX ecosystems and brand-user experiences.
• MAJESTIC Startup studio and venture builder for creating new tech products. Combines business vision and technological disruption with transformative communication power to develop new products and companies with global impact.
• SparkFlow Multiscreen Rich Media Platform (AdTech) for creating and delivering interactive digital advertising experiences across multiple screens.

Quantifiable outcome

• Under Armour Infinite Race: 118,070 Map My Run downloads, 78,989 trainings registered
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Leo GarcíaminorStrategic or Co-development Partner · 1 September 2019Artist partner for PedidosYa Delivery Power activation. Reversed his song 'Reírme Más' for brand, creating 'Oda a PedidosYa!' jingle that drove campaign success with best engagement and reach.
• ZUKERminorStrategic or Co-development Partner · 1 March 2019Developed custom BPM (beats per minute) set for Under Armour Infinite Race activation. Sound/stimulation technology partner for the blind running experience where music determined race start/end and app tracked distance.
• SparkflowcoreTechnology or IntegrationMultiscreen Rich Media Platform developed as an AdTech product through MAJESTIC venture builder. Lanzallamas invests and develops this proprietary technology for rich media advertising across multiple screens.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• GUT: Independently founded creative network headquartered in Buenos Aires with offices in Miami and other LatAm markets; positions itself as a full-service creative shop with a strong brand and ad-tech slant — directly comparable to Lanzallamas' agency-plus-product model.
• David (The Company): Bogotá-based independent creative agency with global brand wins (e.g., Burger King, Coca-Cola) and a strong multi-platform/creative pedigree — a Latin American independent operating at similar size and ambition to Lanzallamas.
• Huge: Digital-first agency with strong experience design, content and platform capabilities serving global enterprise brands; comparable to Lanzallamas in positioning around digital products and multi-platform creative at scale.
• Del Campo Saatchi & Saatchi: Buenos Aires-based creative agency affiliated with the Saatchi network; serves global and LatAm consumer brands with the same integrated creative-and-content remit as Lanzallamas, providing direct head-to-head rivalry for Argentine-housed clients.
• R/GA: Brooklyn-headquartered agency built around interactive production, brand experience and emerging tech — most directly analogous to Lanzallamas' FlamaGO rich-media studio and MAJESTIC venture-builder approach.
• MullenLowe SSP3 (Mullen Lowe Argentina): Network-affiliated creative agency with deep Argentine roots and global brand work in CPG and tech; comparable in size and CPG client roster to Lanzallamas for regional enterprise pitches.
• Santo: Buenos Aires-headquartered independent creative agency with a Latin American client roster across CPG and consumer brands; same geographic base and independent structure as Lanzallamas, competing for similar regional enterprise briefs.

Regional players

• Artplan: Large independent Brazilian ad agency offering brand strategy, content and live experience work across Brazilian and Latin American clients — directly comparable regional competitor for LATAM enterprise pitches.

Broad incumbents

• Droga5: Independent creative agency (now part of Accenture Song) known for big-idea campaigns with measurable engagement; comparable to Lanzallamas in its emphasis on creative-led outcomes for major brands.
• Wieden+Kennedy: Large independent creative network with a strong track record on global brand storytelling; a broader incumbent operating globally with a multi-platform and content-production depth that overlaps with Lanzallamas' FlamaGO/FlamaMOSH offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Lanzallamas_tv
• LinkedInlinkedin.com/company/lanzallamas-tv
• Instagraminstagram.com/lanzallamas.tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanzallamas