Auna Distribucion

What Auna Distribucion does

Auna Distribuci\u00f3n (legal entity AUNA CENTRAL DE COMPRAS Y SERVICIOS SL) is a Spanish privately-held distribution group founded in 2019 and headquartered in El Prat de Llobregat, Barcelona, with a registered office in Marcilla, Navarra. It operates a B2B purchasing and distribution platform serving specialist distributors of plumbing, heating, air conditioning, electrical materials, and renewable energy products. Its core commercial proposition is centralized procurement on behalf of an affiliated network of independent member distributor companies (socios), operating physical points of sale across all provinces of Spain and additionally in Portugal and Andorra; the group self-describes this as the largest specialist distributor network in Spain. Auna is a member of IMELCO, an international purchasing group for electrical wholesalers, which extends its aggregated buying power beyond Iberia.

The group's revenue model is built on negotiated commercial agreements with more than 50 first-tier brand suppliers (including ABB, Daikin, Grohe, Vaillant, Mitsubishi Electric, Geberit, Schneider Electric, Samsung, and BWT), with goods flowing through the Centro Log\u00edstico A\u00daNA, a centralized logistics facility exceeding 10,000m2. Auna monetizes primarily via transaction-based distribution to its member companies, complemented by its exclusive private-label brand CABEL, which spans climate control, sanitary hot water, renewable energy, bathroom, and kitchen categories. Supporting engagement assets include A\u00daNA Academy (an e-learning platform for partner installers), Revista A\u00daNA (a digital sector magazine), and recurring A\u00daNA Partner Days and Premios A\u00daNA events; marketing is delivered via blog, newsletter, and social channels (Facebook, Twitter/X, LinkedIn, YouTube, Instagram). End customers are professional installers (plumbers, HVAC technicians, electricians, renewables installers), accessed indirectly through the member distributor network rather than via direct sales. No public revenue, funding, M&A, or management disclosures are available in the source data, and AI/ML capability is not part of the platform offering.

Name

Auna Distribucion

Legal name

AUNA CENTRAL DE COMPRAS Y SERVICIOS SL

Website

https://aunadistribucion.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Auna Distribucion is a Spanish B2B distribution group that centralizes purchasing for an affiliated network of specialist distributors of plumbing, heating, HVAC, electrical, and renewable energy products across Spain, Portugal, and Andorra.

Ownership category

akta.pro rank

Headquarters

HQ city

El Prat De Llobregat

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through distribution of plumbing, heating, air conditioning, electrical, and renewable energy products to professional installers through a network of member companies. The group negotiates commercial agreements with major brands on behalf of its distribution network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Auna Distribucion operates as a central purchasing and distribution group for specialist distributors in plumbing, heating, air conditioning, electricity, and renewable energy across Spain, Portugal, and Andorra. The company distributes first-tier branded products and its own exclusive Cabel brand through a network of independent member distributor companies (socios) serving professional installers. Operations are supported by a dedicated logistics center (Centro Logístico AÚNA) exceeding 10,000 m².

Product overview

AÚNA Distribución is a distribution network operating across Spain, Portugal, and Andorra, specializing in plumbing, heating, air conditioning, electrical materials, and renewable energy products. The company distributes first-brand products through a network of independent distributor partners supported by a logistics center exceeding 10,000m². The portfolio includes the proprietary brand Cabel (offering climate control, hot water, and renewable energy solutions), complemented by branded products from manufacturer partners. Additional services include technical training through AÚNA Academy, an industry magazine (Revista AÚNA), and annual partner events (AÚNA Partner Days and AÚNA Awards).

Differentiator

Problem solved

Functional benefit

Brands

• CABEL: Exclusive brand of AÚNA Distribución created to offer professionals an alternative combining quality, highly competitive pricing, and technical support from major manufacturers in the market. Catalog includes solutions for air conditioning, sanitary hot water, renewable energy, installations, bathroom, and kitchen.

Products and services

• Cabel Cabel is the exclusive own-brand of AÚNA Distribución created to offer professional installers an alternative combining quality, highly competitive pricing, and technical support from major manufacturers. Its catalog covers air conditioning, sanitary hot water, renewable energy, installations, bathroom, and kitchen products, distributed through the AÚNA distributor network.
• Specialist Distribution Network Services Centralized distribution services that negotiate commercial agreements with major brands (ABB, Daikin, Grohe, Vaillant, Schneider Electric, etc.) and supply products to professional installers (plumbers, electricians, HVAC installers, renewable energy installers) through a network of independent member companies across all provinces of Spain, Portugal, and Andorra.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

52 partnerships are on record, tiered core and minor.

• IMELCOcoreStrategic or Co-development PartnerInternational purchasing group/partnership that AÚNA Distribución participates in as part of its group structure, providing access to international purchasing power and network of specialist distributors globally
• ABBminorOthersFeatured brand partner displayed on homepage banner; ABB provides electrical infrastructure solutions including collaboration with NVIDIA for AI infrastructure development
• FerroliminorOthersFeatured brand partner; Ferroli provides heat pumps, air conditioning and hot water products including the Omnia Life M series aerothermal solutions
• DaikinminorOthersFeatured brand partner; Daikin provides air conditioning solutions for homes as shown in their product catalog
• SamsungminorOthersBrand partner providing climate solutions including air conditioning products
• GroheminorOthersBrand partner providing bathroom and kitchen faucets and sanitary ware
• VaillantminorOthersBrand partner providing heating and hot water solutions
• Mitsubishi ElectricminorOthersBrand partner providing air conditioning and climate solutions with high energy efficiency ratings
• GeberitminorOthersBrand partner providing sanitary ware, bathroom systems, and installation technology including wall-hung toilets and concealed cisterns
• GrundfosminorOthersBrand partner providing pumping solutions including recirculation systems for hot water in residential applications
• Soler y PalauminorOthersBrand partner providing ventilation solutions including JETLINE RADON system for radon gas mitigation in buildings
• Junkers BoschminorOthersBrand partner providing air conditioning and heating solutions with official technical service support
• SignifyminorOthersBrand partner providing LED lighting solutions including Philips and LEDinaire product lines
• FluidraminorOthersBrand partner providing pool and wellness solutions including Astralpool products
• BWTminorOthersBrand partner providing water treatment and filtration solutions
• AristonminorOthersBrand partner providing water heating and heating solutions
• Schneider ElectricminorOthersBrand partner providing electrical distribution, automation and control solutions
• LegrandminorOthersBrand partner providing electrical installation equipment and solutions
• SimonminorOthersBrand partner providing electrical mechanisms and switches
• HagerminorOthersBrand partner providing electrical distribution and building automation solutions including Witty smart home range
• HansgroheminorOthersBrand partner providing premium bathroom and kitchen fixtures
• HisenseminorOthersBrand partner providing air conditioning and climate solutions
• TRILUXminorOthersBrand partner providing LED lighting solutions with IoT modules and human-centric lighting technology
• FinderminorOthersBrand partner providing smart time switches for street lighting and energy efficiency solutions with NFC technology
• NormagrupminorOthersBrand partner providing outdoor and sports facility lighting solutions
• ArmacellminorOthersBrand partner providing insulation solutions including ArmaClad and ArmaFlex products
• RothminorOthersBrand partner providing heating solutions
• DomusaminorOthersBrand partner providing heating and hot water solutions
• Saunier DuvalminorOthersBrand partner providing heating and hot water solutions
• Beneito FaureminorOthersBrand partner providing outdoor lighting solutions for gardens and terraces including IP65 certified products
• RoblanminorOthersBrand partner providing LED lighting solutions including sports facility and hospitality lighting
• ThermorminorOthersBrand partner providing heating and hot water solutions including heat pumps
• FonditalminorOthersBrand partner providing heating solutions including Procida heat pumps and colorful design radiators
• ToscanominorOthersBrand partner providing heating solutions including solar pumping variable frequency drives
• Novolux LightingminorOthersBrand partner providing LED lighting with focus on sustainable production and outdoor lighting strategies
• SocomecminorOthersBrand partner providing electrical power management solutions including UPS and energy optimization systems
• SofamelminorOthersBrand partner providing electrical safety equipment including solutions for dangerous contact voltages in urban environments
• AnguilaminorOthersBrand partner celebrating 35 years providing reliable and efficient installation solutions
• SalicruminorOthersBrand partner providing uninterruptible power supply (UPS) solutions including modular UPS for industrial applications
• OpeneticsminorOthersBrand partner providing network infrastructure solutions including Cat.6A cabling for Wi-Fi 6 and cloud migration
• Top CableminorOthersBrand partner providing photovoltaic cables with H1Z2Z2-K certification for solar installations
• TECNAminorOthersBrand partner providing heat pump solutions and commercial air conditioning including INTUIS HRC70-HTi models
• EnstallminorOthersBrand partner providing installation solutions
• WaterfilterminorOthersBrand partner providing water filtration solutions
• CointraminorOthersBrand partner providing heating and hot water solutions
• FerroliminorOthersBrand partner providing aerothermal heat pumps, air conditioning and hot water
• NoferminorOthersBrand partner providing bathroom accessories for public spaces including EVO product line
• Presto IbericaminorOthersBrand partner providing bathroom fixtures and accessories including accessible bathroom solutions
• GenexiaminorOthersBrand partner providing LED mirrors and bathroom equipment for custom specifications
• DuscholuxminorOthersBrand partner providing shower screens with sustainable manufacturing certifications
• BlansolminorOthersBrand partner providing pressing systems including Multipex pressing accessory solutions
• OrkliminorOthersBrand partner providing underfloor heating and heat pump solutions for residential projects

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rexel: Rexel is a French multinational distributor of electrical, lighting, plumbing, and HVAC products with substantial Spanish operations, serving professional installers through a multi-country branch network. Its product and customer overlap with AÚNA is high, and both compete for the same installer base and manufacturer preferred-distributor status.
• Sonepar: Sonepar is a French-headquartered global electrical, lighting, and energy solutions distributor operating one of the most extensive B2B distribution networks in Europe including Spain. It competes directly with AÚNA Distribuci\u00f3n for professional installer accounts and manufacturer commercial agreements in overlapping HVAC-adjacent electrical categories.
• Grupo Saltoki: Grupo Saltoki is a Spanish distribution group serving professional installers across plumbing, HVAC, electrical, and renewable energy categories through a network of associated cooperatives in Spain. Its structure and value proposition are highly analogous to AÚNA, with both operating as centralized purchasing and service platforms for installer members.

Broad incumbents

• IMELCO: IMELCO is the international purchasing group of which AÚNA is a national member, providing cross-border supplier agreements and benchmarking across European electrical specialist distributors. While not a direct competitor, IMELCO shapes the competitive context for AÚNA and its national peers by enabling scale procurements.
• W\u00fcrth Group: W\u00fcrth is a globally leading specialist distributor serving trade and installation professionals with an extensive own-brand product range across multiple categories. Its combination of own-brand depth, direct-to-tradesperson relationships, and centralized logistics mirrors the strategic direction AÚNA is pursuing with CABEL and the Centro Log\u00edstico A\u00daNA.
• Ferguson Enterprises: Ferguson is a leading North American distributor of plumbing, heating, cooling, and industrial products serving professional contractors. Its scale, own-brand program, and installer-focused business model are structurally comparable to AÚNA's distribution positioning in Iberia.
• Fegime: Fegime is a European purchasing alliance of independent electrical wholesalers operating across multiple countries including Spain. Member companies of Fegime compete with AÚNA's network for installer relationships in Spain, making this a comparable peer in structure and competitive landscape.
• Travis Perkins: Travis Perkins is a major UK-based distributor of building products serving tradespeople and professional installers. While UK-focused, its business model of serving plumbing, heating, and electrical trades through branch networks is directly analogous to AÚNA's approach in Iberia, making it a useful structural benchmark.
• Saint-Gobain Distribution B\u00e2timent: Saint-Gobain Distribution B\u00e2timent operates the largest European building materials distribution network including plumbing, HVAC, and insulation categories with Spanish presence. Its broad portfolio and supplier relationships overlap with AÚNA's branded assortment, including partnerships with manufacturers such as Grohe and Vaillant.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aunaccs
• YouTubeyoutube.com/@aunadistribucion
• Facebookfacebook.com/aunadistribucion
• LinkedInlinkedin.com/company/aunadistribucion
• Instagraminstagram.com/aunadistribucion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auna Distribucion