What Logicom does

Logicom is a French family-owned consumer electronics company founded in 1993 and headquartered in Paris (LOGICOM SA, 55 rue de Lisbonne, 75008 Paris). The company designs, distributes, and sells affordable consumer technology products across multiple categories including smartphones, tablets, feature phones, landline phones, smart home devices (Logicom Home), VR headsets, 3D pens (Stylograf), solar panel kits (Logicom Energy), and urban mobility products (Wispeed hoverboards and electric scooters). Beyond its owned brands, Logicom represents partner brands on the French market — Mappy (GPS navigation since 2008), Vivitek (projectors since 2011), and XYZprinting (3D printing since 2014). Sub-brands include D-JIX (audio/video, 2005), Wispeed (urban mobility, 2017), and Logicom Home (smart home, 2019). The company claims 40 million products sold over its 25-year history.

Logicom's technology portfolio is built on third-party platform foundations rather than proprietary stacks. Smart home devices are Google Mobile Services-certified and integrate with the Tuya IoT platform for control, with Amazon Alexa and Google Assistant providing voice interfaces. Hardware differentiation is modest — smartphones offer 4G+/4G/3G ranges with "generous memory," feature phones span monobloc, clamshell, senior-friendly, and shock-resistant form factors, and the Logicom Energy solar kit uses PERC-cell 400W panels (2x200W) with a 96.70%-efficiency microinverter. The Logicom Store app is pre-loaded on devices, offering curated content including children's apps, games, and a Youboox e-book partnership. Stylograf 3D pens support PLA/ABS filaments at 1.75mm. The Volt-R hybrid smartphone-pico-projector is the company's most distinctive in-house form factor.

Logicom operates a hardware sales revenue model distributed through a broad retail and wholesale network. In France, products reach consumers via major retail chains (Carrefour, Auchan, Boulanger, Darty, Fnac, Leclerc, Decathlon, Cdiscount) plus specialist retailers, electronics stores (LDLC, Pulsat), telco channels (Bouygues Telecom), and online marketplaces (Amazon, Cdiscount, Rue du Commerce). The company also serves African markets through distributors including Burintel, Saheltelecom, Sonitel, and Smart, supported by a dedicated Logicom Africa website. Customer segments are horizontal and consumer-focused: general consumers (smartphones, tablets, landline phones), smart home enthusiasts (IoT automation), urban mobility seekers (Wispeed e-scooters/hoverboards), and children/families (Logikids tablets). With 11-50 employees and €1,052,500 in share capital, Logicom is a small bootstrapped operation that has grown organically over 25+ years without external venture capital or private equity investment.

Name

Logicom

Legal name

LOGICOM SA

Website

https://logicom-europe.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Logicom is a French family-owned consumer electronics company founded in 1993 that designs and distributes affordable smartphones, tablets, smart home devices, VR headsets, 3D pens, solar panels, and urban mobility products across Europe and Africa via major retail chains.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Telephone Apparatus Manufacturing (33421)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

VR Headsets & Accessories Retail (CRACAFAE)

akta.pro secondary industries

Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• Consumer electronics distribution
• Smartphones and tablets
• Smart home devices
• Urban mobility products
• 3D printing solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Electronics Hardware Sales: Logicom generates revenue primarily through the sale of physical consumer electronics products including smartphones, tablets, feature phones, landline phones, Smart Home devices, VR headsets, 3D pens, and accessories. Products are sold through retail distributors and online marketplaces across Europe and Africa.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Logicom develops, brands, and distributes a diversified portfolio of consumer electronics under multiple labels including smartphones, tablets, feature phones, and landline phones under the Logicom brand; smart home automation devices under Logicom Home; urban mobility products (hoverboards, electric scooters) under Wispeed; audio/video accessories under D-JIX; 3D pens and PLA filament; solar panels under Logicom Energy; and partner-distributed brands such as Mappy GPS, Vivitek projectors, and XYZprinting 3D printers. The company serves mass-market and entry-level consumer segments through large French and African retail and e-commerce channels.

Product overview

Logicom is a French consumer electronics company founded in 1993 offering a diversified portfolio of accessible technology products. The core offerings include smartphones (4G+/4G/3G ranges), feature phones (monobloc, clamshell, senior, antichoc), and tablets (Connected, WiFi, Children's/Logikids, 4G). The product ecosystem extends to Smart Home via Logicom Home (connected plugs, bulbs, cameras controlled via Tuya with Alexa/Google Assistant support), 3D printing (Stylograf 3D pens and PLA filament), virtual reality headsets, landline phones, and solar panels under Logicom Energy. The company also operates subsidiary brands including D-JIX (audio/video products since 2005) and Wispeed (urban mobility including hoverboards and e-scooters since 2017). Distribution partnerships include Mappy (GPS), Vivitek (projectors), and XYZprinting (3D printers). After 25 years and 40 million products sold, Logicom positions itself as making innovation accessible to all.

Differentiator

Problem solved

Functional benefit

Products and services

• Logicom Smartphones Android-powered smartphones targeting mass-market and entry-level consumers, distributed through major French and African retailers.
• Logicom Tablets Consumer tablets offered as part of the Logicom mobile device portfolio.
• Logicom Feature Phones and Landline Phones Entry-level mobile handsets and corded/cordless landline telephones for residential users.
• Logicom Home Smart Home Devices Smart home automation devices (lighting, security, climate control) compatible with Google Assistant and Amazon Alexa, built on the Tuya IoT platform.
• Wispeed Urban Mobility Vehicles Hoverboards and electric scooters for last-mile urban transportation.
• D-JIX Audio/Video Products Consumer audio and video accessories distributed under the D-JIX brand.
• Logicom Energy Solar Panels
• Stylograf 3D Pen 3D printing pen for creative and educational use, paired with compatible PLA filament consumables.
• PLA Filament PLA filament consumable for 3D printing pens and compatible printers.
• Logicom Virtual Reality Headsets Consumer-grade virtual reality headsets for immersive media and gaming.
• Volt-R Hybrid Smartphone-Projector Hybrid device combining a smartphone with an integrated projector under the Volt-R label.
• Mappy GPS Navigation Devices Mappy-branded GPS navigation products distributed by Logicom.
• Vivitek Projectors Vivitek-branded projector products distributed by Logicom.
• XYZprinting 3D Printers XYZprinting-branded 3D printers distributed by Logicom.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• XYZprintingcoreChannel Partner/ Reseller/ Distributor · 1 January 2014XYZprinting (3D printing) partnership since 2014. Logicom represents the XYZprinting brand for 3D printing products on the French market.
• VivitekcoreChannel Partner/ Reseller/ Distributor · 1 January 2011Vivitek (videoprojectors) partnership since 2011. Logicom represents the Vivitek brand on the French market for video projection solutions.
• MappycoreChannel Partner/ Reseller/ Distributor · 1 January 2008Mappy (GPS navigation devices) partnership since 2008. Logicom represents the Mappy brand on the French market, distributing GPS navigation products including various models in the E-SY, S-ENTIAL, and X-PERIENCE ranges.
• YoubooxminorGTM or Marketing PartnerYouboox e-book application partnership. The Youboox app offering access to over 100,000 titles comes pre-loaded on Logicom's Le Must smartphone. Users receive a discounted subscription rate of 4.99€ instead of 7.99€.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Blackview: Affordable rugged smartphone maker with growing European retail presence. Comparable to Logicom in price-point strategy and willingness to compete on value rather than flagship specs.
• Energizer (branded phones): Licensed-branded feature and rugged phones (including via Avenir Telecom) sold through European retailers. Directly comparable to Logicom's antichoc feature phones and entry-level smartphone strategy.
• Realme: Fast-growing affordable smartphone and IoT brand expanding across Europe. Targets a similar young, price-sensitive consumer with comparable product breadth in phones and connected devices.

Direct peers

• Archos: French consumer electronics company producing affordable tablets, smartphones, and connected devices for European retailers. Overlapping product portfolio and similar accessible-price positioning makes it a direct peer.
• Crosscall: French smartphone maker specializing in rugged and outdoor phones, sharing the same French retail-channel DNA as Logicom. Comparable in targeting French consumers through carriers and electronics retailers.
• Wiko: French-founded affordable smartphone brand targeting the same entry- and mid-tier consumer segment in Europe. Closest direct competitor to Logicom in positioning, distribution channels, and price point.

Broad incumbents

• TCL: Vertically integrated consumer electronics group selling TVs, smartphones, tablets, and smart home products through major European retailers. Competes with Logicom across multiple adjacent categories.
• Alcatel Mobile (TCL): TCL-owned brand focused on entry-level and feature phones across Europe. Overlaps with Logicom's feature-phone and entry-smartphone segments and shares the same retail distribution footprint.
• Xiaomi: Global consumer electronics leader with aggressive pricing across smartphones, tablets, smart home, and wearables. Sets the competitive price floor that Logicom's affordable lineup must contend with.
• Thomson Computing: Licensed consumer electronics brand offering tablets, laptops, and connected devices across European retail channels. Operates with a similar brand-and-distribution model without proprietary manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/logicom.europe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logicom