Name

Go Launcher

Legal name

GOMO

Website

https://goforandroid.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Mobile Utility Applications

NAICS

Software Publishers (51321), Software Publishers (5132)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

akta.pro secondary industry

Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)

Keywords

• Mobile utility apps
• Android launcher software
• Mobile advertising platform
• Virtual keyboard apps
• Android customization tools

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Mobile Advertising: GOMO operates as a leading mobile advertising platform alongside being a mobile tools provider. Revenue is generated through in-app advertising placements across their suite of mobile applications (GO Launcher, GO Keyboard, GO SMS, etc.). The company was named Top Publisher & Advertiser to Facebook, indicating significant ad revenue from Facebook Audience Network and similar ad mediation platforms.
2. Freemium App Distribution: Mobile applications are distributed for free to users with advertising support. This freemium model enables massive user acquisition (1.36B+ users) while monetizing through ad impressions and in-app advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Go Launcher (GOMO) develops and distributes a free, advertising-supported suite of Android mobile utility applications. Its core offerings include GO Launcher (home screen replacement), GO Keyboard (virtual keyboard), GO SMS (messaging), GO Speed (device optimization), and GO Music (media player), all built around a shared theming and customization framework. The suite has reached over 1.36 billion users and 2 billion cumulative downloads across 200+ countries.

Product overview

GOMO is a mobile application provider operating a multi-product ecosystem of Android utility apps. The core product portfolio includes GO Launcher (home screen customization), GO SMS (messaging), GO Keyboard (virtual keyboard), GO Speed (device optimization), and GO Music (media player). The company reports over 1.36 billion cumulative users, 2 billion+ total downloads, presence in 200+ countries, and availability in 48 language versions. The products work independently while sharing a unified theme and customization framework across the suite.

Differentiator

Problem solved

Functional benefit

Brands

• GO Launcher: Android launcher application, first launched in 2010, topped the android launcher ranking list. Hit over 2 billion downloads.
• GO Keyboard
• GO SMS
• GO Speed
• GO Music

Products and services

• GO Launcher Android home screen replacement / launcher application that lets users customize their phone's home screen with themes, widgets, and app drawer functionality. Aimed at individual Android smartphone users worldwide.
• GO Keyboard Virtual keyboard application for Android offering multi-language support, emoji, and customizable themes. Aimed at individual Android smartphone users.
• GO SMS SMS messaging application for Android with advanced messaging features and theme/customization options. Aimed at individual Android smartphone users.
• GO Speed Phone optimization / booster application for Android devices that helps users improve device performance. Aimed at individual Android smartphone users.
• GO Music Music player application for Android devices. Aimed at individual Android smartphone users.

Quantifiable outcome

• 2 billion+ total app downloads
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGOMO holds Top Developer status with Google Play Store, distributing their mobile applications (GO Launcher, GO Keyboard, GO SMS, GO Speed, GO Music) through Google Play. Google recognition as Top Developer is a key credibility badge. The partnership enables global distribution of GOMO's Android applications to over 1.36 billion users.
• FacebookcoreTechnology or IntegrationGOMO is the Top 1 partner to Facebook, serving as both a Top Publisher and Top Advertiser. The partnership involves mobile advertising monetization through Facebook Audience Network and other Facebook advertising products. GOMO generates advertising revenue by integrating Facebook ad solutions into their mobile applications.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• APUS Group: APUS is a Chinese mobile internet company whose flagship APUS Launcher is a direct competitor to GO Launcher, also targeting global Android users with a theming and customization suite and an ad-driven revenue model.
• Cheetah Mobile: Cheetah Mobile (NYSE: CMCM) is a China-based mobile internet company that developed competing Android utilities including CM Launcher, Clean Master, and Security Master, serving the same global ad-supported mobile tools market as GOMO with a comparable freemium/ad model.
• Branch Metrics (Nova Launcher): Nova Launcher is one of the most popular third-party Android launchers globally, directly competing with GO Launcher for Android home screen customization users. Both are distributed primarily via Google Play with freemium/premium models.

Broad incumbents

• Samsung Electronics: Samsung's One UI Home is preinstalled on hundreds of millions of Galaxy devices and competes directly with third-party launchers like GO Launcher, benefiting from default installation and deep system integration.
• Xiaomi: Xiaomi ships MIUI with a preinstalled launcher and theme engine on hundreds of millions of devices, directly competing with GO Launcher's customization value proposition for Xiaomi's large global user base.
• Huawei: Huawei's EMUI/HarmonyOS includes a preinstalled launcher and theme engine that competes with GO Launcher on Huawei's large global device base, particularly in emerging markets.
• Baidu (Baidu Mobile Assistant): Baidu is a major Chinese internet platform with mobile utility products (Baidu Mobile Assistant, Baidu Input Method) that overlap with GOMO's launcher, keyboard, and app distribution categories, particularly in the Chinese-speaking market.
• Microsoft (Microsoft Launcher): Microsoft Launcher is a free Android launcher from Microsoft directly competing in the same product category as GO Launcher, with deeper OS-level integration on Windows and broader product portfolio, representing a well-capitalized incumbent.

Emerging players

• DU Group (DU Apps Studio): DU Apps is a Chinese mobile developer behind DU Battery Saver, DU Speed Booster, and DU Recorder, competing with GOMO's GO Speed and broader mobile utilities portfolio in the same ad-supported Android tools category.
• SHAREit Technologies: SHAREit (formerly part of Lenovo, now SHAREit Technologies) is a global mobile content and utility platform with a launcher and file-sharing app reaching hundreds of millions of users in emerging markets, overlapping with GOMO's emerging-markets reach and ad-supported model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/go-launcher

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Launcher