Moreish Foods

What Moreish Foods does

Moreish Foods Limited is a privately held Indian bakery manufacturer founded in 1989 in Ranchi, Jharkhand, and self-described as Eastern India's largest bread manufacturer. The company operates five state-of-the-art, company-owned manufacturing units across Jharkhand, Bihar, Odisha, and West Bengal, with a corporate office in Kolkata, and reaches millions of households daily with products distributed across Jharkhand, Bihar, Odisha, West Bengal, Eastern UP, Chhattisgarh, and North East India. Its portfolio spans more than 30 SKUs across packaged bread (Classic Sliced, Premium Sliced, Brown, Multigrain, Fruit, Sandwich, Open Loaf), rusk, buns (Choco, Burger, Mumbai Pav, Cream Roll), cream rolls, flatbreads, pizza base, cookies, sandwich cakes, festive cakes, and bakery biscuits, with multi-pack sizing across price points.

The company's core technology consists of European and Japanese baking equipment, an in-house developed bread baking technique, and product formulations developed through two years of R&D with Japanese experts that yielded Sandwich Cakes and Choco Filled Buns. The business model is B2C packaged goods retail: products are sold through traditional retail stores across Eastern India via company-managed distribution, enabling freshness and speed-to-market control. The company also operates a small retail bakery shop format in Ranchi that it launched in 2011. Revenue is generated through unit sales of bread and bakery products with no publicly disclosed pricing; the company has remained founder-led since 1989, converted from a private to a public limited company structure in 1998, and has never raised external institutional capital or listed on a public exchange. Growth has been pursued through organic manufacturing expansion, two unit takeovers (Sajitha Bakery in 2013 and a Howrah unit in 2014), and incremental product line extensions.

Name

Moreish Foods

Legal name

Moreish Foods Limited

Website

https://moreishfoods.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Moreish Foods Limited is a privately held Indian bakery manufacturer founded in 1989, operating 5 company-owned manufacturing units in Eastern India, producing a 30+ SKU portfolio of bread, rusk, buns, cakes, cookies, and biscuits for mass-market consumers across seven Eastern Indian states.

Ownership category

akta.pro rank

Product category

Packaged Bakery Products

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Bakery & Desserts Distribution (CRAOABAE), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Packaged bakery products
• Bread manufacturing
• Bakery biscuits
• Sliced bread
• Cookies and rusks

Headquarters

HQ city

Ranchi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bread and Bakery Product Sales: Moreish Foods generates revenue through the manufacture and sale of packaged bread and bakery products including sliced bread, rusk, buns, cream rolls, cookies, cakes, and biscuits. Products are sold through retail channels across Eastern India.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moreish Foods manufactures and sells packaged bread and bakery products including sliced bread, rusk, buns, cream rolls, cookies, cakes, biscuits, flatbreads, and pizza bases. The company operates five company-owned manufacturing units across Eastern India and distributes products through retail stores and company-managed channels reaching millions of households daily.

Product overview

Moreish Foods is a bakery company offering a diversified portfolio of bread and bakery products. The core product line includes: (1) BREAD products - Classic Sliced Bread (flagship), Premium Sliced Bread, 6 Slice Loaf, Brown Bread, Fruit Bread, Sandwich Breads (Butter, Milk, Multigrain, Brown), and Open Loaf Sandwich Breads; (2) RUSK - Classic and Elaichi flavours; (3) BUNS - Choco Bun, Burger Bun, Mumbai Pav, and Cream Roll Bun; (4) CAKES - Cup Cakes (Chocolate, Vanilla), Sandwich Cakes (Chocolate, Vanilla), Festive Cakes (Rich Fruit, Plum, Eggless), and Cake Boss single-slice cake; (5) CREAM ROLLS - Vanilla and Chocolate flavours; (6) FLATBREADS & PIZZA BASE - Kulcha and Pizza Base; (7) COOKIES - 200gm (5 flavours) and 400gm (7 flavours); (8) BAKERY BISCUITS - 9 variants (Jingle Jam, Kaju Cantata, Royal Spread, Shoko Dream, Tangy Ajwain, Zeera Punch, Coconut Cabana). The company operates 5 manufacturing units across Jharkhand, Bihar, Odisha, and West Bengal, with products available in Jharkhand, Bihar, Odisha, West Bengal, Eastern UP, Chhattisgarh and North East markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Sliced Bread Flagship packaged sliced bread crafted with a special in-house developed technique, baked to perfection in European and Japanese bread baking ovens. Available in 1200gm (Jumbo), 800gm, 400gm, and 200gm pack sizes for daily household consumption across Eastern India.
• Premium Sliced Bread Premium version of sliced bread made with the most premium ingredients and special in-house baking technique, ideal for sandwiches and tiffin treats for consumers seeking a higher-end bread option.
• 6 Slice Loaf Convenient 6-slice bread packs designed for urban professionals and families, including Atta Bread (100% Chakki Milled Atta) and Multigrain bread (Chakki Atta with 9 grains and seeds). Available in 200gm pack size.
• Brown Bread Brown bread rich in nutrients and dietary fibres, made with healthy ingredients that help maintain body weight and boost energy levels. Free from artificial flavour or colour. Available in 400gm and 200gm pack sizes.
• Fruit Bread Fruit bread enriched with preserved fruit and layered with natural ingredients, positioned as a perfect tea-time snack or healthy breakfast treat. Free from artificial flavour or colour.
• Sandwich Bread Sandwich bread made with quality ingredients, available in Butter Bread (enriched with creamy butter), Milk Bread (enriched with goodness of milk), Multigrain Bread (nutritious mix of ancient grains and whole wheat), and Brown Bread variants. Available in 450gm pack size, ideal for sandwiches.
• Open Loaf Sandwich Breads Almost artisanal breads with rounded crusts baked without lids, available in 5 varieties in 400gm: Soft White, Brown, Butter, Milk, and Multigrain for consumers seeking an artisanal bread experience.
• Rusk Classic Crispy and light classic rusk with a light and wholesome taste, ideal with tea, for breakfast, with a meal, or as a late night snack. Can be eaten with spreads or dips. Available in 200gm, 150gm, and 70gm pack sizes.
• Rusk Elaichi Golden brown elaichi-flavoured rusk with a light and wholesome taste, suitable for tea, breakfast, meals, or as a late night snack for consumers preferring a flavoured rusk option.
• Choco Bun Choco filled bun originated from Japan in 1875, launched in India after two years of R&D with Japanese experts, with chocolate stuffing closer to Indian taste preferences. Available in 60gm pack size.
• Burger Bun Moist and fluffy soft buns designed for home burgers, soft enough that the bun would fall apart the instant picked up. Available in 240gm pack size for households making burgers at home.
• Mumbai Pav Mumbai-style pav bread that brings the flavours of Mumbai Vada Pav to home, extraordinarily light pav to pair with vada, keema or misal. Available in 300gm pack size.
• Cream Roll Bun Moist and fluffy cream roll bun that seems to melt in the mouth for snack and tea-time consumption. Available in 70gm pack size.
• Cup Cake Choco Cream Super soft cupcake with chocolate flavour and gooey filling, positioned as a sweet treat for any time of the day. Available in 25gm single-serve pack size.
• Cup Cake Vanilla Small doses of the best ingredients with gooey vanilla filling in a vanilla flavoured cupcake, can be eaten any time of the day. Available in 25gm single-serve pack size.
• Sandwich Cake Chocolate Soft, light, airy, delicate sponge cake with melt-in-the-mouth chocolate filling, inspired by Japanese dessert tradition signifying a long and sweet life, developed after two years of R&D with Japanese experts.
• Sandwich Cake Vanilla Soft, light, airy, delicate sponge cake with melt-in-the-mouth vanilla filling featuring an interesting, cute, crackled texture, made after two years of R&D with Japanese experts.
• Cake Boss Convenient single slice cake, rich and flavourful, perfect on its own or at tea or coffee-time, reminiscent of homemade cakes. Marketed as 100% vegetarian.
• Festive Cake Rich Fruit Traditional festive cake with chopped caramelised fruits, dry fruits, nuts, and assorted spices, baked with choicest ingredients following the British tradition introduced to India almost two centuries ago, for festive and celebratory occasions.
• Festive Cake Plum Traditional English plum cake baked with raisins and currants, rooted in the British plum cake tradition introduced to India as an inextricable part of celebratory traditions.
• Festive Cake Eggless Eggless version of traditional fruitcake with caramelised fruits, dry fruits, nuts, and assorted spices, created to ensure everyone can indulge regardless of dietary preferences during festive occasions.
• Cream Roll Chocolate Delectable cream roll with a heavenly light, crispy and crunchy outer shell and cloud-like chocolate cream filling, made from hand-rolled puff pastry and oven baked to a golden finish. Available in 50gm pack size.
• Cream Roll Vanilla Delectable cream roll with a heavenly light, crispy and crunchy outer shell and sumptuous vanilla cream filling, made from hand-rolled puff pastry and oven baked to a golden finish. Available in 50gm pack size.
• Flatbreads (Kulcha) Soft and fluffy flatbread (Kulcha) designed to be enjoyed with choley or curries, expanding the company's offering beyond Western-style bakery into Indian accompaniments.
• Pizza Base Ready-to-use pizza base for creative home preparation with favourite sauces, toppings, and cheese, enabling consumers to make homemade pizza conveniently. Available in 150gm pack size.
• Cookies 200gm Melt-in-your-mouth cookies in 5 flavours: Chocolate (slow baked), Peanut, Coconut (buttery tropical), Elaichi (sweet and spice balance), and Salted (super crunchy buttery). Available in 200gm pack size for everyday snacking and tea-time.
• Cookies 400gm Larger pack of delicious cookies in 7 flavours: Crunchy Ajwain, Roasted Jeera, Salty Sensation, Yummy Honey, Butter Classic, Fresh Coconut, and Crispy Peanut. Available in 400gm pack size for families and frequent snackers.
• Bakery Biscuits (Premium Range) Premium bakery biscuits made with pure butter and best ingredients with no artificial flavourings or colours, available in multiple variants: Jingle Jam (filled with dollops of yummy jam, 200gm), Kaju Cantata (filled with cashew nuttiness), Royal Spread (filled with royal dried fruits), Shoko Dream (made with chocolate chips), Tangy Ajwain (digestif flavoured), Zeera Punch (earthy jeera flavour), and Coconut Cabana (tropical coconut). Available in 200gm pack size.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Japanese Experts (Unnamed)coreStrategic or Co-development PartnerTwo years of R&D collaboration with Japanese experts resulted in the launch of Choco Filled Buns and Sandwich Cakes. Japanese experts helped adapt products like the Japanese-style sandwich cakes (inspired by desserts traditionally given as gifts signifying a long and sweet life) to Indian tastes.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Priya Gold (Bikaji Foods): Indian packaged bakery and snacks company (Priya Gold biscuits, Bikaji snacks). Competes in the same mass-market packaged biscuits category and overlapping retail distribution channels.
• Anmol Industries: Indian packaged biscuits and bakery manufacturer with a wide SKU range sold across general trade. Comparable product portfolio (cookies, biscuits, cakes) and similar Eastern/Northern India distribution presence.
• Bonn Group (Bonn Bread): Indian manufacturer of bread, biscuits, and bakery snacks with multi-state presence. Directly competes in mass-market bread and cookies with a comparable regional-to-national scaling model.
• Harvest Gold: Indian packaged bread brand competing directly with Moreish in sliced bread, buns, and pav. Closely comparable product mix and regional distribution strategy targeting mass-market daily bakery consumption.
• Parle Products: Iconic Indian bakery and biscuits manufacturer (Parle-G, Monaco, Hide & Seek, etc.). Comparable mass-market biscuits/cookies portfolio and similar distribution-led GTM via general trade, making it a closely comparable packaged-bakery peer.
• Modern Foods (EverFoods): Heritage Indian bread brand (originally Hindustan Lever) now under Everstone Capital, selling sliced bread, buns, and pav. Direct product overlap and similar distribution-led GTM via retail stores.

Broad incumbents

• ITC Foods (Sunfeast): Diversified FMCG major with Sunfeast bread, cookies, and cakes competing head-on in the same packaged bakery aisles where Moreish's products are stocked. National distribution and ad budgets make it a key incumbent competitor.
• FieldFresh Foods (Bharti Group): Bharti Group's packaged foods arm covering bakery and snacks via brands like Del Monte. Overlaps in packaged bakery adjacencies with broader food portfolio and conglomerate-backed scale.
• Britannia Industries: India's largest bakery and biscuits company (Bread, Biscuits, Cakes, Dairy). Direct product overlap in bread, cookies, and cakes across India, but operates at pan-India scale with a far broader portfolio and distribution reach than Moreish's regional Eastern India footprint.

Others

• Monginis: India's largest bakery retail chain selling cakes, breads, and pastries through owned/ franchised outlets. Comparable bakery DNA but differs in operating model (chain retail vs. packaged manufacturing + distribution).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moreish Foods