Crop's

What Crop's does

Crop's is a Belgian privately held producer of frozen fruits, vegetables, and ready meals, founded in 1977 in Ooigem, Belgium, and operating as a B2B supplier to professional foodservice, hospitality, and industrial food preparation customers. The company reports approximately €620 million in annual turnover, roughly 2,000 employees, and serves customers across 62 countries from 10 production sites located in Europe, Africa, and Latin America.

The company's core technology is direct-from-field flash freezing, in which produce is harvested at peak ripeness and frozen immediately to preserve taste and nutritional value year-round. Operations are organized into three wholly owned sub-brands — Crop's Fruit, Crop's Vegetables, and Crop's Ready Meals — with ready meals substantially using ingredients drawn from the company's own frozen fruit and vegetable production. Supporting this production base are two global innovation hubs, a 70+ person global quality assurance team, and an international culinary function that co-develops products with chefs, advisors, and partners.

The business model is sales-led B2B with quote-based pricing to professional buyers; products are distributed through dedicated category websites and a client portal for existing customers, with no public consumer pricing. Crop's is a private limited company under Belgian jurisdiction (VAT BE 417.502.549) with no disclosed parent company, institutional investor, or public listing.

Name

Crop's

Legal name

Crop's

Website

https://crops.be

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Crop's is a Belgian privately held frozen food manufacturer producing fruits, vegetables, and ready meals via direct-from-field flash freezing for B2B foodservice, hospitality, and industrial customers across 62 countries.

Ownership category

akta.pro rank

Product category

Frozen Food Manufacturing

NAICS

Frozen Food Manufacturing (31141), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Specialty Food Manufacturing (311412), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Fruits & Vegetables Manufacturing (AFAKACAF), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

Keywords

• Frozen fruits
• Frozen vegetables
• Ready meals
• Foodservice ingredients
• Frozen food manufacturing

Headquarters

HQ city

Ooigem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Frozen Food Product Sales: Sale of frozen fruits, vegetables, and ready meals to professional customers and various sectors globally. Products are sold as ready-to-use frozen ingredients and prepared meals to foodservice and industrial customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Crop's produces and supplies frozen fruits, frozen vegetables, and frozen ready meals to professional customers across the foodservice, hospitality, and industrial food preparation sectors. Products are manufactured using direct-from-field flash freezing at peak ripeness through 10 factories located in Europe, Africa, and Latin America, with ready meals prepared largely from the company's own frozen ingredient portfolio.

Product overview

Crop's operates as a unified frozen food platform specializing in transforming fresh harvests into three interconnected product lines: frozen fruits (Crop's Fruit), frozen vegetables (Crop's Vegetables), and frozen ready meals (Crop's Ready Meals). The products are sourced from selected terroirs worldwide and processed through the company's own factories, with ready meals utilizing ingredients substantially from the company's own frozen product portfolio. The company serves professionals and businesses across 62 countries through production sites in Europe, Africa, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Crop's Fruit: Frozen fruit products division of Crop's, specializing in transforming fresh harvests into ready-to-use frozen fruit.
• Crop's Vegetables
• Crop's Ready Meals

Products and services

• Crop's Fruit

Quantifiable outcome

• Frozen at peak ripeness for maximum nutritional value year-round

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Findus Group: Findus is a Scandinavian frozen food brand focused on fish, vegetables, and ready meals across Northern Europe. Comparable in product mix but with a different geographic anchor.
• Hortex: Hortex is a Polish frozen fruit and vegetable producer serving retail and foodservice. Comparable product mix to Crop's fruit/vegetable range, but focused on Central and Eastern European markets.

Direct peers

• Bonduelle: Bonduelle is a French global leader in processed vegetables (canned, frozen, fresh). Overlaps directly with Crop's frozen vegetable and ready-meal business and shares the B2B foodservice orientation.
• Greenyard: Greenyard is a Belgian market leader in frozen and fresh fruit, vegetables, and prepared meals, serving retail and foodservice. Direct overlap with Crop's fruit, vegetable, and ready-meal lines.
• Frosta: Frosta is a German frozen food manufacturer specializing in frozen vegetables, fish, and ready meals under a 'no additives' clean-label proposition. Comparable in product range and quality positioning, primarily a regional player in DACH.
• Ardo: Ardo is a Belgian family-owned frozen vegetable, fruit, and herb specialist serving foodservice and industrial customers globally. Highly comparable in product mix, B2B focus, and European production footprint.
• Pictsweet Farms: Pictsweet is a US frozen vegetable and prepared side producer supplying retail and foodservice. Comparable in frozen vegetable processing, B2B/retail mix, and farm-to-freezer vertical integration.
• McCain Foods: McCain is a Canadian family-owned frozen food major best known for frozen potatoes but also producing frozen vegetables, meals, and appetizers. Closely comparable in field-to-fork frozen model and B2B foodservice reach.

Broad incumbents

• Nomad Foods: Nomad Foods owns Iglo, Birds Eye, and Findus in Europe — a broad frozen food incumbent with overlapping categories in vegetables, fish, and ready meals. Larger and more brand-driven than Crop's.
• Nestlé (Frozen Meals): Nestlé operates major frozen and prepared meal businesses (e.g., Stouffer's, Lean Cuisine, Maggi) globally. A broad incumbent with overlapping ready-meal categories though not a pure frozen fruit/vegetable specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crop-s
• Facebookfacebook.com/cropsfruit

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crop's