Our Mobile Health

What Our Mobile Health does

The business model is transactional and risk-reversed: customers pay a fixed £55 only when a single backorder succeeds, or participate in a 5-7 day auction when multiple users backorder the same domain; no payment is collected unless the catch or auction win is successful. Distribution is fully direct-to-consumer via the website with no sales team, and the target customer base consists of domain investors, portfolio managers, and businesses seeking brand-aligned domains. There are no disclosed partnerships, enterprise contracts, funding rounds, or management team details.

Name

Our Mobile Health

Website

https://ourmobilehealth.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

UKBackorder runs a self-serve UK domain backordering platform that automatically registers expiring domains at the millisecond they drop, charging £55 per successful single backorder or auction price for contested domains.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Domain Backorder Registration: Fixed-price domain registration at £55 for single backorders. If multiple customers backorder the same domain, a 5-7 day auction determines the winner. Payment is only collected after successful domain catch or auction win.
2. Domain Auctions: When multiple backorders exist for the same domain, an auction runs for 5-7 days. Winning bidder pays the auction price to acquire the domain.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

UKBackorder operates a self-service web platform that lets customers place backorders on expiring UK domains (including .co.uk, .uk, and .org.uk). An automated catching system attempts to register the domain the millisecond it becomes available. Successful single-backorder domains are allocated immediately at a £55 fixed price; when multiple customers backorder the same domain, a 5–7 day auction determines the winner, with payment only after a successful catch or auction win (no-catch-no-fee).

Differentiator

Problem solved

Functional benefit

Products and services

• UK Domain Single Backorder A self-service web product where a customer places a single backorder on an expiring UK domain (.co.uk, .uk, .org.uk, etc.); the company's automated system attempts to register the domain the instant it drops and, if successful, allocates it to the customer at a fixed £55 price. Intended for individual domain investors, portfolio managers, and businesses seeking a specific brand-aligned UK domain.
• UK Domain Auction (Multiple Backorders) A 5–7 day auction that runs automatically when multiple customers backorder the same UK domain, with the winning bidder paying the auction price to acquire the domain. Targeted at competing domain investors and businesses contesting the same expiring UK name.
• 30-Day UK Domain Droplists with Statistics A companion droplist product at ukdroplists.com publishing upcoming UK domain drops over a 30-day window, enriched with traffic and SEO statistics to help customers identify and prioritise expiring domains to backorder. Available to the same audience of individual investors and businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Direct peers

• Sedo: Sedo operates one of the largest domain aftermarket marketplaces with brokerage and auction services for premium and expiring domains — overlapping with UKBackorder's auction-based model for domain investors.
• NameJet: NameJet is a joint venture among several major registrars offering expired-domain auctions and backorder services, directly competing in the same catching/auction mechanic that UKBackorder provides for the UK market.
• DropCatch: DropCatch is the leading expired-domain backorder and catching platform, operating across multiple TLDs with a similar auction-based model for expiring domains — the most direct competitor to UKBackorder's core service.
• Pool.com: Pool.com provides expired-domain backorder and auction services across multiple TLDs, with the same catching-at-expiration mechanic that defines UKBackorder's value proposition.
• SnapNames: SnapNames runs an expired-domain auction platform with a backorder-and-catch model analogous to UKBackorder's, serving domain investors seeking dropping inventory.

Broad incumbents

• Namecheap Marketplace: Namecheap is a large ICANN-accredited registrar with an aftermarket and drop-catching component, competing for the domain-investor segment that UKBackorder targets, though as part of a much broader service suite.
• GoDaddy Auctions: GoDaddy bundles domain backorder, marketplace, and auction tools into its broader registrar platform, offering overlapping catching functionality as part of a much wider product portfolio compared to UKBackorder's UK-only focus.
• Dynadot: Dynadot is a domain registrar that includes backorder and marketplace features for expiring domains within a broader registration and hosting portfolio — adjacent competition for the same domain-investor buyer.
• 101domain: 101domain is a registrar offering backorder services across a wide range of TLDs including .UK, providing similar drop-catching functionality bundled into a broader international registration offering.

Regional players

• Names.co.uk: Names.co.uk is a UK-focused registrar that includes domain acquisition and aftermarket tools, competing with UKBackorder for the same UK customer base and offering similar regional TLD coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ourmobilehealth
• LinkedInlinkedin.com/company/ourmobilehealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Mobile Health