Arrow Event Management

What Arrow Event Management does

Arrow Event Management, LLC is a privately held, Chicago-based full-service event management firm operating as a professional services business. The company plans and executes in-person, hybrid, and virtual events including corporate conferences, product launches, incentive trips, fundraising galas, sales kick-offs, and brand activations, serving enterprise (e.g., Nike, IBM, Conduent, Starcom, Harpo Productions, AWS, Google, Sears), non-profit (National Safety Council, World Union for Progressive Judaism), and association clients, with public event executions documented across the United States, United Kingdom, France, Germany, and Greece.

The core offering is end-to-end event orchestration covering strategy, creative concepting, brand and content strategy, logistics, audio-visual, speaker and VIP management, entertainment, virtual platform selection, and onsite execution. There is no proprietary technology platform; the company leverages third-party virtual event platforms and production tooling rather than building or owning its own. The team is intentionally small (8 named professionals) with specialized credentials (CSEP, VEMM, DES, SEPC) and decades of combined tenure, positioning the firm as a senior-leaning boutique rather than a scalable technology-enabled business.

Revenue is generated through project-based and retainer professional services fees for customized event engagements. Pricing is not publicly disclosed and is quote-based given the custom nature of each event. The go-to-market is direct-to-client with no intermediary channels, relying on the website, brand portfolio, and client testimonials as the primary marketing assets. Ownership is concentrated with President and Executive Producer Emily R. Olson, with no external investors, parent company, or subsidiary structure indicated.

Name

Arrow Event Management

Legal name

Arrow Event Management, LLC

Website

https://arrow-events.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Arrow Event Management is a privately held, Chicago-based boutique event management firm providing full-service planning and execution of in-person, hybrid, and virtual events for enterprise, non-profit, and association clients globally.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Event Marketing Strategy & Campaign Management (THAHAGAA), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management services
• Corporate event planning
• Virtual event production
• Hybrid event management
• Conference management

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Full-service event management billed on a project or retainer basis. The company provides end-to-end orchestration of business events including strategy, creative concepting, logistics, technology, audio-visual, entertainment, speaker management, VIP services, content development, and onsite execution. Revenue is generated through professional services fees for event planning and production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Arrow Event Management is a full-service event management firm that plans, produces, and executes business-to-business stakeholder events for enterprise, non-profit, and association clients. The firm handles conferences, product launches, incentive trips, virtual and hybrid events, investor day events, sales kick-offs, and guerrilla marketing activations from concept and creative development through on-site execution and post-event reporting. The company delivers agency-grade capabilities while functioning as a dedicated outsourced event partner for its clients.

Product overview

Arrow Event Management is a full-service event management company offering a unified suite of services for customized business stakeholder events. The core offering encompasses comprehensive event planning and execution across in-person, hybrid, and virtual formats, including brand and content strategy, creative concepting, digital engagement, event production with AV coordination, general session production, program development with speaker management, logistics and onsite execution, and post-event evaluation. The company delivers these services to corporate, non-profit, and association clients through its portfolio of branded event experiences, including user conferences (TechSEO Boost), international road shows (World of Athens), employee and leadership conferences (Conduent), incentive trips (Harpo Productions), virtual galas (National Safety Council), brand activations (Nike, Sears), and hybrid celebrations (Starcom).

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services Full-service event management covering strategy, creative, logistics, vendor management, on-site execution, and post-event reporting for conferences, product launches, incentive trips, virtual and hybrid events, investor day events, sales kick-offs, and guerrilla marketing activations. Serves enterprise, non-profit, and association clients in the United States.
• Conference Management End-to-end planning and execution of corporate and association conferences, including program design, logistics, registration, and on-site management.
• Virtual and Hybrid Event Production Production of virtual and hybrid events including platform selection, live streaming, attendee engagement, and online registration.
• Product Launch Events Planning and execution of corporate product launch events, including creative development, venue selection, staging, and audience experience design.
• Incentive Travel Programs Design and execution of corporate incentive trips, including destination selection, logistics, on-site coordination, and traveler experience management.
• Investor Day and Sales Kick-Off Events Planning and production of investor day events and corporate sales kick-off meetings, including content support, staging, and executive-facing logistics.
• Guerrilla Marketing Activations Design and execution of non-traditional guerrilla marketing activations, including concept development, on-site production, and brand experience design.

Quantifiable outcome

• Registration exceeded goals by more than 50% with participants from nearly 70 countries (Catalyst TechSEO Boost)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• George P. Johnson Experience Marketing: Large experience marketing agency that produces corporate events, conferences, and brand activations for global brands. Arrow's testimonials reference GPJ as a peer organization, and the two compete for similar enterprise event programs.
• Sparks: Experiential marketing agency producing brand experiences, conferences, and live events for major brands. Direct competitor for the same enterprise and brand-activation programs Arrow pursues.
• MKG: Boutique creative event agency producing brand experiences, corporate events, and experiential activations. Closely matches Arrow's positioning as a smaller, creativity-led alternative to larger network agencies.

Broad incumbents

• Freeman: Large event production and brand experience company delivering trade shows, conferences, and corporate events globally. Overlaps with Arrow in corporate conference production and event strategy, with broader trade show capabilities.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, brand activations, and immersive experiences for Fortune 500 clients. Overlaps directly with Arrow's enterprise conference and brand activation work but at significantly larger scale.
• GES (Global Experience Specialists): Global event and exhibition organizer producing trade shows, conferences, and corporate experiences for large organizations. Comparable to Arrow in event management and production but operates at significantly larger event scale.
• BCD Meetings & Events: Global corporate meetings and events management company serving enterprise clients with strategic meetings management programs. Competes with Arrow for enterprise conference and event management engagements at a much larger scale.
• Encore Global: Major event technology and production services provider offering AV, staging, and event production for corporate events and conferences. Comparable to Arrow on the production/AV side of corporate event delivery.
• Maritz Global Events: Large meetings, events, and incentive travel management company serving enterprise clients. Competes with Arrow's corporate events, incentive trips, and conference management offerings, particularly for Fortune 500 buyers.

Others

• Cvent: Event management software platform providing registration, attendee management, and virtual event technology that corporate event teams use either in-house or alongside agencies like Arrow. Increasingly competes with boutique firms by enabling client-direct execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/arroweventmgmt
• Facebookfacebook.com/arroweventmgmt
• LinkedInlinkedin.com/company/arroweventmgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Event Management