CETS

What CETS does

CETS (Cutting Edge Technical Services), founded circa 1990 and headquartered in West End, Brisbane, is the technical services arm of the Cutting Edge Group. The company designs, deploys, and supports integrated broadcast and post-production technology for television networks, production companies, government, defence, and enterprise customers across Australia and select international markets.

Its core technology stack spans on-set capture, ingest, post-production infrastructure, and mission-critical control room solutions. On-set capabilities include scalable fixed rig camera systems (4 to 100+ cameras using Sony ILME-FR7 PTZ and Panasonic UE150/UE100 cameras), Pronology mRes multichannel ingest with simultaneous multi-codec recording and automated proxy generation, and remote production workflows with reduced on-site crew requirements. Post-production offerings include petabyte-scale storage (Avid Nexis, Supermicro, Synology, QNAP), up to 70+ concurrent Avid Media Composer edit suites, edit-ready media services (dailies, transcodes, card turnaround, data wrangling), and private cloud environments for remote collaborative editing. Mission-critical control rooms are delivered via the Haivision Command 360 platform, integrating video walls, Alpha FX processors, CineLink encoders/decoders, KVM access, and Haivision SRT Gateway for secure low-latency video transport. Project management, crewing, payroll, logistics, and IT infrastructure are bundled end-to-end around these technology stacks.

CETS monetizes through five streams: equipment sales (Apple, HP, Blackmagic, Sony, Panasonic, Haivision, Maxhub, QNAP, Supermicro), post-production equipment rentals, project-based professional services (fixed rig deployment, ingest, IT infrastructure, crewing), system design and consulting, and managed private cloud solutions. Go-to-market is dual: enterprise field sales with technical-expert-led project consultation for networks and government clients, alongside an e-commerce storefront for podcast bundles, vlogger packs, workstations, and conferencing gear. Listed end customers span CBS, ITV, BBC Studios, Amazon Prime Video, NBC, Netflix, Network 10, Nine Network, Seven Network, Paramount+, Warner Bros, RTL, and Northern Pictures, with marquee engagements including Stars on Mars, The Block, SAS Australia, The Voice Australia, and Aussie Shore. Distribution is supported by warehouses in Brisbane and Sydney, and partnerships with Haivision, Sony, Avid, HP, Maxhub, Pronology, Panasonic, Blackmagic, Apple, QNAP, Supermicro, Christie, Rode, Shure, and QSTECH.

Name

CETS

Legal name

Cutting Edge Technical Services

Website

https://cets.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CETS (Cutting Edge Technical Services) is an Australian broadcast technology integrator that designs, deploys, and supports fixed rig camera systems, multichannel ingest, post-production infrastructure, and Haivision-based mission-critical control rooms for television networks, production companies, and government clients.

Ownership category

akta.pro rank

Product category

Broadcast Production Services

NAICS

Consumer Electronics and Appliances Rental (532210)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)

akta.pro secondary industry

Edge Compute & Edge Caching Platforms (MPAHAIAC)

Keywords

• Broadcast technology services
• Post production rentals
• Fixed rig camera systems
• Multichannel ingest solutions
• Remote production workflows

Headquarters

HQ city

West End

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of video production gear, workstations, broadcast tools, storage systems, LED displays, conferencing equipment, and podcast bundles. Includes technology brands like Apple, HP, Blackmagic, Sony, Panasonic, Haivision, Maxhub, QNAP, and Supermicro.
2. Post Production Equipment Rentals: Rental of edit suites, workstations, storage solutions, and support services for film and television projects. Ranges from single systems to multi-station integrated setups with comprehensive technical support.
3. Project Services: Custom solutions including fixed rig camera deployment, remote production, ingest services, control room design, IT infrastructure, crewing, payroll, and logistics for television and film productions.
4. System Design & Consulting: Consultancy services for production and post-production system design, infrastructure planning, workflow optimization, and technology integration.
5. Private Cloud Solutions: Secure private cloud infrastructure for remote collaboration, media storage, and workstation access. Tailored cloud environments with full data control and security.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CETS provides end-to-end technical services for television and film production, including fixed rig multi-camera capture systems, multichannel ingest, remote production, and post-production infrastructure. The company rents edit suites and storage (Avid Nexis, QNAP, Supermicro), delivers private cloud remote post-production, and integrates mission-critical control room platforms such as Haivision Command 360 for government, defence, and enterprise clients. CETS also resells and bundles technology brands including Sony, HP, Avid, Blackmagic, Maxhub, and Haivision.

Product overview

CETS (Cutting Edge Technical Services) is a technical services provider offering an integrated portfolio of on-set capture, ingest, and remote production solutions combined with post-production services and custom technology systems. The core offerings include Fixed Rig Solutions (scalable multi-camera systems using Sony FR-7 and Panasonic cameras), mRes Multichannel Ingest for real-time multicam recording, Remote Production services with AI-driven technology, Edit Ready Media workflows, Remote Post Production via Private Cloud, and Post Production Rentals including equipment (Avid Nexis storage, HP Z workstations) and managed services. Their Custom Systems division resells and integrates technology brands including Haivision Command 360 (video wall/control room platform), Haivision SRT Gateway (video transport), Sony and Panasonic cameras, QNAP/Supermicro storage, and MAXHUB displays and conferencing solutions. The company also offers branded equipment bundles for podcasting and vlogging.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Rig Solutions Scalable multi-camera capture service ranging from 4 to 100+ PTZ and broadcast cameras, integrating Sony FR-7 and Panasonic systems with control rooms, real-time ingest, and remote monitoring for television networks and production companies.
• mRes Multichannel Ingest Multicamera recording server service supporting multiple video codecs simultaneously in real time for faster compression, with automated proxy and high-resolution file creation for live and post workflows.
• Remote Production Remote visibility and control of location shoots, ingest servers, media storage, and acquisition equipment, with AI-driven technology and reduced on-site crew requirements.
• Edit Ready Media End-to-end media management from capture through media preparation, backup, dailies, and archive, including automated grouping, audio ingest, card turnaround, transcodes, and proxy creation.
• Remote Post Production Private cloud-based post-production service enabling remote collaborative editing from any location with full control of media and intellectual property.
• Post Production Rentals Rental of edit systems, producer stations, edit assist systems, data wrangling, IT facilities, and storage solutions including Avid Nexis, QNAP, Synology, and Supermicro systems.
• Project Management System design, testing, implementation, crewing, logistics, payroll, and complete solutions for cameras, audio, control rooms, and IT infrastructure.
• Haivision Command 360 Control Room Platform Visual collaboration and situational awareness platform resold and implemented by CETS, enabling real-time video wall management and centralised control across single-site, multi-site, and remote mission-critical operations for government, defence, and enterprise clients.
• Haivision SRT Gateway Secure Reliable Transport protocol solution for carrying live video streams over the internet with high-quality delivery in unpredictable network conditions, enabling remote contribution and content distribution.
• Private Cloud Secure private cloud infrastructure using industry-leading hardware including Avid Nexis storage, offering media ingest, upload access, MAC/PC workstation options, and remote monitoring with edit review via SRT.
• Control Room Solutions Real-time situational awareness and visual collaboration solutions including video wall displays, Alpha FX video processors, CineAgent server, CineLink encoders/decoders, and KVM access points for mission-critical environments.
• Display & Conferencing Solutions MAXHUB interactive displays, LED displays, digital signage, curved and ultra-wide monitors, and conferencing solutions including 360-degree cameras and UC Bluetooth speakerphones for meeting room and education environments.
• Podcast Bundles Pre-configured podcast equipment bundles including Single Person, Duo, and QUAD packages featuring Shure SM7B microphones, Sony MDR-7506 headphones, and RodeCaster audio controllers, sold via the e-commerce storefront.
• Vlogger Studio Packs Video podcast and vlogging equipment bundles including Vlogger Studio Pack, Creator Pack, and Multi Pack featuring Sony ZV-E10 cameras and ATEM Mini Pro ISO switchers, sold via the e-commerce storefront.

Quantifiable outcome

• Storage delivered and operational in under 48 hours with media transition started immediately for The Block production overhaul
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, primary and secondary.

• HaivisioncoreTechnology or IntegrationPrimary technology partner for mission-critical video control room solutions. CETS resells and implements Haivision Command 360 platform including Alpha FX video processors, CineLink encoders/decoders, and SRT Gateway solutions. Deep integration with Haivision's visual collaboration and video wall technology for government, defence, and enterprise customers.
• SonycoreTechnology or IntegrationKey technology partner for camera systems. CETS utilises Sony ILME-FR7 PTZ cameras extensively in fixed rig solutions, offering 4K full-frame sensors, integrated ND filtering, and real-time eye auto focus. Also uses Sony broadcast cameras and monitoring equipment.
• AvidcoreTechnology or IntegrationTechnology partner for editing systems and storage. CETS deploys Avid Nexis storage systems, Avid Media Composer workstations, and Avid System Director appliances for large-scale post-production environments supporting up to 70+ concurrent users.
• HPprimaryTechnology or IntegrationTechnology partner for workstation solutions. CETS offers Z by HP workstation lineup including Z2 Mini, Z2 SFF, Z2 Tower, and Z4 G5. HP ISV certified for professional creative software including Avid Media Composer, Autodesk, Adobe Creative Suite, and SolidWorks.
• MaxhubprimaryTechnology or IntegrationPartnership for interactive display solutions and conferencing technology. Products include interactive flat panels, LED displays (Raptor series), 360-degree cameras, and UC speakerphones for meeting room and education environments.
• PanasonicsecondaryTechnology or IntegrationTechnology partner for PTZ cameras. CETS uses Panasonic UE150 and UE100 remote cameras in fixed rig solutions alongside Sony FR7 systems.
• Blackmagic DesignsecondaryTechnology or IntegrationTechnology partner for video production tools and post-production equipment included in CETS product offerings.
• ApplesecondaryTechnology or IntegrationApple Authorised Reseller partner. CETS offers MacBook Pro, MacBook Air, and Apple bundles for creative professionals.
• QNAPsecondaryTechnology or IntegrationTechnology partner for NAS storage solutions. CETS offers QNAP 2-Bay, 4-Bay, 8-Bay short-depth rackmount, and 16-Bay NAS systems for media storage and data control.
• SupermicrosecondaryTechnology or IntegrationTechnology partner for custom high-performance storage systems. Supermicro systems used for petabyte-scale storage configurations in major productions.
• PronologycoreTechnology or IntegrationTechnology partner for mRes multichannel ingest and recording systems. Pronology mRes servers provide real-time multicam recording with multiple codec support for fixed rig and live production workflows.
• ChristiesecondaryTechnology or IntegrationPartnership for mission-critical display solutions including Secure Series II LCD panels (55-98 inch), Ultra Series LCD video walls, and Micro Tiles LED video walls for control room applications.
• RodesecondaryTechnology or IntegrationPodcast equipment partner. CETS offers RodeCaster Pro II and Duo integrated audio production studios in podcast bundles.
• ShuresecondaryTechnology or IntegrationAudio equipment partner. Shure SM7B microphones included in podcast bundle offerings.
• QSTECHsecondaryTechnology or IntegrationLED display partner for portable LED screens including P1910-072 with 1.9mm pixel pitch for events and exhibitions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grass Valley: Supplies end-to-end broadcast infrastructure (cameras, switchers, routing, playout) used by the same Tier-1 networks CETS serves, making it a closely comparable technology and integration peer.
• EVS Broadcast Equipment: Belgian vendor of live broadcast production tools (ingest, replay, live workflows) widely used in fixed-rig and live-event television - a comparable technology layer to CETS's mRes ingest and live production offering.
• Vizrt Group: Provides broadcast graphics, media asset management and live production workflows to television networks and production companies worldwide - direct adjacency to CETS's end-to-end production and post-production technology stack.
• Cutting Edge Post: Sister company under the Cutting Edge Group providing film and television post-production services in Australia. Overlaps directly with CETS's post-production rentals, edit-suite delivery and finishing work for the same broadcaster and streamer clients.
• Videocraft Australia: Australian broadcast and production equipment sales, rental and systems integrator with overlapping relationships across Australian networks and production companies - a direct regional competitor to CETS.

Broad incumbents

• Riedel Communications: Established broadcast intercom, signal routing and contribution network specialist serving major live events and broadcasters globally. Operates upstream of CETS in live production infrastructure with overlapping customers.
• Atomos: Australia-headquartered manufacturer of monitor-recorders and broadcast video production gear widely used in fixed-rig and field productions. Operates in CETS's technology ecosystem as both an enabling brand and indirect substitute for some capture workflows.

Others

• Avid Technology: Provider of Media Composer editing, Pro Tools audio and Nexis shared storage - the dominant editing/storage platform CETS deploys at scale. Not a services peer, but a deeply adjacent technology whose success underpins CETS's post-production rental revenue.
• Haivision: Vendor of the Command 360 mission-critical video platform, SRT contribution transport and Makito encoders that CETS resells and integrates into control room and remote production deployments. Comparable at the technology layer rather than as a services competitor.

Regional players

• Techtel: Australia-based distributor and systems integrator for broadcast, production and AV technology brands. Comparable to CETS's reseller/integrator role across entertainment, corporate and government segments in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cutting-edge-technical-services
• Instagraminstagram.com/cets_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CETS