CETS
CETS (Cutting Edge Technical Services) is an Australian broadcast technology integrator that designs, deploys, and supports fixed rig camera systems, multichannel ingest, post-production infrastructure, and Haivision-based mission-critical control rooms for television networks, production companies, and government clients.
- Company typePrivate
- Founded1990
- HeadquartersWest End, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CETS does
CETS (Cutting Edge Technical Services), founded circa 1990 and headquartered in West End, Brisbane, is the technical services arm of the Cutting Edge Group. The company designs, deploys, and supports integrated broadcast and post-production technology for television networks, production companies, government, defence, and enterprise customers across Australia and select international markets.
Its core technology stack spans on-set capture, ingest, post-production infrastructure, and mission-critical control room solutions. On-set capabilities include scalable fixed rig camera systems (4 to 100+ cameras using Sony ILME-FR7 PTZ and Panasonic UE150/UE100 cameras), Pronology mRes multichannel ingest with simultaneous multi-codec recording and automated proxy generation, and remote production workflows with reduced on-site crew requirements. Post-production offerings include petabyte-scale storage (Avid Nexis, Supermicro, Synology, QNAP), up to 70+ concurrent Avid Media Composer edit suites, edit-ready media services (dailies, transcodes, card turnaround, data wrangling), and private cloud environments for remote collaborative editing. Mission-critical control rooms are delivered via the Haivision Command 360 platform, integrating video walls, Alpha FX processors, CineLink encoders/decoders, KVM access, and Haivision SRT Gateway for secure low-latency video transport. Project management, crewing, payroll, logistics, and IT infrastructure are bundled end-to-end around these technology stacks.
CETS monetizes through five streams: equipment sales (Apple, HP, Blackmagic, Sony, Panasonic, Haivision, Maxhub, QNAP, Supermicro), post-production equipment rentals, project-based professional services (fixed rig deployment, ingest, IT infrastructure, crewing), system design and consulting, and managed private cloud solutions. Go-to-market is dual: enterprise field sales with technical-expert-led project consultation for networks and government clients, alongside an e-commerce storefront for podcast bundles, vlogger packs, workstations, and conferencing gear. Listed end customers span CBS, ITV, BBC Studios, Amazon Prime Video, NBC, Netflix, Network 10, Nine Network, Seven Network, Paramount+, Warner Bros, RTL, and Northern Pictures, with marquee engagements including Stars on Mars, The Block, SAS Australia, The Voice Australia, and Aussie Shore. Distribution is supported by warehouses in Brisbane and Sydney, and partnerships with Haivision, Sony, Avid, HP, Maxhub, Pronology, Panasonic, Blackmagic, Apple, QNAP, Supermicro, Christie, Rode, Shure, and QSTECH.
CETS firmographics
Firmographics- Name
- CETS
- Legal name
- Cutting Edge Technical Services
- Website
- https://cets.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CETS (Cutting Edge Technical Services) is an Australian broadcast technology integrator that designs, deploys, and supports fixed rig camera systems, multichannel ingest, post-production infrastructure, and Haivision-based mission-critical control rooms for television networks, production companies, and government clients.
- Ownership category
- akta.pro rank
CETS industry classification
Industry- Product category
- Broadcast Production Services
- NAICS
- Consumer Electronics and Appliances Rental (532210)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)
- akta.pro secondary industry
- Edge Compute & Edge Caching Platforms (MPAHAIAC)
Keywords
Where CETS is headquartered
LocationHeadquarters
- HQ city
- West End
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
CETS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of video production gear, workstations, broadcast tools, storage systems, LED displays, conferencing equipment, and podcast bundles. Includes technology brands like Apple, HP, Blackmagic, Sony, Panasonic, Haivision, Maxhub, QNAP, and Supermicro.
- Post Production Equipment Rentals: Rental of edit suites, workstations, storage solutions, and support services for film and television projects. Ranges from single systems to multi-station integrated setups with comprehensive technical support.
- Project Services: Custom solutions including fixed rig camera deployment, remote production, ingest services, control room design, IT infrastructure, crewing, payroll, and logistics for television and film productions.
- System Design & Consulting: Consultancy services for production and post-production system design, infrastructure planning, workflow optimization, and technology integration.
- Private Cloud Solutions: Secure private cloud infrastructure for remote collaboration, media storage, and workstation access. Tailored cloud environments with full data control and security.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Person Podcast Bundle |
| Unit Pricing | Pay-as-you-go | Duo Podcast Bundle |
| Unit Pricing | Pay-as-you-go | QUAD Podcast Bundle |
| Unit Pricing | Pay-as-you-go | Vlogger Studio Pack |
| Unit Pricing | Pay-as-you-go | Vlogger Studio Creator Pack |
| Unit Pricing | Pay-as-you-go | Vlogger Studio Multi Pack |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
CETS product offering
Product offeringCore offering
CETS provides end-to-end technical services for television and film production, including fixed rig multi-camera capture systems, multichannel ingest, remote production, and post-production infrastructure. The company rents edit suites and storage (Avid Nexis, QNAP, Supermicro), delivers private cloud remote post-production, and integrates mission-critical control room platforms such as Haivision Command 360 for government, defence, and enterprise clients. CETS also resells and bundles technology brands including Sony, HP, Avid, Blackmagic, Maxhub, and Haivision.
Product overview
CETS (Cutting Edge Technical Services) is a technical services provider offering an integrated portfolio of on-set capture, ingest, and remote production solutions combined with post-production services and custom technology systems. The core offerings include Fixed Rig Solutions (scalable multi-camera systems using Sony FR-7 and Panasonic cameras), mRes Multichannel Ingest for real-time multicam recording, Remote Production services with AI-driven technology, Edit Ready Media workflows, Remote Post Production via Private Cloud, and Post Production Rentals including equipment (Avid Nexis storage, HP Z workstations) and managed services. Their Custom Systems division resells and integrates technology brands including Haivision Command 360 (video wall/control room platform), Haivision SRT Gateway (video transport), Sony and Panasonic cameras, QNAP/Supermicro storage, and MAXHUB displays and conferencing solutions. The company also offers branded equipment bundles for podcasting and vlogging.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Rig Solutions Scalable multi-camera capture service ranging from 4 to 100+ PTZ and broadcast cameras, integrating Sony FR-7 and Panasonic systems with control rooms, real-time ingest, and remote monitoring for television networks and production companies.
- mRes Multichannel Ingest Multicamera recording server service supporting multiple video codecs simultaneously in real time for faster compression, with automated proxy and high-resolution file creation for live and post workflows.
- Remote Production Remote visibility and control of location shoots, ingest servers, media storage, and acquisition equipment, with AI-driven technology and reduced on-site crew requirements.
- Edit Ready Media End-to-end media management from capture through media preparation, backup, dailies, and archive, including automated grouping, audio ingest, card turnaround, transcodes, and proxy creation.
- Remote Post Production Private cloud-based post-production service enabling remote collaborative editing from any location with full control of media and intellectual property.
- Post Production Rentals Rental of edit systems, producer stations, edit assist systems, data wrangling, IT facilities, and storage solutions including Avid Nexis, QNAP, Synology, and Supermicro systems.
- Project Management System design, testing, implementation, crewing, logistics, payroll, and complete solutions for cameras, audio, control rooms, and IT infrastructure.
- Haivision Command 360 Control Room Platform Visual collaboration and situational awareness platform resold and implemented by CETS, enabling real-time video wall management and centralised control across single-site, multi-site, and remote mission-critical operations for government, defence, and enterprise clients.
- Haivision SRT Gateway Secure Reliable Transport protocol solution for carrying live video streams over the internet with high-quality delivery in unpredictable network conditions, enabling remote contribution and content distribution.
- Private Cloud Secure private cloud infrastructure using industry-leading hardware including Avid Nexis storage, offering media ingest, upload access, MAC/PC workstation options, and remote monitoring with edit review via SRT.
- Control Room Solutions Real-time situational awareness and visual collaboration solutions including video wall displays, Alpha FX video processors, CineAgent server, CineLink encoders/decoders, and KVM access points for mission-critical environments.
- Display & Conferencing Solutions MAXHUB interactive displays, LED displays, digital signage, curved and ultra-wide monitors, and conferencing solutions including 360-degree cameras and UC Bluetooth speakerphones for meeting room and education environments.
- Podcast Bundles Pre-configured podcast equipment bundles including Single Person, Duo, and QUAD packages featuring Shure SM7B microphones, Sony MDR-7506 headphones, and RodeCaster audio controllers, sold via the e-commerce storefront.
- Vlogger Studio Packs Video podcast and vlogging equipment bundles including Vlogger Studio Pack, Creator Pack, and Multi Pack featuring Sony ZV-E10 cameras and ATEM Mini Pro ISO switchers, sold via the e-commerce storefront.
Quantifiable outcome
- Storage delivered and operational in under 48 hours with media transition started immediately for The Block production overhaul
- +2 more outcomes
Companies that use CETS
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
CETS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CETS partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, primary and secondary.
- HaivisioncorePrimary technology partner for mission-critical video control room solutions. CETS resells and implements Haivision Command 360 platform including Alpha FX video processors, CineLink encoders/decoders, and SRT Gateway solutions. Deep integration with Haivision's visual collaboration and video wall technology for government, defence, and enterprise customers.
- SonycoreKey technology partner for camera systems. CETS utilises Sony ILME-FR7 PTZ cameras extensively in fixed rig solutions, offering 4K full-frame sensors, integrated ND filtering, and real-time eye auto focus. Also uses Sony broadcast cameras and monitoring equipment.
- AvidcoreTechnology partner for editing systems and storage. CETS deploys Avid Nexis storage systems, Avid Media Composer workstations, and Avid System Director appliances for large-scale post-production environments supporting up to 70+ concurrent users.
- HPprimaryTechnology partner for workstation solutions. CETS offers Z by HP workstation lineup including Z2 Mini, Z2 SFF, Z2 Tower, and Z4 G5. HP ISV certified for professional creative software including Avid Media Composer, Autodesk, Adobe Creative Suite, and SolidWorks.
- MaxhubprimaryPartnership for interactive display solutions and conferencing technology. Products include interactive flat panels, LED displays (Raptor series), 360-degree cameras, and UC speakerphones for meeting room and education environments.
- PanasonicsecondaryTechnology partner for PTZ cameras. CETS uses Panasonic UE150 and UE100 remote cameras in fixed rig solutions alongside Sony FR7 systems.
- Blackmagic DesignsecondaryTechnology partner for video production tools and post-production equipment included in CETS product offerings.
- ApplesecondaryApple Authorised Reseller partner. CETS offers MacBook Pro, MacBook Air, and Apple bundles for creative professionals.
- QNAPsecondaryTechnology partner for NAS storage solutions. CETS offers QNAP 2-Bay, 4-Bay, 8-Bay short-depth rackmount, and 16-Bay NAS systems for media storage and data control.
- SupermicrosecondaryTechnology partner for custom high-performance storage systems. Supermicro systems used for petabyte-scale storage configurations in major productions.
- PronologycoreTechnology partner for mRes multichannel ingest and recording systems. Pronology mRes servers provide real-time multicam recording with multiple codec support for fixed rig and live production workflows.
- ChristiesecondaryPartnership for mission-critical display solutions including Secure Series II LCD panels (55-98 inch), Ultra Series LCD video walls, and Micro Tiles LED video walls for control room applications.
- RodesecondaryPodcast equipment partner. CETS offers RodeCaster Pro II and Duo integrated audio production studios in podcast bundles.
- ShuresecondaryAudio equipment partner. Shure SM7B microphones included in podcast bundle offerings.
- QSTECHsecondaryLED display partner for portable LED screens including P1910-072 with 1.9mm pixel pitch for events and exhibitions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
CETS competitors and assessment
Company assessmentDirect peers
- Grass Valley: Supplies end-to-end broadcast infrastructure (cameras, switchers, routing, playout) used by the same Tier-1 networks CETS serves, making it a closely comparable technology and integration peer.
- EVS Broadcast Equipment: Belgian vendor of live broadcast production tools (ingest, replay, live workflows) widely used in fixed-rig and live-event television - a comparable technology layer to CETS's mRes ingest and live production offering.
- Vizrt Group: Provides broadcast graphics, media asset management and live production workflows to television networks and production companies worldwide - direct adjacency to CETS's end-to-end production and post-production technology stack.
- Cutting Edge Post: Sister company under the Cutting Edge Group providing film and television post-production services in Australia. Overlaps directly with CETS's post-production rentals, edit-suite delivery and finishing work for the same broadcaster and streamer clients.
- Videocraft Australia: Australian broadcast and production equipment sales, rental and systems integrator with overlapping relationships across Australian networks and production companies - a direct regional competitor to CETS.
Broad incumbents
- Riedel Communications: Established broadcast intercom, signal routing and contribution network specialist serving major live events and broadcasters globally. Operates upstream of CETS in live production infrastructure with overlapping customers.
- Atomos: Australia-headquartered manufacturer of monitor-recorders and broadcast video production gear widely used in fixed-rig and field productions. Operates in CETS's technology ecosystem as both an enabling brand and indirect substitute for some capture workflows.
Others
- Avid Technology: Provider of Media Composer editing, Pro Tools audio and Nexis shared storage - the dominant editing/storage platform CETS deploys at scale. Not a services peer, but a deeply adjacent technology whose success underpins CETS's post-production rental revenue.
- Haivision: Vendor of the Command 360 mission-critical video platform, SRT contribution transport and Makito encoders that CETS resells and integrates into control room and remote production deployments. Comparable at the technology layer rather than as a services competitor.
Regional players
- Techtel: Australia-based distributor and systems integrator for broadcast, production and AV technology brands. Comparable to CETS's reseller/integrator role across entertainment, corporate and government segments in ANZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
CETS social profiles
Digital presenceCETS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CETS leadership team
Management profileNumber of profiles
Profiles3 records
CETS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CETS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CETS
What does CETS do?
CETS provides end-to-end technical services for television and film production, including fixed rig multi-camera capture systems, multichannel ingest, remote production, and post-production infrastructure. The company rents edit suites and storage (Avid Nexis, QNAP, Supermicro), delivers private cloud remote post-production, and integrates mission-critical control room platforms such as Haivision Command 360 for government, defence, and enterprise clients. CETS also resells and bundles technology brands including Sony, HP, Avid, Blackmagic, Maxhub, and Haivision.
Is CETS a public or private company?
CETS is a private company. It is classified as corporate owned and is currently operating.
When was CETS founded?
CETS was founded in 1990. It employs 11 to 50 people.
Where is CETS based?
CETS is headquartered in West End, Australia, in the Oceania region.
How does CETS make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are post Production Equipment Rentals, project Services, system Design & Consulting and private Cloud Solutions.
Who are CETS's main competitors?
Direct peers on record are Grass Valley, EVS Broadcast Equipment, Vizrt Group, Cutting Edge Post and Videocraft Australia. Broad incumbents are Riedel Communications and Atomos. Others are Avid Technology and Haivision. Techtel is listed as a regional player.
Does CETS have an API?
No public API is recorded for CETS.
What industry is CETS in?
CETS's product category is Broadcast Production Services. Its primary akta.pro industry code is HDABAGAD, Media Processing at the Edge (Transcoding, Packaging, DRM at Edge), with a secondary code of MPAHAIAC, Edge Compute & Edge Caching Platforms. Its NAICS code is 532210 and its SIC code is 5045.