Genesis Educational Services

What Genesis Educational Services does

Genesis Educational Services is a privately held, New Jersey-based K-12 education software company founded in the early 2000s by Rick Smith and Rich Dilts, both former developers of the SAMS, Scholars, and STARS student-record systems. The company sells and supports a web-based, AWS-hosted platform purpose-built for New Jersey public school districts, organized into two product suites: the Genesis Student Information System (SIS) for student records, enrollment, scheduling, health, state reporting, and parent/student portals, and the SchoolFi business-office suite covering Human Resources, Budgetary Accounting, Payroll, and Evaluations. Both suites are fully integrated with each other and with a broad third-party integration ecosystem (NJIIS, OneRoster, Google Classroom, Clever, Blackboard, Frontline IEP, HIBster, Apptegy, Destiny Follet, LinkIt), and are supported by a Jamesburg, NJ-based help desk, implementation team, and systems support department. Genesis is deployed in 334 New Jersey school districts, serving over 726,000 students and representing approximately 56% of all NJ districts, with revenue generated through multi-year subscription contracts sold direct to district buyers on a quote-based, enterprise pricing model. The company is founder-owned, has 11-50 employees, and operates exclusively in a single vertical (K-12 public education) and a single geography (New Jersey), with no disclosed outside funding, M&A, or out-of-state expansion.

Name

Genesis Educational Services

Legal name

Genesis Educational Services

Website

https://genesisedu.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Educational Services is a private, New Jersey-based K-12 SaaS company that sells the Genesis Student Information System and SchoolFi business-office suite to New Jersey public school districts, serving 334 districts (56% NJ market share) and over 726,000 students on multi-year subscription contracts.

Ownership category

akta.pro rank

Product category

K-12 Student Information System

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

K–12 SIS & District Administration Platforms (EDAFAEAA), State/Federal Reporting, Accountability & Audit Readiness (EDAJAHAF), Gradebook, Transcripts, Credits & Academic Records Management (EDAFAEAG)

Keywords

• Student information system
• K-12 education software
• School business management
• School district administration
• State reporting compliance

Headquarters

HQ city

Monroe Township

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Student Information System (SIS) Licensing: Genesis generates revenue through licensing of their Student Information System to New Jersey school districts. The software is provided as a web-based subscription service with districts paying for access to the platform, help desk support, and regular updates to maintain state compliance.
2. SchoolFi Business Suite Licensing: Revenue is generated from licensing the SchoolFi suite which includes Human Resources, Payroll, Budgetary Accounting, and Evaluations modules. Districts pay for access to this integrated business office platform with full support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Genesis Educational Services develops and licenses a web-based Student Information System (SIS) and an integrated SchoolFi business office platform designed exclusively for New Jersey K-12 public school districts. The SIS manages student records, enrollment, scheduling, health information, state reporting, and parent/student portals, while SchoolFi provides paperless Human Resources, Payroll, Budgetary Accounting, and Evaluations modules. Both products are fully integrated and continuously updated to meet New Jersey state compliance requirements.

Product overview

Genesis Educational Services provides a unified platform-plus-modules architecture for New Jersey K-12 school districts consisting of two core products: the Genesis Student Information System (SIS) and SchoolFi. The Genesis SIS is the primary web-based student information system managing student records, enrollment, scheduling, health information, state reporting, and family access via parent/student portals. SchoolFi is a complementary suite of paperless business office tools including Human Resources, Budgetary Accounting, Payroll, and Evaluations modules. Both products are fully integrated with each other and with third-party platforms like Google Classroom, OneRoster, and NJIIS, allowing districts to manage student data and administrative operations from a unified, state-compliant system.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis SIS: Genesis Student Information System - a web-based software designed specifically for New Jersey school districts, fully compliant with state requirements including state reporting.
• SchoolFi

Products and services

• Genesis Student Information System (SIS) A web-based student information system designed specifically for New Jersey K-12 public school districts, fully compliant with state reporting requirements. Manages student records, enrollment, scheduling, grades, health information, attendance, and provides parent/student portals with real-time data access.
• SchoolFi Human Resources Paperless HR management module providing position control, electronic contracts, self-service employee portal, electronic signatures, and streamlined onboarding workflows for school district personnel administration.
• SchoolFi Budgetary Accounting Financial management module providing real-time expense tracking, electronic requisitions and approvals, collaborative budget building, auto-encumbrance of payroll, and electronic purchase orders for school district business offices.
• SchoolFi Payroll Web-based payroll processing module with automated calculations, direct deposit updates, electronic timesheets, benefits open enrollment, and built-in compliance safeguards tailored for school district payroll operations.
• SchoolFi Evaluations Centralized performance evaluation system consolidating teacher observations, Student Growth Objectives (SGOs), and professional development tracking in a paperless platform with New Jersey state reporting compliance.

Quantifiable outcome

• 56% of New Jersey school districts use Genesis systems
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature18 records

Partnerships

Three partnerships are on record, tiered core.

• NJIIS (New Jersey Immunization Information System)coreTechnology or IntegrationGenesis SIS integrates with NJIIS for immunization tracking and reporting, ensuring student health records comply with state requirements and enabling seamless data exchange between district systems and the state immunization registry.
• OneRostercoreTechnology or IntegrationGenesis supports OneRoster standard for exchanging student information with third-party educational applications, enabling interoperability between Genesis SIS and various learning management systems.
• Google ClassroomcoreTechnology or IntegrationGenesis SIS connects with Google Classroom for seamless integration between student information management and classroom learning platforms used by NJ districts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infinite Campus: Major K-12 SIS provider serving districts across multiple U.S. states. Competes with Genesis for SIS and state reporting contracts and is a likely substitute vendor in any NJ district procurement.
• Edupoint Educational Systems: Provider of the Synergy Education Platform, a K-12 SIS with integrated state reporting, gradebook, and special education modules. Direct competitor in the regional K-12 SIS market.
• Aeries Software: K-12 SIS vendor widely adopted in California and other states, with strong student information and state reporting capabilities. Comparable peer in the regional/state-focused K-12 SIS category.
• Skyward: K-12 SIS and school ERP suite used by districts nationwide. Comparable in delivering integrated student information and business office functionality to school districts.

Emerging players

• Alma SIS: Modern K-12 SIS focused on improving user experience for teachers and families. Represents the new generation of cloud-native SIS challengers that could pressure incumbents like Genesis on usability.
• Gradelink: Independent SIS provider serving K-12 schools with student information, gradebook, and parent portal functionality. Comparable in offering a focused, integrated SIS product to smaller and mid-sized districts.
• OnCourse Systems: Smaller K-12 SIS and learning management vendor serving school districts, comparable in targeting state reporting and SIS functionality for regional district customers.

Broad incumbents

• PowerSchool: Largest K-12 SIS and education technology provider in North America, offering PowerSchool SIS plus a broad suite of unified classroom, talent, and operations products. Directly comparable in core SIS functionality but operates at national scale rather than focused on a single state.
• Frontline Education: K-12 administration software provider covering HR, payroll, evaluations, and IEP/special education management. Overlaps directly with Genesis's SchoolFi Evaluations module and integrated Frontline IEP partnership.
• Tyler Technologies (School ERP): Large public-sector software provider whose school ERP offerings compete with Genesis's SchoolFi business office suite for HR, payroll, and budgetary accounting at school districts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/genesisedunj

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Educational Services