Eyemax
EyeMax Family Vision is a privately held, dual-location optometry practice in the Dallas-Fort Worth metro (Mesquite and Frisco, TX) offering comprehensive eye exams, contact lens fittings, pediatric eye care, myopia management, and medical eye care to local families and individuals, operating under Cityview Vision LLC.
- Company typePrivate
- Founded2023
- HeadquartersMesquite, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eyemax does
EyeMax Family Vision is a privately held, dual-location optometry practice (legal entity Cityview Vision LLC) serving the Dallas-Fort Worth metroplex from clinics in Mesquite, TX (opened 2023) and Frisco, TX (opened 2024). The company delivers comprehensive eye care services — including all-digital comprehensive eye exams, contact lens fittings (including specialty fits for Keratoconus and irregular corneas), pediatric eye exams, myopia management for children, dry eye treatment, glaucoma evaluation, and medical eye care for conditions such as macular degeneration, eye infections, and pink eye — under the clinical direction of two optometrists, Dr. Lien Lam (Mesquite) and Dr. Robert Li (Frisco).
The practice runs on a professional-services revenue model with three primary streams: per-visit eye exams, medical eye care services, and contact lens fittings/products, with a growing myopia management specialty. Pricing is not publicly disclosed; services are billed per visit or covered through in-network participation with major vision insurers including VSP, EyeMed, Superior Vision, Block Vision, Spectera Vision, and Blue Cross Blue Shield. Both clinics are equipped with all-digital optometric instrumentation and are positioned in high-traffic retail corridors (across from Town East Mall/Super Target in Mesquite and Super Target in Frisco), with ample parking and integrated online appointment booking via scheduleyourexam.com.
Patient acquisition relies on a direct-to-consumer go-to-market motion: local SEO for "eye doctor Mesquite/Frisco TX" queries, an educational blog on vision health topics (FSA benefits, blue light, pediatric vision), organic social presence on Facebook and Instagram, word-of-mouth referrals, and insurance network participation. The company has no external funding, no disclosed institutional ownership, and no AI or proprietary technology assets beyond standard digital optometric equipment and a registered EyeMax® trademark.
Eyemax firmographics
Firmographics- Name
- Eyemax
- Legal name
- Cityview Vision LLC
- Website
- https://mesquiteeyedoctor.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EyeMax Family Vision is a privately held, dual-location optometry practice in the Dallas-Fort Worth metro (Mesquite and Frisco, TX) offering comprehensive eye exams, contact lens fittings, pediatric eye care, myopia management, and medical eye care to local families and individuals, operating under Cityview Vision LLC.
- Ownership category
- akta.pro rank
Eyemax industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where Eyemax is headquartered
LocationHeadquarters
- HQ city
- Mesquite
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eyemax business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Eye Exams: Revenue from comprehensive eye exams, pediatric eye exams, and contact lens exams. These are recurring services typically billed per visit or covered by vision insurance.
- Medical Eye Care Services: Revenue from treatment of eye diseases and conditions including dry eye treatment, macular degeneration management, eye infections, glaucoma evaluation, and pink eye treatment.
- Contact Lens Products and Fittings: Revenue from contact lens fittings and related products, including specialty fits for dry eye, irregular corneas, and Keratoconus patients.
- Myopia Management: Specialized services for myopia control in children, a growing revenue stream for specialized pediatric eye care.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Eyemax product offering
Product offeringCore offering
EyeMax Family Vision is a dual-location retail optometry practice that delivers comprehensive eye exams, contact lens fittings (including specialty fits for conditions such as Keratoconus and dry eye), pediatric eye exams, myopia management, dry eye treatment, and medical eye care (macular degeneration, glaucoma evaluation, pink eye, eye infections). Services are rendered in person at two Dallas-metro offices using all-digital examination equipment, with online and phone-based appointment booking.
Product overview
EyeMax Family Vision is a dual-location family optometry practice operating in Mesquite, TX and Frisco, TX. The practice offers a unified set of eye care services centered around comprehensive eye exams, contact lens services, pediatric eye care, medical eye care, and specialized treatments. The service portfolio includes: Comprehensive Eye Exams as the core diagnostic offering; Contact Lens Exams and Fittings with options ranging from daily wear to specialty fits for conditions like Keratoconus; Children's and Pediatric Eye Exams; Dry Eye Treatment; Medical Eye Care for eye diseases and injuries; Myopia Management for Children; Glaucoma Evaluation; and Pink Eye Treatment. Both locations utilize all-digital equipment for examinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Individualized eye care experience combining the use of all-digital equipment and exceptional service to ensure the best possible vision correction; intended for families and individuals needing routine eye health and vision exams at the Mesquite or Frisco, TX offices.
- Contact Lens Exams and Fittings Contact lens evaluations offering options for first-time wearers with daily or extended wear options, as well as specialty fits for patients with dry eye, irregular corneas, and Keratoconus; intended for patients seeking contact lens vision correction including those with complex ocular conditions.
- Children's and Pediatric Eye Exams Specialized eye exams designed for children to detect vision problems that may affect school performance; intended for pediatric patients and their parents/guardians in the Dallas-metro service area.
- Dry Eye Treatment Medical treatment for dry eye syndrome using advanced equipment to manage and alleviate symptoms; intended for patients diagnosed with or experiencing dry eye, including contact lens wearers with dry eye symptoms.
- Medical Eye Care Advanced eye care services for eye diseases and injuries including macular degeneration, eye infections, and other medical conditions; intended for patients in the Dallas-metro area needing diagnosis and management of medical eye conditions.
- Myopia Management for Children Specialized program designed to manage and slow the progression of myopia (nearsightedness) in children; intended for pediatric patients and their parents seeking to control early myopia progression.
- Eye Disease and Injury Treatment Medical treatment services for eye conditions such as macular degeneration, dry eye syndrome, eye infections, and other eye health issues; intended for patients needing management of chronic or acute eye disease.
- Glaucoma Evaluation Diagnostic evaluation services for detecting and monitoring glaucoma; intended for patients needing glaucoma screening, diagnosis, or ongoing monitoring.
- Pink Eye Treatment Treatment services for conjunctivitis (pink eye) and related infections; intended for patients with acute eye infections requiring medical treatment.
Companies that use Eyemax
Customer profileSegments4 records
Ideal customer profiles1 record
Eyemax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eyemax partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VSP Vision CarecoreEyeMax Family Vision is an in-network VSP provider at both Mesquite and Frisco locations. VSP is one of the largest vision insurance networks, driving patient referrals to the practice.
- EyeMedcoreEyeMax Family Vision accepts EyeMed vision insurance as an in-network provider, expanding access to patients with EyeMed coverage in the Dallas metro area.
- Superior VisionminorIn-network provider for Superior Vision insurance plan, enabling coverage for patients with this vision benefit.
- Block VisionminorIn-network provider for Block Vision insurance, expanding insurance network coverage options for patients.
- Spectera VisionminorIn-network provider for Spectera Vision (UnitedHealthcare vision network), providing access to patients with this insurance plan.
- Blue Cross Blue ShieldcoreEyeMax Family Vision accepts Blue Cross Blue Shield vision insurance plans, along with other major insurance carriers.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Eyemax competitors and assessment
Company assessmentDirect peers
- Visionworks: National optical chain providing eye exams, contact lens fittings, and a broad frame assortment, with in-network status across the same major vision plans (VSP, EyeMed, etc.) that EyeMax participates in.
- MyEyeDr. Multi-location U.S. optometry and optical retail chain offering comprehensive eye exams, contact lens fittings, and insurance-driven patient acquisition — the same direct-to-consumer model EyeMax runs, just at larger regional scale.
- Warby Parker: Retail optical brand with growing physical store footprint offering eye exams and prescription eyewear; competes with EyeMax for in-person eye exams and eyewear sales in suburban U.S. markets.
- Pearle Vision: Multi-location optical retailer with in-store optometrists and broad insurance participation; mirrors EyeMax's mix of comprehensive exams, contact lens services, and insurance-network patient acquisition.
- Stanton Optical: Multi-state optical retailer with in-store exams, contact lens services, and broad insurance panel participation, competing in the same suburban, family-oriented exam-and-eyewear segment as EyeMax.
- America's Best Contacts & Eyeglasses: High-volume optical retailer combining affordable eyewear bundles with on-site eye exams, competing for the same value-oriented family and individual segments EyeMax targets in suburban Texas markets.
Regional players
- Target Optical: Optical centers operating inside Target stores offering exams and eyewear; particularly relevant because both EyeMax locations are situated directly across from Super Target stores, putting them in the same shopper foot traffic.
Broad incumbents
- LensCrafters: Largest U.S. optical retail chain operating inside malls and retail centers (including near Town East-style centers), offering exams, frames, and lenses via employed or contracted optometrists; directly overlaps EyeMax's retail-anchored exam-and-eyewear model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eyemax social profiles
Digital presenceEyemax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyemax leadership team
Management profileNumber of profiles
Profiles2 records
Eyemax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyemax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyemax
What does Eyemax do?
EyeMax Family Vision is a dual-location retail optometry practice that delivers comprehensive eye exams, contact lens fittings (including specialty fits for conditions such as Keratoconus and dry eye), pediatric eye exams, myopia management, dry eye treatment, and medical eye care (macular degeneration, glaucoma evaluation, pink eye, eye infections). Services are rendered in person at two Dallas-metro offices using all-digital examination equipment, with online and phone-based appointment booking.
Is Eyemax a public or private company?
Eyemax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eyemax founded?
Eyemax was founded in 2023. It employs 1 to 10 people.
Where is Eyemax based?
Eyemax is headquartered in Mesquite, United States, in the North America region.
How does Eyemax make money?
Four revenue lines are on record. Eye Exams are the primary driver. The others are medical Eye Care Services, contact Lens Products and Fittings and myopia Management.
Who are Eyemax's main competitors?
Direct peers on record are Visionworks, MyEyeDr., Warby Parker, Pearle Vision, Stanton Optical and America's Best Contacts & Eyeglasses. Target Optical is listed as a regional player. LensCrafters is listed as a broad incumbent.
Does Eyemax have an API?
No public API is recorded for Eyemax.
What industry is Eyemax in?
Eyemax's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.