What Storypick does

Storypick is a Mumbai-based, bootstrapped digital media company founded in 2013 that operates as a curated content platform targeting the online Indian audience. The company publishes across 18+ content categories — including Entertainment, Food For Thought, Politics, Sports, Technology, Business, People, Health, and Lifestyle — with its largest verticals containing between roughly 9,500 and 11,700 posts each. Its editorial positioning centers on a proprietary "Pink Cows" curation methodology in which editors select only standout, shareable stories, framing itself as a filtered alternative to the noise of social media. The platform is built on WordPress CMS and is maintained by a 1-10 person team under founders Sangeeta Sarma and Tonmoy Goswami.

Distribution is driven primarily by organic social amplification: every article carries embedded share buttons for WhatsApp, Facebook, Twitter, and Messenger, and Storypick maintains active accounts on Facebook, Twitter/X, Instagram, and Telegram, plus an email newsletter. Content includes standard editorial articles as well as interactive quizzes (Bollywood trivia, celebrity identification), the latter doubling as both engagement and advertising inventory.

Monetization is advertising-only. Storypick sells featured articles, featured videos, social amplification services, and custom branded formats directly to advertisers via [email protected]; pricing is not publicly disclosed. The company has no disclosed funding, no parent entity, no M&A activity, and explicitly identifies as independent with no VC backing. Operating geographies are domestic India, though the website is accessible globally.

Name

Storypick

Legal name

Storypick Media Private Limited

Website

https://storypick.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Storypick is a Mumbai-based, bootstrapped digital media company founded in 2013 that curates and publishes trending Indian stories across entertainment, lifestyle, politics, and human-interest categories, monetizing through direct brand advertising and sponsored content partnerships.

Ownership category

akta.pro rank

Product category

Digital Media & Content Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Digital media publishing
• Content curation platform
• Social news aggregation
• Branded content services
• Entertainment news website

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Storypick monetizes through brand advertising and sponsored content partnerships. They offer featured articles, quizzes, videos, and social amplification services to brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Storypick operates a digital media platform that curates and publishes trending stories across categories like Entertainment, Food For Thought, Politics, Sports, Technology, Business, People, Health, and Lifestyle, branded as 'Pink Cows' to filter content noise for Indian readers. The company monetizes this audience through brand advertising services including featured articles, featured videos, social amplification, and custom branded content formats.

Product overview

Storypick is a single-platform digital media property serving as India's leading independent digital media company. The platform centers on its core content curation product that publishes trending stories across 18+ categories including Entertainment, Food For Thought, Politics, Sports, Technology, Business, People, Health, and Lifestyle. The portfolio includes supplementary content features (Quizzes) and advertiser-facing services (Featured Articles, Featured Videos, Social Amplification, Custom Formats & Integrations) that monetize the platform through branded content and social media promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Storypick Content Platform A free digital media platform that curates and publishes trending stories across 18+ categories including Entertainment, Food For Thought, Politics, Sports, Technology, Business, People, Health, and Lifestyle for Indian readers. Content is selected using the proprietary 'Pink Cows' editorial methodology.
• Storypick Quizzes Interactive personality quizzes and trivia content including Bollywood quizzes, Holi trivia, and celebrity identification quizzes designed to drive audience engagement and social sharing.
• Featured Articles (Sponsored Content) Sponsored content and featured article placements that combine Storypick's content expertise with advertiser campaign objectives. Available to brands through direct partnership inquiries.
• Featured Videos Video content amplification service leveraging Storypick's social media accounts to boost video reach for brand campaigns.
• Social Amplification Service Social media promotion and distribution services that can be tailored to specific campaign requirements, leveraging Storypick's audience across Facebook, Twitter, Instagram, and Telegram.
• Custom Formats & Branded Integrations Custom creative concepts and branded content formats designed for specific advertiser requirements, including contests, brand recall campaigns, and long-duration sustenance campaigns.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Storypick Brand PartnersminorGTM or Marketing PartnerStorypick has worked with various brands for advertising and content partnerships. They offer brand integration through featured articles, quizzes, videos, and social amplification services. The partner page shows a 'brand-logos-storypick' image indicating multiple brand collaborations, though specific brand names are not individually listed in the text content.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ScoopWhoop: India-focused digital media company curating trending, viral, and lifestyle content for a young urban audience with a similar advertising-led revenue model. Direct overlap with Storypick in content format, audience demographic, and category mix.
• MensXP: Indian digital lifestyle and trending-content publisher targeting a young male audience with listicles, viral stories, and branded content. Similar mix of editorial curation and sponsored/featured content monetization.
• POPxo: India-based digital media platform covering trending news, entertainment, and lifestyle for young women, with quizzes and branded content. Comparable in audience demographics and content-led, ad-supported business model.
• Inshorts: Mobile-first Indian news aggregator that distills trending stories into short formats for young readers. Closely comparable in audience, curation philosophy, and digital-only distribution model.

Emerging players

• HerZindagi: India-focused digital lifestyle and trending-content publisher with a similar audience profile and content format. Comparable in curation style and ad-led monetization, though narrower in audience focus.
• Brut India: Video-first short-form news and trending-stories publisher targeting young Indian audiences via social platforms. Comparable audience and platform-driven distribution, though emphasizes video over written curation.

Broad incumbents

• Dailyhunt: India's largest content aggregation platform distributing news, entertainment, and lifestyle in multiple languages. Operates at far greater scale and with significant funding, but shares the aggregation/curation playbook.
• The Quint: Major Indian digital news publisher covering trending stories, lifestyle, and Bollywood with a mix of editorial and branded content. Comparable content categories and digital-first ad-supported model.
• India Today (digital): Large legacy Indian news brand with a substantial digital operation covering trending news, lifestyle, and entertainment. Overlaps with Storypick's news/lifestyle mix but operates at much greater scale and with broader editorial scope.
• BuzzFeed India: Global viral-content leader with a dedicated India presence producing listicles, quizzes, and trending stories. Overlaps heavily in format and audience, though parent has broader international portfolio and resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/storypicker
• Facebookfacebook.com/storypick
• Instagraminstagram.com/story.pick
• LinkedInlinkedin.com/company/storypick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storypick