Reichsgraf von Ingelheim

What Reichsgraf von Ingelheim does

Reichsgraf von Ingelheim, operating commercially as Weingraf, is a German direct-to-consumer wine e-commerce retailer founded in 1971 and headquartered in Nackenheim in the Rheinhessen wine region. The company sells wines, sparkling wines, spirits, juices, and fine foods through its owned online storefront (weingraf.de), targeting individual German consumers across use cases including everyday enjoyment, dinner occasions, celebrations, and gifting. Its product portfolio spans individual bottles across varietals (white, red, rosé, sparkling, alcohol-free), themed curated wine packages, gift packages, and a proprietary "Weingraf-Linie" collection combining regional Rheinhessen and international (including South African) wines.

The technical platform is built on Shopify and combines three differentiated digital elements: (1) an online Wein-Kompass (Wine Compass) taste-matching tool that maps consumer preferences to product recommendations; (2) a mobile Weingraf app with an "App-Weinprobe" tasting experience in which each session refines the user's personal taste profile; and (3) hybrid wine packages that bundle physical bottles with app-guided tasting sessions. The company complements these digital tools with a human advisory layer — a named network of 12 personal wine advisors providing direct consultation via contact, callback, or WhatsApp.

Revenue is generated primarily through one-time transactional direct wine sales via the e-commerce storefront, with curated wine packages (e.g., red wine package at €49.90 reduced from €78.40; white wine package at €77.40) representing a differentiated bundled offering. The go-to-market combines DTC e-commerce, personal wine advisor consultation, and product-led digital discovery. Marketing is multi-channel — email and WhatsApp newsletters, Facebook/Instagram, YouTube, a content portal (recipes, Weinwelt, magazine), paid search, and a wine advisor referral network. The company is recognized as "Haus der prämierten Weine" by the Landwirtschaftskammer Rheinland-Pfalz for 8 consecutive years (through 2025) and has received gold medals at Mundus Vini and Selection competitions in 2025, providing third-party quality validation. No parent company, private equity backing, or venture capital involvement is indicated in the available data.

Name

Reichsgraf von Ingelheim

Legal name

Reichsgraf von Ingelheim

Website

https://reichsgraf-von-ingelheim.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Reichsgraf von Ingelheim (operating as Weingraf) is a German direct-to-consumer wine e-commerce retailer founded in 1971 in Nackenheim, Rheinhessen. It sells wines, curated tasting packages, spirits, and fine foods to individual German consumers via an owned online storefront, mobile app, and personal wine advisor network.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail
• Online wine shop
• Curated wine packages
• Personalized wine consulting
• Digital wine tasting

Headquarters

HQ city

Nackenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Wine Sales (B2C E-commerce): Direct-to-consumer sale of wines, sparkling wines, spirits, juices, and delicacies through the company's owned online storefront (weingraf.de). Revenue is generated through individual product purchases and curated wine packages, primarily on a one-time transaction basis with recurring customer repurchases.
2. Curated Wine Packages (Bundled Products): Sale of themed wine packages (e.g., red wine package with app wine tasting) that bundle multiple bottles with a digital tasting experience, offering a premium bundled price.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Reichsgraf von Ingelheim (operating as Weingraf) is a German direct-to-consumer wine retailer that sells wines, sparkling wines, spirits/liqueurs/sherry, juices and fine foods through its own e-commerce storefront weingraf.de. The company sources wines primarily from the Rheinhessen region in Germany as well as South Africa, and supplements its retail offering with personalized wine advisor consultations, the proprietary Wein-Kompass (Wine Compass) digital recommendation tool, and App-Weinprobe (App Wine Tasting) digital tasting experiences bundled with curated wine packages.

Product overview

Weingraf operates a unified e-commerce wine retail platform built on Shopify, offering a curated portfolio of wines and related products. The core offering consists of individually sold wines across multiple varietals (white, red, rosé, sparkling, alcohol-free) plus proprietary Weingraf-Linie selections. Wine packages with integrated App-Weinprobe (app-based wine tasting) represent a distinct product line combining physical wine delivery with digital tasting experiences. Additional offerings include gift packages, spirits, juices, and fine foods. The platform differentiates through personalized wine consultation services and digital tools like the Wein-Kompass for taste-based recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Weinpakete mit App-Weinprobe (Curated Wine Packages with App Wine Tasting)

Quantifiable outcome

• 8 consecutive years recognized as 'Haus der prämierten Weine' by the Landwirtschaftskammer Rheinland-Pfalz
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Trusted ShopsminorOthersTrusted Shops is used as a customer review and trust platform, providing verified customer reviews and a trust badge on the website to build consumer confidence in the e-commerce purchasing experience.
• DHL / Deutsche PostminorOthersDHL/Deutsche Post is used as the primary shipping and logistics partner for delivering wine orders to customers across Germany.
• Selection (International Wine Competition)minorOthersSelection is an international wine competition jury that awards medals to wines in Weingraf's portfolio, providing third-party quality validation for the curated selection.
• Mundus Vini (Meininger Verlag)minorOthersMundus Vini is an international wine competition organized by Meininger Verlag that awards medals to wines, validating the quality of Weingraf's international wine sourcing.
• Landwirtschaftskammer Rheinland-PfalzminorOthersThe Agricultural Chamber of Rhineland-Palatinate runs the largest regional quality competition (Landeswein- und Sektprämierung), awarding medals to wines and recognizing Weingraf as 'Haus der prämierten Weine' for 8 consecutive years.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vivino: Global wine app with marketplace features that helps consumers discover, rate, and purchase wines — overlaps with Weingraf's digital taste-profiling and recommendation capabilities, but with a much broader marketplace model.

Direct peers

• Hawesko Holding AG: Germany's largest mail-order wine retailer, offering curated wine selections via DTC channels to German consumers — directly comparable business model, customer base, and product category to Weingraf.
• Vicampo: German online wine marketplace connecting consumers with multiple producers and curated selections. Comparable DTC wine e-commerce model serving the same German consumer base as Weingraf.
• Ludwig von Kapff: German wine retailer with personal advisor-led consultation and curated wine offerings — directly comparable advisor-driven service model and DTC positioning to Weingraf.
• Pinard de Picard: German mail-order wine retailer focused on curated, hand-picked selections for enthusiasts — closely aligned business model, target customer, and product positioning to Weingraf.

Regional players

• Wein & Co: Austrian wine retail chain operating both physical stores and DTC e-commerce with curated selections — comparable assortment and DTC retail model, but serving primarily the Austrian market.

Broad incumbents

• Laithwaites (Direct Wines): UK-based global mail-order wine retailer with curated selections and subscription offerings — comparable DTC wine retail model and customer segment, but at significantly larger scale.
• The Wine Society: UK wine cooperative offering curated wine selections to members via mail order — comparable curated-DTC subscription retail model, but at much greater scale and in a different geography.
• Berry Bros. & Rudd: Historic UK fine wine merchant offering curated wines with expert-led consultation — comparable premium curated positioning and expert-advisor differentiation, but with broader portfolio and global reach.

Others

• Mack & Schühle: German wine producer and importer operating in the same category — comparable German wine market presence and supplier relationships, but operating as a producer/importer rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ReichsgrafvonIngelheim
• Facebookfacebook.com/weingraf.weine
• Instagraminstagram.com/weingraf.de
• Xx.com/rvi_weine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichsgraf von Ingelheim