Prism The Gift Fund
Prism the Gift Fund is a UK-registered charity that administers charitable giving for high net worth individuals (Donor Advised Funds), fundraising groups (Collective Funds), and grant-making foundations, with cross-border services through the Myriad Alliance spanning 10+ countries.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Prism The Gift Fund does
Prism the Gift Fund is a UK-registered charity (Charity No: 1099682) and company limited by guarantee (Company No: 04677253) founded in 2004/2005 by Anna Josse and Gideon Lyons and headquartered at 20 Gloucester Place, London. It administers charitable donations for High Net Worth individuals and families (via Donor Advised Funds), fundraising groups raising over £100,000 annually (Collective Funds), and grant-making foundations and trusts (Foundation Administration). The organisation has facilitated over $1bn in cumulative donations since inception and distributed more than $600m to charitable causes globally, ranking as the 85th largest charity by revenue in the UK as of 2025.
Core offerings include Donor Advised Funds accepting cash, shares and property; Collective Funds providing governance, compliance and Gift Aid administration under Prism's charitable umbrella; outsourced Foundation Administration covering bookkeeping, board support and grant management; and cross-border philanthropy services through the Myriad Alliance network spanning 10+ countries. Additional products include US donations via Myriad USA (formerly KBFUS), a Dual Qualified Structure for UK/US taxpayers, and Social Investment capabilities, with a project underway to accept cryptocurrency donations.
The revenue model is fee-based at not-for-profit rates, billed quarterly, with bespoke pricing tied to administration complexity across each product line. The go-to-market is enterprise field sales with dedicated relationship managers per client, supplemented by a referral network of wealth managers, private bankers and family offices, and supported by an event-led marketing programme including the annual Prism Conference, CPD training for advisers, and thought leadership across LinkedIn, YouTube and industry press. Technology is non-proprietary — a WordPress CMS website with standard analytics — with the competitive position built on regulatory status, sector expertise and ecosystem partnerships rather than software differentiation.
Prism The Gift Fund firmographics
Firmographics- Name
- Prism The Gift Fund
- Legal name
- Prism the Gift Fund
- Website
- https://prismthegiftfund.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prism the Gift Fund is a UK-registered charity that administers charitable giving for high net worth individuals (Donor Advised Funds), fundraising groups (Collective Funds), and grant-making foundations, with cross-border services through the Myriad Alliance spanning 10+ countries.
- Ownership category
- akta.pro rank
Prism The Gift Fund industry classification
Industry- Product category
- Philanthropy Administration Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Investment Advice (6282), International Affairs (9721)
- akta.pro primary industry
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
- akta.pro secondary industries
- Philanthropic & Charitable Trust Services (FSAAANAI), International Grantmaking & Development Foundations (BPAGAKAH), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Prism The Gift Fund is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Prism The Gift Fund business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Donor Advised Fund Fees: Fees charged to High Net Worth individuals for administering their charitable giving accounts. Charged at not-for-profit rates with costs dependent on level of administration required.
- Collective Fund Fees: Initial opening fee plus ongoing quarterly fees covering administrative overheads. Bespoke pricing tailored to each collective fund's specific needs.
- Foundation Administration Fees: Flat quarterly charge for outsourced foundation administration services. Variable depending on level of administration required by each trust or foundation client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Donor Advised Fund - Contact for pricing |
| Subscription | Quarterly | Collective Fund - Minimum £100,000 annual fundraising |
| Subscription | Quarterly | Foundation Administration - Flat rate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Prism The Gift Fund product offering
Product offeringCore offering
Prism the Gift Fund is a UK-registered charity that administers charitable giving for high-net-worth individuals (via Donor Advised Funds), fundraising groups (via Collective Funds), and grant-making foundations (via Foundation Administration). It handles due diligence, compliance, governance, Gift Aid, and global fund distribution, enabling donors to give efficiently domestically and internationally under Prism's charitable status. Additional services include cross-border giving through the Myriad Alliance, US donation services, a Dual Qualified UK/US tax structure, and social investment.
Product overview
Prism The Gift Fund is a UK-registered charity offering a suite of charitable giving services. The core offerings consist of Donor Advised Funds (DAF) for High Net Worth individuals, Collective Funds for groups raising over £100,000 annually, and Foundation Administration for outsourced charity operations. Additional services include Cross Border Giving through the Myriad Alliance network, US donation services via Myriad USA, a Dual Qualified Structure for UK/US taxpayers, and Social Investment capabilities. The organization facilitates efficient, tax-effective philanthropy by handling administration, compliance, due diligence, and global fund distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Donor Advised Funds (DAF) A charitable giving vehicle for High Net Worth individuals and families, serving as a time, cost, and tax-effective alternative to setting up a private grant-making foundation. Allows donors to gift cash, shares, or property to their DAF account, receive tax relief, and distribute funds to organizations worldwide.
- Collective Funds A charitable fund structure for groups and individuals raising over £100,000 annually towards a specific cause. Provides governance, compliance, due diligence, and financial administration under Prism's charitable umbrella, enabling fundraisers to focus on their cause rather than administrative overhead.
- Foundation Administration Outsourced back-office services for grant-making charities, including financial administration, board meeting preparation and minute-taking, bookkeeping, grant management, and registered office services. Designed for trustee boards that lack full-time staff or dedicated office infrastructure.
- Cross Border Giving (Myriad Alliance) International philanthropy services through membership in the Myriad Alliance global network spanning 8+ countries. Enables donors to give across borders with compliance, due diligence, and efficient fund distribution to international charitable organizations.
- Prism the Gift Fund US (US Donations) US-based charitable giving service operated through Myriad USA (formerly KBFUS), allowing American individuals, corporates, and foundations to make tax-deductible donations to UK causes and access Prism's international giving infrastructure.
- Dual Qualified Structure A transatlantic charitable giving vehicle enabling UK/US taxpayers to make a single charitable donation qualifying for tax relief in both jurisdictions. Allows claim of UK Gift Aid (increasing gift value by 25%) alongside US tax deductions through a 501(c)(3) structure.
- Social Investment Investment services enabling donors to make loans and investments in social enterprises. Combines Gift Aid benefits with returns that flow back into the donor's account for further gifting or reinvestment.
Quantifiable outcome
- $1 billion+ in cumulative donations raised for charitable causes since 2005
- +4 more outcomes
Companies that use Prism The Gift Fund
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Prism The Gift Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prism The Gift Fund partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Myriad AlliancecorePrism is the UK member of Myriad Alliance - a global collaborative network of organizations committed to simplifying cross-border giving. The alliance includes Myriad Australia, Myriad Canada, Give2Asia, Myriad Europe, Give2Asia Foundation Ltd (Hong Kong), Gift Trust New Zealand, Myriad USA, and others spanning 10 countries. Members align services and fees, pooling knowledge and expertise to offer donors unparalleled access to charitable programs worldwide.
- Myriad USA / KBFUS (King Baudouin Foundation United States)coreUS donors can make contributions to Prism through Myriad USA (formerly KBFUS), a US public charity under Sections 501(c)(3) and 509(a)(1) of the Internal Revenue Code. US donors may be eligible for US income tax deductions and can onward gift funds to international organizations.
- Chapel & York UK/US FoundationscorePartnership for Dual Qualified Structure allowing UK/US taxpayers to make single charitable donations qualifying for tax relief in both countries. Enables claiming UK Gift Aid (increasing gift value by 25%) and US tax deduction as though donated to a US 501(c)(3) public charity.
- DisasterLink NetworkminorProactive response network allowing donors to give quickly to urgent global disaster causes. Part of Myriad Alliance disaster preparedness initiative.
- Wedlake BellminorCharities & philanthropy partner at Wedlake Bell provides legal advisory support. Partner Jonathan Brinsden speaks at Prism events on philanthropy topics.
- World Food ProgrammeminorLong-term partnership enabling supporters to donate towards WFP work in a tax-effective manner. Supported Tackle Hunger campaign linked to Rugby World Cup 2015.
- Phoenix CourtminorVenture capital foundation co-founded by Saul Klein. Hosts AI Labs and Neighbourhood Labs in King's Cross area. Supports AI literacy and local community initiatives.
- Farrer & CominorLegal firm providing AI governance advice. Alan Baker, AI Partner at Farrer & Co, speaks at Prism events on responsible AI in philanthropy.
- Christie'sminor20th Anniversary Gala hosted at Christie's Auction House. Partnership for philanthropic events and thought leadership in philanthropy and art legacy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Prism The Gift Fund competitors and assessment
Company assessmentDirect peers
- Charities Aid Foundation: UK-based charity providing Donor Advised Funds, Gift Aid services, and philanthropic giving infrastructure. Most direct UK competitor to Prism's core DAF and giving fund model, serving similar HNW and intermediary audiences.
- Give2Asia: Myriad Alliance member focused on Asia-Pacific cross-border philanthropy. Peer within the alliance network, providing comparable services to Prism for Asian donors and recipients.
- Foundation Source: US-based outsourced foundation administration provider for private foundations. Directly comparable to Prism's Foundation Administration service line for HNW foundations and family trusts.
- National Philanthropic Trust (NPT): Major US-based Donor Advised Fund sponsor with international giving capabilities. Competes with Prism's cross-border DAF offering for global HNW donor relationships.
- CAF America: US affiliate of Charities Aid Foundation providing cross-border giving for US donors to international nonprofits. Sister organization to CAF with comparable cross-border DAF and grantmaking services.
- Myriad USA (formerly KBFUS): US public charity and direct Myriad Alliance partner that routes American donor funds to Prism and international recipients. Functions as a complementary cross-border giving vehicle rather than a competitor for US donors.
Broad incumbents
- Fidelity Charitable: Largest US Donor Advised Fund sponsor, part of Fidelity Investments. While US-focused and not a direct UK competitor, it sets the benchmark scale and digital experience that UK HNW donors may compare against.
- The Community Foundation Network (UK): UK-wide network of community foundations providing local grantmaking and fund administration. Broader incumbent serving overlapping collective-giving and foundation administration needs.
- Schwab Charitable: Major US Donor Advised Fund sponsor affiliated with Charles Schwab. A broad incumbent in the DAF space with significant AUM and digital infrastructure, relevant for global HNW comparison.
- BNY Mellon Charitable Gift Fund: Large US-based Donor Advised Fund offered by BNY Mellon. Broad incumbent with DAF and wealth-management-aligned giving services comparable to Prism's HNW-focused model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prism The Gift Fund social profiles
Digital presencePrism The Gift Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prism The Gift Fund leadership team
Management profileNumber of profiles
Profiles28 records
Prism The Gift Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prism The Gift Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prism The Gift Fund
What does Prism The Gift Fund do?
Prism the Gift Fund is a UK-registered charity that administers charitable giving for high-net-worth individuals (via Donor Advised Funds), fundraising groups (via Collective Funds), and grant-making foundations (via Foundation Administration). It handles due diligence, compliance, governance, Gift Aid, and global fund distribution, enabling donors to give efficiently domestically and internationally under Prism's charitable status. Additional services include cross-border giving through the Myriad Alliance, US donation services, a Dual Qualified UK/US tax structure, and social investment.
Is Prism The Gift Fund a public or private company?
Prism The Gift Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Prism The Gift Fund founded?
Prism The Gift Fund was founded in 2005. It employs 11 to 50 people.
Where is Prism The Gift Fund based?
Prism The Gift Fund is headquartered in London, United Kingdom, in the Europe region.
How does Prism The Gift Fund make money?
Three revenue lines are on record. Donor Advised Fund Fees are the primary driver. The others are collective Fund Fees and foundation Administration Fees.
Who are Prism The Gift Fund's main competitors?
Direct peers on record are Charities Aid Foundation, Give2Asia, Foundation Source, National Philanthropic Trust (NPT), CAF America and Myriad USA (formerly KBFUS). Broad incumbents are Fidelity Charitable, The Community Foundation Network (UK), Schwab Charitable and BNY Mellon Charitable Gift Fund.
Does Prism The Gift Fund have an API?
No public API is recorded for Prism The Gift Fund.
What industry is Prism The Gift Fund in?
Prism The Gift Fund's product category is Philanthropy Administration Services. Its primary akta.pro industry code is BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors), with a secondary code of FSAAANAI, Philanthropic & Charitable Trust Services. Its NAICS code is 813211 and its SIC code is 8300.