Maximedia

What Maximedia does

Maximedia (legal entity: מקסימדיה פרסום חוצות בע״מ / Maximedia Outdoor Advertising Ltd.) is a privately held Israeli outdoor advertising company that has operated continuously since 1966. The company maintains a nationwide network of more than 750 outdoor signs across Israel, with approximately 70% of coverage concentrated in the Tel Aviv metropolitan area and Greater Dan region, including prominent placements on the Ayalon Highway and at city-center entrances and exits. It holds exclusive franchise rights for outdoor advertising in multiple Israeli cities, giving it regulated territorial exclusivity in many of its markets.

The company's product portfolio comprises three core categories: (1) billboards in multiple sizes (3X4, 2X6, 2.5X8, 2X12 formats) on major transportation axes; (2) illuminated large format signage printed on sunshade materials, placed on bridge walls and totems in central locations including Tel Aviv city center; and (3) street furniture advertising. All signs are illuminated to ensure 24/7 visibility, and facilities are maintained continuously seven days a week.

Revenue is generated through transaction-based fees for advertising placements sold on a quote basis, with pricing determined by number of signs, location prominence, campaign duration, and geographic coverage. The company sells through a direct sales motion — phone (077-9966742 / 03-9181500), email ([email protected]), and website contact forms — under multi-year contracts to enterprise-level consumer brands in beverages, telecommunications, and food/snacks categories. Named customers include Goldstar, HOT, Shestovich, Platinum, Pele Yogurt, and Doritos Extreme. The company has no subsidiaries, no disclosed external investors beyond a 2005 capital event, and no public listing.

Name

Maximedia

Legal name

מקסימדיה פרסום חוצות בע"מ

Website

https://maximedia.co.il

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Maximedia (מקסימדיה) is an Israeli outdoor advertising company operating since 1966, providing billboards, large format signage, and street furniture across 750+ nationwide locations, with exclusive franchise rights in multiple cities and approximately 70% coverage in the Tel Aviv metropolitan area.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

Keywords

• Outdoor advertising
• Billboard advertising
• Large format signage
• Street furniture advertising
• Transit corridor media

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Outdoor Billboard Advertising: Sale of billboard advertising space across nationwide locations on major transportation axes, city entrances and exits, and central urban areas.
2. Large Format Signage: Giant sign placements on bridges, totems, and large format displays at prominent central locations including Tel Aviv center, Ayalon Highway, and Greater Dan region.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maximedia sells outdoor advertising space across Israel through three main formats: billboards on major transportation axes and city entrances/exits, large format illuminated signage on bridges, totems, and prominent central locations, and street furniture advertising. The company operates an exclusive franchise network covering multiple Israeli cities with more than 750 outdoor signs, approximately 70% concentrated in the Tel Aviv and central Israel (Greater Dan) region, providing 24/7 illuminated visibility for brand campaigns.

Product overview

Maximedia is an outdoor advertising company offering a portfolio of three main products: Billboard advertising with nationwide coverage exceeding 750 outdoor signs in various sizes, Large Format signage including bridge walls, totems, and illuminated giant signs in prominent central locations, and Street Furniture advertising solutions. The company operates exclusive franchising for outdoor advertising in numerous cities across Israel and has been operating since 1966, maintaining facilities 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard (בילבורד)

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Lamar Advertising Company: US-focused outdoor advertising operator with the largest portfolio of leased billboard and logo signage properties in the United States. Closely comparable business model — large static-billboard inventory monetized through multi-year direct sales.
• Outfront Media: Leading US-based outdoor media company combining billboards, transit, and digital out-of-home (DOOH) inventory. Directly comparable to Maximedia in static billboard revenue model, with additional digital exposure that highlights Maximedia's static-only positioning risk.
• Clear Channel Outdoor Holdings: One of the world's largest outdoor advertising companies, operating billboards, transit, and street furniture networks primarily in the Americas and Europe. Directly comparable in static billboard inventory scale and direct-to-advertiser sales motion.
• JCDecaux: Global market leader in outdoor advertising, with a portfolio spanning billboards, street furniture, and large-format spectaculars across more than 80 countries. Directly comparable in product mix (including street furniture and large format) and franchise/municipal concession model.
• Ströer SE & Co. KGaA: Germany-based outdoor and digital out-of-home advertising operator with large-format spectaculars (building wraps, landmark placements) and street furniture. Closely comparable to Maximedia's large-format product line and German-style municipal concession model.

Broad incumbents

• Focus Media: China's dominant out-of-home and elevator-advertising network combining large-format building displays, digital screens, and cinema advertising. Comparable as a broad incumbent in OOH, though at vastly larger scale and with deeper digital integration than Maximedia.

Others

• Daktronics: US manufacturer of large-format electronic LED displays and digital signage, including digital billboards and spectaculars. Comparable as an enabling supplier of display hardware for the OOH industry, particularly relevant to Maximedia's potential digital OOH transition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximedia