What ED MARTIN NISSAN does

Ed Martin Nissan is a franchised Nissan automobile dealership headquartered at 802 N. Shadeland Avenue in Indianapolis, Indiana, operating as part of the privately held Ed Martin Automotive Group, a diversified family-owned dealer group based in Anderson, Indiana with rooftops across Acura, Buick GMC, Chevrolet, Cadillac, Chrysler Jeep Dodge Ram, Ford, Honda, Toyota, and multiple Nissan locations. The dealership sells new Nissan vehicles across the full lineup (Altima, Sentra, Versa, Rogue, Rogue Plug-In Hybrid, Kicks, Murano, Pathfinder, Armada, Frontier, LEAF, and Z), a broad used inventory, and Certified Pre-Owned Nissan vehicles, alongside a dedicated fleet and commercial department. It self-reports as the #1 volume Nissan dealer in Indianapolis, maintaining more than 600 Nissan units across two area rooftops.

The operating model integrates a standard dealer technology stack — an online inventory search platform, virtual showroom, online service scheduling, Kelley Blue Book Instant Cash Offer trade-in tool, and CARFAX integration — over a traditional physical retail floor. Revenue is generated across five streams: new vehicle sales (front-end gross plus manufacturer holdback and incentives), used and CPO vehicle sales, finance and insurance products arranged primarily through Nissan Motor Acceptance Corporation (NMAC), service and parts (including an express lane and a collision center), and protection/extended warranty products distributed through Zurich. Marketing runs through the dealer website, local SEO, Nissan manufacturer co-funded promotions, and direct phone contact for sales, service, and parts.

The customer base is composed primarily of individual consumer buyers across the Indianapolis metropolitan area and Central Indiana (including Carmel, Noblesville, Fishers, Greenwood, Greenfield, Anderson, Columbus, Franklin, Plainfield, New Palestine, and Bloomington), with a secondary commercial and fleet segment. The business has accumulated multiple manufacturer and third-party endorsements, including back-to-back Nissan Owner First Award of Excellence wins, the 2025 Nissan Award of Excellence, the 2023 Nissan Dealer of the Year, and the 2024 Cars.com Dealer of the Year.

Name

ED MARTIN NISSAN

Legal name

Ed Martin Nissan

Website

https://edmartinnissan.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Ed Martin Nissan is a franchised Nissan dealership in Indianapolis, Indiana, part of the Ed Martin Automotive Group, selling new, used, and certified pre-owned Nissan vehicles alongside financing, service, parts, and collision repair to individual consumers and commercial buyers across Central Indiana.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Sale of new Nissan vehicles including sedans, SUVs, trucks, and electric vehicles. Revenue generated from the difference between MSRP/negotiated price and dealer acquisition cost, plus manufacturer incentives and holdback.
2. Vehicle Sales (Used): Sale of pre-owned vehicles including certified pre-owned (CPO) Nissan models and other makes. CPO vehicles include thorough inspection, CARFAX history report, and factory-backed warranty.
3. Finance and Insurance Products: Arrangement of vehicle financing through NMAC (Nissan Motor Acceptance Corporation) and other lenders, including APR financing and lease programs. Revenue from financing markup and F&I product attachments.
4. Service and Parts: Maintenance and repair services including oil changes, tire services, brake service, battery service, and collision repair. Parts sales include genuine Nissan parts and accessories.
5. Protection and Extended Warranty Products: Vehicle protection plans offered through Zurich Protection Plan and manufacturer-backed warranties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ed Martin Nissan is an authorized Nissan franchised dealership in Indianapolis, Indiana, selling new Nissan vehicles (sedans, SUVs, trucks, EVs), used and certified pre-owned vehicles. The dealership operates a full-service facility including a service and parts department, collision center, and on-site finance and insurance services for retail and fleet customers.

Product overview

Ed Martin Nissan operates as a full-service Nissan dealership offering new and pre-owned vehicle sales, certified pre-owned programs, and comprehensive automotive services. The core product portfolio centers on the Nissan vehicle lineup including sedans (Altima, Sentra, Versa), sports cars (Nissan Z), crossovers/SUVs (Rogue, Rogue PHEV, Kicks, Murano, Pathfinder, Armada), trucks (Frontier), and electric vehicles (LEAF). The dealership's product ecosystem combines vehicle sales with complementary services including service/parts departments, collision repair centers, and finance/insurance services. Vehicle sales operate through multiple channels including traditional new/used inventory, CPO vehicles, and special financing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Nissan Vehicles Full line of new Nissan vehicles including sedans, SUVs, crossovers, trucks, and electric vehicles sold with manufacturer warranties to retail and fleet customers in Indianapolis and surrounding Indiana communities.
• Used Vehicles Pre-owned vehicles from various makes and models at multiple price points, including a dedicated Budget Row of as-is used vehicles and a sub-$25K inventory selection for budget-conscious buyers.
• Certified Pre-Owned (CPO) Vehicles Nissan Certified Pre-Owned vehicles that pass a thorough multi-point inspection, include a CARFAX vehicle history report, and come with factory-backed warranty coverage and additional CPO benefits.
• Nissan Rogue Compact crossover SUV available in Platinum, SV, Rock Creek, and Dark Armor trims; offered with manufacturer lease and 0% APR specials.
• Nissan Altima Midsize sedan featuring advanced technology, fuel efficiency, and available safety features, offered in multiple trims.
• Nissan Sentra Compact sedan available in multiple trims offering efficiency, modern features, and competitive entry-level pricing.
• Nissan Kicks Subcompact crossover with city-friendly dimensions and available all-wheel drive capability.
• Nissan Murano Midsize crossover SUV with upscale design and advanced technology features, available in Platinum and other trims.
• Nissan Pathfinder Midsize SUV available in Platinum and Rock Creek trims with available off-road capability.
• Nissan Armada Full-size SUV seating up to eight with a V8 engine, offered in SL, PRO-4X, and Platinum Reserve trims.
• Nissan Frontier Midsize pickup truck available in S, SV, and PRO-4X trims with available off-road packages.
• Nissan Z Sports car featuring a twin-turbo V6 engine and performance-oriented design in Sport and Performance trims.
• Nissan LEAF All-electric compact hatchback providing zero-emission transportation with available longer-range battery options.
• Nissan Rogue Plug-In Hybrid Electrified crossover SUV combining plug-in hybrid efficiency with the versatility of the Rogue platform.
• Nissan Versa Affordable subcompact sedan offering fuel efficiency and essential features at a competitive price point.
• Service & Parts Department Vehicle maintenance and repair services including oil changes, brake service, tire service, battery replacement, alignments, and Express Service options, performed by certified technicians using genuine Nissan parts.
• Collision Center Body repair and auto body work services restoring vehicles after accidents, using genuine Nissan parts and certified technicians.
• Finance & Insurance Services On-site automotive financing through NMAC (Nissan Motor Acceptance Corporation) and other lenders, including traditional financing, leasing, special financing for credit challenges, and vehicle protection products such as the Zurich Protection Plan.
• Instant Cash Offer / Trade-In Trade-in valuation service providing Kelley Blue Book-based Instant Cash Offers for customers selling or trading in their current vehicle toward a purchase.

Quantifiable outcome

• Back-to-back Nissan Owner First Award of Excellence winner
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used vehicle retailer with no-haggle pricing and home delivery, representing the digital-native retail model that pressures traditional franchised dealers' used vehicle gross and customer experience expectations.

Broad incumbents

• Penske Automotive Group: Global franchised automotive and premium retailer operating across multiple OEM franchises; comparable as a premium-tier franchised dealer with strong F&I and service operations.
• Lithia Motors: One of the largest US franchised dealer groups with a national network across numerous OEM brands; comparable as a scaled, multi-brand franchised retail platform with growing digital and used-vehicle operations.
• CarMax: Largest US used vehicle retailer with national footprint and integrated finance offerings; competes with Ed Martin's used vehicle and CPO business and serves as a benchmark for used-vehicle retail economics.
• Group 1 Automotive: US and UK franchised auto retailer with a large multi-brand dealer network, comparable in operating model, OEM franchise mix, and reliance on new-vehicle and parts/service revenue.
• AutoNation: Largest US franchised auto dealer group, operating hundreds of stores across multiple OEM brands; provides a public-market benchmark for dealer economics, OEM relationships, and digital retailing at scale.

Direct peers

• Andy Mohr Nissan: Nissan franchised dealer serving the Indianapolis metro, offering an overlapping lineup of new Nissan vehicles, used inventory, service, and F&I to the same consumer base.
• Dreyer & Reinbold Nissan: Indianapolis-area Nissan dealership providing new Nissan sales, certified pre-owned, service, and parts, directly competing for the same regional buyer pool.
• Tom Wood Nissan: Authorized Nissan franchised dealer in the Indianapolis market, directly competing for the same Nissan new and used vehicle customers in Central Indiana.
• Hubler Nissan: Indiana-based Nissan franchised dealer operating in the broader Central Indiana market, with similar new vehicle, CPO, service, and finance offerings to Ed Martin Nissan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/edmartinnissan
• Facebookfacebook.com/edmartinnissan
• LinkedInlinkedin.com/company/edmartinnissan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ED MARTIN NISSAN