Pro Real Estate

What Pro Real Estate does

Pro Real Estate is a family-owned, independent residential real estate brokerage headquartered at 506 South Water Street, Wilmington, Illinois. Founded in 1983 with team experience dating back to 1978, the firm operates through 11 licensed agents — including principals Mark Shell, Candy Shell, and Chris Shell — and provides traditional buyer and seller representation, property listing, valuation, and transaction support. The company serves a defined tri-county footprint covering Will, Grundy, and Kankakee counties, with named coverage of more than 20 communities including Wilmington, Joliet, Lockport, Morris, Plainfield, Kankakee, Frankfort, Braidwood, Coal City, and Crest Hill.

The business runs on a commission-based revenue model with rates that are not publicly disclosed; the firm describes its schedule as 'competitive.' Distribution is agent-led: prospective clients engage through the company website (built on the Marketing 360 platform), blog content, community-area pages, phone inquiries, and in-person consultations. Supplemental tools include an online property search, a mortgage calculator, featured listings, and community education pages. The firm maintains referral relationships with local lenders and inspectors, including a specific partnership with First Midwest Bank for mortgage financing.

Operationally, the brokerage has no proprietary technology, no disclosed AI/ML capabilities, and no funding or M&A activity. It is a single-office, regionally embedded service business whose value proposition rests on local market knowledge, agent relationships, and 40+ years of community presence. There are no subsidiaries, no parent company, and no external investors indicated. The business is best characterized as a stable, lifestyle-scaled brokerage with limited geographic or product diversification and high revenue dependence on local residential transaction volume.

Name

Pro Real Estate

Legal name

Pro Real Estate

Website

https://pro-homes.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Real Estate is a family-owned residential real estate brokerage in Wilmington, Illinois, founded in 1983. It employs 11 agents to provide buyer and seller representation across Will, Grundy, and Kankakee counties on a commission basis.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAG

Real Estate Buyer Representation

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Property listing services
• Real estate agency

Headquarters

HQ city

Victoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buyer and seller representation services. Company earns commissions on property transactions for both buying and selling clients.
2. Brokerage Services: Full-service brokerage offering competitive commission schedule. Services include property listing, marketing, valuation, and transaction support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pro Real Estate is a full-service residential real estate brokerage that represents buyers and sellers through licensed agents. Its offerings include buyer representation (property search, showings, negotiations, closing), seller representation (listing, valuation, marketing, negotiation, closing), online property search, featured listings, a mortgage calculator, and community information pages for the Will, Grundy, and Kankakee counties region of Illinois.

Product overview

Pro Real Estate is a traditional real estate agency offering a unified service model centered on buyer and seller representation. The core offerings consist of Buyers Services and Sellers Services for residential property transactions, supported by Property Search and Featured Properties for property discovery. Additional tools include a Mortgage Calculator for financial planning and a Communities resource for area information. The company serves the Will, Grundy, and Kankakee counties in Illinois, operating from Wilmington, IL since 1983.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyers Services Real estate buyer representation services guiding individual clients through the home purchasing process, including property search, viewings, negotiations, and closing support in Will, Grundy, and Kankakee counties.
• Sellers Services Real estate seller representation services including property valuation, marketing, staging guidance, buyer networking, negotiation, and closing coordination for residential property sellers.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Best Lenders (Partnership Network)coreStrategic or Co-development PartnerEstablished relationships with reputable lenders in the industry to help streamline financing for clients. These partnerships help connect buyers with competitive loan products and favorable terms.
• Best Inspectors (Partnership Network)coreStrategic or Co-development PartnerStrong relationships with quality home inspectors to provide thorough property inspections for buyers. These partnerships ensure clients receive comprehensive inspection services for informed decision-making.
• First Midwest BankminorStrategic or Co-development PartnerReferral partnership with First Midwest Bank for mortgage financing. Client testimonial mentions Jeff Fisher and loan officers at First Midwest Bank as part of successful home buying experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• RE/MAX: Largest global residential real estate franchise network by agent count, with strong Illinois coverage including in Will, Grundy, and Kankakee counties. Comparable to Pro Real Estate as a residential transaction-brokerage competitor operating in the same geographies and target customer base.
• Coldwell Banker: Major national residential real estate franchise with deep Illinois franchisee presence. Competes directly with Pro Real Estate for buyer and seller representation in suburban and exurban Illinois markets using the same commission-based brokerage model.
• Century 21: Globally recognized residential real estate franchise with extensive Illinois market coverage. Overlaps with Pro Real Estate in offering traditional buyer and seller brokerage services in suburban and mid-sized Illinois communities.
• Better Homes and Gardens Real Estate: National residential brokerage franchise affiliated with Realogy, with growing Midwest presence. Competes with Pro Real Estate in the same residential buyer/seller representation category.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with significant Illinois office presence. Direct competitor to Pro Real Estate for residential transaction commissions across Chicago exurban markets.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway, with Illinois network offices. Competes with Pro Real Estate on full-service buyer/seller representation across the same tri-county region and broader Chicago exurbs.

Regional players

• @properties: Chicago-area headquartered brokerage founded in 2000 that has rapidly expanded across Illinois and the Midwest through acquisitions. Highly comparable to Pro Real Estate as a residential real estate broker serving Illinois homeowners; competes for both listings and buyer-side clients in the same Chicago exurban footprint.
• Baird & Warner: Long-established (founded 1855) Illinois-based residential brokerage serving the Chicago metro and surrounding counties. Operates the same traditional full-service brokerage model as Pro Real Estate — buyer and seller representation on existing homes — and is a credible comparable for regional Illinois brokerages.

Emerging players

• Redfin: Tech-enabled residential brokerage and portal serving select Midwest markets. Represents the technology-led competitive alternative to traditional brokerages like Pro Real Estate, particularly competing for online-originated buyer leads.
• Compass: Technology-forward national residential brokerage with a major Chicago metro presence. Comparable to Pro Real Estate in offering buyer and seller representation but differentiated through proprietary technology and a venture-funded growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prorealestateinc
• LinkedInlinkedin.com/company/pro-realestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Real Estate