Pegasus Bay Winery
Pegasus Bay Winery is a family-owned New Zealand winery in Waipara Valley, North Canterbury, producing multi-tier wines from 35+ year old vines on Glasnevin Gravels, sold domestically via DTC e-commerce, Cellar Door, Wine Club, and wholesale.
- Company typePrivate
- Founded1986
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Pegasus Bay Winery firmographics
Firmographics- Name
- Pegasus Bay Winery
- Legal name
- Donaldson Family Limited
- Website
- https://pegasusbay.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pegasus Bay Winery is a family-owned New Zealand winery in Waipara Valley, North Canterbury, producing multi-tier wines from 35+ year old vines on Glasnevin Gravels, sold domestically via DTC e-commerce, Cellar Door, Wine Club, and wholesale.
- Ownership category
- akta.pro rank
Pegasus Bay Winery industry classification
Industry- Product category
- Premium Winemaking
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Pegasus Bay Winery is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Pegasus Bay Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales (E-commerce): One-time transaction sales through the Pegasus Bay website. Customers purchase wines online with credit card payment via Payment Express. Prices quoted in NZD inclusive of GST. Free shipping for NZ addresses. Orders fulfilled within 4 business days.
- Wine Club Subscriptions: Recurring subscription model through the Pegasus Bay Wine Club offering New Release Subscription. Members receive regular communications and promotional offers. Consent to direct marketing provided upon registration.
- Cellar Door and Mini Deli: On-site retail sales of wines and artisan food products at the vineyard location. Customers can enjoy products in the gardens and deli space or take away.
- Wholesale Distribution: Sales through third-party distributors to retail outlets and restaurants. Prices and specials in Cellar Shop and online may differ.
- Merchandise and Vouchers: Sale of winery merchandise and gift cards/vouchers through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Estate wines - standard range |
| Unit Pricing | Pay-as-you-go | Reserve wines - limited production |
| Unit Pricing | Pay-as-you-go | Vergence - experimental wines |
| Unit Pricing | Pay-as-you-go | Main Divide - secondary label |
| Subscription | Annual | Wine Club Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Pegasus Bay Winery product offering
Product offeringCore offering
Pegasus Bay Winery produces premium estate, reserve, and experimental wines from vineyards on the Glasnevin Gravels in Waipara Valley, North Canterbury. The winery sells its wines directly to consumers through a Shopify e-commerce store, an on-site Cellar Door and Mini Deli, a recurring Wine Club subscription, and through third-party distributors, with shipping limited to New Zealand addresses.
Product overview
Pegasus Bay Winery is a family-owned wine producer operating as a single unified winery with multiple product tiers and sub-brands. The flagship Pegasus Bay Estate offers single-varietal wines (Sauvignon Blanc, Riesling, Chardonnay, Pinot Noir, Cabernet Franc, Merlot Cabernet, Malbec, Gewürztraminer, Muscat, and Sauvignon Semillon). The Reserve series features premium specialty wines including Encore (botrytis Riesling), Finale (Sauternes-style Semillon/Sauvignon Blanc), and Fortissimo (fortified Muscat), alongside other limited releases. The Vergence sub-brand represents experimental wines exploring unconventional winemaking techniques. The secondary Main Divide label provides accessible options, while the Mini Deli offers artisan food products for on-site consumption or takeaway. Additional offerings include large format bottles, mixed pack selections, merchandise, gift vouchers, and a Wine Club subscription service.
Differentiator
Problem solved
Functional benefit
Brands
- Main Divide: A separate wine brand produced by Pegasus Bay Winery, with its own product line including Main Divide and Main Divide Reserve wines.
Products and services
- Pegasus Bay Estate Wines Core single-varietal wines including Sauvignon Blanc, Riesling, Chardonnay, Pinot Noir, Cabernet Franc, Merlot Cabernet, Malbec, Gewürztraminer, Muscat, and Sauvignon Semillon sourced from the Waipara Valley estate vineyards. Targeted at discerning wine consumers seeking premium New Zealand wines.
- Pegasus Bay Reserve Wines Premium reserve-tier wines including Minuetto, Bel Canto, Aria, Virtuoso, Prima Donna, Maestro, Encore, Finale, and Fortissimo, often dessert or specialty wines made in limited quantities. Targeted at wine collectors and enthusiasts seeking rare, critically acclaimed releases.
- Pegasus Bay Vergence Experimental Wines
Quantifiable outcome
- Rated one of New Zealand's top 5 producers by Robert Parker's Guide
- +3 more outcomes
Companies that use Pegasus Bay Winery
Customer profileSegments4 records
Ideal customer profiles4 records
Pegasus Bay Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Pegasus Bay Winery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShopifycoreShopify powers the Pegasus Bay online store, handling e-commerce functionality including product listings, shopping cart, checkout, and order management. Pegasus Bay uses Shopify's platform for their entire online sales operation.
- Payment ExpresscorePayment Express provides secure credit card payment processing for the Pegasus Bay online store. All online transactions are securely authorized through Payment Express before charges are made.
- Sustainable Winegrowing New ZealandcorePegasus Bay is a member of Sustainable Winegrowing New Zealand, demonstrating commitment to sustainable viticulture and winemaking practices. Logo displayed on website footer indicating certification.
- Jason LarramanminorContent creator Jason Larraman produced the 'Four Seasons at Pegasus Bay' promotional video showcasing the contrasting beauty of different seasons at the winery.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Pegasus Bay Winery competitors and assessment
Company assessmentDirect peers
- Felton Road: Boutique Central Otago winery specializing in Pinot Noir with estate vineyards, biodynamic practices and strong critic scores - directly comparable to Pegasus Bay on premium positioning, single-region estate focus, terroir-driven winemaking and cellar door tasting experience.
- Te Mata Estate: Family-owned Hawke's Bay winery with multi-generational heritage, premium Estate/Reserve ranges, and on-site cellar door experiences - closely comparable to Pegasus Bay on family ownership model, premium positioning and tasting-based tourism.
- Palliser Estate: Martinborough-based premium NZ winery with multiple tiers including a reserve range, cellar door and direct-to-consumer channels - directly comparable to Pegasus Bay across portfolio depth, DTC motion and premium estate positioning.
- Rippon: Family-owned Central Otago winery famous for Pinot Noir with biodynamic vineyards, cellar door and critically acclaimed wines - directly comparable to Pegasus Bay on family ownership, single-region estate focus, premium positioning and tourism experience.
- Ata Rangi: Family-owned Martinborough winery renowned for premium Pinot Noir with estate vines on free-draining gravel soils - closely comparable to Pegasus Bay on family ownership, terroir-driven premium wines, and small-volume reserve production.
- Craggy Range: Premium New Zealand winery operating across Hawke's Bay, Martinborough and Marlborough with estate wines, reserve tiers, cellar door and wine club subscription - directly comparable to Pegasus Bay on premium positioning, multi-tier portfolio, DTC e-commerce and tourism channels.
- Dog Point Vineyard: Boutique Marlborough winery producing premium Sauvignon Blanc and Pinot Noir with strong critic scores and small-volume production - comparable on premium NZ positioning, boutique scale and terroir-driven estate wines.
- Trinity Hill: Hawke's Bay winery producing premium Bordeaux-blend reds, Chardonnay and Syrah with cellar door experiences - comparable to Pegasus Bay on premium NZ estate positioning, multi-varietal portfolio and on-site tasting/dining.
Broad incumbents
- Cloudy Bay: Iconic New Zealand winery (LVMH-owned) producing premium Sauvignon Blanc, Pinot Noir and Chardonnay globally with extensive international distribution - comparable on premium NZ positioning and tiered portfolio, though materially larger and globally distributed versus Pegasus Bay's boutique, NZ-only DTC.
- Villa Maria: One of New Zealand's largest and most awarded wine producers with multiple regional tiers, reserve labels and broad distribution domestically and internationally - overlaps with Pegasus Bay on premium NZ positioning but operates at significantly larger scale and global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pegasus Bay Winery social profiles
Digital presencePegasus Bay Winery compliance and trust
Trust signalCompliance2 records
Pegasus Bay Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pegasus Bay Winery leadership team
Management profileNumber of profiles
Profiles3 records
Pegasus Bay Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pegasus Bay Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pegasus Bay Winery
What does Pegasus Bay Winery do?
Pegasus Bay Winery produces premium estate, reserve, and experimental wines from vineyards on the Glasnevin Gravels in Waipara Valley, North Canterbury. The winery sells its wines directly to consumers through a Shopify e-commerce store, an on-site Cellar Door and Mini Deli, a recurring Wine Club subscription, and through third-party distributors, with shipping limited to New Zealand addresses.
Is Pegasus Bay Winery a public or private company?
Pegasus Bay Winery is a private company. It is classified as family owned and is currently operating.
When was Pegasus Bay Winery founded?
Pegasus Bay Winery was founded in 1986. It employs 11 to 50 people.
Where is Pegasus Bay Winery based?
Pegasus Bay Winery is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Pegasus Bay Winery make money?
Five revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are wine Club Subscriptions, cellar Door and Mini Deli, wholesale Distribution and merchandise and Vouchers.
Who are Pegasus Bay Winery's main competitors?
Direct peers on record are Felton Road, Te Mata Estate, Palliser Estate, Rippon, Ata Rangi, Craggy Range, Dog Point Vineyard and Trinity Hill. Broad incumbents are Cloudy Bay and Villa Maria.
Does Pegasus Bay Winery have an API?
No public API is recorded for Pegasus Bay Winery.
What industry is Pegasus Bay Winery in?
Pegasus Bay Winery's product category is Premium Winemaking. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 312130 and its SIC code is 5180.