SalesLab Fleet AG

What SalesLab Fleet AG does

SalesLab Fleet AG operates a multi-platform Swiss B2B media business focused on commercial fleet vehicles and company car management, headquartered in Dietikon, Switzerland, and operating within the A&W Verlag AG / ZT Medien AG group structure. The company's core product is aboutFLEET, described as the only Swiss specialist trade magazine dedicated exclusively to commercial fleet vehicles and business vehicle management, published since the firm's founding in 2004 and serving fleet managers, fleet owners, and fleet decision makers across Switzerland.

The product portfolio spans print magazine subscriptions, weekly email newsletters (aboutFLEET and AUTO&Wirtschaft), two recurring annual events — the DRIVINGDAY Experience (annual test-drive event since 2015 at Vianco Arena Brunegg with 30+ vehicle importer brands) and the A&W Mobilitätstagung conference (covering electromobility, AI, and sustainability themes) — alongside reference guides (FLEETguide, Transporter Guide), educational materials on alternative drive technologies, and a small e-commerce line of merchandise, textile, and print products (business cards, letterheads, roll-ups, advertising articles).

Revenue mechanics combine recurring subscription income, event registration fees (e.g., CHF 95 per attendee for Mobilitätstagung), ancillary print/merchandise sales (CHF 49-209 per order range), and sponsorship arrangements with industry partners including Bridgestone, Plugnroll, AMAG Import AG, and Post Company Cars AG. The business operates within a narrow Swiss-only geographic scope and is positioned as an independent industry voice rather than a software or SaaS platform, with no disclosed AI/ML capabilities, patents, or proprietary technology stack.

Name

SalesLab Fleet AG

Legal name

SalesLab Fleet AG

Website

https://aboutfleet.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SalesLab Fleet AG operates the Swiss trade magazine aboutFLEET and a portfolio of newsletters, annual fleet events (DRIVINGDAY, Mobilitätstagung), reference guides, and ancillary merchandise — serving fleet managers, fleet owners, and vehicle importers across Switzerland.

Ownership category

akta.pro rank

Product category

Trade Media and Fleet Industry Events

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Fleet Compliance & Regulatory Management (DOT/IFTA/ELD, Inspections) (TLABAIAB)

akta.pro secondary industry

Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA)

Keywords

• Fleet management media
• Trade publications
• Automotive industry events
• Commercial vehicle news
• Corporate fleet content

Headquarters

HQ city

Dietikon

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Publishing: aboutFLEET is a Swiss trade magazine focused on commercial fleet vehicles and business vehicle management, operated by A&W Verlag AG
2. Event Organization: Organizes fleet industry events including DRIVINGDAY Experience and A&W Mobilitätstagung
3. Print Products: Offers printed materials including business cards, letterheads, envelopes, writing pads, flyers in various formats
4. Merchandise Products: Promotional merchandise including textile products and advertising articles

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

SalesLab Fleet AG publishes aboutFLEET, the only Swiss trade magazine dedicated to commercial fleet vehicles and company car management, complemented by weekly newsletters, two annual B2B events (DRIVINGDAY Experience and A&W Mobilitätstagung), reference guides (FLEETguide, Transporter Guide), and ancillary merchandise/print services. The company operates as an independent content, community, and event platform for Swiss fleet professionals and vehicle importers.

Product overview

aboutFLEET is the only Swiss trade magazine focused exclusively on commercial fleet vehicles and company car management. The publication serves as an independent platform covering topics around fleet management and business vehicles. The company (A&W Verlag AG) operates a multi-platform media business including the core aboutFLEET magazine, multiple newsletter products, event platforms (DRIVINGDAY Experience and A&W Mobilitätstagung), reference guides (FLEETguide, Transporter Guide), merchandise/product printing services, and educational materials on alternative propulsion technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• aboutFLEET Magazine Swiss trade magazine focused exclusively on commercial fleet vehicles and company car management (Fuhrpark und Firmenfahrzeuge), serving fleet managers, fleet owners, and the automotive industry as an independent editorial platform.
• aboutFLEET Newsletter Weekly email newsletter delivering fleet industry news, market updates, and trends to fleet professionals and industry subscribers in Switzerland.
• aboutFLEET DRIVINGDAY Experience Annual test-drive event for fleet managers and company vehicle responsible persons, allowing hands-on testing of vehicles from multiple importers (Alpine, Audi, BYD, BMW, Cupra, Dacia, Ford, Honda, Kia, Lexus, Mazda, Mercedes, Opel, Peugeot, Polestar, Renault, Skoda, Toyota, VW and others).
• A&W Mobilitätstagung Annual mobility conference focusing on fleet trends, electromobility, and future technologies, with presentations by industry leaders from AMAG Import AG, auto-schweiz, Empa, and Post Company Cars AG.
• FLEETguide Swiss fleet guide publication covering fleet management topics and industry resources for fleet operators and managers.
• Transporter Guide Swiss commercial vehicle guide covering light commercial vehicles and transporters for fleet operators.
• Print Products (Drucksachen) High-quality custom printing services including business cards, letterhead, envelopes (C5 and C4), writing pads (A4 and A5), flyers (A3, A4, A5), and roll-up banners sold by direct unit pricing.
• Advertising Articles (Werbeartikel) Branded promotional merchandise including pens, notebooks, USB hubs, business sets, laptop bags, glass bottles, ceramic mugs, wine sets, shoe polish sets, and umbrellas sold to corporate customers for branding purposes.
• Textile Products (Textil-Produkte) Branded textile merchandise products (e.g., apparel and accessories) sold for corporate branding purposes.
• Lehrmittel alternative Antriebe (Educational Materials on Alternative Drives) Educational materials on alternative drive technologies supporting professional training and development in electromobility for fleet managers.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered main, core and minor.

• PlugnrollmainGTM or Marketing Partner · 19 September 2024Main sponsor of A&W Mobilitätstagung 2024, providing EV charging infrastructure expertise
• BridgestonecoreGTM or Marketing PartnerCo-sponsor of A&W Mobilitätstagung 2024, tire solutions for fleet vehicles
• MovoncoreGTM or Marketing PartnerCo-sponsor of A&W Mobilitätstagung 2024
• Guido MobilityminorGTM or Marketing PartnerCo-sponsor of A&W Mobilitätstagung 2024, mobility solutions
• AMAG Import AGcoreStrategic or Co-development PartnerHead of New Mobility Hub presenting at A&W Mobilitätstagung on new mobility topics
• auto-schweiz (Association of Swiss Car Importers)coreStrategic or Co-development PartnerPresident Peter Grünenfelder speaking at A&W Mobilitätstagung on automotive industry trends
• Empa (Swiss Federal Laboratories for Materials Science and Technology)coreStrategic or Co-development PartnerChristian Bach, Head of Chemical Energy Carriers and Vehicle Systems division presenting at A&W Mobilitätstagung
• Post Company Cars AGcoreStrategic or Co-development PartnerMarcel Ingold, Head of Sales and Market presenting at A&W Mobilitätstagung; Bartholet Ropeways is a customer for fleet management services
• ZT Medien AGcoreOthersParent company of A&W Verlag AG, publisher of aboutFLEET and related automotive publications including AUTO&Wirtschaft, electric WOW, AUTO BILD Schweiz

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fleet News: Leading UK fleet management publication and awards platform serving fleet decision-makers. Comparable as a fleet-specialist editorial brand with adjacent event and recognition products in a single European country.
• Fleet Europe: Netherlands-based B2B media and events company covering European fleet management with publications, awards, and conferences. Directly comparable as a fleet-specialist media and event platform targeting fleet managers and OEMs.
• AUTO&Wirtschaft: Sister Swiss automotive trade publication within the same ZT Medien AG group as SalesLab Fleet AG / aboutFLEET. Directly comparable as a domestic B2B automotive media brand with overlapping advertiser base and Swiss geographic focus.
• Automotive Fleet: US-based B2B media title focused on commercial fleet management, with related events and awards. Comparable as a niche trade publication serving fleet managers with editorial content and industry recognition programs.
• electric WOW: Sister Swiss electromobility publication within the ZT Medien AG group, focused on EVs. Comparable as a domestic Swiss electric-mobility editorial brand targeting fleet electrification decision-makers from the same parent.

Regional players

• Automobilwoche: German automotive business newspaper covering OEM strategy, dealer networks, and fleet topics. Comparable as a German-language B2B automotive media title with overlapping fleet advertiser base, though broader in scope than fleet-only.
• VerkehrsRundschau: Germany's leading commercial vehicle and logistics trade magazine with associated events. Comparable as a German-language fleet and commercial vehicle B2B media brand, though focused on heavier commercial transport and serving a larger adjacent market.
• AUTO BILD Schweiz: Swiss edition of the German mass-market automotive magazine AUTO BILD, also under the ZT Medien AG group. Comparable as a broader-appeal Swiss automotive media brand that overlaps with fleet readership on company car topics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aboutfleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesLab Fleet AG