Daniels Real Estate

What Daniels Real Estate does

Daniels Real Estate, LLC is a Seattle-based private commercial real estate development firm founded in 1990 and led by President Kevin Daniels, with Senior Vice Presidents Alan Cornell and Carl Shumaker and Vice President for Historic Properties Trevina Wang. The firm's core business is the acquisition, restoration, and adaptive reuse of historic and landmarked structures in the Pacific Northwest — most visibly in Seattle (Pioneer Square, First Hill, SODO District) and Kenmore, Washington — delivered through dense urban mixed-use, transit-oriented, residential, office, and hospitality formats. Its underlying technical capability combines federal, state, and local historic preservation expertise with LEED-certified sustainable building practices and large-scale urban infill development methodology, exemplified by the Starbucks Center (2.1M sq ft LEED-EB Gold), The Mark (a 48-story column-free office tower co-located with the preserved Sanctuary Seattle), Stadium Place (496-unit transit-oriented apartments), and The Lodge at St. Edward Park (an 84-room hotel inside the restored 1931 St. Edward Seminary under a 62-year state lease).

The firm monetizes its portfolio through five primary revenue streams: one-time condominium unit sales (Gridiron's 107 units, The Graystone's 271 units), recurring multi-family rental income (Stadium Place at 96%+ leased), long-term commercial real estate leasing (F5 Networks at F5 Tower, Starbucks at Starbucks Center, transit agency at Union Station), hospitality and hotel operations (The Lodge at St. Edward Park under Columbia Hospitality management), and mixed-use retail and event venue income (The Sanctuary, José Andrés restaurant, ground-floor retail at Gridiron and The Mark). Its go-to-market relies on earned regional media coverage, project-specific microsites, broker partnerships such as Realogics Sotheby's International Realty for condominium sales, on-site sales centers for direct developer sales, and direct enterprise leasing for office and retail tenants. Recognition includes three National Preservation Awards (Union Station 2000, Cadillac Hotel 2006, King Street Station 2014), multiple NAIOP and NAHB awards for Stadium Place, FIABCI-USA Grand Prix 2019 for The Mark, and Historic Seattle's 2021 Best Preservation Project for The Lodge, with Kevin Daniels inducted into the NAIOP Hall of Fame in 2021.

The firm is privately held and founder-controlled, with sister companies Nitze-Stagen & Co., Seattle Area Regional Center (likely an EB-5 immigrant investor regional center), and Overseas Residential Properties listed alongside it. Geographic scope is single-country, concentrated in the Pacific Northwest; no outside institutional or private equity backing is disclosed. The current pipeline includes The Graystone under construction, the proposed North Tower at Stadium Place (200 units atop the existing podium), and potential follow-on preservation deals, positioning the company for continued project-driven growth within its adaptive-reuse niche.

Name

Daniels Real Estate

Legal name

Daniels Real Estate, LLC

Website

https://danielsre.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Daniels Real Estate, LLC is a Seattle-based private real estate developer specializing in adaptive reuse and historic preservation, delivering mixed-use, residential, office, and hospitality projects across the Pacific Northwest, with anchor tenants including F5 Networks and Starbucks.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development (Adaptive Reuse and Historic Preservation)

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate (6500), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Adaptive reuse development
• Historic preservation real estate
• Mixed-use property development
• Commercial real estate leasing
• Transit-oriented development

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Condominium Sales: One-time sale of residential condominium units. The Graystone offers 271 homes starting below $500,000 (over 60% priced under $1M). Gridiron offers 107 contemporary condominiums atop the historic Seattle Plumbing Building. Future North Tower proposed with ~200 residential units.
2. Multi-Family Rental Income: Stadium Place (The Wave & The Nolo) contains 496 apartments with more than 96% leased; built 2012-2014. Provides recurring rental income stream.
3. Commercial Real Estate Leasing: Long-term office leasing. F5 Networks took a major lease (largest of 2017) at The Mark office tower (now called F5 Tower). Merrill Place (179,000 sq ft high-tech office campus) and Union Station corporate campus (1.1 million sq ft) generate lease income.
4. Hospitality / Hotel Operations: The Lodge at St. Edward Park (opened May 7, 2021) operates as a hotel with 84 guest rooms, restaurant (Cedar & Elm led by James Beard winning chef), Spa Vita Nova, conference/meeting rooms, Father Mulligan's Heritage Pub, and Tonsorium Bar. Includes state park user fee to support State Parks.
5. Mixed-Use Retail & Event Venue Income: The Sanctuary at The Mark functions as a hospitality venue and event space with a José Andrés restaurant. Gridiron features ground-floor restaurant and bar retail. The Mark Street-level includes first-class urban design with retail components.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Daniels Real Estate, LLC is a Seattle-based real estate development firm that specializes in complex adaptive reuse and historic preservation projects, restoring and reactivating landmark structures into mixed-use, commercial, residential, and hospitality real estate assets. The firm develops, owns, and operates a portfolio of urban infill properties including condominium towers, multi-family apartment communities, office campuses, and an adaptive-reuse hotel, all concentrated in the Pacific Northwest with a focus on Seattle and Kenmore, Washington. The company's primary deliverable is physical, people-driven real estate development services rather than a software product, monetized through condominium unit sales, recurring rental income, commercial lease income, and hotel operations.

Product overview

Daniels Real Estate, LLC is a Seattle-based real estate development firm (led by President Kevin Daniels, SVP Alan Cornell, and SVP of Construction Carl Shumaker) whose offering is not a software product but a portfolio of physical real-estate projects anchored by historic preservation and adaptive reuse. The portfolio is organized around two tracks: (1) Current projects in various stages of construction/operation — The Graystone (271-unit First Hill condominium tower), Gridiron (107 Pioneer Square condos atop the historic Seattle Plumbing Building), The Lodge at Saint Edward Park (84-room adaptive-reuse hotel/lodge inside the 1931 former seminary, opened May 7, 2021), and the proposed North Tower at Stadium Place; and (2) Past projects including The Mark (48-story F5 Tower office high-rise with The Sanctuary event venue), Stadium Place Phase I (The Wave & The Nolo — 496 apartments, the largest transit-oriented development on the west coast), Starbucks Center (2.1M-sf LEED-EB Gold mixed-use campus in SODO), the Union Station corporate campus, Merrill Place office campus, and the Frye Art Museum redevelopment. Together these named assets form a unified adaptive-reuse practice that combines preservation, sustainability, and architectural design — recognized with three National Preservation Awards and numerous local and state awards.

Differentiator

Problem solved

Functional benefit

Brands

• The Graystone: 271-home high-rise condominium on First Hill, Seattle (previously referred to as 800 Columbia).
• The Mark
• Stadium Place
• Gridiron
• Starbucks Center
• The Lodge at St. Edward Park
• North Tower

Products and services

• The Graystone Condominiums (800 Columbia) 271-unit high-rise condominium tower on Seattle's First Hill, the only high-rise condominiums in the First Hill neighborhood, with Northwest-inspired interiors, living wall, fitness center, rooftop amenities, and ground-floor retail; homes start under $500,000 with over 60% priced below $1M; for individual urban homebuyers and first-time buyers.
• Gridiron Condominiums 107 contemporary condominiums built atop the historic Seattle Plumbing Building with ground-floor retail, fitness center, and rooftop amenities; the first new condominiums in Pioneer Square in over 40 years; offered an income-restricted Homeownership Campaign for first-time buyers; for individual urban homebuyers.
• The Lodge at St. Edward Park Adaptive-reuse hotel and community lodge in the restored 1931 former St. Edward Seminary in Kenmore, WA, with 84 guest rooms, restaurant (Cedar & Elm), Father Mulligan's Heritage Pub, Tonsorium Bar, Spa Vita Nova, library, and conference/event spaces; for leisure travelers, event organizers, and conference attendees.
• The Mark Office Tower (F5 Tower) 48-story column-free, floor-to-ceiling-window office tower on a quarter-block downtown Seattle site, with more glass per square foot than any other Seattle building; shares the block with the historic Sanctuary Seattle and the Rainier Club; for enterprise office tenants (anchor tenant: F5 Networks).
• Stadium Place Phase I (The Wave & The Nolo) 496-unit apartment community with parking and retail in Seattle's Pioneer Square, the largest transit-oriented development on the West Coast; achieved greater than 96% leased; property managed by Pillar Properties; for urban apartment renters.
• Starbucks Center 2.1 million-square-foot, 17-acre mixed-use redevelopment of the former Sears, Roebuck warehouse in Seattle's SODO District, blending retail, office, warehousing, manufacturing, and distribution; the largest and oldest LEED-EB Gold certified building in the United States; home to Starbucks' headquarters and Daniels Real Estate's own offices.
• Union Station Corporate Campus Restoration of Seattle's 1910–1911 Union Station into the regional transit-agency headquarters plus over 1.1 million square feet of adjacent office campus, sitting atop the regional light rail transit center; National Preservation Award winner.
• Merrill Place Approximately 179,000-square-foot high-tech office campus in Seattle's Pioneer Square, comprising four interconnected brick-and-beam buildings with ground-floor retail and a 147-stall parking structure; renovated 1998.
• Frye Art Museum Redevelopment of the existing Frye Art Museum building into one of the United States' finest private art museums, transforming a tired historic structure into a vibrant museum space.
• The Sanctuary Seattle Restored 1907 Beaux-Arts First United Methodist Church sanctuary (66-foot domed auditorium) and adjacent 189-room luxury hotel and spa designed by Philippe Starck, including a José Andrés Bazaar-style restaurant and rooftop honeybee apiary; functions as an event venue and hospitality asset on The Mark block.

Quantifiable outcome

• More than 96% of Stadium Place apartments are leased
• +3 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

26 partnerships are on record, tiered flagship, minor and core.

• Nitze-Stagen & Co., Inc.flagshipStrategic or Co-development PartnerSister company to Daniels Real Estate. Kevin Daniels serves as President of both Nitze-Stagen & Co., Inc. and Daniels Real Estate, LLC. Nitze-Stagen focuses on investment into landmarked structures and community redevelopment projects in Seattle. Sister-company relationship is reciprocal and deeply integrated at the executive level.
• Seattle Area Regional CenterminorStrategic or Co-development PartnerSister company listed on the DRE contact page. Supports EB-5 immigrant investor regional center activities tied to Seattle-area development projects (implied by the regional center structure and naming).
• Overseas Residential PropertiesminorStrategic or Co-development PartnerSister company listed on the DRE contact page. Implied to provide international residential property exposure in support of Daniels Real Estate's domestic focus.
• Columbia HospitalitycoreImplementation/ SI/ Consulting PartnerSelected to manage the renovated St. Edward Seminary building as The Lodge at St. Edward Park. Daily Journal of Commerce headline 'Columbia to manage renovated seminary' (Feb 4, 2021). Also part of the project team for The Graystone condominiums (sales/closing partner).
• GreentowncoreImplementation/ SI/ Consulting PartnerPart of The Graystone (800 Columbia) project team listed on DRE's project page. Likely a sustainability consulting partner supporting the development.
• Turner ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for The Graystone condominium project at 800 Columbia, Seattle. Listed as part of the project team on DRE's official project page.
• LMN ArchitectscoreImplementation/ SI/ Consulting PartnerArchitect of record for The Graystone condominium project. Listed as part of The Graystone project team on DRE's project page.
• Hewitt, Landscape ArchitectscoreImplementation/ SI/ Consulting PartnerLandscape architecture partner for The Graystone condominium project. Part of the project team listed on DRE's project page.
• Robin Chell DesigncoreImplementation/ SI/ Consulting PartnerInterior design partner for The Graystone condominium project. Listed as part of The Graystone project team on DRE's project page.
• Realogics Sotheby's International RealtycoreChannel Partner/ Reseller/ DistributorExclusive brokerage partner for The Graystone condominium sales. Leverages the Sotheby's International Realty brand and network for marketing and selling units in the 271-home First Hill tower.
• First American Title and EscrowminorImplementation/ SI/ Consulting PartnerTitle and escrow services partner listed as part of The Graystone project team. Supports condominium closing transactions.
• Ron Wright & Associates/Architects, P.S.coreImplementation/ SI/ Consulting PartnerProject architect for The Lodge at St. Edward Park. Firm established in 1994 with focus on historic preservation renovations. Previously served as project architect for the $40 million Sanctuary renovation. Strong continuing relationship for difficult, non-standard historic preservation projects.
• Lydig ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for The Lodge at St. Edward Park restoration. Erected scaffolding for masonry repair; one of the primary construction partners on the historic seminary rehabilitation.
• Pioneer MasonrycoreImplementation/ SI/ Consulting PartnerMasonry restoration partner for The Lodge at St. Edward Park. Completed brick and cast stone repair on the historic façade that had not been repaired since 1930. Also designed beehives for The Sanctuary with ZGF.
• Pillar PropertiescoreImplementation/ SI/ Consulting PartnerProperty management and operations partner for Stadium Place (The Wave & The Nolo). Discussed in MHN feature 'Inside Pillar Properties' (Feb 11, 2015). Manages the 496-unit apartment community achieving 96%+ leased.
• F5 NetworksflagshipChannel Partner/ Reseller/ DistributorAnchor office tenant at The Mark (now branded F5 Tower). Signed the biggest lease of 2017 in downtown Seattle to relocate its global headquarters. The lease deal effectively rebranded the entire building and was the largest commercial lease transaction in Seattle that year.
• Philippe StarckcoreStrategic or Co-development PartnerWorld-class designer selected to create a 189-room luxury hotel and spa at The Sanctuary Seattle within The Mark development. Brings intelligent sophistication and nightlife to the downtown business district.
• José AndréscoreStrategic or Co-development PartnerCelebrity chef and restaurant operator partnered to launch Bazaar-style restaurant concept at The Sanctuary within The Mark building. Discussed in multiple 2015 Seattle Met, Eater, and DJC articles.
• Washington Trust for Historic PreservationcoreStrategic or Co-development PartnerAdvocacy and grant partner for Daniels Real Estate preservation projects. Kevin Daniels serves on the board. Listed as an early project supporter of The Lodge at St. Edward Park. Issuing body of the 2021 Honor Award to Kevin Daniels.
• AKCHO (Association of King County Historical Organizations)minorStrategic or Co-development PartnerEarly project supporter of The Lodge at St. Edward Park, listed with logo on the Lodge Updates page. Regional historical preservation advocacy partner.
• City of KenmorecoreStrategic or Co-development PartnerMunicipal partner for The Lodge at St. Edward Park project. Site plan review and SEPA approval, City Council updates. Designated St. Edward Seminary as Kenmore landmark in October 2018. Listed as an early project supporter with logo on the Lodge Updates page.
• National Trust for Historic PreservationflagshipStrategic or Co-development PartnerKevin Daniels serves on the Board of Trustees as vice-chair of the Audit Committees. Co-developed the Preservation Green Lab offices in Seattle with the National Trust. National preservation awards body that recognized three of the firm's projects.
• Bastyr UniversityminorStrategic or Co-development PartnerNeighboring educational institution to The Lodge at St. Edward Park. Partner for education/employment opportunities and Spa Vita Nova's herbal/wellness teachings. Purchased the adjacent Saint Thomas Seminary property in 2005.
• Gonzaga UniversityminorStrategic or Co-development PartnerKevin Daniels serves on the Board of Regents. Partnership reflects Kevin Daniels' Gonzaga alumni engagement and the school's coverage of his preservation work.
• International Union of Bricklayers and Allied Craftworkers PNW ADC Local #2coreImplementation/ SI/ Consulting PartnerUnion craftworkers performing meticulous masonry restoration on The Lodge at St. Edward Park seminary building façade. One of multiple union trade partners acknowledged by Daniels Real Estate for the preservation effort.
• ZGF ArchitectsminorImplementation/ SI/ Consulting PartnerArchitectural firm that designed the beehives for The Sanctuary at The Mark, an installation housing 200,000 honey bees on the rooftop of the historic church. Featured in Gray Magazine April 2018 article on architecture and apiculture.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sabey Corporation: Seattle-based real estate investment and development firm with a large Pacific Northwest portfolio spanning office, data centers, and mixed-use; comparable to Daniels on Seattle-centric long-duration asset ownership and developer profile.
• Unico Properties: Seattle-based commercial real estate firm specializing in office, mixed-use, and historic building repositioning in the Pacific Northwest; comparable to Daniels on Seattle mixed-use and historic adaptive reuse.
• Touchstone: Seattle-based real estate investment and development firm with a mixed-use, multifamily, and commercial portfolio in the Pacific Northwest; comparable to Daniels on Seattle-focused urban mixed-use development and similar scale.
• Pine Street Group: Seattle-based real estate developer with a portfolio spanning mixed-use, office, and residential projects including the Pike Place Market redevelopment; closely comparable to Daniels on Seattle mixed-use urban infill and civic-partnered development.
• Wright Runstad & Company: Seattle-based commercial real estate developer focused on Class-A office towers and mixed-use projects in the Pacific Northwest; comparable to Daniels on Seattle urban office/mixed-use development, with a similar long-tenured founder-led model.
• Goodman Real Estate: Seattle-area real estate developer with multifamily and mixed-use projects in the Puget Sound region; comparable to Daniels on Pacific Northwest residential and mixed-use development.
• Vulcan Real Estate: Seattle-based large-scale real estate developer (formerly Paul Allen's firm) building mixed-use, office, residential, and life-science projects in the Puget Sound region; directly comparable to Daniels on scale and Seattle focus, though more diversified across asset classes and not focused on historic preservation.
• Martin Selig Real Estate: Seattle-based owner/developer of large commercial office properties throughout the Puget Sound region; comparable to Daniels on long-duration office asset ownership in Seattle, though without the adaptive reuse and historic preservation specialization.
• Nitze-Stagen & Co. Daniels Real Estate's sister company and Kevin Daniels's parallel investment vehicle focused on landmarked structures and community redevelopment in Seattle; directly comparable business model, geography, and shared executive leadership.

Broad incumbents

• JLL (Jones Lang LaSalle): Global commercial real estate services and investment firm with significant Seattle presence across brokerage, project management, and capital markets; broader incumbent serving similar enterprise office leasing and large-project advisory clients that Daniels serves on the development side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaY5DjG5kWMw
• Facebookfacebook.com/danielsre
• LinkedInlinkedin.com/company/daniels-real-estate-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniels Real Estate