What Admore does

Admore B.V. is a privately held Dutch creative agency founded in 1967 and headquartered on the Oostelijke Handelskade in Amsterdam, with a registered address at Herengracht 66, 1015 BR Amsterdam. The agency operates as a full-service brand creation studio organised around three phases — Strategy & Positioning, Creation & Design, and Realisation & Production — and delivers visual identities, brand strategy, multi-channel campaigns, websites, print materials, staff magazines and e-zines, motion graphics, audiovisual content, infographics, interactive PDFs, HTML banners, annual reports, and internal communications materials.

The agency's core technology stack is built on industry-standard creative tools, principally the Adobe Creative Suite (including Photoshop), with selective use of AI image tools integrated into production workflows (documented for the Nieuwkoop Europe Baq catalogue). The operating model is a professional services agency with a core team of approximately six (account director, art director, concept & design, two design & DTP, design & AV), supported by a small bench of named freelancers (brand strategist, copywriter, marcom manager) and a curated partner ecosystem (Idephix for strategy, Globrands for naming/verbal identity, Happify for international reach, Adnovum for implementation and change management).

Admore generates revenue through project-based creative fees and ongoing retainer contracts for recurring work, with custom quotations (valid for two months), standard 30-day payment terms, and a minimum three-month notice period for retainer arrangements. Its go-to-market is direct enterprise engagement aimed at large organisations seeking an agile creative partner and an outsourced extension of their in-house communications functions; the agency explicitly contrasts this direct-creative-access model against layered network agencies. Named clients span aviation (KLM, Transavia), finance and investment (Blue Sky Group, Triodos Investment Management, XSML Capital, SevenGen, Amova), food and agriculture (Enza Zaden, Bunge, Lindenhoff), housing (Ymere), nonprofit and broadcasting (Open Doors, KRO-NCRV, Stille Levens, Sportvisserij Nederland), and other sectors.

Name

Admore

Legal name

Admore B.V.

Website

https://admore.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Admore is an Amsterdam-based Dutch creative agency (est. 1967) that delivers brand strategy, visual identity, campaigns, and production services — including print, digital, motion graphics, and internal communications — primarily to large enterprise and nonprofit clients such as KLM, Transavia, Blue Sky Group, and Ymere.

Ownership category

akta.pro rank

Product category

Creative & Brand Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Brand strategy design
• Visual identity creation
• Corporate communication design
• Creative agency services
• Graphic design production

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services Project Fees: Project-based professional services for brand strategy, visual identity development, design, and production. Quotations are valid for 2 months and price estimates may change due to unforeseen changes in work. Payment terms are 30 days after invoice date.
2. Ongoing Retainer Contracts: For clients requiring repeated similar tasks, agreements may be valid for indefinite period unless otherwise agreed in writing, with a reasonable notice period of at least three months. Monthly invoicing for work performed and costs incurred.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Admore is a brand creation agency that develops brand strategy, translates it into visual identity and creative concepts, and realises the final output across print, digital, motion, and audiovisual channels. Its core work covers strategy & positioning, creation & design (visual identities, campaigns, websites, infographics), and realisation & production (print, magazines/e-zines, animations, iPDFs, HTML banners, annual reports, internal communications) for large Dutch enterprises and select international clients.

Product overview

Admore is a brand creation agency operating across three phases: Strategy & Positioning, Creation & Design, and Realisation & Production. The company functions as a single unified service offering rather than a platform with separate modules. Their portfolio includes Visual Identities, Campaigns, Websites, Print Materials, Magazines & E-zines, Animations & Motion Graphics, Audiovisual Content, Infographics, Interactive PDFs (iPDFs), HTML Banners, Annual Reports, and Internal Communication Materials. The agency works primarily with large organizations seeking an agile creative partner, serving sectors including aviation (KLM, Transavia), finance (Blue Sky Group, Triodos, XSML Capital), non-profit (Open Doors, Stille Levens), and various other industries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 50 years of experience in producing effective communication tools
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IdephixcoreStrategic or Co-development PartnerIdephix helps organisations and companies determine and sustainably strengthen their positioning. They are described as 'strategically strong together' partners, working alongside Admore on brand strategy projects such as Open Doors where they developed brand strategy in co-creation with employees.
• GlobrandscoreStrategic or Co-development PartnerEurope's leading consultancy in verbal identity and naming. They developed the name for SevenGen Investment Partners while Admore created the visual identity. Also worked together on CerQlar visual identity project.
• HappifyminorGTM or Marketing PartnerFull-service communications agency from Stockholm, Sweden. Described as Admore's international partner for serving international clients together.
• AdnovumminorImplementation/ SI/ Consulting PartnerPartner for project management, implementation management, and change management. Admore works with Adnovum to provide comprehensive service offerings beyond pure creative work.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dept Agency: Amsterdam-headquartered digital creative and technology agency offering brand, design, and campaign services to enterprise clients across Europe. Closely comparable on geography, client size profile, and end-to-end creative-to-production scope.
• Studio Dumbar: Long-established Dutch brand identity and visual design studio focused on visual identities and brand systems. Comparable in operating model, Amsterdam base, and specialization in identity/brand creation for large organisations.
• VBAT: Amsterdam-based creative agency with similar mid-size positioning, offering brand strategy, visual identity, and campaign work to large Dutch and European clients. Closely comparable Dutch-market peer.

Broad incumbents

• MetaDesign: Global brand and design consultancy operating from offices including Amsterdam, focused on brand strategy, identity systems, and communication design. Directly comparable on strategy-to-design-to-production pipeline for enterprise clients.
• Pentagram: Multi-partner, partner-led design firm specialising in visual identity, brand strategy, and design across print, digital, and motion. Highly comparable on the brand-creation and visual-identity services Admore provides, though operating at much larger scale globally.
• Landor & Fitch: Large global brand design and consulting firm delivering brand strategy, identity design, and brand experience work. Comparable on full-service brand creation for large enterprise clients but operating at significantly larger scale.
• Wieden+Kennedy: Global independent creative agency best known for advertising campaigns and brand work for large multinational clients. Comparable on creative-led campaign production for enterprise brands, but serving much larger global accounts.

Emerging players

• Saffron Brand Consultants: Brand strategy consultancy working on brand positioning, naming, and identity. Overlaps with Admore's Strategy & Positioning and brand-naming offering (e.g., SevenGen Investment Partners) but is more strategy-led with less in-house production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@admoreconceptvormgeving
• LinkedInlinkedin.com/company/admore-concept-&-vormgeving
• Instagraminstagram.com/admore_amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admore