Supermarché.mg
Supermarché.mg (operating as Mes Courses) is a Madagascar-based online supermarket that sells groceries, household goods, electronics, and general merchandise direct to consumers via its mescourses.mg e-commerce platform with home delivery.
- Company typePrivate
- Founded2018
- HeadquartersAntananarivo, Madagascar
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Supermarché.mg does
Supermarché.mg (operating under the legal name "Mes Courses" and the domain mescourses.mg) is a Madagascar-based online supermarket founded in 2018 and headquartered in Antananarivo. The company runs a direct-to-consumer e-commerce storefront offering a broad product catalog spanning groceries (fruits, vegetables, meats, dairy, snacks, beverages), household goods, personal care, electronics (smartphones, televisions, audio, computing, appliances), automotive supplies, professional/office equipment, pet products, and construction materials. It serves individual consumers across Madagascar with home delivery, offering next-day (J+1) and two-day (J+2) fulfillment options. Pricing is on a pay-as-you-go unit basis in Malagasy Ariary, ranging from Ar320 for low-cost items to Ar9,899,010 for higher-end electronics.
The underlying platform is a standard e-commerce stack — a product catalog, shopping cart, checkout, customer account management, and an integrated secure payment system — accessed via web (no mobile app is disclosed). The company markets through organic social channels (Facebook, Instagram, LinkedIn) and an email newsletter, with no disclosed paid acquisition or partnerships beyond an investment relationship. It has 11-50 employees, is privately held, and is owned/operated by its founders with Miarakap, a Malagasy investment organization, recorded as a 2021 investor. No revenue, GMV, certification, patent, leadership, or acquisition data is publicly disclosed.
The business model is straightforward retail: Supermarché.mg purchases inventory, lists it at unit prices on the Mes Courses storefront, and earns revenue on each transaction with delivery fees added at checkout. The company's value proposition centers on providing Madagascan consumers access to a supermarket-style assortment — including categories difficult to source locally — via a digital storefront with home delivery, reducing reliance on physical retail infrastructure. There is no subscription, membership tier, or marketplace/third-party seller model disclosed.
Supermarché.mg firmographics
Firmographics- Name
- Supermarché.mg
- Legal name
- Mes Courses
- Website
- https://supermarche.mg
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supermarché.mg (operating as Mes Courses) is a Madagascar-based online supermarket that sells groceries, household goods, electronics, and general merchandise direct to consumers via its mescourses.mg e-commerce platform with home delivery.
- Ownership category
- akta.pro rank
Supermarché.mg industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), All Other Miscellaneous Retailers (45999), All Other General Merchandise Retailers (455219)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where Supermarché.mg is headquartered
LocationHeadquarters
- HQ city
- Antananarivo
- HQ country
- Madagascar
Offices1 record
Markets served
Supermarché.mg business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Retail): Revenue generated from direct sale of groceries, household products, electronics, and general merchandise through the online platform. Customers pay for products at listed prices with delivery fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Supermarché.mg product offering
Product offeringCore offering
Supermarché.mg (operating as Mes Courses) runs an online supermarket platform in Madagascar that lets consumers browse, order, and pay for groceries, household products, electronics, vehicle supplies, baby care items, leisure goods, and construction materials via an e-commerce storefront. The company sources and lists branded products (e.g., LeaderPrice, ILLY, Atody, Sunny, Tsara Be) and delivers orders directly to consumers' homes with next-day (J+1) and two-day (J+2) delivery options in Malagasy Ariary (MGA).
Product overview
Supermarché.mg operates Mes Courses, a comprehensive e-commerce/supermarket platform that serves as an online marketplace for Madagascar. The platform enables customers to shop across multiple product categories including food and groceries, electronics (smartphones, TVs, audio equipment), automotive supplies, professional equipment, home goods, pet supplies, and construction materials. The platform features a digital cart system, product browsing by category, and delivery services (J+1, J+2 delivery options mentioned).
Differentiator
Problem solved
Functional benefit
Products and services
- Mes Courses (Online Supermarket Platform) Mes Courses is an e-commerce online supermarket platform serving Madagascar. It enables individual consumers to browse a multi-category product catalog (food and groceries, electronics, household goods, vehicle supplies, baby care, professional supplies, leisure, pets, construction), add items to a digital cart, complete secure checkout, and have purchases delivered to their homes with J+1 (next-day) or J+2 (two-day) delivery options.
Companies that use Supermarché.mg
Customer profileSegments1 record
Ideal customer profiles1 record
Supermarché.mg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Supermarché.mg partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Supermarché.mg competitors and assessment
Company assessmentRegional players
- Takealot: Leading South African e-commerce platform offering general merchandise and grocery with delivery. Same online retail + delivery model as Supermarché.mg but concentrated in South Africa rather than Madagascar; useful as a benchmark for category breadth and logistics.
- Pick n Pay: South African supermarket chain with an online grocery and delivery offering. Comparable as a multi-category grocery retailer extending into e-commerce delivery; useful reference for online grocery execution in an African market.
- Woolworths South Africa: South African premium retailer with online grocery and general merchandise delivery. Similar omnichannel grocery + general merchandise positioning; not directly competing in Madagascar but provides a regional peer benchmark.
Direct peers
- Glovo: On-demand multi-category delivery platform operating in numerous African and emerging markets. Comparable on the delivery and marketplace mechanics that Supermarché.mg uses, though Glovo's model is third-party rather than first-party inventory.
- Konga: Nigerian online marketplace selling groceries, electronics, and general merchandise with home delivery. Direct comparable for an African e-commerce platform spanning multiple categories with delivery in a developing market.
- Kilimall: China-founded online marketplace active in East Africa including Madagascar. Direct peer in online multi-category retail targeting African consumers with delivery, sharing Supermarché.mg's core model of digital-first, home-delivered general merchandise.
Broad incumbents
- Jumia: Pan-African e-commerce marketplace operating across multiple countries including Madagascar. Most directly comparable broad incumbent: an online marketplace selling groceries, electronics, and general merchandise with delivery, but at much larger scale and broader geographic footprint than Supermarché.mg.
- Instacart: US-based online grocery delivery platform connecting consumers to multiple retailers. Comparable on the grocery-focused online delivery model and catalog breadth, though in a vastly different market maturity and geographic context.
Emerging players
- Twiga Foods: Kenyan B2B grocery distribution and logistics platform connecting producers to retailers. Adjacent comparable on digitized grocery supply and last-mile distribution in Africa; relevant for benchmarking logistics tech in similar market conditions.
Others
- M-Pesa / Safaricom: Leading African mobile money and digital payments platform. Adjacent ecosystem enabler — Supermarché.mg integrates secure online payment processing and operates in markets where mobile money is a critical payment rail, making Safaricom/M-Pesa a relevant ecosystem peer for payment infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Supermarché.mg social profiles
Digital presenceSupermarché.mg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermarché.mg leadership team
Management profileNumber of profiles
Supermarché.mg funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermarché.mg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermarché.mg
What does Supermarché.mg do?
Supermarché.mg (operating as Mes Courses) runs an online supermarket platform in Madagascar that lets consumers browse, order, and pay for groceries, household products, electronics, vehicle supplies, baby care items, leisure goods, and construction materials via an e-commerce storefront. The company sources and lists branded products (e.g., LeaderPrice, ILLY, Atody, Sunny, Tsara Be) and delivers orders directly to consumers' homes with next-day (J+1) and two-day (J+2) delivery options in Malagasy Ariary (MGA).
Is Supermarché.mg a public or private company?
Supermarché.mg is a private company. It is classified as venture growth investor backed and is currently operating.
When was Supermarché.mg founded?
Supermarché.mg was founded in 2018. It employs 11 to 50 people.
Where is Supermarché.mg based?
Supermarché.mg is headquartered in Antananarivo, Madagascar.
How does Supermarché.mg make money?
One revenue line is on record: product Sales (Retail).
Who are Supermarché.mg's main competitors?
Regional players on record are Takealot, Pick n Pay and Woolworths South Africa. Direct peers are Glovo, Konga and Kilimall. Broad incumbents are Jumia and Instacart. Twiga Foods is listed as an emerging player. M-Pesa / Safaricom is listed as an others.
Does Supermarché.mg have an API?
No public API is recorded for Supermarché.mg.
What industry is Supermarché.mg in?
Supermarché.mg's product category is Online Grocery Retail. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 445110 and its SIC code is 5399.