Mapel

What Mapel does

Mapel is a Brazilian technology solutions provider headquartered in Belo Horizonte, Minas Gerais, founded in 1977 with 48 years of continuous operation. The company sells printing and document-management solutions organized into three service lines: outsourcing and equipment rental (printers, multifunctionals, notebooks, desktops, interactive monitors) bundled with software, services, and technical support; distribution and resale of printers, multifunctionals, toners, and supplies to a network of resellers and IT distributors across Brazil; and industrial printing solutions including high-speed laser systems rated up to 140 pages per minute with monthly capacity of up to 6 million pages, alongside specialized hardware such as UV flatbed and roll-to-roll printers, DTF textile printers, sublimation and eco-solvent plotters, cylindrical object printers, and the ZPro Max automatic cutting plotter (2,000 mm/s, 0.025 mm precision). Mapel also offers an Electronic Document Management (GED) software solution and operates the Mapel Store e-commerce platform.

The company serves healthcare, education, government, graphics and publishing, textile, and retail customers through a consultative direct-sales motion with dedicated account managers, a WhatsApp-based customer service channel, and a network of resellers and distributors. Government procurement (licitações) is a structured channel with a dedicated email address. Physical presence includes a headquarters and showroom in Belo Horizonte plus a logistics and technical-assistance facility, and a sales office and showroom in São Paulo. Named customers span Hospital Evangélico (healthcare), Diamond Netimóveis (real estate), Vendor Informática (IT distribution), and HIPER GRAPHIC DIGITAL (digital graphics). Pricing is quote-based and not publicly disclosed; outsourcing arrangements are multi-year bundled contracts structured as managed services. Mapel is a privately held company under CNPJ registration with no disclosed parent, institutional investors, or external funding.

Name

Mapel

Legal name

Mapel Store

Website

https://mapel.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Mapel is a 48-year-old Brazilian provider of printing outsourcing, equipment distribution, and industrial printing solutions serving healthcare, education, government, graphics, textile, and retail clients across Brazil via direct sales, resellers, and government procurement.

Ownership category

akta.pro rank

Product category

Commercial Printing Equipment & Services

NAICS

Custom Computer Programming Services (541511)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Document Capture, Scanning, OCR/ICR & Intelligent Document Processing (IDP) (HDAEAGAD)

akta.pro secondary industry

Document Scanners (Sheetfed/Flatbed) (HDACAEAI)

Keywords

• Industrial printing solutions
• Managed print services
• Printing equipment distribution
• Digital printing hardware
• Electronic document management

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outsourcing e Locação: Full outsourcing of printing equipment with rental packages including hardware, software, services and technical support. Includes monitoring, maintenance and supply management for long-term efficiency.
2. Distribuição e Revenda: Distribution and resale of printers, multifunctionals, toners and supplies to resellers and businesses across Brazil with flexible payment conditions and efficient logistics.
3. Industrial Solutions: High-performance industrial printing equipment and plotters sold directly to graphics, publishers and industrial printing companies.
4. Managed Print Services (MPS): Managed Print Services contracts where a specialist provider assumes full responsibility for the print fleet: equipment supply, support, consumables replacement, remote monitoring, print management and continuous optimization.
5. GED / Electronic Document Management: Electronic Document Management (GED) solutions including document digitization, indexing, storage, retrieval and workflow automation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Mapel is a Brazilian printing and technology solutions provider offering three core commercial lines: (1) Outsourcing and rental of printing equipment, multifunctionals, notebooks, desktops, and interactive monitors bundled with software, services, and technical support; (2) Distribution and resale of printers, multifunctionals, toners, and supplies through a nationwide reseller network; and (3) Industrial printing solutions, including high-speed laser systems reaching up to 140 pages per minute, plus specialized plotters (UV flatbed, UV roll-to-roll, DTF, sublimation, eco-solvent) and the proprietary Autocutter ZPro Max cutting plotter. The company also provides GED (Electronic Document Management) software for digitizing and automating document workflows.

Product overview

MAPEL offers a comprehensive portfolio of printing and technology solutions organized into three main service lines: (1) Outsourcing and Equipment Rental providing printers, multifunctionals, notebooks, desktops and interactive monitors with full support; (2) Distribution and Resale of printers, toners and supplies from major brands; and (3) Industrial Printing Solutions including high-speed laser equipment (up to 140 pages per minute). The product lineup includes specialized hardware such as the Auto Cutter ZPro Max cutting plotter and various UV, DTF, sublimation, and eco-solvent printers showcased in their showroom. Additionally, MAPEL provides GED (Electronic Document Management) software solutions and operates an e-commerce platform (Mapel Store). The company also offers a dedicated showroom in Belo Horizonte and São Paulo where customers can test equipment before purchase.

Differentiator

Problem solved

Functional benefit

Brands

• ZPro Max: Plotter de recorte e impressão (Auto Cutter ZPro Max) - industrial cutting plotter with QR code identification, automatic sheet feeding up to 100 sheets, and 2000 mm/s cutting speed.

Products and services

• Outsourcing de Impressão (Printing Outsourcing) Complete printing outsourcing and equipment rental offering printers, multifunctionals, notebooks, desktops, and interactive monitors bundled with software, services, and technical support. Targeted at businesses in healthcare, education, and government seeking cost reduction and productivity optimization.
• Distribuição e Revenda (Distribution and Resale) Distribution and resale of printers, multifunctionals, toners, and supplies from major market brands with flexible payment conditions and efficient logistics for resellers across Brazil. Targeted at large and medium retailers, direct sellers, and IT stores.
• Soluções Industriais de Impressão (Industrial Printing Solutions) High-performance industrial printing equipment delivering up to 140 pages per minute with laser technology, targeting large publishers, printers, and industrial printing markets with monthly capacity demands of up to 6 million pages.
• Auto Cutter ZPro Max Plotter Automatic cutting plotter for graphics and industrial use with maximum speed of 2000 mm/s, cutting area of 330mm x 480mm, precision of 0.025mm, QR Code file identification, automatic feeding of up to 100 sheets, and compatibility with Corel Draw and SignMaster software.
• GED - Gestão Eletrônica de Documentos (Electronic Document Management) Electronic document management software that digitizes, organizes, stores, and manages documents in digital format with workflow automation, approval processes, and compliance features. Targeted at organizations seeking to streamline document workflows.
• Showroom de Tecnologia (Technology Showroom) Physical showroom space in Belo Horizonte and São Paulo where customers can test industrial printing equipment including UV printers, DTF printers, sublimation plotters, eco-solvent plotters, and cutting equipment before purchasing.
• Plotter UV Flat Bed K6090UV UV flat bed printer for personalization of promotional and decorative materials, printing on rigid surfaces like glass, metal and wood, creating textures and tactile effects with varnish finish, and production of premium plaques and displays.
• Plotter UV Rolo a Rolo 4K18UV UV roll-to-roll printer for vehicle graphics, large format prints, displays, panels, printing on rigid materials like PVC, leather and metal, exclusive packaging and premium labels.
• Impressora DTF TÊXTIL K602DTF DTF textile printer for printing on DTF films for textile transfers, customization of clothing such as t-shirts, uniforms and hoodies, production of promotional materials, and thermal transfers on rigid and flexible fabrics.
• Plotter Sublimática K1802TX e K2008TX PRO Sublimation plotters for printing on fabrics for fashion, decoration and advertising, production of banners and flags, interior decoration with customized fabrics, and sublimation on sportswear and custom uniforms.
• Plotter Eco Solvente K1801S Eco-solvent plotter for printing posters for storefronts and shopping center advertising, production of custom stickers and long-lasting signage, decorative panels and promotional materials, and transportation advertising.
• Plotter de Objetos Cilíndricos Q180 Cylindrical object printer for personalization of promotional bottles and cups, printing on cylindrical containers of glass, plastic or metal, creation of corporate gifts and decoration items.
• Plotter DTF UV K600 UV DTF UV DTF plotter for personalization of promotional and decorative items, production of labels, custom packaging and premium stickers, application on films with adhesive for sublimation and thermal transfer.
• Plotter UV Flat Bed K1810UV UV flat bed printer for rigid materials including glass, metal, wood, acrylic, PVC, MDF, and flexible materials like fabric, leather, canvas, vinyl, paper, for premium personalization of promotional materials, decoration, plaques, labels and high-quality packaging.
• Mapel Store (E-commerce Platform) Online store at mapelstore.com.br for purchasing printing equipment, supplies, and accessories. Targeted at SMB and individual buyers seeking convenient online ordering of printing products.

Quantifiable outcome

• Industrial printing speed of up to 140 pages per minute
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Konica Minolta Business Solutions do BrasilcoreStrategic or Co-development Partner · 1 January 2024Konica Minolta is featured in media coverage highlighting Mapel's showroom opening and product demonstrations. The partnership involves exclusive distribution of industrial printing equipment in Brazil, with joint presence at trade events and customer engagements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lexmark: Lexmark is a global printing and imaging solutions provider with strong MPS capabilities, competing for the same enterprise and government outsourcing contracts that Mapel pursues in Brazil and Latin America.
• Brother Brasil: Brother is a global printing equipment manufacturer with Brazilian operations selling printers, multifunctionals, and supplies — directly competing with Mapel's distribution and reseller business.
• Epson Brasil: Epson offers a broad portfolio of printers, multifunctionals, and large-format printing equipment in Brazil, overlapping with Mapel's distribution and industrial printing equipment lines.
• Canon Brasil: Canon offers a broad portfolio of office and production printing equipment in Brazil, including multifunctionals, large-format printers, and document management software that overlap with Mapel's hardware distribution and document management solutions.
• HP Brasil: HP is a global printing and imaging incumbent with a large Brazilian presence, selling printers, multifunctionals, and increasingly MPS offerings that overlap with Mapel's distribution and managed print services lines.
• Xerox Brasil: Xerox provides production printing equipment, managed print services, and document management solutions globally and in Brazil, serving the same large-enterprise, government, and graphics/publishing customers Mapel targets.

Regional players

• Brasoft: Brasoft is a Brazilian IT and software distributor that resells enterprise productivity, security, and document management software, operating a comparable B2B channel model to Mapel's software/GED distribution in Brazil.
• Multilaser: Multilaser is a Brazilian technology company that manufactures and distributes hardware including printers and supplies, with similar go-to-market motion to Mapel's distribution and e-commerce business within Brazil.

Direct peers

• Simpress: Simpress is one of Brazil's largest pure-play managed print services and outsourcing providers, directly competing with Mapel's MPS and outsourcing business for enterprise and government contracts across Brazil.
• Konica Minolta do Brasil: Konica Minolta is Mapel's core strategic partner for industrial printing equipment in Brazil, but also operates its own direct sales and services arm that competes for the same large-enterprise and industrial printing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MapelBH?app=desktop
• Facebookfacebook.com/mapelsolucoes
• LinkedInlinkedin.com/company/mapelsolucoes
• Instagraminstagram.com/mapelsolucoes
• Xx.com/MapelSolucoes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapel