SMI Advisory Services

What SMI Advisory Services does

SMI Advisory Services, LLC is a privately held financial advisory firm founded in 2005 and headquartered at 4400 Ray Boll Blvd, Columbus, Indiana, operating with 11-50 employees. The firm delivers services through three core product lines: SMI Private Client provides personalized implementation of SMI Strategies with dedicated Stewardship Advisors for households holding at least $250,000 in assets and minimum portfolios of $50,000; SMI Plan offers individual self-directed access to the MoneyGuide financial planning platform (rated #1 by financial advisors for eight consecutive years) at a $1,400 one-time fee, with a discounted $50 promotional tier for "Friends in Ministry" requiring an SMI Premium Membership; and Managed Products distributes a four-fund lineup (Sound Mind Investing Fund, SMI Conservative Allocation Fund, SMI 50/40/10 Fund, SMI Bond Fund) via smifund.com alongside co-branded ETFs at 3FourteenSMI.com managed jointly with affiliated 3Fourteen Research.

The underlying technology is a third-party financial planning platform (MoneyGuide) accessed under partnership rather than built in-house, meaning SMI's intellectual property sits in its investment strategies, brand equity, and advisor-led distribution model rather than in proprietary software. The go-to-market combines relationship-based advisory sales for HNW households (Stewardship Advisors, phone/email outreach) with self-service online sales for the SMI Plan tier, and channel/reseller distribution for managed ETFs through the affiliated 3Fourteen entity.

Revenue mechanics are a mix of recurring subscription advisory fees (SMI Private Client monthly billing), management fees on the SMI Funds and 3FourteenSMI ETFs, and one-time software licensing ($1,400 list, $50 promotional) on SMI Plan. Customer segments span HNW households seeking personalized advisory, self-directed individual investors needing affordable planning tools, ministry workers qualifying for promotional pricing, and investors in the firm's managed fund and ETF products. No revenue, AUM, or client count figures are publicly disclosed.

Name

SMI Advisory Services

Legal name

SMI Advisory Services, LLC

Website

https://smiadvisory.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SMI Advisory Services is a Columbus, Indiana-based RIA offering personalized Stewardship Advisor services for HNW households, self-directed MoneyGuide financial planning software via SMI Plan, and managed SMI Funds plus co-branded 3FourteenSMI ETFs across faith-aligned and individual investor segments.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

Keywords

• Financial advisory services
• Wealth management
• Financial planning software
• Investment strategies
• Asset allocation

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SMI Private Client Advisory: Personalized implementation of SMI Strategies with dedicated Stewardship Advisors for households with at least $250,000 in assets and minimum portfolio size of $50,000.
2. Managed Products Distribution: Professional management of SMI and 3Fourteen Research strategies through ETFs and Funds.
3. SMI Plan One-Time Fee: Individual access to MoneyGuide financial planning software at $1,400 one-time fee (with promotional pricing at $50 for Friends in Ministry).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SMI Advisory Services delivers personalized investment advisory services through dedicated Stewardship Advisors for high-net-worth households, professional management of SMI and 3Fourteen Research strategies via ETFs and mutual funds, and individual access to the MoneyGuide financial planning software platform under the SMI Plan offering for self-directed investors.

Product overview

SMI Advisory Services offers a unified financial advisory platform with three distinct product lines: SMI Private Client provides personalized advisory services for households with $250,000+ assets and $50,000 minimum portfolios; Managed Products delivers professional management of SMI and 3Fourteen Research strategies through ETFs and mutual funds; and SMI Plan offers individual self-directed access to MoneyGuide financial planning software. These products serve different segments from full-service advisory to self-directed individual investors.

Differentiator

Problem solved

Functional benefit

Brands

• SMI Private Client: Personalized implementation of SMI Strategies with dedicated Stewardship Advisors for households with at least $250,000 and minimum portfolio size $50,000.
• SMI Plan
• SMI Funds
• 3Fourteen

Products and services

• SMI Private Client Personalized implementation of the SMI investment strategies, providing households with at least $250,000 in assets a dedicated Stewardship Advisor. Minimum portfolio size is $50,000. Designed for high-net-worth households seeking relationship-based investment management.
• Managed Products (ETFs and Mutual Funds) Professionally managed investment vehicles implementing SMI and 3Fourteen Research strategies, including mutual funds distributed via SMIFund.com and ETFs distributed jointly with 3Fourteen via 3FourteenSMI.com. Designed for investors seeking exposure to the firm's proprietary investment methodologies in fund/ETF format.
• SMI Plan (MoneyGuide Financial Planning Software Access) Individual, self-directed access to the MoneyGuide financial planning software under a partnership with MoneyGuide. Sold at a $1,400 one-time fee with promotional $50 pricing available for Friends in Ministry (requiring SMI Premium Membership for continued access). Does not require a relationship with an SMI Advisor.

Quantifiable outcome

• MoneyGuide rated #1 by financial advisors eight years in a row

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MoneyGuidecoreStrategic or Co-development PartnerSMI Advisory Services partnered with MoneyGuide to provide individuals access to financial planning software rated #1 by financial advisors eight years in a row. This partnership enables SMI to offer affordable self-directed financial planning through SMI Plan, changing the dynamic of personalized planning accessibility.
• 3Fourteen & SMI Advisory ServicescoreTechnology or Integration3Fourteen is affiliated with, but separate from, SMI Advisory Services. They jointly manage ETFs at 3FourteenSMI.com, providing professional management of SMI and 3Fourteen Research strategies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Facet Wealth: Digital-first RIA delivering financial planning and investment management to mass-affluent and HNW households via a hybrid online-plus-advisor model. Comparable to SMI's combination of digital planning tools (SMI Plan / MoneyGuide) and dedicated advisors (SMI Private Client) at accessible household minimums. <parameter name="name">Facet Wealth
• Kingdom Advisors: Network and training organization for Christian financial advisors and planners, with associated advisor members offering biblically based financial planning. Comparable to SMI's faith-based positioning and emphasis on stewardship-driven investing. <parameter name="name">Kingdom Advisors
• Ronald Blue Trust: Faith-based registered investment advisor offering wealth management, financial planning, and family office services to households nationwide. Directly comparable to SMI in mission, faith-based community focus, and integrated planning-plus-investment model. <parameter name="name">Ronald Blue Trust

Broad incumbents

• Mariner Wealth Advisors: National RIA platform offering advisory, planning, retirement plan, and tax services to HNW individuals and families. Comparable to SMI in HNW wealth advisory focus with a broader multi-service portfolio. <parameter name="name">Mariner Wealth Advisors
• Carson Group: National RIA platform and coaching organization supporting independent advisors serving HNW households with planning and investment services. Comparable to SMI in mission to equip advisors with planning-driven wealth management, though Carson operates at far greater scale. <parameter name="name">Carson Group
• Personal Capital / Empower Personal Dashboard: Digital-first wealth management platform combining free planning tools with paid advisory services for HNW households. Comparable to SMI in the integration of self-service planning software and dedicated advisor relationships. <parameter name="name">Personal Capital / Empower
• Creative Planning: Large, multi-product RIA offering wealth management, financial planning, tax, and estate services to HNW households nationwide. Comparable to SMI Private Client in target client and integrated planning model, but at far greater scale. <parameter name="name">Creative Planning
• Commonwealth Financial Network: Independent broker-dealer and RIA platform supporting affiliated financial advisors with planning tools, technology, and investment solutions. Comparable to SMI in the integrated planning-plus-managed-products offering for retail and HNW investors. <parameter name="name">Commonwealth Financial Network
• Edelman Financial Engines: Large RIA combining traditional advisor-led wealth management with digital planning and robo-advisor capabilities for HNW and mass-affluent households. Directly comparable to SMI's hybrid digital-plus-advisor model at significantly greater scale. <parameter name="name">Edelman Financial Engines

Others

• MoneyGuide (Envestnet): Financial planning software platform owned by Envestnet, rated #1 by financial advisors and the underlying engine for SMI Plan. Not a competitive peer but a strategic technology supplier whose roadmap and partnership economics directly affect SMI's self-serve product. <parameter name="name">MoneyGuide

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smiadvisory
• LinkedInlinkedin.com/company/smi-advisory-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMI Advisory Services