ICON Realty Group
- Company typePrivate
- Founded2016
- HeadquartersRichmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
ICON Realty Group firmographics
Firmographics- Name
- ICON Realty Group
- Website
- https://iconrealtyrva.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ICON Realty Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where ICON Realty Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
ICON Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
ICON Realty Group product offering
Product offeringCore offering
ICON Realty Group is a real estate brokerage based in Richmond, Virginia that provides residential property buying and selling services to individual clients. Founded in 2016, the firm operates with 51-100 employees serving the Richmond real estate market.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Buying Services
Companies that use ICON Realty Group
Customer profileIdeal customer profiles2 records
ICON Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ICON Realty Group partnerships and signals
Strategic signalRecent moves1 record
ICON Realty Group competitors and assessment
Company assessmentBroad incumbents
- eXp Realty: Cloud-based residential brokerage with a high-commission-split model increasingly used to recruit agents away from mid-sized regional brokerages like ICON.
- Compass: Tech-enabled national residential brokerage that has expanded aggressively into suburban East Coast MSAs; competes for top-producing agents and listing inventory in Richmond-adjacent markets.
- Berkshire Hathaway HomeServices: National residential brokerage network with Virginia offices; competes for the same buyer/seller relationships with a parent-backed brand.
- Better Homes and Gardens Real Estate: National affiliated brokerage brand with Mid-Atlantic agent presence offering residential buy/sell services comparable to ICON's core offering.
- RE/MAX: Global residential real estate franchise with substantial Richmond-area agent presence; offers the same commission-based buy/sell brokerage services to residential clients.
- Keller Williams Realty: Largest U.S. residential brokerage franchise by agent count; competes for the same buyer and seller pool in Richmond and offers a comparable agent-centric residential brokerage model.
- Coldwell Banker: Established national residential brokerage brand competing for buyer/seller representation and listings in the Richmond MSA alongside regional independents like ICON.
Regional players
- Joyner Fine Properties: Richmond-area independent residential brokerage serving the same central Virginia buyer and seller pool as ICON Realty Group at similar scale.
Direct peers
- Howard Hanna Real Estate: Family-owned Mid-Atlantic and Midwest residential brokerage; comparable regional scale and residential buy/sell model with overlapping Virginia footprint.
- Long & Foster Real Estate: Mid-Atlantic-focused residential real estate brokerage with deep Virginia presence, including Richmond; directly comparable in segment (residential buy/sell) and geography overlap with ICON Realty Group.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
ICON Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICON Realty Group leadership team
Management profileNumber of profiles
Profiles1 record
ICON Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICON Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICON Realty Group
What does ICON Realty Group do?
ICON Realty Group is a real estate brokerage based in Richmond, Virginia that provides residential property buying and selling services to individual clients. Founded in 2016, the firm operates with 51-100 employees serving the Richmond real estate market.
When was ICON Realty Group founded?
ICON Realty Group was founded in 2016. It employs 51 to 100 people.
Where is ICON Realty Group based?
ICON Realty Group is headquartered in Richmond, United States, in the North America region.
Who are ICON Realty Group's main competitors?
Broad incumbents on record are eXp Realty, Compass, Berkshire Hathaway HomeServices, Better Homes and Gardens Real Estate, RE/MAX, Keller Williams Realty and Coldwell Banker. Joyner Fine Properties is listed as a regional player. Direct peers are Howard Hanna Real Estate and Long & Foster Real Estate.
Does ICON Realty Group have an API?
No public API is recorded for ICON Realty Group.
What industry is ICON Realty Group in?
ICON Realty Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.